A Brave New Podcast
by Josh Dougherty
Great marketing is all about making smart decisions, developing your discipline, understanding and meeting the needs of your prospective customers, and putting in place the right systems to make the whole process easier. A Brave New Podcast, with brand and marketing strategist Josh Dougherty, is here to teach you how to truly unlock your business potential through the power of marketing! Each episode will bring you insights, best practices, and top strategies from a variety of business leaders and marketing & sales experts. Tune in to A Brave New Podcast to learn how to build a more memorable brand and accelerate your growth with bold marketing.
Episodes
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In Search of White Space: The Role of the Competition in Branding
In this solo episode, Josh Dougherty explores the concept of white space: the uncontested market position that lets a brand sell from strength instead of competing on price. Drawing on recent competitive analysis work, Josh explains why fitting in with your category is riskier than it looks…
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Building Trustworthy Healthcare Brands with Claire Bolger
Claire Bolger is the Senior Director of Marketing and Growth at Health2047. In this role, she leads brand, PR, and strategic communications for the firm while advising portfolio companies and corporate partners on growth strategy, commercialization, and innovation. Prior to joining Health2047,...
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Making High-Quality Mental Healthcare Accessible with Nada Pupovac
Nada Pupovac is VP of Marketing Strategy at Animo Sano Psychiatry, where she leads a multidisciplinary marketing team and develops strategies to support the organization's growth, reach, and mission. Her work sits at the intersection of marketing, healthcare, and mental health, with a focus on...
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How Zivian Health Builds Trust, with Chris Prudhomme
Chris Prudhomme is a digital marketing leader with 10+ years of growth, brand, and performance experience. He is currently Head of Marketing at Zivian Health, a B2B healthcare SaaS company that provides compliance infrastructure for organizations deploying advanced practice provider (NP & PA)...
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Certitude & Early Breast Cancer Detection, with Jaime LaMontagne
As a marketing leader and passionate advocate for earlier cancer detection, Jaime LaMontagne has spent her career helping bring breakthrough medical innovations from idea to impact. She is currently leading the launch of Certitude™, the first blood-based test designed to detect breast cancer—work...
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Nasco Healthcare's Brand Breakthrough: Listen More, Add Less, with Aeron Povey
Aeron Povey is Vice President of Marketing at Nasco Healthcare, where she leads global marketing and works across product strategy, commercialization, brand, and business growth. With a background spanning both marketing and operations, Aeron built her career on the agency side, working across...
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Building The Children's Minnesota Brand Repost, with Hillery Smith Shay
Hillery Smith Shay, MBA is chief marketing and experience officer, senior vice president of communications at Children's Minnesota. Hillery Shay joined Children's Minnesota in 2021, as VP of marketing and communications and is now chief marketing and experience officer, senior vice president of...
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The Evolution of the Sickbay Brand, with Jennifer Lazarz
Jennifer Lazarz is Director of Marketing at Medical Informatics Corp. (MIC), where she now runs the company's entire marketing function as a sole practitioner. Her work spans brand strategy, demand generation, content, and go-to-market execution for the Sickbay Clinical Platform, an FDA-cleared...
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Building Trust in Digital Health, with Geoffrey Schiavon
Geoffrey Schiavon is a marketing leader with more than 15 years of international experience driving growth through B2B2C business models across ecommerce and health tech. His expertise spans performance marketing, customer engagement, strategic partnerships, and go-to-market strategy, helping...
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Marketing at Scale, with Ashley Buehnerkemper
Ashley Buehnerkemper is Director of Marketing at VitalSkin Dermatology, where she has led marketing and brand strategy since the company's inception in 2019, growing the platform from its earliest locations to more than 40 today. Her role spans far beyond traditional marketing: as a member of...
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Where Brand Building & Performance Marketing Intersect, with Kristi Annes
Kristi Annes is a healthcare marketing executive with more than 15 years of experience building brands and driving growth at some of the most influential companies in health IT. Kristi currently serves as VP of Marketing Strategy at IMO Health, a private equity-backed leader in clinical...
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HubSpot Sensitive Data Update, with Hank Lander
Product Management and innovation enthusiast, Hank Lander, currently serves as a Group Product Manager at HubSpot, focusing on Customer Data Protections. Hank's expertise lies in launching new products and building product pipelines. Prior to his current role, he was the Director of Product at...
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The Branding Multiplier, with Josh Dougherty
Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based branding agency that crafts bold and memorable healthcare brands. They have specific expertise in healthcare technology, hospitals and specialty care providers, and healthcare nonprofits. Josh…
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Service Pivots and Brand Evolution, with Jennifer Sargent
Jennifer is a seasoned healthcare leader with expertise in leading start-up and high growth organizations, with a proven track record of executing on go-to-market and growth strategies in the employer, payor and provider channels. Jennifer currently serves as Chief Executive Officer of Pacify...
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Brand Architecture and Healthcare M&A, with Josh Dougherty
Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based branding agency that crafts bold and memorable healthcare brands. They have specific expertise in healthcare technology, hospitals and specialty care providers, and healthcare nonprofits. Josh…
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People Are the Brand: How VitalPath Builds Trust Through Execution, with Bridget Locke
Bridget Locke is Vice President of Strategic Marketing at VitalPath, a leading contract design and manufacturing partner focused on complex catheter solutions for the medical device industry. She specializes in helping highly technical B2B organizations translate complex capabilities into clear...
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Building A Medical Device Brand, with Sharon Dayan
Sharon Dayan is an accomplished, strategic marketing executive with over 15 years of experience driving growth for B2B, early-stage, and global technology and healthcare companies. Dedicated to working towards a "Healthier Tomorrow," Sharon has built a career around using cutting-edge technology…
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NACCDO-CMCA Takeaways, with Josh Dougherty
Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based branding agency that crafts bold and memorable healthcare brands. They have specific expertise in healthcare technology, hospitals and specialty care providers, and healthcare nonprofits. Josh…
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Building the Elektra Health Brand, with Jacqueline Parisi
Jacqueline Parisi is the Head of Marketing at Elektra Health and brings over a decade of experience in brand strategy and growth marketing. She kicked off her career as the first U.S. copywriter at HelloFresh before transitioning into the digital health space. She has consulted for Seed to Series…
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Keys To Building A Great Culture, with Chad Kearns
Chad Kearns is a Senior Vice President at Fired Up! Culture, bringing nearly 15 years of experience in building teams and leading organizations to his work in helping leaders build culture and engagement in the organizations they lead. Before joining Fired Up! Culture in 2022, Chad headed a 50+...
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How Care2U Delivers High-Acuity Care at Home, with Lon Hecht
Lon Hecht is a seasoned healthcare executive with over 25 years of experience leading transformative growth. He joined Care2U as Chief Growth Officer in 2023 and became CEO in 2024, reflecting his strategic vision and results-driven leadership. Previously, Lon was SVP of Growth at Optum Home and...
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PR Fundamentals for Healthcare, with Danielle Ruckert
Danielle Ruckert has built RH Strategic's healthcare practice into a hub for some of the industry's most urgent conversations. She consistently and deftly guides clients through thorny issues—from Medicaid cuts for rural providers to new technologies reshaping organ transplantation—shaping…
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Building a Great Healthcare Brand Via Consistent Experience, with Gail Findlay-Shirras
Gail is passionate about fostering awareness and helping Canadians feel educated and empowered to take control of their health. She is driven to connect more people with high-quality healthcare because she wholeheartedly believes that proactive and preventive actions lead to better health…
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Tools To Empower Teams To Live Your Brand, with Josh Dougherty
Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he's worked with clients to develop unique brands and accelerate business growth using web design,...
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Building Member Trust and Engagement, with Annie Furlong
Annie Furlong is VP of Consumer and Growth (B2C) Marketing at Carrum Health. Annie brings 15+ years of experience as a B2C, B2B2C, and B2B marketer and people manager to healthtech and employer benefits markets. She has worked at and consulted for startups, associations, and large publicly traded...
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When To Pursue A Brand Refresh, with Adam Taylor
Adam Taylor is a multidisciplinary designer, illustrator, and educator with more than 15 years of professional experience in Utah, Michigan, and Seattle. Throughout his career, he has worn many hats within the ever-evolving world of design, but his strongest affinities lie in strategic brand...
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Branding In A Regulated Space, with Jen Bruursema
Jen Bruursema is Senior Director of Marketing and PR at DELFI Diagnostics, where she leads marketing strategy for FirstLook Lung, a blood-based test for early lung cancer detection. With more than 20 years in healthcare diagnostics, Jen has built her career at the intersection of complex science...
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How To Build a Brand When Trust is the Product, With Erica Klinger
Erica Klinger is the VP of Marketing at AMCP, the professional association for managed care pharmacy professionals, where she works to optimize medicine and improve lives with a diverse group of stakeholders from health plans, PBMs, policymakers, biopharma, students and educational institutions....
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Edelman Trust Barometer, With Josh Dougherty
Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he's worked with clients to develop unique brands and accelerate business growth using web design,...
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Securing Your IT - Why It Matters For Healthcare Brands, with Kevin Gemeroy
Kevin is a fourth generation Seattle entrepreneur and small business owner who founded Dynamic Computing in the year 2000 while attending the Foster School of Business at the University of Washington. Over the past 20+ years, Kevin has built Dynamic Computing from the ground up into the thriving...
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PointClickCare Rebrand, with Saige Carpenter
Saige Carpenter is the Director of Brand Marketing at PointClickCare, where she leads brand strategy, enterprise positioning, and integrated marketing programs designed to build and protect brand equity, establish trust, and fuel buying consideration. She spearheaded the company's enterprise-wide...
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Building a Cancer Center Brand / CMCA, with Meredith Rae Vehar
Meredith Rae Vehar, MPA, is Director of Communications at Huntsman Cancer Institute. Since joining the cancer center more than 20 years ago, Meredith strives to be an agent of progress and enable others to recognize their potential. She leads a team of creative communication professionals who...
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The Intersection of Brand & ABM, with Brianna Miller
Brianna Miller is a digital marketing leader with over 15 years of experience building data-informed strategies that connect marketing efforts to real business growth. She currently serves as the Director of Demand Generation at Cohere Health where she develops multi-channel demand generation...
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How Brand Helps Healthtech Startups Fundraise, Sell, & Scale, with Adam Taylor
Adam Taylor is a multidisciplinary designer, illustrator, and educator with more than 15 years of professional experience in Utah, Michigan, and Seattle. Throughout his career, he has worn many hats within the ever-evolving world of design, but his strongest affinities lie in strategic brand...
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Kicking off 2026, with Josh Dougherty
Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based branding agency that crafts bold and memorable healthcare brands. They have specific expertise in healthcare technology, hospitals and specialty care providers, and healthcare nonprofits. Josh…
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Building The Children's Minnesota Brand, with Hillery Smith Shay
Hillery Smith Shay, MBA is chief marketing and experience officer, senior vice president of communications at Children's Minnesota. Hillery Shay joined Children's Minnesota in 2021, as VP of marketing and communications and is now chief marketing and experience officer, senior vice president of...
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How to Nail Your Health Tech Brand Positioning, with Brad Steinbacher
Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based branding agency that crafts bold and memorable healthcare brands. They have specific expertise in healthcare technology, employee health and wellness programs, and hospitals and providers. Josh...
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The State of Health Tech Venture Capital, with Tamar Rudnick
Tamar Rudnick is a healthcare executive who has spent 10+ years in leadership roles across early-stage, public company, and PE-backed businesses. She is currently an Operating Partner at Define Ventures, one of the largest early-stage digital health VCs with ~$800M under management and $22B in...
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Brand Architecture Basics with Josh Dougherty
Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based branding agency that crafts bold & memorable healthcare brands. They have specific expertise in healthcare technology, employee health & wellness programs, and hospitals & providers. Josh has 15...
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Branding Fundamentals, Part 2 with Josh Dougherty
Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based branding agency that crafts bold & memorable healthcare brands. They have specific expertise in healthcare technology, employee health & wellness programs, and hospitals & providers. Josh has 15...
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HubSpot for Healthcare & Sensitive Data, with Hank Lander
Product Management and innovation enthusiast, Hank Lander, currently serves as a Group Product Manager at HubSpot, focusing on Customer Data Protections. Hank's expertise lies in launching new products and building product pipelines. Prior to his current role, he was the Director of Product at...
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Insights from the 2025 Edelman Trust Barometer for healthcare brands
Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based branding agency that crafts bold & memorable healthcare brands. They have specific expertise in healthcare technology, employee health & wellness programs, and hospitals & providers. Josh has 15...
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Unpacking the Intelerad Rebrand, with Jordan Bazinsky
Intelerad recently completed a rebrand in May 2024. In this episode Josh and Jordan spend time unpacking the reasons Intelerad decided to pursue a rebrand, the process they followed to get there, as well as the outcomes in terms of brand essence and strategy, visual identity, and market impact....
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Branding Fundamentals Part 1, with Josh Dougherty
Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based agency that builds bold & memorable healthcare brands. Over the last 15 years, he's worked with clients to develop unique brands and accelerate business growth using human-centered strategies…
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Strategic Software Selection, with Rachael Radford
Rachael Radford has supported organizations in software strategy, selection and implementation across North America. Rachael and her team sit alongside their clients as they evaluate software needs and options to ensure they make the best choice for their business. Rachael is passionate about...
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Eight mistakes to avoid when rolling out your brand, with Josh Dougherty
Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B branding, content strategy, and design agency specializing in helping tech and healthcare brave, bold, and memorable brands. Over the last decade plus, he's worked with clients to develop...
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Building Big Bold Brands, with Karley Cunningham
Creative Strategist & Growth Accelerator Karley Cunningham develops brand leaders by taking businesses from overcrowded, competitive spaces into blue ocean territory, where they can confidently stand out and thrive. Her international client base benefits from accelerated growth, profit and...
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Pipeline Marketing, with Matt Heinz
Matt is President and Founder of Heinz Marketing with more than 25 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways....
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Discussing Marketing Trends, with Kirsten Cutshall
With more than 20 years of experience in marketing, Kirsten Cutshall is the CEO of Austin-based Steel Advertising - a full-service ad agency specializing in marketing to the family. As a purpose-driven agency with a mission of "doing magic for the good guys" Steel' is a strategic partner, driven…
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Designing Brand Identity, with Rob Meyerson
Rob works with business leaders to build identities for their organizations, products, and services. More than a name or logo, Rob believes an identity is defined by clear, focused beliefs, expressed through compelling words, and substantiated by consistent actions. His specialties include...
About this show
Great marketing is all about making smart decisions, developing your discipline, understanding and meeting the needs of your prospective customers, and putting in place the right systems to make the whole process easier. A Brave New Podcast, with brand and marketing strategist Josh Dougherty, is here to teach you how to truly unlock your business potential through the power of marketing! Each episode will bring you insights, best practices, and top strategies from a variety of business leaders and marketing & sales experts. Tune in to A Brave New Podcast to learn how to build a more memorable brand and accelerate your growth with bold marketing.
Hosted by
Josh Dougherty