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PODCAST · business

Agency Hero

by Catapult New Business

For Catapult and our team of expert advisors, we eat, breathe, and dream about agency new business. We can’t help it – it’s in our DNA as an organization. Recognized by our clients as one of the industry’s most effective agency business development firms, we’re responsible for identifying and winning the right new business opportunities with national advertisers throughout North America.

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Episodes

  1. The Grand Gesture

    Many times when I visit an agency and ask them what their current new business plan looks like, it's very often defined as what I would call one grand gesture. And by that, I mean, they're creating one super, can't-miss piece of content or communication that's going to wow their prospects in such…

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  2. What Brands Will Seek in 2019 Agency Partnerships

    Lisa Colantuono is the president of AAR Partners, an agency search consultancy in New York City. She explains that in 2019, agencies will need to learn how to go back to basics.

  3. How much does new business cost?

    How much does it cost to generate new business for your agency? In this session, Dave Currie (CEO of List Partners) and Matt Chollet (EVP of Catapult New Business) look at the costs associated with a proactive business development program. What should your investments look like in people,...

  4. Are your agency's case studies effective for new business?

    Let's talk about why your agency's case studies are ineffective. Want to know why they aren't driving more leads to your new business people? It's because you don't know who the hero of the story is. If you tell a story, and your hero is unrecognizable, you're doing it wrong. In this podcast we...

  5. Why your new business sales emails really kinda suck

    Agency new business is all about connecting with people, and email is an amazing tool for starting that connection. So why are we so terrible at sending out a simple introduction prospecting email? I have 10 quick examples of how you may be sabotaging your email efforts by sending out awful emails.

  6. How groupthink just killed your agency new business goals

    Two minds are better than one. At least that’s how the old saying goes. But what happens when those two minds (or three or four) get caught up in a groupthink cluster? While the idea of working together to gain consensus around important growth driving topics (like new business positioning) might...

  7. Does your agency have business development in it’s DNA?

    You don’t have to be a geneticist from Harvard to know if Business Development is in your agency’s genes. You can just feel it. It either comes from the top down and is embedded in your agency on every level, or it isn’t. It’s that simple. If these genes are absent, that's when things get...

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ABOUT THIS SHOW

For Catapult and our team of expert advisors, we eat, breathe, and dream about agency new business. We can’t help it – it’s in our DNA as an organization. Recognized by our clients as one of the industry’s most effective agency business development firms, we’re responsible for identifying and winning the right new business opportunities with national advertisers throughout North America.

HOSTED BY

Catapult New Business

Produced by Agency Hero

CATEGORIES

business

Frequently Asked Questions

How many episodes does Agency Hero have?

Agency Hero currently has 7 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Agency Hero about?

For Catapult and our team of expert advisors, we eat, breathe, and dream about agency new business. We can’t help it – it’s in our DNA as an organization. Recognized by our clients as one of the industry’s most effective agency business development firms, we’re responsible for identifying and...

How often does Agency Hero release new episodes?

Agency Hero has 7 episodes. Check the episode list to see recent publication dates and frequency.

Where can I listen to Agency Hero?

You can listen to Agency Hero on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts Agency Hero?

Agency Hero is created and hosted by Catapult New Business.
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