Episodes
-
When AI ads talk back, with Roger Dunn of Thrad
Ads in AI aren't just for the bottom of the funnel. Roger Dunn of Thrad explains why. Roger Dunn, Chief Commercial Officer at Thrad, joins Kiri Masters with two visuals: a map of where AI conversations can win new customers, and a breakdown of who's doing the talking when an ad talks back. Both…
more -
Ensh*ttification is coming to personal AI agents
Your AI agent has no ads. Yet. Kiri Masters on why ads are coming to personal AI agents, and how they could be less annoying this time. Welcome to AdGentic, the new show about advertising in the agentic era. In this debut episode, self-confessed advertising maximalist Kiri Masters traces how...
-
Adgentic | Advertising in the Agentic Era
Welcome to Adgentic, a new show about advertising in the age of AI.
About this show
As shoppers start asking AI assistants what to buy, advertising and retail media may change with them. AdGentic tracks what ads in AI assistants look like, who is building them, and how brands are budgeting for them.
Hosted by
AdGentic
Categories