Affiliate Dialogues

Today I'm talking with Marshall Nyman, Founder & CEO of NYMO & Co., one of the most recognized affiliate marketing agencies for early-stage D2C brands, about what the future of affiliate marketing really looks like. He shares his insights on: ✅ How content is becoming the new performance layer ✅ What early-stage D2C brands consistently get wrong about affiliate ✅ The shift from distribution channel to full media business ✅ How LLMs and AI are already reshaping how coupons get discovered 🔗 Connect with Marshall Nyman on LinkedIn: https://www.linkedin.com/in/marshalljnyman/ 🔗 LinkedIn NYMO & Co.:https://www.linkedin.com/company/nymo-co/ 🔗 Website NYMO & Co.: https://nymo.co/ Affiliate Dialogues is powered by ad4mat.

Is affiliate marketing still growing? The numbers say yes, but what's really driving it? Join me as I sit down with Tim Lomborg, Regional Managing Director of Awin, one of the world's largest affiliate networks, to unpack what the future of affiliate marketing in Europe really looks like. He shares his insights on: ✅ The future of affiliate marketing in Europe ✅ DACH vs. Nordics vs. Southern Europe: where the biggest differences are ✅ The impact of AI on the industry ✅ Why affiliate spend keeps growing ✅ The importance of trust, relationships, and a great service in affiliate marketing 🔗 Connect with Tim Lomborg on LinkedIn: https://www.linkedin.com/in/lomborg/ 🔗 LinkedIn Awin: https://www.linkedin.com/company/awin-global/ 🔗 Website Awin: https://www.awin.com/ Affiliate Dialogues is powered by ad4mat.

What happens in Las Vegas, stays in Las Vegas… or maybe not?! Join me as I sit down with James Tappenden, Event Director of Affiliate Summit - the world's largest affiliate marketing conference, to unpack what really goes on behind the scenes. He shares what it actually takes to plan and run an event for 7,000+ people, including: ✅ The biggest themes at Affiliate Summit Las Vegas 2026 ✅ How the industry is shifting from "does affiliate work?" to "how do we get the best out of it?"  ✅ What James and his team change after every single event ✅ Why transparency and genuine connections are still the #1 key to success in affiliate marketing 🔗 Connect with James Tappenden on LinkedIn:https://www.linkedin.com/in/james--tappenden/ 🔗 LinkedIn Affiliate Summit: https://www.linkedin.com/company/affiliate-summit/ 🔗 Website Affiliate Summit: https://www.affiliatesummit.com/ Affiliate Dialogues is powered by ad4mat.

In my next episode, Waldemar Müller, Co-founder and Managing Director of authentic commerce, shares his journey from parkour world champion to social media entrepreneur and why authentic affiliate partnerships are the future of creator monetization. In this episode, we talk about: ✅ How parkour shaped his entrepreneurial mindset and risk-taking approach ✅ Why every creator, even with 300 followers - can start monetizing from day one ✅ How authentic commerce connects creators and brands through genuine affiliate partnerships ✅ Why small, loyal communities often outperform large influencer audiences in affiliate marketing 🔗 Connect with Waldemar Müller: https://www.linkedin.com/in/waldi-m%C3%BCller/ 🔗 authentic commerce: https://www.authentic-commerce.com/ 💡 Affiliate Dialogues is powered by ad4mat 🌐 ad4mat.com | 📷 @ad4mat

In my next episode, Leon Alex, Head of Affiliate at AdSeed, shares his journey from musician and online creator to affiliate leader and why affiliate marketing is about people, not just performance. In this episode, we talk about: ✅ How being a creator helps you succeed in affiliate management ✅ The 3 biggest mistakes advertisers make in affiliate and how to fix them ✅ Why respect & trust build strong publisher partnerships ✅ How to build and fix an affiliate department 🔗 Connect with Leon Alex: https://www.linkedin.com/in/leon-alex/ 🔗 adseed: https://www.adseed.de/ 🔗 Affiliate Stammtisch Leipzig: https://www.affiliate-stammtisch.com/ 💡 Affiliate Dialogues is powered by ad4mat 🌐 ad4mat.com | 📷 @ad4mat

In my next episode, Annalena Bauer, one of Europe’s Top 50 Affiliate Voices, digital marketing expert and leadership coach, shares why modern affiliate marketing is about much more than vouchers – and why leadership is always a mindset, not a title. In this episode, we dive into: ✅ Female leadership, male allyship & why both are essential for real equality ✅ How modern affiliate marketing supports brands across the full funnel ✅ Remote, hybrid & culture-first leadership in fast-paced digital teams ✅ Why diversity isn’t a buzzword, but a real competitive advantage 🔗 Connect with Annalena: https://www.linkedin.com/in/annalena-bauer 💡 Affiliate Dialogues is powered by ad4mat 🌐 ad4mat.com | 📷 @ad4mat

In my next episode, Jenny Kuck, Event Lead of Affiliate Connect, THE affiliate marketing networking event in Germany, shares why personal exchange is irreplaceable in the digital industry. In this episode, we dive into: ✅ From Berlin via Hamburg to Munich, the expansion of Affiliate Connect ✅ Why limited tickets create better networking than crowded halls ✅ How chapter partners build local communities 🇩🇪 This episode is in German | 🇬🇧 English subtitles available on YouTube 🔗 Connect with Jenny: https://www.linkedin.com/in/jenny-kuck-0a6131208/ 💡 Affiliate Dialogues is powered by ad4mat 🌐 ad4mat.com | 📷 @ad4mat

Today, I’m joined by Pettersom Paiva - seasoned leader in digital marketing and business development, with over 15 years of international experience across Brazil, Spain, Portugal, and the UK. Currently at advanced store, Pettersom is helping drive innovation in digital advertising, while also being the founder of MerchanLinks, and Voopter.com, one of Brazil’s leading travel apps with over 35 million users. In this episode, we dive into: ✅ Why Brazil’s affiliate & commerce media market is unlike any other ✅ The balance between gut feeling and data in entrepreneurship ✅ Challenges and opportunities of scaling international brands in Brazil ✅ How AI & automation are shaping the future of affiliate marketing 🔗 Connect with Pettersom: LinkedIn: https://www.linkedin.com/in/pettersom/ Affiliate Dialogues is powered by ad4mat. 🌐 ad4mat.com | 📷 @ad4mat

Today, I’m joined by Dr. Gege Gatt - CEO & Co-Founder of EBO.ai, TEDx speaker, author, and advisor to governments. Gege is shaping the future of AI in healthcare and fintech, with a focus on ethics, personalization, and human-centric design. In this episode, we dive into: ✅ Why personalization is now the price of entry ✅ Why intent matters more than identity ✅ How trust, explainability, and consent will define the winners in the AI era 🔗 Connect with Gege: LinkedIn: https://www.linkedin.com/in/gegegatt/ Website Gege Gatt: https://gegegatt.com/ EBO.ai: https://www.ebo.ai/ Affiliate Dialogues is powered by ad4mat. 🌐 ad4mat.com | 📷 @ad4mat

In this very special episode of Affiliate Dialogues, I’m taking you behind the scenes at Affiliate Connect 2025 in Berlin! ✨ I set up my own podcast corner right at the event and invited six inspiring industry experts for real, unfiltered conversations about the state of affiliate marketing today. 🗣 Meet the guests: Winona Bak, KUPONA Septalinda Laschke, Awin Nadine Herrmann, mycashbacks Benjamin Tauscher, Klarna Pettersom Paiva, advanced store Andre Kessler aka Spielekapitän, Deutsche Bahn 🎧 I prepared 12 questions – and each guest gave their own perspective. The result? A diverse mix of insights, opinions, and predictions about where our industry is headed. Whether you’re just getting started or a seasoned pro – this episode is packed with valuable takeaways. Affiliate Dialogues is powered by ad4mat. 🌐 ad4mat.com | 📷 @ad4mat

Today, I’m joined by Glenn Debattista – a 20+ year veteran of the iGaming industry, based in Malta 🇲🇹. From startup founder to agency leader, Glenn has seen (and shaped) every side of affiliate marketing. In this episode, we dive into: ✅ How Malta became the global hub for iGaming ✅ How affiliate marketing is evolving ✅ What AI will change in the space – and what it won’t ✅ Smart strategies to scale in highly competitive markets 🔗 Connect with Glenn: Linkedin: https://www.linkedin.com/in/glenn-debattista/ App Pyaza: https://pyaza.com/ Affiliate Dialogues is powered by ad4mat. 🌐 ad4mat.com | 📷 @ad4mat

Today, I’m joined by Robert Bratzke, Head of Affiliate Marketing at preisvergleich.de – known not only for his expertise in performance marketing, but also as the “feel-good manager” of his team. 🎧 In this episode we dive into: ✅ What affiliate fraud really looks like – from fake leads to identity theft ✅ Why cooperation between advertisers, publishers & networks is crucial ✅ How to detect red flags – and what tools help prevent fraud ✅ What needs to change in the industry to better protect budgets & trust 📌 Note: This episode is in German, as it focuses on the German market. 🔗 Connect with Robert: https://www.linkedin.com/in/robertbratzke/ https://www.linkedin.com/company/preisvergleich-de/ Affiliate Dialogues is powered by ad4mat. 🌐 ad4mat.com | 📷 @ad4mat

Today, we're diving deep into the future of Influencer & Affiliate Marketing – and how these worlds are growing closer together. 🚀 I'm excited to welcome Philipp Rengers, Director Digital Marketing at The Reach Group, to the latest episode of Affiliate Dialogues. 🎧 In this episode, we discuss: ✅ How Philipp got into affiliate marketing & built his expertise across channels ✅ Why micro-influencers and long-term partnerships are the real power moves ✅ CPC vs. CPO: What’s fair, what works – and how to build win-win collaborations ✅ What AI means for the future of influencer content, tracking & campaign success 🔗 Connect with Philipp: https://www.linkedin.com/in/philipp-rengers-50641a21b/ Affiliate Dialogues is powered by ad4mat. 🌐 ad4mat.com | 📷 @ad4mat

Joining me is Simone Betzler, Senior Key Account Partnership Manager at Awin Global, who shares her extensive experience in affiliate marketing, influencer marketing, and data-driven strategies. We’ll cover: ✅ The Evolution and Future of Affiliate Marketing – What’s next in the industry ✅ Essential Tools & Strategies – Simone’s tips for staying ahead ✅ The Power of Networking & Female Support Systems – How building connections is key to success 🔗 Connect with Simone: https://www.linkedin.com/in/simone-betzler-1417b766/ 🔗 LinkedIn Group Female Affiliate Professionals: https://www.linkedin.com/groups/12871454/ Affiliate Dialogues is powered by ad4mat. 🌐 ad4mat.com | 📷 @ad4mat

Joining me is Silvia Sánchez Ureña, Senior Publisher Acquisition Manager at a global affiliate network, who shares her journey in performance marketing, the key strategies for building long-term partnerships, and how language skills can be a game-changer in a globalized industry. We’ll cover: ✅ Networking & Growth – Finding mentorship and opportunities in the industry ✅ Mastering Publisher Relationships – Silvia’s strategies for fostering long-term partnerships ✅ The Power of Language – How multilingual skills open new doors in affiliate marketing 🔗 Connect with Silvia: LinkedIn: https://www.linkedin.com/in/silviasanchezurena/ Affiliate Dialogues is powered by ad4mat. 🌐 ad4mat.com | 📷 @ad4mat

In this episode of Affiliate Dialogues, we spotlight Women in Affiliate Marketing and the unique challenges, opportunities, and successes they experience in the industry. Joining me is Anna Babajeva, Senior Specialist at Artefact, who shares her journey from linguistics to affiliate marketing, how she built her career across corporate and startup environments, and why Mallorca has become her professional and personal haven. We’ll cover: ✅ Breaking into Affiliate Marketing – How Anna made the leap into the industry ✅ Challenges & Opportunities for Women – Gender equality in the affiliate space ✅ Success Strategies & Learnings – Key insights for aspiring professionals ✅ Networking & Female Support Systems – The power of mentorship and community 🔗 Connect with Anna: 🌐 Artefact | LinkedIn: https://www.linkedin.com/in/affiliatemarketingexpertin/ Affiliate Dialogues is powered by ad4mat. 🌐ad4mat.com | 📷 @ad4mat

Welcome to the very first solo episode of Affiliate Dialogues! 🚀 In this episode, it’s just me - your host, Hannah, sharing my story, why I started this podcast, and what you can expect in the future. From moving to Berlin at 19 to launching my career in affiliate marketing, I’ve learned so much along the way. Now, I’m here to share my experiences, insights, and tips to help you navigate this exciting industry! ✨ What’s inside this episode? ✅ How I got into affiliate marketing at a young age ✅ The story behind Affiliate Dialogues ✅ What affiliate marketing really is ✅ What you can expect: expert interviews, insights & actionable tips So, whether you’re a complete beginner, a business owner looking to scale, or just curious about the industry - this podcast is for you! Don’t forget to subscribe, rate, and share if you find this episode helpful! 💡 Affiliate Dialogues is a Podcast powered by ad4mat. LinkedIn Hannah: https://www.linkedin.com/in/hannah-fee-schweitzer/ Instagram ad4mat: https://www.instagram.com/ad4mat/

In this episode of Digital Dialogues, we explore how podcasters can grow their audience and boost revenue through affiliate partnerships, dynamic ads, and branded content. Joining me is Bastian Albert, CEO of audiotakes GmbH, who shares insights on podcast monetization and platforms like Podcast.de and Podcaster.de. We’ll cover: ✅ Tips for Successful Podcast Campaigns in 2025 ✅ Forms of Advertising in the Podcast Universe ✅ The Power of Affiliate Marketing for Podcasters 🔗 Websites: 🌐 https://audiotakes.net/ | Podcast.de | Podcaster.de 🔗 LinkedIn Bastian Albert: https://www.linkedin.com/in/bastian-albert-3408032a/ Digital Dialogues is powered by ad4mat. 🌐 ad4mat.com | 📷 @ad4mat

Join this special holiday episode as I sit down with five incredible guests from the ad4mat team: Camilo, Lu, Micha, Maria, and Paul. Together, we reflect on the highlights of 2024—both professionally and personally—and explore key events of the year, advancements in technology, team growth, and affiliate marketing trends to watch in 2025. Don’t miss this festive, insightful, and fun recap with the amazing ad4mat team. Tune in now! Instagram ad4mat: https://www.instagram.com/ad4mat/

Unwrapping the Holiday Magic with COUPONS.DE! Join me as I chat with Cynthia Kempe and Victoria Brand from COUPONS.DE, one of the top platforms in affiliate marketing, about their exciting Advent Calendar Campaign this holiday season! We’ll dive into: - How COUPONS.DE’s Advent Calendar is a hit with consumers and brands - The top affiliate marketing trends for 2025 - Seasonal campaigns, industry favorites, and more! Get ready to discover how COUPONS.DE is spreading holiday cheer while helping brands succeed! Links/Resources from COUPONS.DE: Website: https://www.coupons.de/ Instagram: https://www.instagram.com/couponsde/ Cynthia Kempe Linkedin: https://www.linkedin.com/in/cynthiakempe/ Victoria Brand Linkedin: https://www.linkedin.com/in/victoria-brand-259942223/ Digital Dialogues is a podcast powered by ad4mat. Website: ⁠https://www.ad4mat.com/de⁠ Instagram: ⁠https://www.instagram.com/ad4mat/⁠

The Power of Affiliate Marketing on Black Friday: Unpacking the Potential with mycashbacks Get ready to dive into the power of Affiliate Marketing on the year’s biggest shopping day—Black Friday! 💥 In this episode, I sit down with Nadine Herrmann, CEO from mycashbacks to explore why Black Friday is such a massive opportunity for cashback platforms and how Affiliate Marketing can boost sales to incredible heights. 🛍️ We’ll discuss mycashbacks’ strategies for partnering with top brands to create win-win situations, plus a sneak peek into their Black Week 2024 Campaign, featuring exclusive deals and partnerships with amazing companies like @advancedstoreteam, @salesbutlers, and @authentic.commerce! 🔥 PS: This episode will be in German, but it will be available on YouTube and Spotify with English subtitles as well! 🇩🇪🇬🇧 Links/Resources from mycashbacks: Website mycashbacks: https://www.mycashbacks.com/de/ Social Media Channels Nadine Herrmann: Linkedin: https://www.linkedin.com/in/nadine-herrmann-the-cashback-queen-7508a9106/ Digital Dialogues is a podcast powered by ad4mat. Website: https://www.ad4mat.com/de Instagram: https://www.instagram.com/ad4mat/

Affiliate Marketing Trends in 2024: Game-Changing Strategies You Need to Know! Join me as I sit down with Christian B. Schmidt, the CEO of Digitaleffects and host of the SEODRIVEN podcast, who also runs the YouTube channel Familie mit Bulli. In this episode, we’ll dive into the game-changing strategies for 2024 that every affiliate marketer should know. We’ll explore CBS's journey into affiliate marketing, the latest trends shaping the industry, and what the future might hold. From AI personalization to the influence of micro-influencers, we’re covering it all! Get ready to learn and discover how to adapt to the evolving landscape of affiliate marketing! Links/Resources from CBS: Website Digitaleffects: ⁠https://digitaleffects.de/⁠ Youtube Channel Familie mit Bulli: ⁠https://www.youtube.com/@familiemitbulli⁠ Podcast SEODRIVEN: ⁠https://shorturl.at/QFD8Z⁠ Social Media: ⁠https://www.instagram.com/cbschmidt/⁠ Digital Dialogues is a podcast powered by ad4mat. Website: ⁠https://www.ad4mat.com/de⁠ Instagram: ⁠https://www.instagram.com/ad4mat/⁠