PODCAST · business
Advocacy Help Desk
by The Advocacy Help Desk
Having a tough time with an advocacy problem? More than likely, you're not alone. And with a combination of expertise, from video and audio to Capitol Hill, digital organizing to general organization management, Advocacy Help Desk is here to help.Need to figure out where to start when putting together your Hill day? Having trouble finding a way to reach your advocates? Finding your overall advocate pool getting smaller, but your issue getting bigger? Is your boss stuck on vanity metrics?Every show starts with a 5-minute discussion on current advocacy issues & trends with an advocacy leader. Then we start answering your questions and brainstorm on how you can kill it.
Episodes
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Policy, Privacy & Regulations Affecting Your Advocacy Effort
Recorded in January, this episode takes an in-depth look at Tech Policy with industry expert and Facebook veteran Katie Harbath, now Founder and CEO of Anchor Change. Katie takes us through her days at the social media giant, the promise of the platform from more than a decade ago, and, shortly...
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Meet Your Advocates Where They Are
Advocacy is driven by people. But how do you find new advocates? And how are you learning more about what interests your current stakeholders? This week we're joined by Rand Fishkin, Co-founder of SparkToro, an audience discovery platform that helps groups find the websites their audience visit,...
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2022 & the Changing Landscape for PACS
Our first three-time guest on the show, Kristin Brackemyer, Director, PAC and Government Relations for the Public Affairs Council joins us in our first episode of 2022 to talk about the changing landscape for PACs. Touching on everything from the 147 to the midterms, fundraising strategies to...
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Key Ingredients to Get Your Point Across: Be Brief, Be Human, Be Persuasive
The keys to effective communication = brevity, passion, a bit of data and the human touch. Communications expert Jean Card, Founder of Jean Card Ink, lays these ingredients out in our latest episode to help you sharpen your advocacy comms. A veteran speechwriter for the White House and Cabinet...
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Your Advocacy Email Open Rates Are About to Change Forever
BIG changes are coming that will impact your advocacy email campaigns! In this important episode we break down how tech companies are updating systems that will transform how we look at open and delivery rates to our advocates; changing strategies and how you measure success. To help you prepare,...
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The Keys to Digital Advocacy Innovation & Growth
The Keys to Digital Advocacy Innovation & Growth This great episode focuses on innovative ideas your digital advocacy program can adopt that drive growth and engagement! This week we're joined by Erica Klinger, the Senior Director of Marketing at the Association for Accessible Medicines. An...
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Leveraging Coalitions for Greater Advocacy Success
Bethany Dame, Assistant Vice President, Political Engagement & Grassroots at the American Property Casualty Insurance Association joins AHD this week to talk advocacy coalitions! From how to form a coalition to the various types, from elevating constituent voices to walking thru a checklist of…
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Legit Lobbying 2.0 & Taking Strategic Positions on Divise Issues
This week we're joined by industry expert Bruce Mehlman, Founder of Mehlman, Castagnetti, Rosen & Thomas who shares key insights into how hybrid lobbying is going to look going forward and the keys to groups taking positions on divisive issues. We start off with a look at Bruce's latest quarterly...
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"No Wrong Door" NAMI's all-encompassing advocacy approach
This week, we're joined by Hannah Wesolowski, Director, Field Advocacy at the National Alliance on Mental Illness. An industry veteran, Hannah leads a team whose mantra is "No Wrong Door," as they prepare and provide content for their state affiliates, the public and legislators to educate…
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Inside Toyota's Award-Winning Advocacy Program
This week we're joined by 2021 Public Affairs Council Advocacy Award Winner Becca Steele, Director of Emerging Technologies Policy at Toyota. A veteran of Capitol Hill, Becca not only walks us through her journey to her current position, but also the work she's doing to help build a grassroots...
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BEWARE: Hybrid Advocacy Fly-ins and Events Pitfalls!
You're already thinking about what in person fly-ins and events look like when the pandemic ends. "Could I livestream this to get more advocates involved if they can't make it in person?" Sure...BUT it's a bigger challenge than you think! On this episode AHD Producer Blake and Co-Host Andy Polk...
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Rethink and Refine Your '21 PAC & Advocacy Strategies Featuring GSK's Michael Cavo
We've been told that our podcast is a bit like listening to friends have a chat about advocacy challenges. Today, we're banking on that concept, as we're joined by Michael Cavo, head of Federal Government Relations & Advocacy at GlaxoSmithKline. In a spotlight on how corporations have adapted…
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The state of advocacy and PACs after a chaotic start to 2021
This week we're joined by two of the foremost experts in their fields, return guest Kristin Brackemeyer, head of PAC and Nick DeSarno, cohost of AHD and head of digital & advocacy both at the Public Affairs Council. In this episode we dive into a number of topics, from how various groups are...
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Advocating for Aisles 2 Thru 11
This week we're joined by Katie McBreen, VP, Communications & Strategy with the Consumer Brands Association. Billing themselves as a 100 year old startup, Consumer Brands recently underwent an entire brand overhaul spearheaded by Katie, rebranding themselves from the Grocery Manufacturers...
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New external forces that will reshape advocacy in the new Congress
Nathan Gonzales, Editor and Publisher of Inside Elections joins us this week as we dive into the results of Election 2020 and how they may bear out for Advocacy professionals. In an in-depth discussion, we talk through everything from the makeup of the 117th Congress to the outgoing President's...
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Avoiding Advocate Fatigue
This week, we're joined by Kristin St. John, XYZ of ABC at the National Association of Community Health Centers. Health center funding is typically a safe bet. Legislators from both sides of the aisle are always keen to ensure their constituents know that they're fighting for their health care....
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Think, Feel, Do: The Basics of Advocacy Messaging & Building Relationships
This week we're joined by Christopher Masak, Senior Associate Director at Alzheimer's Association as we dive into the basics of advocacy messaging and building relationships with both advocates & elected officials. Specifically - say your bill just passed. You won. Now what? Chris walks us…
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Getting out the Vote & Building Member Value in 2020 and Beyond
This week we're joined by Dorian Wanzer, Advocacy Manager, Global Government Relations at International Paper to take an in-depth look at her organization's GOTV program. From getting the CEO involved to staying out of partisan politics, we walk thru how important getting-out-the-vote is, where…
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Strengthening Associations & Advocacy: The important work of associations & the need for PPP funding
Jeff Evans, the Associate Director of Public Policy from the American Society of Association Executives (ASAE) joins us as we dive into the fundamental role associations play in America's economy. Specifically, there's a misconception that associations are nothing more than lobbyists, created…
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Increasing Advocate Engagement Through Proven Media Strategies
Groups and associations growing right now and pulling their members and advocates closer to them are executing some simple media strategies. On this episode Producer Blake from Human Factor and Andy share what these groups are doing, proven ideas, tools and strategy, and how you can do the same....
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PAC's Nick DeSarno on Advocacy's (R)evolution
Nick DeSarno, Head of Grassroots & Advocacy at the Public Affairs Council joins us this week to talk digital (r)evolution. Over the past 4 months, advocacy groups, associations & corporations have been forced to overhaul their digital / virtual efforts. That means virtual fly-ins, virtual...
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Personalizing Advocacy to Move the Dial With David Lusk
In this episode, we're joined by David Lusk, Founder of Key Advocacy, as he walks us through how successful organizations are surveying, cultivating and empowering advocates to "Extend the Enterprise." In short, we know there's no one-size-fits-all message for your advocates, so why are many…
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Tips to Maximizing Your Time and Advocacy Efforts During COVID
Jordan Craig, from American Forest & Paper Association sits on the help desk this week as we talk about making the most of everyone's time during quarantine. We focus on balance and building - from repurposing videos captured pre-quarantine, to being succinct and even texting Hill staff, Jordan...
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Best PAC-tices: dispelling PAC myths and why PACs are so vital to successful advocacy
2 amazing public affairs leaders Jennifer Brooks, PAC Manager at Northrop Grumman, and Kristin Brackemyre, Director of PAC and Government Relations at the Public Affairs Council, join us for this lively discussion on Political Action Committees (PACs). So many in advocacy don't have a true…
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RACE AND DIVERSITY IN ADVOCACY – THE NEED FOR CHANGE.
Ryan Hamilton joins us from his home in downtown Minneapolis to share his thoughts on race and diversity in Associations and Advocacy. Ryan is the Diversity Manager for the Univ. of Minnesota, a former Capitol Hill staffer, and former advocacy pro for the Minnesota Relator Association. He shares...
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Transforming Advocacy Comms & Strategy During COVID & The Future of Lobbying
Award winning advocacy leaders Erica Farage, Vice President of Political Affairs and Grassroots Advocacy for the International Franchise Association and Caitlin Donahue, Senior Vice President and Director of Digital for Curley Company join us this week to talk transformation. Transformation of...
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Running Successful Virtual Advocacy Events - Lessons Learned & New Strategies
Several groups have already run successful virtual events and we share everything that went right a wrong on this episode. We kill theory and go straight to discussing platforms, tactics, costing and revenue, content strategy, live versus taped and networking in a digital world. Learn tactics and...
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KEYS TO SUCCESSFUL ADVOCACY DURING QUARANTINE
Another week in quarantine, another week joined by an expert in the PAC & Advocacy space. This week we're joined by Amie Adams, President of Dunn Associates. A 20+ year veteran of working with associations, non-profits, PACs and more, Amie walks us through what organizations need to do TODAY to...
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How to actually Elevate your advocacy efforts during this crisis.
In today's special AHD, we sit down with Tommy Goodwin, Head of Legislative and Regulatory Affairs at the Project Management Institute (PMI) to discuss new leadership and succeeding in this time of crisis. We talk about how advocacy professionals can adjust workflows, mindsets and use new tools…
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How to Run Successful 'Virtual' (VIDEO) Advocacy Meetings and Large Video Fly-Ins with Hill Staff!
Fly-ins are cancelled - but virtual (VIDEO) fly-ins are just as easy and more effective! We break down, step-by-step, how you can connect your advocates on video calls with staffers - and why they can be MORE successful than face-to-face meetings! Everyone is sending letters, tweets and doing...
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Special Episode: Associations & COVID-19
It's no secret that organizations and their members look to peers for guidance. With the emergence of COVID-19, this is more true now than ever. As groups shuffle, reschedule, suspend and cancel their events, AHD is joined by Mary Kate Cunningham, VP of Public Policy @ ASAE to dive into how...
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The What of Storytelling
Everyone has a story to tell. On this episode, we're joined by Janelle Brevard, Chief Storyteller at the National Association of Realtors. In a new role for their organization, she gives us insight into how her career evolved, from journalist to speechwriter, community builder and communications…
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GOTV For Advocacy – Why You Must Have A Program & How to Run it Right
GOTV For Advocacy – Why You Must Have A Program & How to Run it Right It's an election year and some associations and groups still do not have a Get Out the Vote (GOTV) program to activate their communities. Mike Panetta, Partner at the Beekeeper Group, sits on the help desk to help explain the...
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How to Properly! Leverage LinkedIn for Advocacy
LinkedIn. Most of it have used it at some point to post up our resume, claim skills and even write recommendations for trusted friends and colleagues. But if that's all that comes to mind when thinking about LinkedIn, you may be missing the full potential of the platform. This week we're joined…
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Small Data = Better Data = Effective Advocacy
Seems like everyone is talking about data these days, but what does "data" really mean? On this episode we're joined by Henri Makembe, who helps us ll dive into the type of data you should be looking for, where you can find it, and what best practices look like for getting started. It's not Big...
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The Future of Advocacy is....
In the advocacy space, we talk a lot about what's coming next, what's down the line, what should practitioners be looking towards in the future. This week, we bring on Mike Panetta of the Beekeeper Group to talk through what he sees as some of the challenges and opportunities of new technology....
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Advocacy Podcasting
The AHD gang talks all things podcasting for the mission based folks.
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AHD Episode on Advocacy Influencers, Database Building and Management and Storytelling Tips!
Matthew Wright of the Children's Hospital Association joins us to talk about advocacy storytelling, using influencers and how to better manage advocate data and lists!
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Using Video and Audio (Podcasts) to Enhance Your Advocacy Game
This episode's guest was digital guru Caitlin Donahue, Senior VP and Head of Digital at the Curley Company. Caitlin shared how, the keys to setting up a video advocacy program (from script to equipment) and how to develop engaging content to drive action and grow your grassroots network. With 80%...
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#1 How to Up Your Advocacy Game And Kill It Everyday
Joe Franco drops by the studio and drops the advocacy mic after some incredible insights and knowledge. Discussions focused on connecting, cultivating and activating advocates to how everyone can get better professionally in the advocacy game. Don't miss some real gems in this episode! Hosted by:...
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ABOUT THIS SHOW
Having a tough time with an advocacy problem? More than likely, you're not alone. And with a combination of expertise, from video and audio to Capitol Hill, digital organizing to general organization management, Advocacy Help Desk is here to help.Need to figure out where to start when putting together your Hill day? Having trouble finding a way to reach your advocates? Finding your overall advocate pool getting smaller, but your issue getting bigger? Is your boss stuck on vanity metrics?Every show starts with a 5-minute discussion on current advocacy issues & trends with an advocacy leader. Then we start answering your questions and brainstorm on how you can kill it.
HOSTED BY
The Advocacy Help Desk
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Frequently Asked Questions
How many episodes does Advocacy Help Desk have?
Advocacy Help Desk currently has 41 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Advocacy Help Desk about?
Having a tough time with an advocacy problem? More than likely, you're not alone. And with a combination of expertise, from video and audio to Capitol Hill, digital organizing to general organization management, Advocacy Help Desk is here to help.Need to figure out where to start when putting...
How often does Advocacy Help Desk release new episodes?
Advocacy Help Desk has 41 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Advocacy Help Desk?
You can listen to Advocacy Help Desk on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Advocacy Help Desk?
Advocacy Help Desk is created and hosted by The Advocacy Help Desk.
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