PODCAST · business
100 Product Strategies
by Nacho Bassino
100 Product Strategies features conversations with product leaders sharing their real-life experiences creating and executing product strategy. The host Nacho Bassino digs for practices and examples in very different company sizes, company cultures, regulation challenges, structure challenges, monetization challenges, and more diverse contexts. By understanding how others solved a challenge, hearing details about how they faced a difficult situation, we will gain tools that -with the proper adaptations- we would be able to apply in our daily work.
Episodes
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#4: Global Strategy in highly localized products - with Jesus Cagide Alvarado, Product Leader at Intuit and Paypal
As companies grow and expand their services, they need to localize their product. In some industries, where each region has very different needs and regulations, there is high interaction between the need for a global strategy, and the needs of each region to succeed. Jesus Cagide, Product Leader...
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#48: Strategy for Future Product Positioning with April Dunford
Your product vision is a position you aspire to have in the future: be the best solution for a problem a set of customers care about. That should drive your strategy. And I had the fortune of discussing positioning in detail with April, the biggest guru. We started in a very controversial way…
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#47: The role of Strategy in the Decision Stack with Martin Eriksson
Strategy and its role in connecting vision to execution is one of those n-dimensional problems that is hard to think about, let alone describe in a chart. Fortunately, Martin Eriksson, the author of the decision stack, did just that. In his work, he describes a mental framework for navigating…
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#46: Tactics for Aligning your Strategy and Roadmap
Alignment is one of the hardest challenges of strategy. Conflictive goals, every department fighting for their priority, opposed world views and interpretations of how the future will unfold… Luckily, Bruce McCarthy is an expert on the topic, and in this episode, he shares many tactics and tips…
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#45: Connecting the Problem Space and Your Product Strategy - with Dan Olsen
We all know Strategy is complex, cumbersome, and foggy. We strive to navigate and make strategic decisions in this environment, which usually leads to opinionated battles and stakeholder misalignment since we can all interpret the signals in different ways. Remarkably, Dan Olsen, my guest in this...
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#44: The Hardest Challenges of Product Strategy with Marty Cagan
Ready for some strategic wisdom? In this episode, I had the honor of delving into the depths of product strategy with Marty Cagan, a true luminary in the field. I asked the hardest questions and tried to explore topics beyond what you would normally find in Marty’s writing. From the pitfalls of...
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#43: Creating a Learning and Iteration Culture Connecting Lean Strategy and OKRs with Jeff Gothelf
There are infinite ways to define strategy. Most involve finding a critical challenge and defining the big strokes of how to solve it. This can be an intimidating task to any leader! Furthermore, if we spend the high effort involved in putting it together, and communicating it as our brilliant...
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#42: Actionable Tactics to Navigate the 'Messy Middle' of Strategy with John Cutler
Strategy is messy. It’s happening simoulteaneously at different levels, with different lenses, different time horizons, among many other stakes at play. My guest in this episode, John Cutler, has a remarkable ability to bridge the world of theories with what we actually face down the road when...
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#41: Connecting Discovery and Strategy: Insights and Tactics with Teresa Torres
We often talk about strategy diagnosis and insights as if they were something we go through in isolation when defining the direction of our product. However, those insights come (or should come) from our discovery efforts. Unfortunately, this connection is often missing, and to be fair, it can be...
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#40: Art and Science of Strategy in Large Corporations with Phil Hornby
While strategy is always difficult, large corporations add complexities into the mix: dependencies, politics, complex budgeting processes, and more. In this episode, I spoke with Phil Hornby, a Product Coach with vast experience in different contexts, and we discussed his experience with the...
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#39: Product Monetization Strategies with Megan Hughes
Few elements wield as much influence over a company's fate as the art and science of monetization. And I know from personal experience that this is a hard-to-master topic for product people. Consider the multiple complex questions that may arise: do we go for a subscription or pay-as-you-go…
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#38: Platform Strategy at Slack: Reducing friction, modularity, and low-code with Frank Harris
Frequently, strategies are about finding avenues for growth. We often think about that as directly impacting the core company metrics. But when developing platforms that allow integrations to the core product, the strategy is more complex: we enable entry points that enable 3rd party developers…
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#37: Vimeo's Strategies for Differentiation and Product-Led Growth in Competitive Markets
When doing expansion strategies, we need to come up with insights about what markets we can penetrate and win. Combining that with product-led growth thinking, you can review the pull from existing users to come up with underserved needs and sizing opportunities. That can be easier said that…
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#36: Balancing Resource Allocation in Multi-Product Strategies
Why do we create strategies? To focus on the most critical problems or opportunities which will help us get closer to our vision. And the first step of putting that focus into action is concentrating our resources there. This is easier said than done, and the complexity becomes more evident when…
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#35: Explore Wide and Innovative Spaces at Google with Stefan Schnabl
Many of us work in complex environments where the set of opportunities we can potentially pursue to impact a desired outcome is very wide. As you can imagine, at Google, you can find both very complex and large environments, and opportunities to innovate in multiple directions. In this episode, I...
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#34: Evidence Guided Strategy with Itamar Gilad
Most companies' strategies are “roadmap on steroids”: large plans of multiple big ideas to implement, which usually have not been validated. To differentiate and create thoughtful and successful strategies, you must start with evidence-based insights. But how do we collect that evidence? How do…
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#33: Creating the Platform Strategy at Miro with Thor Mitchell
TL;DR: Platforms are everywhere, and their challenges are hard to understand and impact even non-platform products. Thor is an expert who shared his learnings building the Miro Marketplace and, previously, the Google Maps Developer’s Platform. Many times when discussing strategy, we focus on the...
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#32: From Seed to Scale: Product Strategy in Startup Evolution with Lily Smith
Startup challenges change as they grow. The focus and needs of the product strategy also change, as the company moves through funding rounds and product maturity stages. What are the critical factors leaders should consider at each stage? How does collaboration among different areas evolve?…
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#31: Simplifying and Measuring Strategies with Saeed Khan
We all love good strategy stories. What is better than good strategy stories? The ones that are simple and that we can derive lessons to apply elsewhere. In this episode, Saeed Khan shares his stories and thoughts collected over 25 years of product management experience. Different from other...
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#30 - Secret Summary of 30 Real-Life Product Strategies
Over the last 18 months, I have interviewed 29 product leaders, inquiring about their strategy formulation and challenges. We covered different industries, customer types, company scales, product types, and geographies. As I shared in the podcast intro, after writing Product Direction, I felt we...
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#29: Why Good Strategies (even with Good Execution) Can Still Fail - with Randy Silver
If you create a great strategy and communicate it properly, and have good people to execute it, what can possibly go wrong? Well, as you can imagine, multiple layers of complexities can get in the way. In this episode, Randy shared two stories where different company intricacies made good...
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#28: Exploring Uncharted Territories: Navigating Horizon Three Strategies - with Andrew Skotzko
The world is full of hard problems, which led to opportunities to tackle them using groundbreaking innovative products. Bigger companies are in an interesting position: they can invest in exploring new problems related to their core mission, but which can be years ahead in terms of helping them...
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#27: Strategy from Scratch: Going from White Paper to Aligned Execution - with Tobias Freudenreich, Leadership coach
If you are a product leader joining a new organization, or if you have recently been promoted within your organization and are tasked with creating a strategy, where should you start? How do you align on what strategy is? How do you collect the existing knowledge and past decisions and combine…
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#26: Unveiling the Secrets of Product Strategy in the IoT Industry - with Dominik Busching, Head of Product at Tado
How do you navigate the intricate balance between the rapid-paced weekly sprints of agile software development and the long-term planning cycles inherent in hardware components? In this episode, I spoke with Dominik Busching -Head of Product at Tado- and unveiled how they create innovative...
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#25: From Value Proposition to Competitive Advantages with the Three Trees - with Nils Janse, CEO at Delibr
In this episode, I spoke with Nils Janse, CEO and co-founder of Delibr, a tool to help Product Managers organize and structure decision-making across the entire product flow. We covered amazing insights, going from crafting a value proposition, followed by how to select the focus areas and how to...
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#24: Navigating the Unknown: Strategy Creation for Pre-Market-Fit Startups - with David Pereira, CPO at Omoqo
The role of strategy in pre-market-fit startups can sometimes be unclear. How would we focus or double down on a path when we have so much uncertainty and risk? We would likely pivot many times before finding what we need to double down on, and doing a deep strategic exercise is a waste of time....
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#23: Implementing Playing to Win for Product Strategy - with Stuart Congdon, Product Director at WillowTree
Playing to Win is a strong framework, but it can create some confusion during its implementation, like making your winning aspiration “be the #1 of X”. I spoke with Stuart Congdon, a strategy veteran, who has used it many times and walked us through a complete example with my typical annoying...
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#22: Creating a Strategic Advantage from an Existing Asset - with Joe Jenvey, Lead at Sedex
Many strategies come from a need to grow, or start by reviewing many opportunities to find the ideal ones. But what if we have a unique asset that we can leverage to create a strategic advantage? A recent example could be how Disney used their unique IP to create a winning streaming platform in…
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#21: Building trust in Strategy and succeeding with Survival metrics
Strategy in B2B has serious power dynamics. There often seems to be a fight between PMs and Sales, when in the end, hopefully, they are trying to do what's best for the company. Adam Thomas has used multiple hats in the past and brings some advice on working with the different sides of the...
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#20: Product Led Growth Strategy and Differentiation - with Leah Tharin, Head of Product at Jua.ai
One of the key elements of a solid product strategy that generates growth based on your product success, is building and sustaining strong differentiators. But finding, validating and aligning on that differentiation is hard work. In this episode we explored strategy creation with Leah Tharin…
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#19: Purpose Driven Strategy from Government to ONGs
To create a good strategy, you need a vision. If the vision is inspiring and drives a significant purpose, chances are you have stronger bases to build a motivating strategy. Simone started her product career in gambling! In Canada the government provided the service, which already had some…
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#18: Strategy Playbooks - with Alessandro Pintaudi, VP of Product at Amenitiz
The key drivers of your strategy can be radically different in nature: are we optimizing on a well known topic? Are we doing a new big bet into uncharted territory? Unfortunately, many times we are not conscious of the type of decision we are making, and how this affects the strategy “health”,...
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#17: Painkiller vs Vitamin Strategies - with Diogo Novaes, VP Product @Tractive & ex-Runtastic
Depending on your product, a team’s mission can be very clear (a checkout page for e-commerces) or a bit fuzzier. Going back to the old “painkiller” versus “vitamin” problem, many companies will have across their portfolio teams that are an integral part of their core proposition, and others that...
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#16: Strategy in complex opportunity spaces with Julia Bastian - VP Product from Alasco
The “shape” of the opportunity space can greatly influence how we approach strategy creation. Some opportunity spaces are straightforward, and the work revolves around optimization and improvements. Others are completely unknown and require a much more exploratory approach. Interestingly enough,...
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#15 Integrating the User into the Strategy - with Sol Mesz, Product & Design strategy consultant
There are many challenges for the collaboration of Product and UX on the strategic level. As a product and design trainer and consultant, Sol Mesz works with both teams to make this collaboration more successful. She shared with us many tips and tools that can help any leader get the most out of...
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#14: Strategy in Complex Multi-sided Products - with Jason Boast, VP of Product and Technology at SPUD.ca
Description: many of us work on consumer products, or B2B SaaS, or other products where the business model and the value proposition is strong and clear. But there are products and industries that need to connect a variety of different players, creating not only complex problems but also complex...
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#13: B2B Enterprise Innovation Strategy - with Daniel Elizalde, Author of The B2B Innovator's Map
It can be hard to create a strategy for innovation. But if we are talking about B2B enterprise innovation, especially when hardware products are involved (like climate and energy tech), it truly is challenging. Furthermore, if you are looking for advice, few have actually “been there and done...
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#12: B2B SaaS Strategies - with John Pearce, VP Product @Chargebee
We all know different products and contexts require different strategic thinking. B2B SaaS and subscriptions is an important product category, and John Pearce has been working on it for a long time. In this episode, he shared: The framework he has been using at Chargebee to build their strategy…
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#11: Strategies at different levels of the product portfolio - with Alberto Barcelos, VP Product @Taxfix
One challenging topic about product strategy as organizations grow, is “how many product strategies” should we have, based on how many products we have on our portfolio (or “sections of a large product, or business units, or any other organization slice we may have). It is also related to the...
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#10: Startup vs Enterprise Strategy - with Jonathan Rodriguez, Product Lead @Flieber, ex-Eventbrite
Startups and Enterprise operate very differently. Product management is done quite differently. What about product strategy? What are the differences (and similarities)? What do we need to pay attention to? What is important to consider if we are moving from one to the other? In this episode I...
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#9: Strategy when Hyper Scaling - with Nicholas Goubert, CPO @Utopia Music
What is like to set a strategy when your company is growing in headcount by 2x (or more!) per year? How do you identify the areas where the new joiners will be working? How do you balance new opportunity spaces versus focusing on the existing ones? How do you onboard new members on the strategy...
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#8: The Role and Differences of Strategy in Agile and Product Led transformations - with author and leadership coach Sam McAfee
Over the last decade(s), many companies have started the different types of transformations, most of them going in the same direction: how to become more agile and make software-product development a first-class discipline they had to master. To achieve such a transformation, many things are...
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#7: Strategy communication, execution, and updates - with Megan Murphy from Hotjar
Megan joined Hotjar two years ago, and had the challenge to create the strategy from scratch. But moreover, she has the opportunity to review with fresh eyes how the execution went and what she learned along the way. In this very interesting conversation we covered the journey, starting with very...
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#6: Defining strategy in a very wide market space - with Nina Schneider from Sherpany
Sherpany is a B2B SaaS for meeting management. The space is so wide, that there can tackle endless opportunities, which it might in turn reduce focus and end up in a mediocre product. So, how do they define a strong and focused strategy in such a wide space? Nina is Chief Product Officer at...
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#5: The conflict of a user-centered Strategy relying on B2B Business-side monetization - with Johannes Mayer from Kununu
In this episode, we spoke with Johannes Mayer, Director of Product at Kununu, the largest employer and salary review site in the DACH region. We explored how to create a strategy in a context where you have a user-centered product that relies on monetizing companies' premium services, and…
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#3: Strategy coaching - with Petra Wille, Product Leadership Coach and author of Strong Product People
In this episode, we spoke with Petra Wille, an internationally renowned Product Leadership Coach and author of Strong Product People. We explored how product people can become more strategic and how leaders can coach their teams to develop their strategic thinking. We talked about: How important…
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#2: Managing strategic tensions - with Marc Abraham from Intercom
In this episode we spoke with Marc Abraham, Product Leader at Intercom and author of Managing Product = Managing Tension and My Product Management Toolkit. We explored where are the biggest tensions when creating a product strategy, and discussed how to deal with them and the role of the product...
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#1: Dealing with multiple strategies at large corporations - with Darrell Stephenson from Zalando
Darrell Stephenson is Product Director at Zalando (and previously at SoundCloud). Being a really large corporation, Zalando has strategies at multiple levels that interact and intersect with each other. In this episode, Darrell has been extremely open and generous, explaining how product strategy...
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Intro - 100 Product Strategies
Hi! I'm Nacho Bassino. Welcome to 100 Product Strategies! Let me briefly tell you what this show is about. The goal of this podcast is to invite product leaders to share their real-life experiences creating and executing Product Strategies. Episode references: 100productstrategies.com Product...
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ABOUT THIS SHOW
100 Product Strategies features conversations with product leaders sharing their real-life experiences creating and executing product strategy. The host Nacho Bassino digs for practices and examples in very different company sizes, company cultures, regulation challenges, structure challenges, monetization challenges, and more diverse contexts. By understanding how others solved a challenge, hearing details about how they faced a difficult situation, we will gain tools that -with the proper adaptations- we would be able to apply in our daily work.
HOSTED BY
Nacho Bassino
CATEGORIES
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Frequently Asked Questions
How many episodes does 100 Product Strategies have?
100 Product Strategies currently has 49 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is 100 Product Strategies about?
100 Product Strategies features conversations with product leaders sharing their real-life experiences creating and executing product strategy. The host Nacho Bassino digs for practices and examples in very different company sizes, company cultures, regulation challenges, structure challenges,...
How often does 100 Product Strategies release new episodes?
100 Product Strategies has 49 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to 100 Product Strategies?
You can listen to 100 Product Strategies on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts 100 Product Strategies?
100 Product Strategies is created and hosted by Nacho Bassino.
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