PODCAST · education
7 Figure Annuity Sales
by Chad C. Owen
In The 7 Figure Annuity Sales Podcast, $269M+ solo producer, Chad Owen, guides agents through the ups and downs of the annuity industry and reveals his learned secrets to success. Owen shows agents how to increase their sales, increase their lifestyles, increase their influence, and increase their impact on the world around them!
Episodes
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How to Know When Replacing an Annuity Actually Makes Sense
In this episode of the 7-Figure Annuity Sales podcast, we talk about the tricky business of replacing annuity policies while doing right by your clients. We walk through a real case where a client could get $23,000 more per year in income, but it would cost them $200,000 in account value—showing...
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Why Pushing Back on Clients Actually Closes More Business
Ever wonder why some agents close $600,000 deals while others settle for 20% of the pie? This episode breaks down a real-life sale where standing firm on the recommendation—instead of caving to client pushback—made all the difference. You'll hear how using relatable analogies helps clients…
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Cap Rates vs Participation Rates: A Simple Way to Decide
In this episode of the 7-Figure Annuity Sales podcast, Caleb North breaks down essential strategies for comparing index annuity rates and making smart allocation decisions for your clients. He explains how to properly compare products using the same index and crediting methods, and shares a...
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How to Win Annuity Cases Against Competing Agents & Advisors
In this episode of the 7-Figure Annuity Sales podcast, Caleb North and Chad dive deep into the strategies for winning cases when you're up against competing agents, advisors, and major brokerage firms. Chad shares his battle-tested approach to handling challenging clients, including a recent case...
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How Taking Responsibility Can Transform Your Sales Career
On this episode of the 7-Figure Annuity Sales Podcast, Caleb North dives into why taking personal responsibility is the real key to success as an agent. He breaks down the difference between making excuses and finding real reasons when things don't go as planned, and shares some honest stories…
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3 Questions That Will Transform Your Annuity Sales Appointments
In this episode of the 7-Figure Annuity Sales podcast, Caleb North reveals three key questions that can transform your client appointments and boost annuity sales. Learn how to uncover client needs, set realistic expectations, and position the right solutions. Plus, get a sneak peek at upcoming...
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How to Succeed in Annuity Sales When Life Gets Tough
This episode dives into overcoming setbacks in annuity sales, the power of mindset, and how appointment setters can transform your business. Get real strategies for handling lost deals, tracking leads, and thriving in a changing market. Don't miss these actionable insights!
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The Simple Index Strategy That Wins Clients
In this episode of the 7-Figure Annuity Sales podcast, Caleb North dives deep into the art and science of index allocation strategies for indexed annuities. Discover why choosing the right index—before focusing on rates or crediting methods—can make all the difference for both agents and clients....
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The 4 Hidden Skills That Make Top Annuity Producers Successful
In this episode of 7 Figure Annuity Sales, host Caleb North dives into the non-sales skills that separate average agents from top producers. These aren't product-specific or annuity-specific abilities—they're the foundational skills that drive success in every client interaction and business...
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Finish the Year Strong: Why You Shouldn't Coast Into the Holidays
In this episode of 7 Figure Annuity Sales, host Caleb North delivers a timely message for every agent heading into the fourth quarter: don't let up when it matters most. Too many agents assume business slows down during the holidays—and as a result, they stop pushing. But the truth is, this is…
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How To Address Inflation With Annuities
In this episode of 7 Figure Annuity Sales, host Caleb North explains how to use the fact finder process to uncover where inflation is impacting your clients—and how to address it effectively with annuity solutions. Inflation is one of the biggest concerns retirees face, and agents who can...
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How The Federal Reserve Rate Cut Affects The Annuity Industry
In this episode of 7 Figure Annuity Sales, host Caleb North breaks down what a rate cut environment means for the annuity industry—and how agents can prepare for the changes ahead. While many will see dropping rates as a challenge, Caleb shows why it doesn't have to hurt your business if you make...
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Why Getting to the Root of Client Needs Matters
In this episode of 7 Figure Annuity Sales, hosts Caleb North and Chad Owen explain why the most effective agents don't just take client requests at face value—they dig deeper to understand why clients are asking for what they're asking. Clients often come in convinced they need a specific product...
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Why HOW You Do It Matters More Than WHAT You Do
In this episode of 7 Figure Annuity Sales, host Caleb North challenges agents to shift their focus from what they're doing to how they're doing it. Too many people in the industry get caught up in the actions themselves—making calls, running appointments, following up—without realizing that the...
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How to Connect With Clients at a Deeper Level
In this episode of 7 Figure Annuity Sales, hosts Caleb North and Chad Owen discuss how personal challenges can influence and even improve the way you approach business. Chad shares some of the difficulties he's faced recently and explains how those experiences have helped him relate more directly...
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9 Ways to Build Credibility With Clients
In this episode of 7 Figure Annuity Sales, host Caleb North breaks down 9 powerful ways annuity agents can build credibility with clients. Credibility isn't just about knowing your products—it's about how you present yourself, position your expertise, and leverage tools that show clients they can...
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How to Weather Life's Storms While Building Your Annuity Business
After a brief hiatus, 7 Figure Annuity Sales welcomes back host Chad Owen for one of his most personal and vulnerable episodes yet. Chad opens up about the recent hardships and challenges he's faced in his own life, offering an honest look at how he's navigated those storms while continuing to...
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The Two Crucial Mistakes Annuity Agents Make With Leads
In this episode of 7 Figure Annuity Sales, host Caleb North highlights two critical mistakes that can quietly undermine an agent's entire lead strategy. These aren't just slip-ups—they're foundational errors that can derail your growth if left unchecked. Many agents pull the plug on a new lead...
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How Much Do Annuity Leads Really Cost in 2025?
In this episode of 7 Figure Annuity Sales, host Caleb North dives into one of the most important—and often misunderstood—aspects of growing your annuity business: lead cost. Whether you're just getting started or you're a seasoned producer, understanding what you're really paying for and how to...
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What I Wish I Knew Before Selling Annuities
In this episode of 7 Figure Annuity Sales, host Caleb North shares the insights, lessons, and hard truths he wishes he knew when starting out in the annuity industry. If you're a new or aspiring annuity agent, this episode is your shortcut to avoiding costly mistakes and setting yourself up for...
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You Are Trying To Do TOO MANY Things With One Annuity Product
In this episode of 7 Figure Annuity Sales, host Caleb North delivers a powerful message every agent needs to hear: stop trying to make one annuity do everything. Whether it's a MYGA, FIA, or income rider product, each annuity has a core strength—and your job is to match that strength to your...
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Everything You Need To Know About Index Strategies
In this episode of 7 Figure Annuity Sales, host Caleb North breaks down one of the most critical—and misunderstood—components of fixed indexed annuities: index strategies. If you're selling annuities without fully grasping how caps, spreads, participation rates, and crediting methods work, you're...
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What They Don't Tell You About Annuity Bonuses!
In this powerful episode of 7 Figure Annuity Sales, host Caleb North pulls back the curtain on the often-misunderstood world of annuity bonuses. While bonus features can look enticing on paper, Caleb highlights the hidden pitfalls that many agents overlook—costly strings, limited use cases, and...
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Why Top Agents Leverage Technology
In this episode, we explore the importance of embracing technology to run a more efficient and scalable annuity business. From organizing client data to streamlining your sales process, the right tools can save time, reduce errors, and help you stay focused on what matters most—serving your...
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Becoming an Expert is the BARE MINIMUM
In this episode, we unpack why becoming an expert in the annuity industry isn't the finish line—it's the starting point. Having a solid grasp of products, strategies, and regulations is the bare minimum every agent should strive for. But what separates the average from the elite is what you do...
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High character will create success in the annuity industry
In this episode, we talk about the deeper mission behind Retirement Realized—building high-character individuals first, because true success in this industry starts with who you are, not just what you achieve. The goal isn't just to create top producers, but people who lead with integrity,...
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The Importance of Tracking Your Numbers and Roth Conversions
This episode covers two often overlooked but critical areas for annuity agents: tracking your numbers and understanding Roth conversions. We explore why consistently monitoring your activity and performance metrics can lead to smarter decisions and better results. Then we break down the value of...
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Don't ignore the impact of the product carrier when fact finding
In this episode, we unpack why the carrier behind the product matters just as much as the product itself during the fact-finding process. While several annuity products might check all the boxes for a client's needs, the carrier you choose can have a major impact on the client experience—from...
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Work for Legacy, not Instant Gratification
In this episode, we dive into the mindset of working for a lasting legacy instead of chasing instant gratification. Chad shares his perspective on why building something that outlives you—whether it's for your family, your clients, or the impact you leave behind—should be the true motivation…
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2025 Market Forecasts
In this episode, Chad shares why he's still expecting a record-breaking year in annuity production—even with market uncertainty on the horizon. He unpacks the mindset, strategies, and opportunities that make strong sales possible regardless of market conditions. From staying proactive with…
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Observations from an Annuity Agent in the field
In this episode, Chad shares real-time insights from his day-to-day experience as an active annuity agent in the field. From recent calls, appointments, and sales conversations, he breaks down what he's seeing in today's market—what's working, what clients are responding to, and where agents…
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Success Is Not Easy
Explore the challenging yet rewarding journey to top-tier success in the annuity business in this episode, where we delve into the mindset needed to achieve exceptional results. Writing millions in annuity premiums annually is not just difficult; it's a rare accomplishment that requires…
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Do You Actually Know Your Insurance Products?
Dive into the importance of truly understanding your insurance products in this episode, where we emphasize the necessity for agents to have a complete and accurate grasp of the products they offer. Being well-informed is crucial not only for building trust with your clients but also for ensuring...
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Is your FMO bringing value to you?
Explore the critical role of your Field Marketing Organization (FMO) in this episode, where we question whether your FMO is truly bringing value beyond just a compensation bump. We delve into why it's essential for agents to partner with an FMO that not only enhances their potential to write more...
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Laziness is the Biggest Killer of Dreams
Join us as we dive into how laziness can be the biggest barrier to achieving success, not just for agents but also for their clients' financial dreams. In the competitive annuity business, going the extra mile makes all the difference. This episode explores the crucial habits that set successful...
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Updates to the Fact Finder
Join us as we delve into the recent updates made to the Fact Finder, a crucial tool for annuity agents. Learn how we've revamped this essential one-sheet to better capture all the necessary information during the first phone call with a client. This episode covers the enhancements designed to…
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How to Tackle 2025 in the Annuity Business
Join us for an engaging update from Chad as he shares insights from his recent move to Colorado, recaps the adventures from his trips over the past year, and reflects on the importance of family. He'll also dive into his strategies for tackling the annuity business as we head into 2025. This...
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Talking Points With Clients Who Love The Market
Explore effective talking points for engaging clients who are enthusiastic about the stock market. Start by addressing the bullish mentality that underlies their willingness to stay invested despite potential risks, discussing the concepts of paper loss versus paper gain, and emphasizing that…
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The Commonalities of Elite Producers
In this episode, Caleb discusses some of the common traits, practices, and tendencies of elite annuity producers. Learn from these commonalities and attempt to implement them into your own business while mixing them with your own strengths. When combined you too can become an elite producer.
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Don't Do These 3 Things When Selling Annuities
In this episode, we discuss three key pitfalls to avoid in annuity sales. First, always verify your lead information; assuming it's correct without checking can lead to issues down the line. Next, avoid presenting too many product options to clients, as this can overwhelm them and hinder...
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Best Q4 Practices
Explore essential strategies for maximizing your end-of-year sales in this episode focused on Q4 best practices. We discuss the importance of maintaining momentum and not assuming prospects want to wait until after the holidays to make financial decisions. Learn how to approach leads and...
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Getting Business Issued: Pending Business Process
Dive into effective strategies for moving pending annuity sales to completion in this insightful episode. Learn how to accelerate the approval process and ensure your deals close more efficiently. We cover tips for improving communication with underwriters, streamlining paperwork, and managing...
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3 Strategies To Improve Your Appointment Process
Enhance your annuity sales approach in our latest episode '3 Strategies To Improve Your Appointment Process.' Discover the impact of thorough fact-finding, the importance of a polished presentation process, and the value of deep product and carrier knowledge. These key strategies are designed to...
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How To Increase Production With Decreased Lead Flow
Discover how Chad achieved his best year in annuity sales ever, despite a decrease in lead flow, in this insightful episode. We delve into the strategies and tactics that allowed him to maximize production with fewer leads. Learn how focusing on high-quality engagements, refining sales…
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How To Handle Falling Rates When Selling Annuities
Explore strategies for handling falling rates when selling annuities in this episode. We dive into how to navigate the challenges of a declining interest rate environment while maintaining client trust and sales momentum. Discover techniques for emphasizing the stability and security that…
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How To Create A Repeatable And Scalable Sales Process
In this week's episode we revisit one our of best ever episodes! Uncover the secrets to building a repeatable and scalable annuity sales process in this podcast. Learn how Chad Owen structures and builds his own personal process and how you can apply it to your self.
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The Psychology Of Choice
Dive into "The Psychology of Choice" in this episode where we examine why many agents present a variety of products, allowing clients to choose what seems best for them. This strategy can empower clients and reduce liability for the agent, but it might also diminish the client's perception of the...
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How Important Is Index Crediting On Income Cases?
Explore the significant role of index crediting in income-focused annuity cases in this episode. We delve into why, while income remains the primary concern, the choice of index crediting strategies can be crucial. Learn how these decisions impact the account value, which is essential not just…
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Presence = Productivity
Dive into the crucial link between presence and productivity as we explore why being fully engaged is essential for achieving your goals. We discuss the importance of ensuring you're focused on the right tasks, as presence alone isn't enough if you're not on the right path. Whether in…
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Switching From Face To Face to Virtual
In this episode, we take a closer look at Chad's transition from exclusively face-to-face appointments to incorporating 50% virtual interactions. Discover why he chose to make this shift, the hurdles he faced along the way, and the most rewarding outcomes from adopting a hybrid approach. Chad…
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ABOUT THIS SHOW
In The 7 Figure Annuity Sales Podcast, $269M+ solo producer, Chad Owen, guides agents through the ups and downs of the annuity industry and reveals his learned secrets to success. Owen shows agents how to increase their sales, increase their lifestyles, increase their influence, and increase their impact on the world around them!
HOSTED BY
Chad C. Owen
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Frequently Asked Questions
How many episodes does 7 Figure Annuity Sales have?
7 Figure Annuity Sales currently has 354 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is 7 Figure Annuity Sales about?
In The 7 Figure Annuity Sales Podcast, $269M+ solo producer, Chad Owen, guides agents through the ups and downs of the annuity industry and reveals his learned secrets to success. Owen shows agents how to increase their sales, increase their lifestyles, increase their influence, and increase their...
How often does 7 Figure Annuity Sales release new episodes?
7 Figure Annuity Sales publishes regularly with 354 episodes available. Check the episode list for the typical release schedule.
Where can I listen to 7 Figure Annuity Sales?
You can listen to 7 Figure Annuity Sales on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts 7 Figure Annuity Sales?
7 Figure Annuity Sales is created and hosted by Chad C. Owen.
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