PODCAST · business
Add Creative
by Pencil
Welcome to Add Creative, a new podcast from Pencil that’s dedicated to sharing the unexpected ideas that changed the game for DTC founders & operators that you can leverage to grow your business. Hosted by Chase, Head of Marketing & Growth at Pencil, Add Creative will cover a lot of ground and a wide range of topics, from how founders got their ideas for their business to what is the most profitable channel for your verticals and much more. But every interview will hit the level of tactical depth where actionable advice is found.We hope you’ll join us. Subscribe to “Add Creative” now and learn more at trypencil.com
Episodes
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Episode 43 - Fight the 800 LB Gorilla
This episode features, Adam Robinson (CEO of Retention.com), we discuss: How he landed on the idea for retention.com Why going big is the only option How he's grown since putting a bullseye on his back by making his billion-dollar Babe Ruth call out Why experimentation and lack of fear of the...
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Episode 42 - Find leverage and lean in
This episode features, Danil Salukov (CEO of Incense), we discuss: - How he and his brother came up with the idea for Insense - What kind of brands should be thinking about UGC creative - How building a marketplace is the hardest type of business to start And there's so much more... Danil's...
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Episode 41 - I always wanted to create a big company
This episode features, Wil Nitze (CEO of IQBAR), we discuss: - How he came up with the idea for IQBAR - Why you shouldn't quit your day job when you are trying to build a company - How getting shelf space in CPG is harder than you think And there's so much more... Will's openness to…
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Episode 40 - I know exactly who I am
This episode features, Phoenix Ha (CEO of AdBeacon), we discuss: - Why she started an attribution software - How she came to a career in performance marketing - What leadership means to her And there's so much more... Phoenix's understanding of who she is and what value she can drive for the...
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Episode 39 - UGC isn't dead
This episode features, Joe Marston (Co-Founder of SOAR With Us & For You Advertising), we discuss: - Why working can help you find your gifts not just passion - How UGC is not dead - How he structures the sales process And there's so much more... Joe's clear-eyed strategy and focus on solving...
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Episode 38 - Expand your time horizon
This episode features, Wes St. Amand (CEO of DSRUPT Media), we discuss: - What he does to manage his time efficiently to deliver massive upside to himself, his business, and his family - What he's learned about being a CEO - How his POV on time has changed as he's grown as a leader And there's so...
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Episode 37 - I want to pass the ball of knowledge
This episode features, Andrew Faris (Growth Advisor), we discuss: - How we thinks about paid growth - what is the secret to getting ahead in business - Who should really be working in agencies And there's so much more... Andrew's ability to translate the complex into simple frameworks is second…
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Episode 36 - A calm mind will always win
This episode features, Daniel James (CEO @ Mint Performance), we discuss: - The process of building a business - The mentality that entrepreneurship requires - How to deal with stress and obstacles And there's so much more... Daniel's calm wisdom is intoxicating, excited for you to enjoy this!…
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Episode 35 - Develop a compelling vision for your life
This episode features, Kenny Hanson (CEO @ Mentorpass), we discuss: - The magic of entrepreneurship (also the difficulties) - How living your purpose daily makes the journey worth it - Knowing your customer and what they need allows you to build even through the challenges - How working on...
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Episode 34 - Building takes time 🧱
This episode features, Lio Pinchevski (CEO @ Finaloop) and we hit a lot of topics around leadership and paid social. We discuss: - How important getting your finances is for your e-commerce business - What happens when your only eye is on growth when running an e-commerce business - How much work...
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Episode 33 - It's about stacking wins for your clients
This episode features, Taylor Lagace (Co-CEO @ Kynship) and we hit a lot of topics around leadership and paid social. We discuss: - How to intentionally lead a team - How to grow a business & team when you've never done it before - What influencer seeding can do for a business - How your…
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Episode 32 - Scaling a business isn't hard...if you know the secret 🧙♂️
This episode features, Charley Tichenor (Founder @ Disruptor School) and information about creative testing + scaling your business is invaluable. Charley is one of the most knowledgable e-comm growth practitioners I've ever met and you should listen to what he has to say! We discuss: - How to...
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Episode 31 - You don't need ugly ads to win 😉
This episode features, Matthew Gattozzi (CEO @ Goodo Studios) and information about creative testing + learning how to run a business as a first-time founder, is incredible. We discuss: how you need to reverse engineer why customers buy before you create your ads. what the secret to ad targeting...
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Episode 30 - Customer Experience will be a differentiator in 2023 - are you ready? 🧐
This episode features, Zoe Kahn (CX @ Chomps) and she shares so many actionable insights on this one. We discuss customer experience and how DTC brands should set themselves up for success in 2023 and beyond. She will set you up with certain automations you can set up to give your customers a...
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Episode 29 - Master Mind - Gaining SEO steam! 😤
This episode features, Deb Mukherjee (Marketing Lead @ StayTuned) and he shares a massive amount of value on this episode. We discuss all things SEO and how DTC brands can leverage it today to see massive gains in efficiency down the line. The frameworks on how to start getting started with SEO…
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Episode 28 - Master Mind - You don't know growth 🚨
This episode features, Cherene Aubert (Head of Growth @ Bobbie) and he shares a massive amount of value on this episode. We discuss all things Ads and how it relates to holiday and beyond. We break down: - Why profitability is such a massive boon to your business (duh but really) - How you can...
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Episode 27 - You need to find your zone of genius
In today’s Add Creative conversation, we chat with Jesse Pujji (Founder & CEO of Gateway X & Kahani) We discuss his views and experiences with entrepreneurship and personal growth. He shares his journey through the early days of his career as he makes the jump from consulting to founding his…
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Episode 26 - Master Mind - You're overthinking your ads 🥸
This episode features, Phil Kiel (MD @ Hello Earth) and he shares a massive amount of value on this episode. We discuss all things Ads and how it relates to holiday and beyond. We break down: - What kind of campaign structure you should be targeting - How to effectively test ads - How to set up...
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Episode 25 - You can't fail if you don't quit
In today’s Add Creative conversation, we chat with Jem Bourouh (Founder & CEO @ Adcubator) We discuss his views and experiences with growth, e-commerce, and entrepreneurship. He shares how his early days in dropshipping shaped him. His experiences starting an agency on his own and growing it to...
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Special Edition: Episode 24 - Master Mind - It's time for your greatest hits 💿
This episode features, Mirella Crespi (CEO of Creative Milkshake) and he drops so value 💣's! We discuss all things Creative and how it relates to BFCM and beyond. We break down: - The metrics that matter when measuring creative performance - What kind of testing you should be doing leading into...
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Special Edition: Episode 23 - Master Mind: You need to have your conversion funnels dialed in
This episode features, Carl Weische (CEO of Accelerated) and he drops so many 💎's. We discuss all things Conversion Rate Optimization and how it relates to BFCM and beyond. We break down: - 4-5 things your landing pages should be answering for no matter what - How increasing AOV is the #1 thing...
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Special Edition: Episode 22 - Master Mind: Your customers should be your retention strategy
This episode features, Mandi Moshay (Founder @ Resident Consulting) and she drops so much 🔥. She breakdown : How retention marketing is actually part of acquisition efforts as well as post-purchase. The types of research you should be doing to run better A/B tests in your retention efforts How...
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Special Edition: Episode 21 - Master Mind: As a brand you need to be a part of the culture
This episode features, This episode features, Ariel Rubin (Director of Comms @ Air) & Francis Zierer (Content Marketing Manager @ Air) and they drop so much 🔥. They breakdown : the importance of brand when marketing, selling, and retaining customers, whether you're in B2B or DTC. How you can...
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Special Edition: Episode 20 - Master Mind: You don't have to be afraid of cashflow this Black Friday
This episode features, Ron Shah (CEO of Obvi) and he gives so much value to brands ahead of BFCM. We break down: - What metrics matter most when deciding to scale. - What tools you should be using to give you better outcomes for cashflow during BFCM and beyond - How small brands can make big…
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Episode 19 - You're probably not doing your marketing right
In today’s conversation, we chat with Alex Greifeld (Ecommerce Growth Consultant & Founder of No Best Practices). We discuss a wide range of things regarding growth and e-commerce as a whole and she brings the 🌶🥵 She breaks down how companies focus on acquisition and retention at the wrong…
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Episode 18 - You can't grow without a brand
In today’s conversation,today’s episode features Arielle Jackson (Marketing Expert in Residence @ First Round Capital). We discuss the dissonance between brand and growth teams. How early stage companies should be thinking about brand building, and why she believes growth captures demand that...
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Episode 17 - Slowing down growth is harder than it looks
In today’s conversation, Cherene shares her journey as a growth marketer and her learnings from being at a hyper-growth company like Bobbie. She digs into how to build a growth model when growth isn't on the company agenda. How to build a martech stack and what a modern marketing organization...
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Episode 16 - How to get a better outcome
In today’s conversation, Matt shares his journey as a founder and how personal his WHY for creating Huron really is. How he tries to boil things down to their most fundamental through practicing first principles to solve problems, and how he believes customer experience and branding work together...
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Episode 15 - Don't get high on your own supply
In today’s conversation, April shares her journey as a solo founder and the hardships she's had to deal with as she pivoted into Cheeky Cocktails during the pandemic. How she feels about being able to innovate in a less up and coming market (Beverage) and her lessons for founders who want to...
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Episode 14 - Build systems that get out users way
In today’s conversation, Zach shares what his inspiration for building Foreplay was, what he's learned scaling Foreplay, and how he thinks about helping creative people + eCommerce marketers get value out of products. This is a very fun talk, Zach is incredibly thoughtful, you're going to learn a...
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Episode 13 - Everything you create matters
In today’s conversation, Jess shares his journey to founding the Fire Team agency. How being the biggest agency isn't his end goal, he wants to do great work, which, in his opinion, takes time and thoughtfulness. We also go deep on creative theory and how every person can create a meaningful…
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Episode 12 - You can't half ass anything
In today’s conversation, Alexa shares her unique journey from educator to brand marketer with a stop on the performance marketing express along the way. The skills she learned with creative/data and how that's helped her communicate brand values for Triple Whale. Her most immense skill is...
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Special Edition: Episode 11 - Is creative the biggest lever in performance?
In today’s conversation, we debate one of the hottest topics in DTC marketing. Is creative the biggest lever in performance? The topics range from: Creative = the new targeting Targeting doesn't really exist anymore CRO drives more meaningful lift Offer is the biggest lever (John's Ferrari…
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Episode 10 - KPI's kill brands
In today’s conversation, Eli shares some of his core concepts around how you can build an exceptional CX experience, no matter the industry. How travelling the world helped him understand people on a much deeper level. That imposter syndrome, especially coming from a "non-traditional" background,...
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Episode 9 - Better creative is the answer to iOS14
In today’s conversation, Dan digs into how much of his upbringing helped shape his entrepreneurial hunger which drove him to starting a business (the story is amazing) in college. From there he started his agency, right out of school, working with massive VC-backed companies on performance...
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Episode 8 - I'm really against hacks and best practices
In today’s conversation, Carl shares how learning about himself unlocked massive possibilities for a new business. That being a founder/operator of a business before starting Accelerated helped him think about the business and understand his target market's painpoints. Why website testing is…
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Episode 7 - Double down on your niche
In today’s conversation, Amanda shares her thoughts on how you'll be able to grow in the future on twitter, what you need to focus on when trying to grow your personal brand, that focusing on a niche and driving at it repeatedly is the key to finding an audience, and how having a personal brand…
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Episode 6 - How do I get people to pay attention?
In today’s conversation, Barry shares his thoughts on the difference between growth & performance marketing and how you should be thinking about it. How to work properly with creators and how to create content that cuts through the noise to drive meaningful impact to your business. There's so…
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Episode 5 - We have $10,000 to not mess this up
In today’s conversation, Ron shares his thoughts on how to connect with your manufacturers to leverage them as a innovation centers, how trust is the core of all great founding relationships, how being focused on delivering for the customers, no matter how hard it is has been a true…
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Episode 4 - A simple thesis: a product, a price, and some humor.
In today’s conversation, Ovadia & Zack share their perspective on how to grow a profitable business that can weather economic hardship. How involving customers and their feedback in the process can help you develop new products and how a simple thesis, and delivering on that time and again is a…
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Episode 3 - Some channels are speed boats and others are ocean liners
In today’s conversation, Tye shares his perspective on the channels that are working best for his clients. How there is a right time to start running affiliate campaigns, and the observation that growth is still very misunderstood in DTC. This is a good one! Join 4300+ e-commerce marketers +...
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Episode 2 - Build an insights flywheel to fuel your innovation
In today’s conversation, Felix shares his learnings from growing up in his family business in Germany, how insights are still underhyped and utilized in a world of tactics, and how audience + niche are the things that will drive growth for businesses into the future. Our favorite part at the...
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Episode 1 - How an Emmy-winning producer transitioned to founder of a beauty brand
In today’s conversation, Rob explores the ins and outs of transitioning from his successful career as a film producer to DTC founder. Rob pulls back the curtain on the many challenges he's faced during his journey, learning how to run his business from the ground up. We also dig into the tools…
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ABOUT THIS SHOW
Welcome to Add Creative, a new podcast from Pencil that’s dedicated to sharing the unexpected ideas that changed the game for DTC founders & operators that you can leverage to grow your business. Hosted by Chase, Head of Marketing & Growth at Pencil, Add Creative will cover a lot of ground and a wide range of topics, from how founders got their ideas for their business to what is the most profitable channel for your verticals and much more. But every interview will hit the level of tactical depth where actionable advice is found.We hope you’ll join us. Subscribe to “Add Creative” now and learn more at trypencil.com
HOSTED BY
Pencil
CATEGORIES
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Frequently Asked Questions
How many episodes does Add Creative have?
Add Creative currently has 43 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Add Creative about?
Welcome to Add Creative, a new podcast from Pencil that’s dedicated to sharing the unexpected ideas that changed the game for DTC founders & operators that you can leverage to grow your business. Hosted by Chase, Head of Marketing & Growth at Pencil, Add Creative will cover a lot of ground and a...
How often does Add Creative release new episodes?
Add Creative has 43 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Add Creative?
You can listen to Add Creative on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Add Creative?
Add Creative is created and hosted by Pencil.
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