AdSkills Pro Podcast
by AdSkills Crew
AdSkills Pro Podcast is a weekly podcast that shines the spotlight on digital advertising professionals doing real marketing for real companies. Each episode includes current trends, experiments and insights from a leading advertising strategist in the media buying industry, hosted by Kate Buck Jnr of AdSkills.com. Kate invites a cast of media buying masters to share what's working now in the ad networks, ad strategies, and their top tip for businesses looking to scale their ad campaigns in networks like; Facebook Ads, Instagram Ads, Youtube Ads, Adwords (Google Ads), LinkedIn Ads, and so much more. It doesn't matter if you're a 17 year veteran or complete beginner looking to create your first campaign, in each episode you're sure to get a golden nugget to use on your campaigns.
Episodes
-
Joakim Hansson - 3 Parts To Get The “Impact Method” Scale Your Ads Across All Ad Networks
Joakim has been running online ads since 2004 and has overseen over $1 Billion in sales. In 2013 he founded the marketing agency Win Win Win Marketing, where he and his team run ads on YouTube, Facebook, Google Search and Shopping. In this episode, Joakim shared how they developed “The IMPACT...
-
Facebook Ads: How to Get Started & Scale a Successful Campaign
Rory F. Stern is the owner of RFS Digital Media, LLC a full-service paid traffic agency. He is one of the AdSkills Guardians and a legend in the media buying game. In this episode, learn how to run a successful advertising campaign on Facebook and everything you need to know about them! We’ll…
more -
Marc Allen and Dennis Abad: How To Grow A YouTube Advertising Agency With Less Than $8K In Ad Spend
Marc started his career in Sales. He is the offer positioning and messaging expert for YouTube campaigns helping online businesses owners sell more of their high-ticket programs and recurring products. Dennis “Shoden” Abad is the Direct Response Video Marketing expert helping coaches sell more of...
-
Brice Gump - How to Effectively Buy And Test Ads Online
Brice Gump is a marketer and head media buyer at Major Impact Media. He helps business owners find the best ways to create leverage on the internet to grow their business through his agency, trainings, and online courses. In this episode, he shares his secrets to effectively buying and testing…
more -
Jay- Ways A True Ad Buyer Evolve And Become Successful
With over 10+ years of experience in the industry, Jay is known as the “Billion Dollar Man” running global operations and digital strategy for billion-dollar brands. He has personally managed $393.7MM in ad spend on the YT/Google platforms that have generated $1.2B in trackable revenue for…
more -
Knute Fosso - Now You Can Grow Your Business With Paid Ads
Knute Fosso started career his career in IT after high school he entered the military. With his wife, they teamed up together opening an E-commerce business. With his focus and commitment to help others grow with paid ads, he has now clients from e-com, training programs, health, and fitness. He…
more -
Job Recruiting - The Art Of Targeting with Mitch Adams - AdSkills Pro Podcast S6 EP8
Mitch Adams specializes in the tricky area of dealing with Facebook and it’s special recruiting category. This can be a tricky area to work in but it is possible. In some ways, this is a preview of what is coming to all sorts of Target Markets. A must listen to any media buyer who is dealing with...
-
The Power Of Networking To Get Clients With Mony Chhim - AdSkills Pro Podcast S6 EP 7
Mony Chhim is a mechanical engineer by training. It was a fascinating discussion on how he leveraged networking and doing in-depth research in markets he wanted to start media buying in. We also talk about paid LinkedIn Advertising and what you need to do design campaigns on this tricky Ad…
more -
Joining A Start-Up As A Media Buyer With Nate Smoyer - AdSkills Pro S6 EP 6
An Agency is not the only path for the Media Buyer. Today, we join Nate Smoyer who when we last spoke with him had his own agency. Then he decided to join a fast-growing startup which ended up being acquired! We talk about the differences between building an internal media buying team and some of...
-
Coaching The Coaches - Getting Leads In The Education Market With Desriann Blackwood - AdSkills Pro Podcast S6 EP5
In this episode, we speak to Desriann Blackwood. A Jamaican Media Buyer specializing in getting leads in the coaching and education market. She talks about the importance of being across all of the elements of the funnel to keep and retain clients. We also discuss the transition from a fee-based...
-
Ben Blackmon Dodging The Disapproval Ad Bullet - How To Keep You Ad Running As Others Fall AdSkills Pro Podcast S6 EP4
Ben Blackmon's expertise in dealing in challenging markets and making sure they stay out of the AD Network “Red Zone” had fellow media buyers calling up and asking how are you keeping your ads running? Ben’s brilliant approach takes a “caution first” to compliance which helps his clients up and...
-
The Art And Science of Local Business Advertising With Sheena Murphy - AdSkills Pro Podcast S6 EP3
One of the lasting side-effects of the pandemic was every single local business on the planet needed to have an online media buying strategy. Sheena Murphy was at the front lines working with clients to create business models and ad strategies to help clients survive and thrive in the pandemic...
-
Greg Cardinale - The Better The Systems...The Better The Media Buyer… AdSkills Pro Podcast S6 EP2
In this season, we are revisiting with Media Buyers to discuss what techniques and systems they are putting in place to deal with the networks cleaning house with the privacy data changes. Top European media buyer Greg Cardinale talks about how his programming background and focusing on systems…
more -
Getting Prepped For iOS 14 with Dorothy IIlson
In this new series of the AdSkills Pro podcast, we are revisiting some of our Pro Media buyers to see how they are dealing with the massive industry changes bought on by each of the major Ad networks. We were thrilled to have back savvy media buyer Dorothy Illson and talk with her on how she is...
-
Scott Bradley - From Marketing Consultant To Media Buying - AdSkills Pro Podcast S5 EP 8
Scott Bradley had an interest in Roller Coaster Design but it was not going to be a career option. He went into the world of marketing and helping clients with their funnel’s specialising in information marketing and experts monetising their I.P. When COVID hit he sensed his clients where going…
more -
Koen De Wit - Going Rogue...Being A Disrupter In The Ecom Media Buying World - AdSkills Pro S5 EP 7
Koen is a media buyer based out of Thailand and has an excellent approach for ecom clients, using media buying to sell the whole package. The trick, One product at a time. In this podcast you’ll learn how to manage the client from high to low acquisition costs and managing the client journey. So...
-
MBA or Media Buying - The Great ROI of Media Buying With Mauricio Brito - AdSkills Pro S5 EP 6
Mauricio Brito did things traditionally, focusing on a degree, getting an MBA and then discovered he didn’t like it. Media Buying enabled him to be able to provide for his family in Mexico. We talk about book funnel ad mistakes and some interesting tweaks. He also shared about the stress of the...
-
Alvin Rai Lessons from Sales Management into Media Buying - AdSkills Pro S5 EP 5
As we often say in our interviews, no one grew up wanting to be a media buyer. It’s always fascinating to see how media buyers bring in their backgrounds and prior expertise. Sales Management by definition is managing expectations and bad news. Alvin talks about the skills of managing…
more -
Ryan Bentley The Media Buying Missionary - AdSkills Pro S5 EP 4
Imagine, your a missionary, you move your young family to Birmingham, United Kingdom in March 2020. Right into lockdown. It’s hard to be a missionary when you can’t go outside. You know where this is going, Ryan took the AdSkills Jumpstart training, got certified, got a client from the AdSkills...
-
Derek Couts - From Two Hour Commutes To Wedding Photographer Thanks To Media Buying - AdSkills Pro S5 EP 3
How do you feel about a two hour commute. - Right, Horrible. Derek threw in his Web development job and followed his passion for photography. Moved his family to Arkansas and hung out his shingle as a wedding photographer. As media buyers we can forget how Advertising can change business owners...
-
From Stage To Media Buying -Paul Elliot's Covid Pivot - AdSkills Pro Podcast EP 2
Imagine you made a very good living speaking and selling from the stage. Imagine there was a global pandemic which took away all hopes of earning a living. That was where Paul Elliot found himself in March of 2020. Paul saw an article AdSkill founder Justin Brooke wrote about the need for Media...
-
Brian Pedder - Lessons On Thriving In Covid, E-Commerce and Choosing Your Clients - AdSkills Pro EP 1
Media Buying is NOT a complicated profession. The flexibility to choose your own clients and hours is a MAJOR BENEFIT. Brian schedules his media buying in the morning and his mountain biking in the afternoon. It’s pretty great. But it hasn’t always been this way, the onset of COVID in March was a...
-
Duston McGroarty - The “Home Advisor Method” Using Affiliate Experience To Get Leads - AdSkills Pro Podcast Ep.8
Helping out his dad and his online gardening business was Duston’s entry in to the online game. After honing his skills tangling with both Facebook and Google in affiliate marketing. He discovered a couple of crucial strategies influenced by what he learnt in his affiliate days. In this weeks...
-
Dialing in Your Data to Drive in High-Dollar Buyers with Sunni Sukumar - AdSkills Pro EP. 7
From “planet dork nerd” to data dialling! Sunni graduated with a computer engineering degree straight into the Dotcom bust. He nailed a job with a large travel company to create an analytics system and started to see the dramatic impact of having the right data to base decisions on. Learn his…
more -
The Optimisation Fanatic - Jon Kaufman Issues The $100 "You're Losing Money" Challenge!? - AdSkills Pro Ep. 6
Jon started out selling pest control door to door, realised working for someone was not for him and discovered the world of media buying. In this episode he explains; * How the lessons of door to door sales can help you with Media Buying. * What he does to keep clients for way longer than the...
-
From Burnout to Breakthrough, Making Childs Play Out Of Media Buying" with Jay - AdSkils Pro EP.5
Jay is now creating media plans for billion-dollar companies and he shares his insights with us on today's interview. Currently, Jay is specializing in showing Facebook-centric agencies on how to transition to YouTube You can reach out to Jay at [email protected]...
-
How Ad Buying Is Like Investing From Jumpstart to Lift-Off with João Pina - AdSkills Pro EP. 4
João Pina did all the right things - Did well at school, got a marketing degree at university only to find the job market for Marketing Graduates non-existent in his home country of Portugal. In this episode of the AdSkills podcast you'll learn how Joao: * dove head first into the world of...
-
Build your dream business with Alejandro Reyes - AdSkills Pro Podcast EP.3
In 1999, Alejandro read Bill Gates saying that by 2010, half of the money would be spent online, so he decided he had to learn how to sell stuff online. As many of us, he learned and learned, but it took him a long time before he really took any action. He first started by teaching SEO and social...
-
How Milton Brown Gets 1,000 subscribers for under $20 - AdSkills Pro Podcast EP.2
At the tender age of 14, Milton realized the computer in his room was a tool for him to make money, so he started studying. Programming websites and banking some cash with AdSense came along, and even got banned from Google, back in the day. His passion for learning always drove him to keep on...
-
Targeted Traffic, Positioning, and Conversions with Jon Rognerud - AdSkills Pro EP.1
Jon Rognerud’s career began as a Rockstar, but today he is a skillful media buyer He spent many years in software development, and after that, he started a media & marketing agency, in Los Angeles. Even though Jon has written 3 books on SEO and web optimization, he recognized in media buying a…
more -
The Power Of Basics: How Tracking Is Key To Profitable Media Buying With Jonathan Wilson - AdSkills Pro EP.8
Jonathan Wilson got his first job in a software company, right before the dot com bubble. Ten years in the business made him realize that most of his clients didn't know the first thing about marketing and sales. After being caught in a downsize, he decided to help companies thrive with online...
-
How Media Buying And A Sales System Can Drive Sizzling High Ticket Sales with Pamela Carpenter - AdSkills Pro Podcast Ep.7
Pam Carpenter lost her job and found herself in a situation where she just had to create her own employment right away. She started out as a web designer and social media manager. Eventually, she transitioned to where she is today, building online memberships and course platforms. She even did…
more -
Avoid The Obvious, And Scale Your YouTube Ads To The Moon with Kevin Milani - AdSkills Pro Podcast Ep.6
Kevin Milani decided engineering was not for him, so he moved to New York and worked in many companies that are driven by direct response marketing - Fortune, Columbia Records, Think Tank, and more. He's best known for his YouTube ads chops, although he excels in many other areas, such as…
more -
The 3 Key Elements To Successful Campaigns With Jason How - AdSkills Pro Ep.5
Jason How realized he had no passion for the career he was pursuing. After reading a post on Tim Ferriss' blog, he worked his way into "social media marketing". As an auto-proclaimed "math nerd", he focused on writing technical articles about Facebook, which eventually lead him to running social...
-
Here's How To Reduce Local Campaign CPC By Over 80% with Brandon Breshears - AdSkills Pro Ep.4
In this episode, Brandon recounts his experiences running a full stack marketing agency - think custom funnel builds, email marketing follow up systems and automation, landing page design and delivery, media buying, etc - as well as his productized service, managed Google Ads for veterinary...
-
Key Notes About Ad Creative That Converts Beyond Vanity Metrics with Rory Stern - AdSkills Pro Ep. 3
Rory Stern recently won an AdSkills challenge, delivering the highest converting ad creative for the 'Retargeting Recipes' book offer. He's a psychology graduate who, before entering the media buying space, had sought to be recruited by the FBI in the area of Psychological profiling. It's fair to...
-
Here's Why You Should Study Search Intent And Grow Your Audiences Initially Via Google Ads with David Klein - AdSkills Pro EP.2
In this episode, David touches on so many different areas of marketing and business online. From his early foray into SEO, studying under Matt Cutts no less - through to AI, search intent and the benefits of audience building via Google Ads. There's so much to absorb in this discussion with Kate....
-
Who Else Wants To Master Multi-Channel Retargeting Like Brice Gump? - AdSkills Pro EP.1
A long time ago... Brice was a student bartender - but not anymore. Now he triples sales leads for his clients - from 42 leads per QUARTER in one instance, up to 50 leads per month. Listen to his discussion with Kate to hear about the multi-channel retargeting strategy that helps his agency get...
-
Overcoming Restricted Audience Targeting In The European Market - AdSkillsPro EP 8
Formerly a developer, Gregory Cardinale is a Media Buyer in both French and English markets. Programming was always a passion but he quickly realized that working on a dev team was becoming less than fulfilling. His father encouraged him to learn web marketing to see how he could make money…
more -
$100k In Revenue Bringing An Offline Client Online - AdSkills Pro EP 7
Desriann Blackwood wanted to work from home. She was a virtual assistant, content writer, SEO specialist and social media strategist. But everything came together for her when she began to learn how to run ads as a media buyer. Desriann landed a local client whose business was successful, but...
Topics in this show
About this show
AdSkills Pro Podcast is a weekly podcast that shines the spotlight on digital advertising professionals doing real marketing for real companies. Each episode includes current trends, experiments and insights from a leading advertising strategist in the media buying industry, hosted by Kate Buck Jnr of AdSkills.com. Kate invites a cast of media buying masters to share what's working now in the ad networks, ad strategies, and their top tip for businesses looking to scale their ad campaigns in networks like; Facebook Ads, Instagram Ads, Youtube Ads, Adwords (Google Ads), LinkedIn Ads, and so much more. It doesn't matter if you're a 17 year veteran or complete beginner looking to create your first campaign, in each episode you're sure to get a golden nugget to use on your campaigns.
Hosted by
AdSkills Crew