PODCAST · business
Added Value Podcast
by Jules Thompson
Highlighting the hustlers behind the multi-million dollar influencer marketing industry who are making a difference in their sphere of influence - on Instagram and IRL. Using honest conversations with brands + content creators to spark more effective collaboration. If there's one consistent message you'll see here, it's to #OwnYourValue.
Episodes
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Ep. 17 - 10 Years in Influencer Marketing with Johanna Voss
Welcome Johanna Voss to the podcast! Johanna has been in the influencer marketing industry for over 10 YEARS and represents mostly women of color. Diversity in influencer marketing is so important because everyone deserves to be represented, and there isn't enough conversation and focus on...
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Ep. 16 - Ashley Cassidy (@ashbegash) On Fashion Blogging, Befriending Your Audience + Conscious Partnering
Introducing my forever style crush and one of my absolute favorite humans, Ashley Cassidy of the instagram @ashbegash and blog blondecollective.com. We chat about her journey from getting a fashion degree to working in social media to going all in on her fashion blogging career. She talks about…
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Ep. 15 - Building a Fit Fam on Instagram @Rob_Atkin + @Caity_Maclennan
In case you were wondering - yes, it is extremely intimidating to stand next to those abs and no, you won’t find more genuine, humble or toned content creators than this pair. I had the pleasure of meeting Caity and Rob at Expo West and have been working with them for over a year. They have been...
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Ep. 14 - Finding Your Niche on Instagram with @BowlObsessed
Although her first cooking experiment was a complete disaster, passion persevered for Erica of @bowlobsessed. With time and some help from Martha Stewart Magazine, Erica taught herself the do's and don'ts of the kitchen and has generously shared that knowledge with the world through her Instagram...
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Ep. 13 - Level Up Your IG Strategy with Social Media Manager Carlisle Russell
Are you clueless about where to start when it comes to growing your digital brand presence? Have you already established your brand on Instagram but need some inspiration to get you to the next level? Regardless of where you are in your efforts to reach more of your tribe on social media, this is...
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Ep. 12 - Founder @TheNashGals Network, Entrepreneur + Content Creator @ameliaweisss
When Amelia first moved to Nashville from Tampa, FL she barely knew a soul. She was on the search for a way to connect with other female professionals and entrepreneurs and when she couldn’t find one, she created one. Since launching the Nash Gals Network in early 2018, Amelia has also started…
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Ep. 11 - Growing a Personal + Professional Brand on Instagram with Personal Stylist @carsonmlove
Calling all dog lovers, weird nerds and fashionistas. I’ve been excited about releasing this episode for over a month and I don’t think it’ll take long for you to understand why. Carson Love is a personal stylist, pet lover and content creator located in Nashville, TN. Some themes we cover are…
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Ep. 10 - What To Do If Instagram Hides Your "Likes"
I thought it was only appropriate for my tenth episode to go back to the beginning and hit you with a solo episode! I haven’t released one in a while but there’s so much to catch up on in the influencer and social media space that I've been wanting to discuss with you all - like this hot topic:...
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Advice from Director Of Social Media + Influencer Marketing, Bailey DuMont
Get ready to get inspired, y'all! My interview with my boss and newly engaged Bailey DuMont is HERE, and she's going to knock your socks off with her impressive knowledge on all things social media and influencer marketing. Bailey has been a part of the influencer industry since 2015, so she has...
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Meditation, Social Justice and Embracing Solitude
On this rouge episode I saw an opportunity when my best friend since 6th grade came by to tell me all about her recent experience at a silent 7-day meditation retreat. Not only is she the smartest, most generous and impressive human I know, she has taught me so much about what's truly important.…
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What It Takes to Be an Influencer Marketing Specialist with Elizabeth Teel
I'm so excited to introduce you guys to my PIC, ride or die and day 1 doll, Elizabeth Teel. We've been through it ALL and have learned so much that we are pumped to share with you. Have you ever wondered how you can break into social media at a major brand? Not sure how to bridge the gap between...
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Career Lesson Learned: Go for What You Want
Last year was rough for me. I went from the top of my career game to feeling fresh out of college and had to completely redirect the course of my life. It was humbling, terrifying and every bit as challenging as you’d expect. But those hardships have made me appreciate where I am today so much…
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Land Your Brand Deal: Influencers' Reach Out Guide
Influencers- I got you! Today I'm breaking down what to say and where to say it to get noticed by brands. We go into detail about 5 tips for your pitch and 5 places you can go to connect with the gatekeepers to brand collabs. PLUS: Hear about the podcasts I'm digging right now and how to get your...
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Land the Perfect Collab: Your Brand's Reach Out Guide
I’m so excited to finally set you guys up with the framework to begin reaching out to influencers! In the episode I share my tips on staying organized, where to find influencers to match your brand and how to connect with them. After this episode you should feel confident in taking the first…
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Identify Your Influencer Marketing Strategy
We're going deep into a crucial part of your influencer marketing strategy - identifying your brand's goal. This is the most important step in creating a successful campaign for your brand and determines what types of influencers you'll work with, what you'll be able to offer and what you'll need...
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What You Don't Know About Influencers
We think we know everything about Influencers we follow. And while yes, they share a lot of their lives on social media, there’s so much we don’t see behind the scenes. I hope you come out of this episode with a new perspective and appreciation for the these incredibly talented & hard working...
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Introducing Added Value Podcast!
Come explore the Wild West of influencer marketing with me! In this episode I let you know what problem I’m trying to address in the industry and how I hope this podcast can make a positive difference. Would love to hear your feedback & any questions you may have for me to answer in subsequent...
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ABOUT THIS SHOW
Highlighting the hustlers behind the multi-million dollar influencer marketing industry who are making a difference in their sphere of influence - on Instagram and IRL. Using honest conversations with brands + content creators to spark more effective collaboration. If there's one consistent message you'll see here, it's to #OwnYourValue.
HOSTED BY
Jules Thompson
CATEGORIES
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Frequently Asked Questions
How many episodes does Added Value Podcast have?
Added Value Podcast currently has 17 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Added Value Podcast about?
Highlighting the hustlers behind the multi-million dollar influencer marketing industry who are making a difference in their sphere of influence - on Instagram and IRL. Using honest conversations with brands + content creators to spark more effective collaboration. If there's one consistent message...
How often does Added Value Podcast release new episodes?
Added Value Podcast has 17 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Added Value Podcast?
You can listen to Added Value Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Added Value Podcast?
Added Value Podcast is created and hosted by Jules Thompson.
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