PODCAST · business
Advancing Excellence
by Emily Gallagher
Advancing Excellence is a podcast hosted by AOE – a leading consulting firm serving the AEC industry. AOE seeks to share tips, ideas, thought leadership and even tackle the tough topics in which the answers are unknown related to DEI, marketing, events, strategic planning, crisis communication, organizational management, leadership and more. For more information, please visit our website at www.aoeteam.com.
Episodes
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Smarter marketing with QR codes and AI-generated logos
Thank you for joining the Advancing Excellence podcast. In this episode we explore two marketing topics that deserve a closer look: QR codes and AI generated logos. Whether you’re looking for creative ways to engage your audience or considering how AI fits into your branding strategy, this...
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The rise of silent burnout—why your best people are quietly running on empty
What if the people you rely on the most are burning out, and you don't even realize it? In this episode of the Advancing Exellence podcast we discuss silent burnout, why it hides in plain sight and what managers and leaders can do about it. Guest Kimberly Kayler, president of AOE, brings both...
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Building smarter with AI
Thank you for joining the Advancing Excellence podcast. In this episode we discuss the conversations happening in the field regarding AI. Joining the podcast to help answer some of these questions is Brian Gallagher, Vice President of corporate development for PPC Partners. Click play and begin…
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The mentorship advantage—how guidance builds better teams at every career stage
Thank you for joining the Advancing Excellence podcast. Your organization runs on knowledge. But how does that hard-won expertise move from one person to the next before it walks out the door? In this episode, host Janice Clines sits down with four voices on workplace mentorship. Laura Merritt on...
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How AI sources content and what it means for construction marketing
What does AI actually read when it answers questions about your industry? In this episode of the Advancing Excellence podcast, we take a closer look at how chatbots source information and what that means for construction and concrete marketers. From earned media and trade publications to…
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When AI Designs Your Logo, Who Owns It
Thank you for joining the Advancing Excellence podcast. In this episode, we're tackling a question many organizations are asking: Can AI create your next logo? While generative AI makes it easier than ever to produce eye-catching designs, there are important legal risks that every marketer and...
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Why Sticking to the Old Playbook is the Biggest Risk in Construction
Thank you for joining the Advancing Excellence podcast. In this episode we're joined by the Slag Cement Association's Director of Marketing Nick Brimley and he helps us understand why the biggest threat to success isn't change, it's resisting it. As technology, markets, and expectations evolve at...
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Building Non-Dues Revenue Through a Smart Sponsorship Strategy
Thank you for joining the Advancing Excellence podcast. In this episode, we explore one of the biggest challenges facing associations today: creating sustainable revenue streams beyond membership dues. We also discuss how to develop sponsorship programs that provide meaningful value for both...
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Why Local Matters: The Power of Regional Promotion and Leadership in the Concrete Industry
Thank you for joining the Advancing Excellence podcast. In this episode AOE's Drew Burns, Director of Strategic Planning sits down for a one on one conversation with Brett Ruffing, Executive Director of the Kentucky Concrete Association, to discuss why local engagement matters, how regional...
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Setting New Hires up for Success: The Power of Structured Onboarding
Thank you for joining the advancing excellence podcast. In this episode AOE's Janice Clines and Amy Numbers discuss why a structured onboarding process matters and share practical strategies to help new hires feel welcomed, supported and set up for long-term success. Click play and begin…
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Thought Leadership
How can ancient wisdom help us navigate today's workplace? On this episode of the Advancing Excellence podcast, AOE President Kimberly Kayler discusses her new book, Yamas and Niyamas for Business: Ancient Wisdom for Modern Work. Drawing on more than 30 years of experience in strategic planning,...
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Leading Through a Crisis
Thank you for joining the Advancing Excellence podcast. In this episode, AOE Account Manager Laura Merritt and AOE President Kimberly Kayler discuss their roles as contributing authors to the upcoming book Marketing for Leaders. Together, they co-authored Chapter 6, Lead With Trust in Times of...
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Why AI Recommends Your Rival and What to Actually Measure
"Why is AI recommending our competitor over us?"If that question has landed on your desk, you are not alone. And the honest answer is trickier than any tidy ranking would have you believe.In this episode, Amy Numbers, VP of Operations at AOE, sits down with Janice Clines, Director of Marketing…
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Why Marketing is Not Just Another Business Cost
Your marketing budget is the first thing on the chopping block when earnings season hits. Why?In this episode, host Janice Clines sits down with Brian Wheeler, managing director of communications and marketing at ACI, to challenge one of the biggest misconceptions in business: that marketing is a...
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Mastering Strategic Planning for Success
Thank you for joining the Advancing Excellence podcast. In this episode we dive into the topic of strategic planning and why it's so important for the long term health and growth of any organization. Joining the podcast is Kimberly Kayler, president of AOE and Bill Rushing, manager of civil...
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Maximizing the Impact of Artificial Intelligence in Marketing
Are you truly maximizing your marketing ROI with artificial intelligence, or just following the hype. In this episode of the Advancing Excellence podcast, host Janice Clines explores the real transformative power of AI in the marketing world. We dive into the latest trends, strategies and...
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Celebrating 100 Episodes of Advancing Excellence
AOE is celebrating the 100th episode of the Advancing Excellence podcast and we couldn't be more thrilled. Join AOE President Kimberly Kayler and our Director of Marketing and usual host Janice Clines as they flip the script. You will get an inside look at how we built this podcast overcame early...
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Adapting to AI-Driven Cyber Threats
Thank you for tuning into the Advancing Excellence podcast. In today’s episode, we explore how AI-driven threats are rapidly shifting from minor nuisances to serious risks. To stay ahead, organizations must rethink their strategies—and we break down what you can do to strengthen your defenses....
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Why a Stronger Strategy Begins with Root Cause Analysis
Thank you for joining the Advancing Excellence podcast. In this episode, we break down a topic every leadership team needs to master: strategic planning and root cause analysis. It’s all about making sure you’re solving the right problems upfront, instead of jumping into action and getting stuck...
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Unmasking Greenwashing and Authentic Sustainability Strategies
Thank you for joining the Advancing Excellence podcast. In this episode we explore the heavy cost of greenwashing for organizations. By prioritizing truth, science, and radical transparency, this podcast offers many tips on how you can share your sustainability journey in a way that resonates…
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Enhancing Workplace Safety With Scott Greenhaus
How can we make construction sites safer?In our latest "Advancing Excellence" podcast episode, we explore this critical question with safety innovation expert Scott Greenhaus. Host Janice Clines and Scott dive deep into his recent article from the International Concrete Repair Institute’s…
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Why Your Membership Campaign Might Be Failing (and How to Fix It)
Why do some membership campaigns seem to check all the boxes yet still miss the mark? In this episode, we break down why certain campaigns fall flat—and what you can do to turn them around. Press play and let’s rescue your next campaign. Read the blog:...
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Tackling Mental Health in Construction
Thank you for joining the Advancing Excellence podcast. In this episode we discuss a topic that is often overlooked: mental health in the construction industry. Traditionally the construction industry has focused on physical labor and toughness, now it's time to focus on mental health too. Start...
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Leadership in Focus: AOE Board Member Series
Welcome to the Advancing Excellence Podcast. In this episode we sit down with Fred Grubbe, Executive Vice president for the American Concrete Institute (ACI) and distinguished member of the AOE board of directors. Listen in on how AOE is making an impact on the concrete industry, its synergistic...
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How to Conduct a Focus Group for AEC Marketers
Thank you for joining the Advancing Excellence podcast. In this episode we are discussing how to conduct effective focus groups, a very important topic for AEC marketers. Feedback from your target audience is crucial for refining messages, understanding barriers and building connections. Read the...
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Turning Event Content Into Engagement and Growth
Welcome to the Advancing Excellence podcast, where we explore strategies, insights, and stories that help associations and organizations thrive. In this episode we’re diving into a topic that’s crucial for anyone hosting events—how to turn post-event content into a powerful tool for engagement…
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Wintering Well for a Strong Year Ahead
In this episode on the Advancing Excellence podcast, we take a step back to reflect on the lessons learned throughout the year—celebrating the wins, acknowledging the challenges, and recognizing the growth that comes from both. The discussion centers on finding balance and joy in our work and...
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Mastering Knowledge Blocks for AI Accuracy
Welcome to the advancing excellence podcast. In this episode we discuss how to use knowledge blocks to improve AI accuracy and efficiency. Listen now to learn how knowledge blocks can transform how you use AI in marketing. Read the blog:...
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Building Resilience and Addressing #mentalhealth in Construction With Scott Greenhaus
Welcome to the Advancing Excellence podcast. In this episode we welcome back Scott Greenhaus, Senior Advisor with Structural Group and Principal of SMG Solutions LLC. You may remember Scott from our previous episode, Hard Hats to Helmets – Advancing Safety in Construction:...
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In the Spirit of #Gratitude
In this episode of the Advancing Excellence podcast, AOE president Kimberly Kayler takes a moment to reflect on the many things that she is grateful for - especially you, our listeners, and the AOE team. Our Impact: https://www.aoeteam.com/our-impact #gratitude #mentorship #BeingThankful
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From Hard Hats to Helmets – Advancing Safety in Construction with Scott Greenhaus
Thank you for joining the Advancing Excellence podcast. In this episode, we’re diving into the evolution of head protection in the construction industry with none other than Scott Greenhaus, a leader in safety innovation and engineering excellence.Resources discussed in this podcast:...
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Enhancing Marketing Workflows With AI
Thanks for tuning in to the Advancing Excellence podcast. In this episode, Sonya Christle, a marketing manager within the AEC industry, joins us to share insights on marketing trends and an AI platform that’s been a game-changer in making her organization’s workflow more efficient. Sit back and...
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SEO, GEO and AEO: Navigating the New Search Landscape
In this episode of the Advancing Excellence Podcast, we define the latest advancements in search engine optimization. With AI becoming more popular in everyday use, we are seeing a shift in search engine results. Read the blog:...
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New Tools and Old Strategies for Reaching Journalists
When it comes to reaching journalists with your organization’s message, new approaches combined with tried-and-true ones are what’s needed. Welcome to the Advancing Excellence Podcast. In this episode our discussion is focused on public relations and how to reach journalists in 2025. Read the…
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Mastering LinkedIn Advertising
Thank you for joining the Advancing Excellence podcast. Is your organization looking for a new way to connect with professionals and decision-makers in your industry? Then this episode is for you - we uncover how LinkedIn advertising can make it happen. Listen in to learn how to make the most of...
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Year-End Social Media Cleanup
Thank you for joining the Advancing Excellence podcast. In this episode the discussion is something every organization should prioritize as the year comes to a close—a social media cleanup and audit.Read the blog here:...
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Building a Future Ready Workforce With Succession Planning
Thank you for joining the Advancing Excellence podcast. In this episode, AOE President Kimberly Kayler discusses how a robust succession plan aligns with an organization's strategic objectives, addresses workforce needs, and mitigates risks associated with leadership gaps. It goes beyond the top...
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The Power of Having a Future-Ready Succession Plan
Thanks for tuning into the Advancing Excellence podcast. In this episode, we dive into why succession planning is one of the most critical components for business continuity—it helps organizations handle inevitable changes while keeping things stable, efficient, and engaging for employees. This...
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Emojis in Business Communication
Thank you for joining the Advancing Excellence podcast. In this episode we explore the do’s and don’ts of using emojis in professional communication. When do they add value, and when might they cross the line? If you’ve ever questioned whether emojis belong in your work messages, this discussion…
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Supporting Lives After a Spinal Cord Injury
Thank you for joining the Advancing Excellence podcast. In this episode we're discussing the remarkable support the Neuro Assistance Foundation provides to those affected by spinal cord injuries. Since its founding, the organization has remained committed to helping people regain independence by...
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How AI and Human Expertise Are Redefining Research
Thank you for joining the Advancing Excellence podcast. In this episode we're diving into the dynamic partnership between artificial intelligence and human expertise in research. As data grows at an extraordinary pace and timelines shrink, businesses are seeking more efficient methods to collect,...
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Make Old Content New Again and Extend Its Reach
In this episode of the Advancing Excellence podcast we explore how to make old content feel new again while extending its reach to audiences you may have never considered. Learn more about AOE's social media services here: https://www.aoeteam.com/social-media-marketing#AOEPodcast #podcast...
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Mastering AI: The Art of Effective Prompting for Business Success
Thank you for joining the Advancing Excellence podcast. In this episode we're diving deep into the art and science of AI prompting. We'll uncover the five essential pillars of effective prompting, explore real-world success stories, and discover why treating AI like a talented team member rather...
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Breaking Free from the Productivity Guilt Trap
Welcome to the Advancing Excellence podcast. In this episode AOE President Kimberly Kayler discusses the growing trend of productivity guilt. Explore how social media, the news, our search engines and even blog posts are telling us all the things we should be doing, and how to get out of the…
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The Four-Way Test
Welcome to the Advancing Excellence podcast. In this episode, AOE President Kimberly Kayler discusses the Four-Way Test – a moral compass that has gained popularity based on its use by more than 1.2 million Rotarians around the world. Listen to see how the Four-Way Test may provide ideas on how…
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Cultivating Responsiveness in Your Organization
Welcome to the Advancing Excellence podcast. In this episode, AOE President Kimberly Kayler tackles the topic of responsiveness, how to define what that word means to your team, and how to ingrain it in your culture.
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Networking With Purpose: Building Meaningful Connections
Networking often feels awkward, stressful, and overwhelming—but it doesn’t have to be. In this episode of the Advancing Excellence podcast, host Janice Clines, Marketing Manager for AOE, sits down with Michelle Gilbert, Chief Engine Officer of Purple Engine Coaching & Consulting, to discuss…
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Digital Accessibility and Creating Content for Everyone
Welcome to the Advancing Excellence podcast. In today's episode we're tackling an important topic that’s shaping the future of the digital world — digital accessibility. Joining the conversation is Lindsay Chelf, AOE’s Director of Design and a passionate advocate for inclusive design. With her...
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Building A Future Ready Workforce
Thank you for joining the Advancing Excellence podcast. In this episode we tackle a topic that impacts every organization striving to stay ahead - workforce development. From recruitment challenges to talent retention and the immense value of a multigenerational workforce, this conversation holds...
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Making Sense of Social Media Metrics
Welcome to the Advancing Excellence podcast. Discover why metrics matter and how they can transform your campaigns. In this episode Janice Clines, marketing manager and Vikki Sicaras, Social media practice group lead for AOE, discuss social media metrics and give you tools to elevate your strategy.
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ABOUT THIS SHOW
Advancing Excellence is a podcast hosted by AOE – a leading consulting firm serving the AEC industry. AOE seeks to share tips, ideas, thought leadership and even tackle the tough topics in which the answers are unknown related to DEI, marketing, events, strategic planning, crisis communication, organizational management, leadership and more. For more information, please visit our website at www.aoeteam.com.
HOSTED BY
Emily Gallagher
CATEGORIES
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Frequently Asked Questions
How many episodes does Advancing Excellence have?
Advancing Excellence currently has 50 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Advancing Excellence about?
Advancing Excellence is a podcast hosted by AOE – a leading consulting firm serving the AEC industry. AOE seeks to share tips, ideas, thought leadership and even tackle the tough topics in which the answers are unknown related to DEI, marketing, events, strategic planning, crisis communication,...
How often does Advancing Excellence release new episodes?
Advancing Excellence has 50 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Advancing Excellence?
You can listen to Advancing Excellence on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Advancing Excellence?
Advancing Excellence is created and hosted by Emily Gallagher.
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