PODCAST · business
Ads With Leah: Ad Creative & Messaging
by Leah Mazur
Grow your audience and income with Facebook (Meta) Ads. Learn the art of making great ads, and how to master your messaging through paid social advertising.
Episodes
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EP 7: Behind The Scenes Of 10 Years Of Building My Business
It's my 10 year business anniversary! To celebrate I wanted to share how I spent the last 10 years getting my business to where it is today. This an honest reflection of all the ups and downs I've gone through during my entrepreneurial journey. I share how I got my first clients, how I evolved my...
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EP 6: How to Speak Your Customers' Language With Katie Momo
In this episode I chat with Katie Momo, a copywriter and marketing strategist, on how to interview your customers to discover their desires, problems, language, and more. Katie shares how she uncovers the "slices of life" from her customers and uses specificity in her copy to create compelling...
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EP 5: Why Ad Creative is the Best Form of Targeting with Charley the Disrupter
In this episode I chat with Charley the Disrupter, a long-time Facebook advertising strategist, about why your ad creative really is the best form of targeting. We discuss thoughts on making good ad creative, how you can use concepts or angles to reach different audiences, and the importance of...
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EP 4: How To Measure and Test Video Ad Hooks with Anze Markovic
Anze Markovic is a creative strategist that loves creating and testing video creative for his clients. In this episode we discuss what the hook is in your video ad, how to measure the effectiveness, and tips for testing and improving your video ads. He also shares some great examples, along with...
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EP 3: 22 Ad Angles To Use In Your Social Ads
In this episode I'm sharing 22 different angles that you can use to sell your product in your advertising. Coming up with different ways to position your ad messaging will help your ads stay fresh and stand out. For each of these 22 ideas, I share examples and tips for how you can incorporate the...
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EP 2: My 5-Step Process For Planning Ad Messaging
In this episode, I'm sharing the behind the scenes of how I plan messaging for my client's ad campaigns. Find out the 5-step framework I developed to determine what to test and what to communicate in ad campaigns. Learn the best ways to research your audience, how to identify what benefits to...
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EP 1: 3 Reasons Why You Need to Focus On Ad Creative
In this solo episode, I get into a recent history of ad creative for digital advertising, as well as how the iOS14 tracking restrictions have impacted advertising. I share why creative is so important, especially now more than ever, and 3 reasons why it should be your number 1 focus for your paid...
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Podcast Trailer
Hey, I'm Leah! I launched my advertising consultancy in 2017 and have been working with businesses in a variety of industries from mobile apps and SaaS businesses, to e-commerce and DTC companies, to online course creators and service providers. The number one thing that I've learned in that time...
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ABOUT THIS SHOW
Grow your audience and income with Facebook (Meta) Ads. Learn the art of making great ads, and how to master your messaging through paid social advertising.
HOSTED BY
Leah Mazur
CATEGORIES
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