Episodes
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Why Consistency Beats Creativity in Marketing
Everyone is chasing the next big idea. The viral post. The perfect campaign. But that's not how most businesses grow. In this episode, I talk about why consistency will outperform creativity almost every time and how simply showing up regularly can have a bigger impact than waiting for the...
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Your Marketing Isn't Broken, Your Offer Is
Most businesses think they need better marketing. More ads. More content. More leads. But what if the real problem isn't your marketing at all? In this episode, I break down why your offer is often the real issue and how a weak or unclear offer can kill your results no matter how good your...
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Your Website Should Be Your Best Salesperson
Most websites just sit there looking good. But that's not their job. In this episode, I break down why your website should be working as your best salesperson 24/7 and how it plays a direct role in turning visitors into enquiries. We look at what actually matters when someone lands on your site…
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Why Marketing Isn't Magic
Marketing isn't a magic switch you turn on and suddenly leads appear. It's a system. In this episode, I walk through why marketing doesn't work when parts of the system are broken and how everything needs to align to get consistent results. From your message to your website to your follow-up, it...
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Why SEO And Google Ads Work Well Together
A lot of businesses think they need to choose between SEO or Google Ads. The reality is they work best together. In this episode, I explain how Google Ads can generate quick wins while SEO builds long-term growth, and how using both gives you a stronger overall strategy. I also touch on how data...
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Why "More Marketing" Isn't Always the Answer
When leads slow down, most businesses think the answer is to do more marketing. More ads, more posts, more everything. But that's not always the fix. In this episode, I break down why doing more can actually make things worse if the fundamentals aren't right and where you should be looking first...
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Why Video Is Powerful On Social Media
If you're avoiding video, you could be making marketing harder than it needs to be. In this episode, I talk through why video builds trust faster than any other type of content and how it helps people connect with you before they even meet you. No fancy setups or big production needed either. I...
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Why Social Media helps Build Trust
Most businesses think social media is about getting more followers or going viral. It's not. In this episode, I break down what social media is actually doing for your business behind the scenes and why it plays a bigger role in converting customers than most people realise. We look at how...
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The Truth About "Guaranteed SEO"
You have probably seen ads or got endless emails guaranting SEO Results. In this episode, Josh will share why you might want to keep clear of someone who offers this
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Why Paid Ads Can Be the Shortcut To Leads
In this episode Josh Shares why paid ads are the fastest way to get leads. Now, that doesn't mean they're always the best long-term strategy. But if you want results quickly, nothing beats them.
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Why Social Media Is About Attention
In this episode we will go over what most businesses get wrong about social media
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Why your website isnt getting leads
People often think that all they need is a website and then customers will fine it and you will get leads. This isn't the case. If your website isnt getting leads listen to this episode
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Biggest mistake small business make
There is a mistake that I see a lot of small business owners make when it comes to marketing.
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Who should you be marketing too !
In this episode, Josh talks about Who you should be marketing to!
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How to make sure you signage is a marketing Tool!
In this episode Josh talks about making your signage is marketing for you!
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Marketing Your Online Shop!
In this episode Josh shares some quick tips on how you can market and increrase sale on your online store.
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Using Hashtags on Instagram!
In this episode Josh Discusses using hashtags on instagram and why you need to be using them.
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Should my business have a blog ?
In this episode Josh talks about blogs and if you should have a blog on your business website and what are the benefits of having one.
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The Importance of Scheduling
In this episode, Josh Rimmington, talks about the importance of scheduling as entrepreneurs. Scheduling everything enables business owners to get everything done in time because time is precious. Also, scheduling allows entrepreneurs to save time and tackle other productive things. Tune to learn...
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Using Your Content In Multiple Ways
In this episode, Josh Rimmington talks about creating content that you can use in different ways. He gives an example of podcast marketing. In a podcast, you record a video for your YouTube channel, generate a blog post for your website and, create audiograms for marketing the podcast on…
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The Simplest Way of Marketing
In this episode, Josh shares some insights on the biggest mistake people make when it comes to marketing. He then talks about the simplest and easiest ways to market your product or services.
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Tips For Planning Your Marketing
In this episode, I share the best tips around planning. I speak about looking at what you want to achieve at the end and work backward. I also share some insights on breaking down the goal into pieces and working on them differently for effective achievement. Tune in to learn more tips...
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Printed Marketing Material
On this episode of The 2 Minute Marketing Podcast, Josh talks about printed marketing, such as brochures, flyers, and publications, as well as the common problems that businesses make when creating print media. Tune in for advice on what you can do to make your printed marketing effective and...
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Adapting & Adjusting Your Marketing
On this episode of The 2 Minute Marketing Podcast, Josh talks about how to adapt the way you do business during the pandemic era and why you need to let your customers know you've made these important changes. Tune in to learn a few ways you can communicate to your community about changes to your...
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Google My Business
After a long Break "We are back" - In this Episode, Josh Talks about "Google My Business" and How its an important tool to use for any local business.
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#21 Website Browse Time
Josh often gets asked, "how do I get people to spend more time on my website?" He discusses why this question usually shouldn't be asked and reveals the one that should be. We hear about which analytics to review to help us determine what our customers are looking for.
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#20 Videos
What sort of videos can you create for your business to interact with your audience? Josh answers this question and provides insight on how he produces videos for his business. He also talks about the importance of personalization and promotions.
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#19 Instagram
The key to Instagram is knowing who want following you and providing content that those people want. Josh gives his thoughts on the importance of interacting with followers and using Instagram's story feature. Josh on Instagram: https://www.instagram.com/dadpreneur/
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#18 Facebook Ad Library
Facebook has been working on their transparency because they have had several data issues over the years. They've now implemented the Ad Library which allows you to see ads that are running for different pages. Josh explains how we can utilize this new source of information.
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#17 Tradeshows
Josh is going to a tradeshow this week, so he's got some tips on his mind to share with us. He talks about how to stand out and making sure that you know your audience. We also learn about what items and services to have available for customers.
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#16 Podcasts
Podcasts are a great way to get a lot of information out to an audience. They're quick and easy to do, and people like that they don't have to be seen. Josh talks about the two different ways that you can get involved in podcasting to build your reputation up to an expert level.
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#15 Low-cost Marketing Ideas
You should pay some amount of money for most marketing because you can then clearly see your return on investment. Even so, there are still a lot of options that aren't going to break the bank. Josh runs down a few of these options and gives advice on how to implement them.
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#14 Influencers
An influencer is someone who has built up an audience in a certain industry. You can hire influencers or pay them to do promotions, so Josh provides advice on what to keep in mind when searching for one. Influencers work well because a promotion from them is like a seal of approval that gives…
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#13 Facebook Groups
Over time, most people have noticed a decline in the interaction they receive on their business' Facebook page. Facebook groups on the other hand are great for customer engagement and Josh tells us why. We also hear about how to provide value in your group to drive future sales.
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#12 Business Cards
With everything going online, business cards can still work very well. This is especially true if you're doing a lot of offline networking. Josh informs us of how to make a useful business card that people will actually want to hang on to, plus examples from his own cards.
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#11 Social Media Posts (Part 2)
In this episode, Josh gives even more ideas about what to post on social media. He talks about how to get local people interested in your business and about using more than just text to get your message out.
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#10 Social Media Posts (Part 1)
Josh gets asked all the time about what kind of posts his clients should be making on social media. He gives us an overview of many different types of posts that any business can make to give their audience a well-rounded experience that encourages engagement.
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#9 Data
The key to marketing success is the data that you receive from your campaigns. It's easy to run ads, but to know if they're working well, you need to be able to analyze your data. Josh shares his preferred way of analyzing data so that you can look at the metrics and see if you're using your…
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#8 Crafting a Facebook Ad
There are three key factors to keep in mind when crafting a successful Facebook ad which Josh simplifies in this episode. Following his steps allows you to create an ad very quickly that talks to your audience and has a clear call to action for them to utilize.
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#7 Chatbots
A chatbot is way of automating your messaging service, usually through Facebook Messenger. It's a great way of being there for your customers 24/7. Josh talks about how chatbots are going to be the next big thing and about the advantages they can offer to both you and your customers.
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#6 Call to Action
In marketing, you want to give your audience a way to take the next step in the process you want them to follow. You need to make it clear and simple, so Josh provides examples of how to accomplish this so that you can increase your conversion rate.
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#5 - Website
When doing anything with your website, start thinking about your customers and what they actually need. It's easy for customers to leave your website and bring their business elsewhere, so Josh shares how to avoid this and how to critique your website to be more customer-friendly.
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#4 - Signage
Signage for your business can range from the signs on your building, to billboards, to your website, and more. The key to any of these types of signage is making sure that they are relevant and easy to understand. Josh reveals how you can achieve this and ensure customers acquire useful knowledge...
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#3 - SEO Keywords
One of the key steps when beginning any SEO (search engine optimization) campaign is deciding which keywords you want to target. Josh provides quick tips for choosing these keywords and researching the websites that you will be competing with for the best ranking.
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#2 - Ideal Avatar
When you want to start any type of marketing, you need to think about who your ideal customer is and how to market to them. This can be done by creating an ideal avatar: a profile of a hypothetical, ideal customer of yours. Josh talks about why this method allows you to reach your target market.
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#1 - Events
A great way to reach a large number of people at one time is with events. You can do them in-person or online; both are great for establishing a connection with your audience. Josh shares how to set them up, how to advertise them, and an example of a successful dentistry event.
About this show
Maximize your business's potential! Listen to the 2 Minute Marketing Podcast for quick and actionable marketing Tips.
Hosted by
Josh Rimmington
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