Agency Ascend

The captive agency model has helped many agents enter the insurance industry, build discipline, and learn how to sell. But in 2026, the model is facing new pressure.In this episode of Agency Ascend, Chad Brumit, Chris Sterlacci, and Jessica McBurney break down the biggest issues impacting captive agents right now, including reduced commission structures, moving compensation targets, rising business expenses, staffing requirements, and limited control over how the agency operates.The team also explores when the captive model still makes sense, especially for agents who are new to insurance, and when it may become too restrictive for business-minded owners who want more control, stronger resale value, commercial opportunities, and long-term independence.If you’re a captive agent wondering what comes next, this episode is for you.Movie Quotes from the Team:Chris "May the Force be with you"Chad "the very things that hold you down- are going to lift you up"Jessica "I don't want to be the product of my environment, I want my environment to be a product of me"About the ShowAgency Ascend is a podcast for insurance agents and agency owners who are looking for resources to scale their business. The show is hosted by Managing Partner, Chris Sterlacci, and other staff members of CAA to bring you tools and guidance on how they help Agency owners turn their business into a major asset.CoVerica Agency Alliance is a strategic master agency of SIAA, the fastest growing agency partnership in the country. Our “integrator” model combines the best aspects of each partnership model — clusters, aggregators, franchises — to create a one-of-a-kind partnership that enhances distribution and drives organic growth. As a top insurance agency strategic partner in Texas, we offer solutions to greatly strengthen your agency’s position in the market. New episodes drop triweekly on Wednesdays. Please drop us a line if you have a question or suggestion; you can reach us at [email protected]. Finally, if you like the podcast, we encourage you to subscribe and leave us a review.Visit us at www.covericaaa.com

Starting an agency is exciting, but the first 12 to 24 months can also expose every weak spot in a business plan. In this episode of Agency Ascend, Chad Brumet, Chris Sterlacci, Jessica McBurney, and special guest Mindy Monaco, Director of Agency Development at CAA, break down the five things successful agencies do early to build real momentum. The conversation covers why having a plan matters, how to avoid drifting, and why early-stage owners need more than just hustle to get traction.The team digs into what it really means to define a niche, why carrier strategy should go beyond collecting appointments, and how new owners often underestimate the importance of focus. They also talk through the financial realities of building an agency, including the difference between surviving personally and building a business that can actually thrive. Along the way, they highlight the need for steady pipeline activity, accountability, and strong coaching relationships that keep new agencies moving in the right direction.If you are launching from scratch or trying to build a stronger foundation for growth, this episode lays out a practical framework for how to think, plan, and operate in the early stages.About the ShowAgency Ascend is a podcast for insurance agents and agency owners who are looking for resources to scale their business. The show is hosted by Managing Partner, Chris Sterlacci, and other staff members of CAA to bring you tools and guidance on how they help Agency owners turn their business into a major asset.CoVerica Agency Alliance is a strategic master agency of SIAA, the fastest growing agency partnership in the country. Our “integrator” model combines the best aspects of each partnership model — clusters, aggregators, franchises — to create a one-of-a-kind partnership that enhances distribution and drives organic growth. As a top insurance agency strategic partner in Texas, we offer solutions to greatly strengthen your agency’s position in the market. New episodes drop triweekly on Wednesdays. Please drop us a line if you have a question or suggestion; you can reach us at [email protected]. Finally, if you like the podcast, we encourage you to subscribe and leave us a review.Visit us at www.covericaaa.com

In this episode of Agency Ascend, Chad, Chris, and Jessica break down what’s really happening with carrier relationships, market access, and agency positioning heading into 2026. While many agents are asking if markets are opening back up, the reality is more nuanced: carriers are becoming increasingly selective, prioritizing profitability, data, and alignment over sheer volume.The team explores how strong carrier relationships can unlock far more than appointments—providing insights, growth opportunities, and strategic advantages that most agents overlook. They also dive into how different carrier strategies (broad vs. selective) impact agency growth, why diversification is now essential, and how small agencies can still compete against larger firms by leveraging relationships and adaptability.If you’re an agency owner trying to navigate a faster, more complex market, this episode lays out exactly what it takes to stay competitive—and where most agents are falling behind.About the ShowAgency Ascend is a podcast for insurance agents and agency owners who are looking for resources to scale their business. The show is hosted by Managing Partner, Chris Sterlacci, and other staff members of CAA to bring you tools and guidance on how they help Agency owners turn their business into a major asset.CoVerica Agency Alliance is a strategic master agency of SIAA, the fastest growing agency partnership in the country. Our “integrator” model combines the best aspects of each partnership model — clusters, aggregators, franchises — to create a one-of-a-kind partnership that enhances distribution and drives organic growth. As a top insurance agency strategic partner in Texas, we offer solutions to greatly strengthen your agency’s position in the market. New episodes drop triweekly on Wednesdays. Please drop us a line if you have a question or suggestion; you can reach us at [email protected]. Finally, if you like the podcast, we encourage you to subscribe and leave us a review.Visit us at www.covericaaa.com

Choosing a network, aggregator, or franchise isn’t about finding the “best” option—it’s about finding the right fit for your vision. In this episode, Chad and Jessica break down the primary models available to independent agency owners: easy-entry clusters, pure aggregation volume groups, elite institutional models, and franchise systems. Each comes with trade-offs in ownership, support, capital requirements, and long-term exit flexibility.The team concludes with a deep dive into supported independence, and how combining national scale - with regional expertise creates flexibility across agency life stages, from side hustle to growth-minded scaling firm.About the ShowAgency Ascend is a podcast for insurance agents and agency owners who are looking for resources to scale their business. The show is hosted by Managing Partner, Chris Sterlacci, and other staff members of CAA to bring you tools and guidance on how they help Agency owners turn their business into a major asset.CoVerica Agency Alliance is a strategic master agency of SIAA, the fastest growing agency partnership in the country. Our “integrator” model combines the best aspects of each partnership model — clusters, aggregators, franchises — to create a one-of-a-kind partnership that enhances distribution and drives organic growth. As a top insurance agency strategic partner in Texas, we offer solutions to greatly strengthen your agency’s position in the market. New episodes drop triweekly on Wednesdays. Please drop us a line if you have a question or suggestion; you can reach us at [email protected]. Finally, if you like the podcast, we encourage you to subscribe and leave us a review.Visit us at www.covericaaa.com

In this episode, the team breaks down the real paths agency owners take—and why choosing the wrong one can quietly limit growth. From lifestyle agencies and producer-owners to builders, acquirers, and exit-focused firms, the hosts explain how each model operates and why success looks different for each. The discussion challenges the assumption that all agencies should grow the same way, highlighting how misalignment between mindset and strategy creates friction.As the conversation turns toward 2026, the focus shifts to the pressures reshaping the independent channel. Carrier expectations are rising, technology is no longer optional, and adaptability is becoming a competitive advantage. The team explores common warning signs—like revenue sawtoothing—and explains how delegation, systems, and leadership development separate scalable agencies from stagnant ones.The episode closes with practical insights on what agency owners should prioritize now: production, technology adoption, and flexibility in a rapidly changing market. Whether you’re building for scale or designing a sustainable lifestyle agency, this episode provides a clear framework for making intentional decisions about your future.About the ShowAgency Ascend is a podcast for insurance agents and agency owners who are looking for resources to scale their business. The show is hosted by Managing Partner, Chris Sterlacci, and other staff members of CAA to bring you tools and guidance on how they help Agency owners turn their business into a major asset.CoVerica Agency Alliance is a strategic master agency of SIAA, the fastest growing agency partnership in the country. Our “integrator” model combines the best aspects of each partnership model — clusters, aggregators, franchises — to create a one-of-a-kind partnership that enhances distribution and drives organic growth. As a top insurance agency strategic partner in Texas, we offer solutions to greatly strengthen your agency’s position in the market. New episodes drop triweekly on Wednesdays. Please drop us a line if you have a question or suggestion; you can reach us at [email protected]. Finally, if you like the podcast, we encourage you to subscribe and leave us a review.Visit us at www.covericaaa.com

In this episode of Agency Ascend, the core team dives deep into one of the most misunderstood topics in the insurance industry: contracts. Building on feedback from a previous acquisition-focused episode, the conversation explores how contract language determines who truly owns client relationships, carrier access, and long-term agency value. The hosts break down why many agents believe they own their book—when in reality, they may only be producing business for someone else.Chris, Jessica, and Chad unpack the difference between owning client data and owning carrier contracts, using MGA, captive-light, and network models to illustrate how revenue can exist without equity. The episode also tackles acquisitions, red flags, and advice for both new and established agency owners. Shares:Chad: “The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man.” - Quote from George Brenard ShawJessica: “The Man in the Arena” - Speech from Teddy RooseveltChris: ““I would rather earn 1% of a hundred people’s efforts than 100% of my own efforts.” - Quote from John D. RockefellerAbout the ShowAgency Ascend is a podcast for insurance agents and agency owners who are looking for resources to scale their business. The show is hosted by Managing Partner, Chris Sterlacci, and other staff members of CAA to bring you tools and guidance on how they help Agency owners turn their business into a major asset.CoVerica Agency Alliance is a strategic master agency of SIAA, the fastest growing agency partnership in the country. Our “integrator” model combines the best aspects of each partnership model — clusters, aggregators, franchises — to create a one-of-a-kind partnership that enhances distribution and drives organic growth. As a top insurance agency strategic partner in Texas, we offer solutions to greatly strengthen your agency’s position in the market. New episodes drop triweekly on Wednesdays. Please drop us a line if you have a question or suggestion; you can reach us at [email protected]. Finally, if you like the podcast, we encourage you to subscribe and leave us a review.Visit us at www.covericaaa.com

This special reaction episode of Agency Ascend brings the full core cast back together to revisit and react to standout moments from earlier episodes. Producer Sir Isaac steps in as moderator, curating clips and guiding discussion as the cast reflects—sometimes seriously, sometimes humorously—on how those conversations land with hindsight. The episode blends industry insight with candid behind-the-scenes commentary, giving listeners context on why certain moments resonated and how perspectives have evolved. About the ShowAgency Ascend is a podcast for insurance agents and agency owners who are looking for resources to scale their business. The show is hosted by Managing Partner, Chris Sterlacci, and other staff members of CAA to bring you tools and guidance on how they help Agency owners turn their business into a major asset.CoVerica Agency Alliance is a strategic master agency of SIAA, the fastest growing agency partnership in the country. Our “integrator” model combines the best aspects of each partnership model — clusters, aggregators, franchises — to create a one-of-a-kind partnership that enhances distribution and drives organic growth. As a top insurance agency strategic partner in Texas, we offer solutions to greatly strengthen your agency’s position in the market. New episodes drop triweekly on Wednesdays. Please drop us a line if you have a question or suggestion; you can reach us at [email protected]. Finally, if you like the podcast, we encourage you to subscribe and leave us a review.Visit us at www.covericaaa.com

This episode of Agency Ascend digs into one of the hottest topics in the independent insurance world: acquisitions—why they’re accelerating, what drives agency value, and how owners on both sides can make the smartest decisions. Chad, Chris, and Jessica discuss why recurring revenue, private equity activity, and market shifts have turned acquisitions into a central growth strategy for agencies of all sizes. They also explore how aging-out owners, premium inflation, and the hard market have forced many agencies to rethink their future.They share real examples of acquisition pitfalls—from terminated contracts to bad servicing codes—as well as the key questions every buyer should ask before entering a deal. On the seller side, they outline what owners can start doing today to prepare for a clean, profitable transition years down the line.Whether you’re considering buying, selling, or simply want to understand the landscape, this episode provides the clarity and practical insight every agency owner needs to stay competitive in a changing market.Shares:Jessica -If you want to go fast, go alone. If you want to go far, go together.Chris- Success is rent, and the rent is due every day.Chad -Proverbs 20:18 — “Plans are established by seeking advice; so if you wage war, obtain guidance.”About the ShowAgency Ascend is a podcast for insurance agents and agency owners who are looking for resources to scale their business. The show is hosted by Managing Partner, Chris Sterlacci, and other staff members of CAA to bring you tools and guidance on how they help Agency owners turn their business into a major asset.CoVerica Agency Alliance is a strategic master agency of SIAA, the fastest growing agency partnership in the country. Our “integrator” model combines the best aspects of each partnership model — clusters, aggregators, franchises — to create a one-of-a-kind partnership that enhances distribution and drives organic growth. As a top insurance agency strategic partner in Texas, we offer solutions to greatly strengthen your agency’s position in the market. New episodes drop triweekly on Wednesdays. Please drop us a line if you have a question or suggestion; you can reach us at [email protected]. Finally, if you like the podcast, we encourage you to subscribe and leave us a review.Visit us at www.covericaaa.com

In this episode of Agency Ascend, hosts Chad Brummett, Chris Sterlacci, and Jessica McBurney sit down with David Allen, Commercial Lines and Sales Instructor for Insurance Centers of America (ICA). David shares how ICA’s education model has transformed insurance training by prioritizing live, interactive learning that engages agents across the country — from beginners to seasoned professionals.He opens up about his journey from a teenage insurance agent to leading ICA’s national training initiative, explaining how humor, empathy, and real-world application make his sessions memorable. David also dives into the importance of coaching, self-awareness, and setting realistic expectations for success in the industry.From the power of niche specialization to overcoming comfort-driven stagnation, David provides actionable insights for agents looking to scale their impact and revenue. His perspective on helping others before selling, and on personal leadership growth as the foundation for business growth, makes this episode a must-listen for every aspiring agency leader.Shares:David: How to Win Friends and Influence People by Dale Carnegie, and much moreJessica: Shaping a Winning Team by Paul FayadChris: The Mom Test by Rob FitzpatrickChad: Beyond the Hammer by Brian GottliebGuest Link: David Allen – ICA Insurance EducationAbout the ShowAgency Ascend is a podcast for insurance agents and agency owners who are looking for resources to scale their business. The show is hosted by Managing Partner, Chris Sterlacci, and other staff members of CAA to bring you tools and guidance on how they help Agency owners turn their business into a major asset.CoVerica Agency Alliance is a strategic master agency of SIAA, the fastest growing agency partnership in the country. Our “integrator” model combines the best aspects of each partnership model — clusters, aggregators, franchises — to create a one-of-a-kind partnership that enhances distribution and drives organic growth. As a top insurance agency strategic partner in Texas, we offer solutions to greatly strengthen your agency’s position in the market. New episodes drop triweekly on Wednesdays. Please drop us a line if you have a question or suggestion; you can reach us at [email protected]. Finally, if you like the podcast, we encourage you to subscribe and leave us a review.Visit us at www.covericaaa.com

In this episode of Agency Ascend, Chad and Jessica sit down with CAA’s Growth Coaches, Mindi Monaco and Robyn Dallas, to discuss how growth coaching transforms independent agencies.Mind shares her journey from AAA captive agent to mentor and coach, while Robyn reflects on her path through underwriting and marketing before joining CAA. Together, they explain how their roles combine mentorship, analytics, and hands-on support to help agencies grow sustainably.Listeners will learn what a “day in the life” of a growth coach looks like—from tracking production and retention metrics to helping agents earn carrier appointments and optimize their processes. These coaches also go deep into CAA’s support systems, including Access Plus and carrier partnerships, and how they empower agents to scale faster, avoid common pitfalls, and transition successfully from captive to independent models.Remember, growth doesn't happen by accident. If you have ever wondered what a growth coach could do for your insurance agency, this episode is for you.Shares: Mindi: “Atomic Habits” by James ClearRobyn: "Cant Never Could Do Nothing"Jessica: "Inner Excellence" by Jim MurphyChad: Book of PhilippiansConnect with our Guests:Mindi Monaco | [email protected] Dallas | [email protected] the ShowAgency Ascend is a podcast for insurance agents and agency owners who are looking for resources to scale their business. The show is hosted by Managing Partner, Chris Sterlacci, and other staff members of CAA to bring you tools and guidance on how they help Agency owners turn their business into a major asset.CoVerica Agency Alliance is a strategic master agency of SIAA, the fastest growing agency partnership in the country. Our “integrator” model combines the best aspects of each partnership model — clusters, aggregators, franchises — to create a one-of-a-kind partnership that enhances distribution and drives organic growth. As a top insurance agency strategic partner in Texas, we offer solutions to greatly strengthen your agency’s position in the market. New episodes drop triweekly on Wednesdays. Please drop us a line if you have a question or suggestion; you can reach us at [email protected]. Finally, if you like the podcast, we encourage you to subscribe and leave us a review.Visit us at www.covericaaa.com

In this episode of Agency Ascend, we sit down with Austin Jordan, a Regional Sales Manager with AmTrust Financial Services in the DFW area who shares his career journey, lessons from the field, and practical advice for agencies transitioning into commercial insurance. He talks about the importance of mentorship, building trust through service, and how agencies often solve problems clients don’t even know they have. More than just tactical advice, Austin opens up about what drives him: legacy, family, and purpose-driven leadership. This conversation is packed with insight for producers, agency owners, and anyone looking to grow with intention.If you want to connect with Jordan, you can find him on LInkedin: https://www.linkedin.com/in/austin-jordan-5a6009144/Shares:Chad: "The Four Agreements" by Don Miguel RuizAustin: "Strong Heart" by Jill GarnerJessica: "I used to believe that prayer changes things, but now I know that prayer changes us and we change things" - Mother TeresaChris Matt: 6:34About the ShowAgency Ascend is a podcast for insurance agents and agency owners who are looking for resources to scale their business. The show is hosted by Managing Partner, Chris Sterlacci, and other staff members of CAA to bring you tools and guidance on how they help Agency owners turn their business into a major asset.CoVerica Agency Alliance is a strategic master agency of SIAA, the fastest growing agency partnership in the country. Our “integrator” model combines the best aspects of each partnership model — clusters, aggregators, franchises — to create a one-of-a-kind partnership that enhances distribution and drives organic growth. As a top insurance agency strategic partner in Texas, we offer solutions to greatly strengthen your agency’s position in the market. New episodes drop triweekly on Wednesdays. Please drop us a line if you have a question or suggestion; you can reach us at [email protected]. Finally, if you like the podcast, we encourage you to subscribe and leave us a review.Visit us at www.covericaaa.com

In this episode of Agency Ascend, hosts Chris and Chad sit down with Amanda Hightower, founder of Hightower Insurance Group. Amanda shares how a moment of divine inspiration led her to start her own agency, Which as been a hard journey of finding the right and the mindset, systems, and leadership lessons to build to the scale she has reached today.She walks through the emotional challenges of being a leader, how she invests in her team, and what it means to lead with both strength and compassion. From learning to say no, to creating space for her family, to staying grounded in her faith, Amanda offers practical advice for agency owners who want to grow without burning out.Whether you’re thinking about launching your own business or simply want to lead with more intention, Amanda’s story is a masterclass in courage, clarity, and conviction.Shares:Amanda: Extreme Ownership: How U.S. Navy SEALs Lead and Win by  Jocko Willink & Words That Work by Frank Luntz Chad: Beyond the Hammer by Brian Gottlieb Chris: Traction: Get a Grip on Your BusinessAbout the ShowAgency Ascend is a podcast for insurance agents and agency owners who are looking for resources to scale their business. The show is hosted by Managing Partner, Chris Sterlacci, and other staff members of CAA to bring you tools and guidance on how they help Agency owners turn their business into a major asset.CoVerica Agency Alliance is a strategic master agency of SIAA, the fastest growing agency partnership in the country. Our “integrator” model combines the best aspects of each partnership model — clusters, aggregators, franchises — to create a one-of-a-kind partnership that enhances distribution and drives organic growth. As a top insurance agency strategic partner in Texas, we offer solutions to greatly strengthen your agency’s position in the market. New episodes drop triweekly on Wednesdays. Please drop us a line if you have a question or suggestion; you can reach us at [email protected]. Finally, if you like the podcast, we encourage you to subscribe and leave us a review.Visit us at www.covericaaa.com

In this episode of Agency Ascend, hosts Chad Brumit and Chris Sterlacci sit down with Diana and Ron Crenshaw of Elite Security Insurance. From military service to agency ownership, the Crenshaws share how their unique paths led them to buy and revitalize a struggling agency. They reveal how systems built from scratch, strong communication, and unwavering honesty with clients helped them grow rapidly—even during a hard market.The conversation touches on the emotional realities of buying a business, the importance of a mission-driven approach, and the power of being accessible and transparent with customers. Diana and Ron also open up about working together as a married couple, what drives their leadership philosophy, and how they’re planning to merge business with adventure by taking their work on the road.This episode offers practical wisdom for any insurance professional considering ownership, looking to strengthen operations, or aiming to build deeper client relationships.Visit their Website: https://elitesecurityins.com/Shares:Diana: II Tim 1:7 - "For the Spirit God gave us does not make us timid, but gives us power, love and self-discipline."Ron: "In chaos there is profit, in extreme chaos there is extreme profit"Chris: "Inner Excellence" by Jim MurphyChad: "Beyond The Hammer" by Brian GottliebAbout the ShowAgency Ascend is a podcast for insurance agents and agency owners who are looking for resources to scale their business. The show is hosted by Managing Partner, Chris Sterlacci, and other staff members of CAA to bring you tools and guidance on how they help Agency owners turn their business into a major asset.CoVerica Agency Alliance is a strategic master agency of SIAA, the fastest growing agency partnership in the country. Our “integrator” model combines the best aspects of each partnership model — clusters, aggregators, franchises — to create a one-of-a-kind partnership that enhances distribution and drives organic growth. As a top insurance agency strategic partner in Texas, we offer solutions to greatly strengthen your agency’s position in the market. New episodes drop triweekly on Wednesdays. Please drop us a line if you have a question or suggestion; you can reach us at [email protected]. Finally, if you like the podcast, we encourage you to subscribe and leave us a review.Visit us at www.covericaaa.com

In this episode of Agency Ascend, hosts Chris and Jessica sit down with Wes Spencer, co-owner of Spencer Insurance DFW, for a masterclass in agency growth and strategic decision-making.Wes shares how he and his brother navigated the transition from a captive agency to full independence—one of only eight agencies nationwide to take advantage of Nationwide’s Partner Choice buyout. He explains how they built a thriving, referral-driven business by prioritizing relationships, client education, and niche commercial markets. Wes also dives into the role of faith and stewardship in leadership, and why long-term thinking beats chasing short-term margins.This is Part 2 of our conversations with Spencer Insurance DFW. See our previous episode with his brother, James Spencer.Shares:Chris: Learned Optimism by Martin SeligmanJessica: How To Win Friends and Influence People by Dale Carnegie Wes: I Cor 16:13-14 - "13 Be watchful, stand firm in the faith, act like men, be strong. 14 Let all that you do be done in love." (ESV)About the ShowAgency Ascend is a podcast for insurance agents and agency owners who are looking for resources to scale their business. The show is hosted by Managing Partner, Chris Sterlacci, and other staff members of CAA to bring you tools and guidance on how they help Agency owners turn their business into a major asset.CoVerica Agency Alliance is a strategic master agency of SIAA, the fastest growing agency partnership in the country. Our “integrator” model combines the best aspects of each partnership model — clusters, aggregators, franchises — to create a one-of-a-kind partnership that enhances distribution and drives organic growth. As a top insurance agency strategic partner in Texas, we offer solutions to greatly strengthen your agency’s position in the market. New episodes drop triweekly on Wednesdays. Please drop us a line if you have a question or suggestion; you can reach us at [email protected]. Finally, if you like the podcast, we encourage you to subscribe and leave us a review.Visit us at www.covericaaa.com

In this Agency Ascend episode, James Spencer of Insurance DFW shares his journey from the captive world to building one of the most respected independent agencies in the Career Agency Alliance. He explains how early frustrations with changing comp plans led him and his brother to take a long-view approach to starting their own agency. By prioritizing coverage over cost and educating clients with clarity, James earned unwavering loyalty—even operating without a website or ad spend.Listeners will hear James break down how his agency navigated the hard market of 2023–2024, maintained retention by offering real answers to rising rates, and why customer education has become their most valuable marketing tool. From real-life claim stories to insights into commercial policy missteps, James outlines what makes a professional insurance agent stand out in today’s commoditized landscape.His philosophy is simple: do right by the client, and the business will take care of itself.Shares:James - Client story about customer serviceChris - Warren Buffet quote on emotionsChad - Inner Excellence by Jim MurphyAbout the ShowAgency Ascend is a podcast for insurance agents and agency owners who are looking for resources to scale their business. The show is hosted by Managing Partner, Chris Sterlacci, and other staff members of CAA to bring you tools and guidance on how they help Agency owners turn their business into a major asset.CoVerica Agency Alliance is a strategic master agency of SIAA, the fastest growing agency partnership in the country. Our “integrator” model combines the best aspects of each partnership model — clusters, aggregators, franchises — to create a one-of-a-kind partnership that enhances distribution and drives organic growth. As a top insurance agency strategic partner in Texas, we offer solutions to greatly strengthen your agency’s position in the market. New episodes drop triweekly on Wednesdays. Please drop us a line if you have a question or suggestion; you can reach us at [email protected]. Finally, if you like the podcast, we encourage you to subscribe and leave us a review.Visit us at www.covericaaa.com

In this episode of Agency Ascend, Cameron Moore, founder of ProCo Insurance, shares how he built a thriving independent agency during one of the hardest insurance markets in decades. From abandoning law school to launching ProCo during COVID, Cameron’s story is one of resilience, mentorship, and relentless forward motion.He discusses the pivot from personal lines to commercial, hiring mistakes, and what it takes to actually lead a team. Cameron dives deep into his philosophy of overcommunication, tech adoption, and using psychology to better understand clients and employees. He also opens up about his faith, sharing how spiritual discipline and integrity have grounded his agency’s growth.This episode is packed with tactical advice, leadership lessons, and a refreshing reminder that doing business the right way still works.Shares:Chris recommends the book “Unoffendable” by Brant HansenChad recommends “Inner Excellence” by Jim MurphyCameron Moore:Favorite Verse: Colossians 1:29“I work hard and struggle for my goals with God’s energy, which works powerfully in me.”About the ShowAgency Ascend is a podcast for insurance agents and agency owners who are looking for resources to scale their business. The show is hosted by Managing Partner, Chris Sterlacci, and other staff members of CAA to bring you tools and guidance on how they help Agency owners turn their business into a major asset.CoVerica Agency Alliance is a strategic master agency of SIAA, the fastest growing agency partnership in the country. Our “integrator” model combines the best aspects of each partnership model — clusters, aggregators, franchises — to create a one-of-a-kind partnership that enhances distribution and drives organic growth. As a top insurance agency strategic partner in Texas, we offer solutions to greatly strengthen your agency’s position in the market. New episodes drop triweekly on Wednesdays. Please drop us a line if you have a question or suggestion; you can reach us at [email protected]. Finally, if you like the podcast, we encourage you to subscribe and leave us a review.Visit us at www.covericaaa.com

In Episode 7 of Agency Ascend, we sit down with Sean Munger, a producer with an owner’s mindset, to unpack what it really means to play the long game.This episode is all about consistency, execution, and long-term thinking. Sean breaks down how he built trust with clients, developed a disciplined work ethic, and focused on delivering value over time, not just short-term wins.We also dive into:The importance of humility and mentorshipWhat sellers are really looking for in a buyerWhy carrier relationships and retention can make or break a dealHow to grow into ownership before you buy your way in🎧 Listen in to learn how smart future owners think—and lead—before they ever take the reins.About the ShowAgency Ascend is a podcast for insurance agents and agency owners who are looking for resources to scale their business. The show is hosted by Managing Partner, Chris Sterlacci, and other staff members of CAA to bring you tools and guidance on how they help Agency owners turn their business into a major asset.CoVerica Agency Alliance is a strategic master agency of SIAA, the fastest growing agency partnership in the country. Our “integrator” model combines the best aspects of each partnership model — clusters, aggregators, franchises — to create a one-of-a-kind partnership that enhances distribution and drives organic growth. As a top insurance agency strategic partner in Texas, we offer solutions to greatly strengthen your agency’s position in the market. New episodes drop triweekly on Wednesdays. Please drop us a line if you have a question or suggestion; you can reach us at [email protected]. Finally, if you like the podcast, we encourage you to subscribe and leave us a review.Visit us at www.covericaaa.com

Many agency owners assume they own their book of business—but the reality can be far more complicated.In this episode of Agency Ascend, we dive deep into the ownership dilemma that many agents face. While you may have control over client data, do you really own your carrier contracts? The difference could be the deciding factor in whether you can sell, scale, or exit your agency on your terms.Industry experts break down the pitfalls of captive models, the hidden risks in agency contracts, and why independent agency networks are reshaping the industry. If you’re an agent thinking about scaling or acquiring a book of business, this is the conversation you need to hear.📈 Tune in for insights on protecting your agency, maximizing growth, and making the smartest moves in today’s insurance landscape.Connect with John:John Sutter LinkedInShares:Chris: "Inner Excellence" by Jim MurphyJohn: "Born on the 5th of July"  Capt Fredrick O. PhelpsJessica: "The Screwtape Letters" by C. S. LewisAbout the ShowAgency Ascend is a podcast for insurance agents and agency owners who are looking for resources to scale their business. The show is hosted by Managing Partner, Chris Sterlacci, and other staff members of CAA to bring you tools and guidance on how they help Agency owners turn their business into a major asset.CoVerica Agency Alliance is a strategic master agency of SIAA, the fastest growing agency partnership in the country. Our “integrator” model combines the best aspects of each partnership model — clusters, aggregators, franchises — to create a one-of-a-kind partnership that enhances distribution and drives organic growth. As a top insurance agency strategic partner in Texas, we offer solutions to greatly strengthen your agency’s position in the market. New episodes drop triweekly on Wednesdays. Please drop us a line if you have a question or suggestion; you can reach us at [email protected]. Finally, if you like the podcast, we encourage you to subscribe and leave us a review.Visit us at www.covericaaa.com

Growing an insurance agency isn’t just about adding clients—it’s about building a business model that retains top talent, maximizes profitability, and scales efficiently. In this episode of Agency Ascend, industry experts discuss the challenges of thin margins, producer retention, and the financial realities of scaling an agency.One of the biggest shocks in the independent insurance world? Some producers are making more than the agency owners they work for. This episode breaks down:✅ Why top producers are earning $700K+ in commission and how agencies can structure compensation effectively✅ The difference between growing as a producer vs. becoming an agency owner✅ How independent agencies can leverage AI and automation without losing client relationships✅ The key mistakes agency owners make when trying to scale too quickly📈 Tune in for practical insights on agency growth, producer retention, and building a thriving independent business.Shares:Chris: "Emotional Intelligence 2.0" by Travis BradberryChad: "Necessary Endings" by Dr. Henry CloudJessica: "I'm Surrounded By Idiots" by Thomas EricksonAbout the ShowAgency Ascend is a podcast for insurance agents and agency owners who are looking for resources to scale their business. The show is hosted by Managing Partner, Chris Sterlacci, and other staff members of CAA to bring you tools and guidance on how they help Agency owners turn their business into a major asset.CoVerica Agency Alliance is a strategic master agency of SIAA, the fastest growing agency partnership in the country. Our “integrator” model combines the best aspects of each partnership model — clusters, aggregators, franchises — to create a one-of-a-kind partnership that enhances distribution and drives organic growth. As a top insurance agency strategic partner in Texas, we offer solutions to greatly strengthen your agency’s position in the market. New episodes drop triweekly on Wednesdays. Please drop us a line if you have a question or suggestion; you can reach us at [email protected]. Finally, if you like the podcast, we encourage you to subscribe and leave us a review.Visit us at www.covericaaa.com

Access Plus is revolutionizing the insurance industry with a mentorship-driven approach that empowers agents to succeed in both personal and commercial lines. In this episode, the Agency Ascend team—Chad, Chris, Nikki, and Courtney—discuss the critical role Access Plus plays in providing market access, training, and personalized support. They share how the team helps agents meet carrier expectations, improve quote-to-bind ratios, and build sustainable, profitable books of business. Hear firsthand how mentorship, guidance, and the latest technological tools come together to ensure agents can achieve long-term success.SharesChris: “Leaving Captivity” by James JinkensNikki: The Bible and studying Judging OthersCourtney: “The Four Agreements” by Don RuizChad: “Atomic Habits” by James ClearAbout the ShowAgency Ascend is a podcast for insurance agents and agency owners who are looking for resources to scale their business. The show is hosted by Managing Partner, Chris Sterlacci, and other staff members of CAA to bring you tools and guidance on how they help Agency owners turn their business into a major asset.CoVerica Agency Alliance is a strategic master agency of SIAA, the fastest growing agency partnership in the country. Our “integrator” model combines the best aspects of each partnership model — clusters, aggregators, franchises — to create a one-of-a-kind partnership that enhances distribution and drives organic growth. As a top insurance agency strategic partner in Texas, we offer solutions to greatly strengthen your agency’s position in the market. New episodes drop triweekly on Wednesdays. Please drop us a line if you have a question or suggestion; you can reach us at [email protected]. Finally, if you like the podcast, we encourage you to subscribe and leave us a review.Visit us at www.covericaaa.com

In this episode of Agency Ascend, we sit down with Jeff Brewer, Executive Director of the Independent Insurance Agents  of Dallas (IIAD), to explore the dynamic world of independent insurance agencies. Jeff shares the long-standing mission of IIAD to empower agents with resources, education, and advocacy while addressing the unique challenges of transitioning from captive to independent models. From combating insurance fraud to leveraging technology like AI and Salesforce, this episode dives into actionable insights for growing and streamlining your agency.We also uncover how IIAD is shaping the future of the insurance industry through innovative workforce solutions and leadership development programs. Jeff highlights initiatives such as high school insurance education programs, a dedicated recruitment pipeline, and networking opportunities like the Elite Dallas program to support the next generation of insurance professionalsvisit: https://www.iiadallas.org/Shares:Jeff: Holy Moments by Matthew KellyJChris: Unoffendable by Brant HansenChad: Never Split the Difference by Chris VossAbout the ShowAgency Ascend is a podcast for insurance agents and agency owners who are looking for resources to scale their business. The show is hosted by Managing Partner, Chris Sterlacci, and other staff members of CAA to bring you tools and guidance on how they help Agency owners turn their business into a major asset.CoVerica Agency Alliance is a strategic master agency of SIAA, the fastest growing agency partnership in the country. Our “integrator” model combines the best aspects of each partnership model — clusters, aggregators, franchises — to create a one-of-a-kind partnership that enhances distribution and drives organic growth. As a top insurance agency strategic partner in Texas, we offer solutions to greatly strengthen your agency’s position in the market. New episodes drop triweekly on Wednesdays. Please drop us a line if you have a question or suggestion; you can reach us at [email protected]. Finally, if you like the podcast, we encourage you to subscribe and leave us a review.Visit us at www.covericaaa.com

In this episode of Agency Ascend, Isaac Smith, Chris Sterlacci, Chad Brumit, and Pat Mulady revisit the value Coverage Agency Alliance brings to its members. They discuss leveraging resources like growth coaches and Access Plus, navigating hard markets, and balancing independence with collaboration for growth.Shares:Isaac: “The Magic Of Thinking Big” by David J. Schwartz Pat: Story of Cortez burning the shipsChris: “Leaving Captivity" by James JenkinsChad: Value of relationshipsAbout the ShowAgency Ascend is a podcast for insurance agents and agency owners who are looking for resources to scale their business. The show is hosted by Managing Partner, Chris Sterlacci, and other staff members of CAA to bring you tools and guidance on how they help Agency owners turn their business into a major asset.CoVerica Agency Alliance is a strategic master agency of SIAA, the fastest growing agency partnership in the country. Our “integrator” model combines the best aspects of each partnership model — clusters, aggregators, franchises — to create a one-of-a-kind partnership that enhances distribution and drives organic growth. As a top insurance agency strategic partner in Texas, we offer solutions to greatly strengthen your agency’s position in the market. New episodes drop triweekly on Wednesdays. Please drop us a line if you have a question or suggestion; you can reach us at [email protected]. Finally, if you like the podcast, we encourage you to subscribe and leave us a review.Visit us at www.covericaaa.com

Welcome to Agency Ascend, the podcast where we explore the journeys and strategies of agency owners and entrepreneurs who are scaling their businesses to new heights. In this episode we are introduced to Chris Sterlacci, CEO of the Coverica Agency Alliance (CAA), and special guest Mike Sterlacci, the Founder of CAA. In this episode they talk about the history, mission, and deliverables of the Alliance, and talk about the Agency Owners they serve. If you are a member of the Alliance, or are interested in learning how they can help your agency expand and shave years off the learning curb, then this episode is for you.SharesIsaac: “The Screwap Letters” Play in Dallas TxChris: “Surprised by Joy: The Shape of My Early Life” by Lewis, C. S.Mike: Jesse Stone Books by Robert B Parker and the movies with Tom SelleckAbout the ShowAgency Ascend is a podcast for insurance agents and agency owners who are looking for resources to scale their business. The show is hosted by Managing Partner, Chris Sterlacci, and other staff members of CAA to bring you tools and guidance on how they help Agency owners turn their business into a major asset.CoVerica Agency Alliance is a strategic master agency of SIAA, the fastest growing agency partnership in the country. Our “integrator” model combines the best aspects of each partnership model — clusters, aggregators, franchises — to create a one-of-a-kind partnership that enhances distribution and drives organic growth. As a top insurance agency strategic partner in Texas, we offer solutions to greatly strengthen your agency’s position in the market. New episodes drop triweekly on Wednesdays. Please drop us a line if you have a question or suggestion; you can reach us at [email protected]. Finally, if you like the podcast, we encourage you to subscribe and leave us a review.Visit us at www.covericaaa.com