Ace Alliance Podcast

75% of job seekers look at an employer’s brand before deciding where to apply. But what makes people actually stay in a company? In this episode of the Ace Alliance Podcast, Magda Klimko-Aydin is joined by Olga Dobzhynska, Employer Brand Team Lead at GR8 Tech, to discuss employer branding, company culture, and employee engagement.Key takeaways: Employer branding myths and misconceptionsHow global teams build a shared cultureWhat employee engagement looks like in practiceHow company values become everyday behavioursWhy workplace recognition initiatives matterHow employee expectations are changing

In iGaming, it’s easy to chase new GEOs or try every new traffic source. But what really matters is knowing which traffic still delivers results.In this episode of the Ace Alliance Podcast, Mikhail Zhukov, Head of CPM at Adsterra, joins Magda Klimko-Aydin to discuss how iGaming traffic is changing and where the real opportunities are today.Key takeaways:What’s driving growth in iGaming despite stricter regulationsWhich GEOs are performing best right nowWhich traffic sources are losing effectivenessWhat operators and affiliates should focus on to get better results🎤 This episode of Ace Alliance Podcast is brought to you by 100HP Gaming.

Standing out in iGaming takes more than technology—it takes creativity that connects. In this episode of the Ace Alliance Podcast, Aurélie Bensoussan, Co-Founder and COO at Fortuna Labz, joined Magda Klimko-Aydin to discuss how immersive content, storytelling, and AI tools help brands stay memorable and relevant.Ace Alliance Podcast is brought to you by ⁠Darpha Studios⁠, ⁠Gamecheck⁠, ⁠JimPartners⁠, and ⁠InteractiveAI⁠.

In iGaming fundraising, a strong story alone is not enough. Vladimir Malakchi, CEO & Managing Partner at Xanada Investments, joined Magda Klimko-Aydin to share what investors look for when evaluating startups, and what makes a pitch credible.This episode of Ace Alliance Podcast is brought to you by 1spin4win, BaaS, and Whitelabels. 🚀

Germany remains one of the strictest regulated iGaming markets in Europe. In this episode of the Ace Alliance Podcast, Magda Klimko-Aydin speaks with Roger Redfearn-Tyrzyk, CCO at Shufti, and Dimitry Völkle, Managing Director at Zelda Consulting GmbH, about whether growth in Germany is still realistic in 2026, and what it actually takes to succeed. If Germany is on your roadmap, this episode will help you decide whether you are truly prepared.This episode of Ace Alliance Podcast is brought to you by Alea.

🎰 The slot market is packed. Thousands of games are available to players, but only a few manage to stand out and keep attention over time. In this episode of the Ace Alliance Podcast, Sevda Okur, General Manager, B2B at Omnigame, and Peter Weinreich, CEO at Omnigame, joined Magda Klimko-Aydin to discuss  what makes certain games stick with players. For more, visit http://acealliance.com.This episode of Ace Alliance Podcast is brought to you by Alea.

The way iGaming brands drive player traffic is changing fast.  Kamila Łuksza-Szpyt, Managing Director at Voluum, and Marcin Kumięga, Business Development Director at Voluum, recently joined Magda Klimko-Aydin to discuss the new iGaming traffic stack and share their insights on paid media, attribution across apps and mobile web, fraud challenges, the rise of super-affiliates, and more. For more, visit http://acealliance.com.This episode of Ace Alliance Podcast is brought to you by Alea.

B2B growth in iGaming isn’t about doing more. It’s about connecting the dots. In this Ace Alliance Podcast episode, Magda Klimko-Aydin sits down with Märit von Stedingk, Head of PR and Comms at Alea , to talk about how events, PR, and digital strategy work best when they’re planned together. For more, visit http://acealliance.com/This episode of Ace Alliance Podcast is brought to you by⁠ Alea.⁠

Strong affiliate programmes don’t just track numbers — they empower partners to perform. In this Ace Alliance Podcast discussion, Olena, Senior Affiliate Manager at Samurai Partners, speaks with Magda Klimko-Aydin about what defines successful iGaming affiliate programmes, how platforms can empower affiliate success, and what comes next for iGaming partnerships. For more, visit acealliance.com.

How can iGaming operators optimise payments and manage costs efficiently? Alper Uygur, Head of Sales at The Kingdom Bank, joins Magda Klimko-Aydin to explore iGaming payment strategies and global banking solutions. For more insights, visit acealliance.com.

Can high-quality merch reshape how iGaming brands connect with their audience? Sandra Bondare, Co-Founder at Swag42, joins Magda Klimko-Aydin to discuss how it can move from a simple giveaway to a lasting brand impression. For more insights, visit acealliance.com.Ace Alliance Insights is brought to you by Tonybet.

Alina Ganceva, CCO at USPEX, recently joined Magda Klimko-Aydin to talk about what it really takes to scale fintech in iGaming and why scalability is so important for payment providers. For more, visit acealliance.com.

Iryna Teut, Head of HR PIN-UP Global, recently joined Magda Klimko-Aydin to discuss the role of continuous learning, the power of sharing experiences, and how HR can drive professional development. For more, visit acealliance.com.

🎙️ Marharyta Yerina, Managing Director at ELA Games, joins Magda Klimko-Aydin to talk about how financial expertise fuels growth, shapes product strategy, and supports creative alignment in iGaming. For more insights, visit acealliance.com.

Diana Larina, Head of Marketing at Evoplay, joins Magda Klimko-Aydin to discuss human-centric marketing in iGaming. Learn how player feedback shapes campaigns and why emotional connection matters. For more, visit acealliance.com.

Monika Zlateva, CCO at CT Interactive, and Magda Klimko-Aydin discuss how to make the most of iGaming expos and conferences. Learn how to prepare, build lasting partnerships, and turn conversations into deals. For more, visit acealliance.com.

Michael Filletti, Co-Founder at Routy, and Magda Klimko-Aydin discuss how data can enhance affiliate performance beyond just traffic. Learn key insights on leveraging data for success. Tune in to this episode of Ace Alliance Podcast. For more, visit acealliance.com.

Leanna Klyne, Head of Agency at Affiverse, and Magda Klimko-Aydin discuss the tools and strategies that help operators and affiliates scale successfully. Learn how to track performance, choose the right platforms, and build strong partnerships.Tune in to this episode of Ace Alliance Podcast. For more, visit acealliance.com.

Sasha Boerma and Magda Klimko-Aydin explore the opportunities and challenges of the African iGaming market. Learn key insights on player acquisition, effective strategies for operators and affiliates, and the state of iGaming in Africa. Tune in to this episode of Ace Alliance Podcast. For more, visit acealliance.com.

Paul Puolakka, CMO at Mr. Gamble, and Magda Klimko-Aydin discuss building strong partnerships between affiliates and operators. Learn how to foster trust, choose the right partners, and use technology to strengthen relationships. Tune in to this episode of Ace Alliance Podcast brought to you by PIN-UP Partners. For more insights, visit acealliance.com.

Alexandra Voronetskaya, CMO at EvenBet Gaming, and Magda Klimko-Aydin discuss managing remote teams and fostering collaboration in iGaming. Learn key strategies for team growth and development. Tune in to this episode of Ace Alliance Podcast brought to you by PIN-UP Partners. For more insights, visit acealliance.com.

John Wright, Co-Founder of StatsDrone, and Magda Klimko-Aydin discuss the wins, challenges, and key shifts in iGaming affiliate marketing in 2024. Learn how Google updates and AI have impacted the industry and what’s in store for 2025. Tune in to this episode of Ace Alliance Podcast brought to you by Esimatic. For more insights, visit acealliance.com.

Cordelia Morgan-Cooper, Founder at CMC Consulting, and Magda Klimko-Aydin discuss how professionals can adapt their skills to meet the needs of iGaming companies. Learn Cordelia’s top advice for breaking into iGaming. Tune in to this episode of Ace Alliance Podcast brought to you by Esimatic. For more insights, visit acealliance.com.

Welcome to Ace Alliance Podcast, your go-to podcast for iGaming professionals. We bring together experts from iGaming to explore key trends, challenges, and opportunities in the industry. From career insights to market shifts, we uncover strategies that shape the future of iGaming. For more insights, visit acealliance.com.