Access Unmissable Full Audiobooks in Business & Economics, Marketing & Advertising

Please visit https://thebookvoice.com/podcasts/1/audiobook/50650 to listen full audiobooks. Title: Meatball Sundae: Is Your Marketing Out of Sync? Author: Seth Godin Narrator: Seth Godin Format: Unabridged Audiobook Length: 4 hours 53 minutes Release date: December 27, 2007 Ratings: Ratings of Book: 3 of Total 3 Genres: Marketing & Advertising Publisher's Summary: Whole industries are being transformed by the way ideas spread and how prospects and consumers interact. Bestselling business author Seth Godin explains how to become an organization for a new generation.

Please visit https://thebookvoice.com/podcasts/1/audiobook/46258 to listen full audiobooks. Title: The Tipping Point: How Little Things Can Make a Big Difference Author: Malcolm Gladwell Narrator: Malcolm Gladwell Format: Unabridged Audiobook Length: 8 hours 34 minutes Release date: April 3, 2007 Ratings: Ratings of Book: 4.32 of Total 408 Ratings of Narrator: 4.48 of Total 42 Genres: Marketing & Advertising Publisher's Summary: From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. “A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.” —Michael Lewis

Please visit https://thebookvoice.com/podcasts/1/audiobook/49528 to listen full audiobooks. Title: Power Publicity Author: David Portney Narrator: David Portney Format: Unabridged Audiobook Length: 1 hour 7 minutes Release date: January 1, 2007 Genres: Marketing & Advertising Publisher's Summary: Discover step-by-step exactly how to use the media to get free coverage and publicity for your business, your product or service. There's no faster, easier, cheaper way to boost your business sales. Here's everything you need to know to get started now--from the press release to the media interview, it's all covered in detail here. Get Power Publicity and start your money-making media blitz right now. Learn how to play 'the publicity game' and watch your visibility and sales skyrocket. Get this audio and discover the inside secrets you must know to promote yourself for FREE in the media.

Please visit https://thebookvoice.com/podcasts/1/audiobook/33439 to listen full audiobooks. Title: Growing And Managing A Business Series: Part of New York Times Pocket MBA Author: Kathleen Allen Ph.D. Narrator: Eric Conger Format: Unabridged Audiobook Length: 1 hour 29 minutes Release date: May 1, 2003 Ratings: Ratings of Book: 2.9 of Total 20 Ratings of Narrator: 4 of Total 2 Genres: Marketing & Advertising Publisher's Summary: Learn the 25 keys in managing the growth of a business, including identifying the company's competitive advantage, implementing a total-quality strategy, hiring a professional management team and creating a visionary growth-oriented corporate culture. Growing & Managing A Business is part of The New York Times Pocket MBA Series, a reference series easily accessible to all businesspersons, from first-level managers to the executive suite.

Please visit https://thebookvoice.com/podcasts/1/audiobook/33438 to listen full audiobooks. Title: Business Planning Series: Part of New York Times Pocket MBA Series Author: H. Albert Napier Ph.D., James R. Thompson, Edward Williams Narrator: Eric Conger Format: Unabridged Audiobook Length: 2 hours 28 minutes Release date: April 1, 2003 Ratings: Ratings of Book: 2.95 of Total 22 Genres: Marketing & Advertising Publisher's Summary: Learn the 25 keys to a great business plan, including writing the company's mission, identifying market opportunities, calculating appropriate financial ratios and projecting growth rates, that will help guide your company's expansion and attract necessary financing. Business Planning is part of The New York Times Pocket MBA Series, a reference series easily accessible to all businesspersons, from first-level managers to the executive suite.

Please visit https://thebookvoice.com/podcasts/1/audiobook/33436 to listen full audiobooks. Title: Sales And Marketing Series: Part of New York Times Pocket MBA Author: Michael A. Kamins, Ph.D., Ph.D. Narrator: Michael A. Kamins Ph.D. Format: Unabridged Audiobook Length: 2 hours 5 minutes Release date: February 1, 2003 Ratings: Ratings of Book: 2.67 of Total 24 Genres: Marketing & Advertising Publisher's Summary: This compact audio primer describes every conceivable aspect of marketing. The author condenses a diverse and technical body of knowledge into 25 key principles that sound practical in spite of their complexity. And, if you can imagine this, his writing is also chatty and personal, a style that keeps your attention during what could be a dry and academic presentation. In this regard, the reading by Grover Gardner is also a huge plus because his ironic tone and grasp of the material create a personality that is interesting in itself. This is an integrated and solid view of the field that every marketing professional or wannabe ought to hear.

Please visit https://thebookvoice.com/podcasts/1/audiobook/34507 to listen full audiobooks. Title: Permission Marketing: Turning Strangers into Friends, and Friends into Customers Author: Seth Godin Narrator: Seth Godin Format: Abridged Audiobook Length: 2 hours 1 minute Release date: August 1, 1999 Ratings: Ratings of Book: 3.6 of Total 45 Ratings of Narrator: 4.5 of Total 2 Genres: Marketing & Advertising Publisher's Summary: The man Business Week calls 'the ultimate entrepreneur for the Information Age' explains 'Permission Marketing'—the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity—time—Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness—and greatly improve the chances of making a sale.