PODCAST · business
2Techy
by Lauren Keeves @ B2Me Marketing
Listen in as we challenge industry norms and get MSP leaders thinking beyond the tech. With expert guests and real conversations, we unpack sales, marketing, leadership, strategy and everything in between to help MSPs build smarter, stronger businesses.
Episodes
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Navigating Cost Optimisation and Value Creation in 2026
In this episode of 2Techy, Lauren Keeves sits down with James Davis from The TSP Advisory to unpack the biggest opportunities and challenges facing MSPs as they head toward 2026. Together, they explore what rising costs, shifting client expectations, and rapid advances in AI and automation really...
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How MSPs Can Build a Powerful Referral Engine
In this episode of 2Techy, Lauren Keeves is joined by James Davis from The TSP Advisory and Derek Morgan from Referit to unpack the real power of referral marketing for MSP businesses. They break down the difference between word of mouth and a systemised referral engine, share practical steps for...
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Turning your ISO Certification into a Sales Secret Weapon
In this episode of 2Techy, host Lauren Keeves is joined by Jason Maricchiolo to explore how MSPs can move beyond the checkbox mentality of ISO certifications and turn them into powerful tools for growth. From building trust in tenders to empowering sales teams with the right talk tracks,...
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The MSP Growth Trap: Why Sales and Marketing Misalignment Is Costing You
In this episode, Lauren Keeves sits down with James Davis, Fractional Chief Strategy Officer in the Technology Services Industry across APAC, to unpack a critical issue plaguing MSPs: the disconnect between sales and marketing. Together, they explore why many MSP owners resist embracing these...
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ABOUT THIS SHOW
Listen in as we challenge industry norms and get MSP leaders thinking beyond the tech. With expert guests and real conversations, we unpack sales, marketing, leadership, strategy and everything in between to help MSPs build smarter, stronger businesses.
HOSTED BY
Lauren Keeves @ B2Me Marketing
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Frequently Asked Questions
How many episodes does 2Techy have?
2Techy currently has 4 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is 2Techy about?
Listen in as we challenge industry norms and get MSP leaders thinking beyond the tech. With expert guests and real conversations, we unpack sales, marketing, leadership, strategy and everything in between to help MSPs build smarter, stronger businesses.
How often does 2Techy release new episodes?
2Techy has 4 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to 2Techy?
You can listen to 2Techy on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts 2Techy?
2Techy is created and hosted by Lauren Keeves @ B2Me Marketing.
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