AI 4 UX with John Whalen, PhD

In this installment of AI for UX, we sit down with Priya Krishnan, Co-Founder & COO of Strella. Priya explains how Strella blends AI and human insight to reinvent how research is conducted, scaled, and shared. See the tool in action! This interview includes a demo of Strella —watch the video version on YouTube: https://youtu.be/VX5uFg8iXUE Learn more about Strella: https://www.strella.io/ Episode Summary: https://www.brilliantexperience.com/blog/fast-flexible-ai-powered-research-at-scale-interview-with-priya-krishnan-strella “AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series! We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together. About Brilliant Experience: We’re experts in AI-powered research helping research and product teams use AI to generate fast, decision-ready insights. Future-Proof Your Research. Accelerate Your Insights. Learn how at https://brlx.com.

In this installment of AI for UX, we sit down with Avi Yashchin, CEO of Subconscious AI. Avi reveals how simulated experiments and behavior-first modeling are reshaping the future of UX and market research. See the tool in action! This interview includes a demo of Subconscious AI —watch the video version on YouTube: https://youtu.be/_7_8sxChraQ Learn more about Subconscious AI: https://subconscious.ai/ Episode Summary: https://www.brilliantexperience.com/blog/real-research-at-simulated-speed-interview-with-avi-yashchin-subconscious-ai “AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series! We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together. About Brilliant Experience: We’re experts in AI-powered research helping research and product teams use AI to generate fast, decision-ready insights. Future-Proof Your Research. Accelerate Your Insights. Learn how at https://brlx.com.

In this installment of AI for UX, we sit down with Mike Taylor, CEO & Co-Founder of Ask Rally. Mike Taylor shares how Ask Rally empowers teams to simulate research using synthetic users grounded in real data. See the tool in action! This interview includes a demo of Ask Rally —watch the video version on YouTube: https://youtu.be/3zWoM7pcg2w Learn more about Ask Rally: https://askrally.com/ Episode Summary: https://www.brilliantexperience.com/blog/grounded-ai-personas-that-grow-with-you-interview-with-mike-taylor-ask-rally “AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series! We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together. About Brilliant Experience: We’re experts in AI-powered research helping research and product teams use AI to generate fast, decision-ready insights. Future-Proof Your Research. Accelerate Your Insights. Learn how at https://brlx.com.

In this installment of AI for UX, we sit down with Jo Widawski, Founder and CEO of Maze. Jo shares how Maze’s new AI moderator is transforming research from a bottleneck into an engine of strategic influence. See the tool in action! This interview includes a demo of Maze —watch the video version on YouTube: https://youtu.be/GEJov2eHIsQ Since the time of recording, Maze’s AI moderator has launched publicly with a full rebrand and expanded functionality. Learn more about Maze: https://maze.co/ Episode Summary: https://www.brilliantexperience.com/blog/scaling-research-influence-in-the-age-of-ai-interview-with-jo-widawski-maze “AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series! We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together. About Brilliant Experience: We’re experts in AI-powered research helping research and product teams use AI to generate fast, decision-ready insights. Future-Proof Your Research. Accelerate Your Insights. Learn how at https://brlx.com.

Join my Maven course, AI for Customer Research: https://maven.com/john-whalen/ In this installment of AI for UX, we sit down with Ned Dwyer, Co-Founder and CEO of Great Question. Ned shares how AI is reshaping UX research through trustworthy insights, scalable moderation, and a new role for researchers as orchestrators. See the tool in action! This interview includes a demo of Great Question —watch the video version on YouTube: https://youtu.be/H5RF7SIjpz8 Learn more about Great Question: https://greatquestion.co/ Episode Summary: https://www.brilliantexperience.com/blog/a-new-role-for-researchers-as-orchestrators-interview-with-ned-dwyer-great-question “AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series! We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together. About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

Join my Maven course, AI for Customer Research: https://maven.com/john-whalen/ In this installment of AI for UX, we sit down with Prajwal Paudyal, Founder and CEOs of Qualz.ai. Prajwal discusses how AI can turn research from a slow, biased process into a fast, nuanced, and continuous part of product discovery. See the tool in action! This interview includes a demo of Qualz —watch the video version on YouTube: https://youtu.be/5HIy55YPvWU Learn more about  Qualz.ai: https://qualz.ai/ Episode Summary: https://www.brilliantexperience.com/blog/ai-that-transforms-the-entire-ux-research-workflow-interview-with-prajwal-paudyal-qualzai “AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series! We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together. About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

Join my Maven course, AI for Customer Research: https://maven.com/john-whalen/ In this installment of AI for UX, we sit down with Sergio Perdices, Co-Founder and CEO of Whyser. Sergio shares how Whyser enables richer, faster, and more inclusive UX research by combining AI voice interviews with structured insight validation. See the tool in action! This interview includes a demo of Whyser —watch the video version on YouTube: https://m.youtube.com/watch?v=ofgtezvrG9M&t=6s Learn more about Whyser: https://www.whyser.ai/ 👉 Try the study experience yourself: https://app.whyser.ai/call/KAlze0cPYnRbf8qLFbMu/LxxpBfjTQQuqHNNaj5gC Episode Summary: https://www.brilliantexperience.com/blog/ai-interviews-real-human-insight-interview-with-sergio-perdices-whysernbsp “AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series! We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together. About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

Join my Maven course, AI for Customer Research: https://maven.com/john-whalen/ In this installment of AI for UX, we sit down with Philip Brook, Co-Founder of Voiceform. We discuss how AI can make surveys more interactive, enabling researchers to quickly analyze data and summarize participant responses and follow up on those responses to gather deeper insights. See the tool in action! This interview includes a demo of Voiceform —watch the video version on YouTube: https://youtu.be/BaBqW2TCZ_Q Learn more about Voiceform: https://www.voiceform.com/ Episode Summary: https://www.brilliantexperience.com/blog/ai-meets-ux-enhancing-surveys-with-voice-interview-with-philip-brook-voiceform “AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series! We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together. About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

Join my Maven course, AI for Customer Research: https://maven.com/john-whalen/ In this installment of AI for UX, we sit down with Alok Jain, CEO of Reveal. He discusses how AI can streamline the data analysis process and provide verification mechanisms that make it easier for researchers – and product teams – to trust AI-generated insights.  See the tool in action! This interview includes a demo of Reveal —watch the video version on YouTube: https://youtu.be/mp-rAWY_4Wg Learn more about Wondering: https://doreveal.com/ Episode Summary: https://www.brilliantexperience.com/blog/the-future-of-ux-research-ai-powered-cohorts-comparative-analysis-amp-insights-interview-with-alok-jain-reveal “AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series! We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together. About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

Join my Maven course, AI for Customer Research: https://maven.com/john-whalen/ In this installment of AI for UX, we sit down with Axel Thomson, Founder of Wondering. We explore how AI tools are offering innovative real-time AI capabilities that empower product teams to dramatically accelerate their work, drive efficiency, and learn more from every participant. See the tool in action! This interview includes a demo of Wondering —watch the video version on YouTube: https://youtu.be/BaBqW2TCZ_Q Learn more about Wondering: https://wondering.com/ Episode Summary: https://www.brilliantexperience.com/blog/using-ai-for-smarter-faster-product-research-interview-with-axel-thomson-wondering “AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series! We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together. About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

Join my Maven course, AI for Customer Research: https://maven.com/john-whalen/ In this installment of AI for UX, we sit down with Moodi Mahmoudi, Co-Founder and CEO at NEXT. He discusses how the AI-powered product discovery platform helps everyone from executives and product teams validate day-to-day product decisions and big-picture ideas with customer insights. See the tool in action! This interview includes a demo of NEXT —watch the video version on YouTube: https://youtu.be/BaBqW2TCZ_Q Learn more about NEXT: https://www.nextapp.co/ Episode Summary: https://www.brilliantexperience.com/blog/harness-ai-for-customer-insights-and-data-driven-business-decisions-interview-with-moodi-mahmoudi-next “AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series! We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together. About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

Join my Maven course, AI for Customer Research: https://maven.com/john-whalen/ In this installment of AI for UX, we sit down with Alfred Wahlforss, Co-Founder of Listen Labs. Alfred explains how Listen Labs leverages AI to conduct, analyze, and summarize qualitative research at scale, addressing the challenge of gaining deep user insights while maintaining quantitative power. See the tool in action! This interview includes a demo of Listen Labs —watch the video version on YouTube: https://www.youtube.com/watch?v=oPHsVEDNHgg Learn more about Listen Labs: https://listenlabs.ai/ Episode Summary: https://www.brilliantexperience.com/blog/can-ai-moderated-research-best-current-methods-ai-for-ux-with-alfred-wahlforss-listen-labs “AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series! We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together. About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

In this installment of AI for UX, we sit down with John Provine, Co-Founder & CEO of Voicepanel. John explains how Voicepanel embeds research into product workflows with customizable AI agents and continuous discovery, redefining how teams learn from users. See the tool in action! This interview includes a demo of Voicepanel — watch the video version on YouTube: https://youtu.be/9uuwzkJj5i4 Learn more about Voicepanel: https://www.voicepanel.com Episode Summary: https://www.brilliantexperience.com/blog/uxs-future-multi-agent-research-platforms-interview-with-john-provine-voicepanelnbsp Ready to Master AI-Powered Customer Research? Join my Maven course, AI for Customer Research:https://maven.com/john-whalen/ “AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series! We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together. About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

Join my Maven course, AI for Customer Research: https://maven.com/john-whalen/ In this installment of AI for UX, we sit down with Prayag Narula, Co-Founder & CEO of Marvin. Prayag shares how AI in UX tools like Marvin can help break down silos within organizations by making research accessible to not just researchers but also designers, product managers, and strategic planners. See the tool in action! This interview includes a demo of Marvin —watch the video version on YouTube: https://youtu.be/ddfCgqYGcZg Learn more about Marvin: https://heymarvin.com/ Episode Summary: https://www.brilliantexperience.com/blog/can-ai-automatically-take-notes-and-synthesize-your-research-data-ai-for-ux-with-prayag-narula-marvin “AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series! We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together. About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

In this installment of AI for UX, we sit down with Ryan Glasgow, Founder and CEO of Sprig. Ryan reveals how AI is transforming research from static reports to real-time, team-wide insight engines. See the tool in action! This interview includes a demo of Sprig —watch the video version on YouTube: https://youtu.be/G5n7lrIkqh4 Learn more about Sprig: https://sprig.com/ Episode Summary: https://www.brilliantexperience.com/blog/https://www.brilliantexperience.com/blog/from-decks-to-dashboards-reimagining-research-sharing-interview-with-ryan-glasgow-sprig Join my Maven course, AI for Customer Research: https://maven.com/john-whalen/ “AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series! We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together. About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

Join my Maven course, AI for Customer Research: https://maven.com/john-whalen/ In this installment of AI for UX, we sit down with Kwame Ferreira, Founder of Synthetic Users. Kwame describes how synthetic users can speed discovery and be especially useful in the initial and growth phases of the product lifecycle, where quick and iterative feedback can significantly influence and optimize development. See the tool in action! This interview includes a demo of Synthetic Users —watch the video version on YouTube: https://youtu.be/RoLM6o-CVnM Learn more about Synthetic Users: https://www.syntheticusers.com/ Episode Summary: https://www.brilliantexperience.com/blog/synthetic-users-a-new-frontier-in-ux-and-discovery-research-ai-for-ux-with-kwame-ferreira-of-synthetic-users “AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series! We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together. About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

Join my Maven course, AI for Customer Research: https://maven.com/john-whalen/ In this installment of AI for UX, we sit down with Shrey Khokhra, Co-founder of Userology. Shrey explains how AI is redefining UX research by empowering non-researchers with AI that can design research for you and has visual understanding to expand AI moderation into the realm of usability testing. See the tool in action! This interview includes a demo of Userology —watch the video version on YouTube: https://youtu.be/8mkK-nCiDlU Learn more about Userology: https://www.userology.co/ Episode Summary: https://www.brilliantexperience.com/blog/ “AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series! We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together. About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

In this installment of AI for UX, we sit down with Max Hackenschmied, Co-Founder of Condens. Max shared how Condens can accelerate the analysis process and his views on the role AI has in forming research insights. See the tool in action! This interview includes a demo of Condens —watch the video version on YouTube: https://youtu.be/ggLjJRZhFlY Learn more about Condens Episode Summary “AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series! We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together. About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

In this installment of AI 4 UX, we sit down with Aaron Cannon, CEO and Co-founder at Outset. Aaron discusses the transformative power of AI in UX and product discovery research and his vision to harness the best features of qualitative and qualitative research into a single study. See the tool in action! This interview includes a demo of Outset —watch the video version on YouTube: https://youtu.be/Q9Ri_JyXSXo Learn more about Outset Episode Summary “AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series! We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together. About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

In this installment of AI 4 UX, we sit down with Adam Fard, the Founder of UX Pilot. He talks with us all about how integrating AI into insights analysis, workshops, strategy, prototyping, and creating style guides can dramatically enhance the process, while preserving the indispensable human element in UX design. See the tool in action! This interview includes a demo of UX Pilot —watch the video version on YouTube: https://www.youtube.com/watch?v=f2DrbXzMuRY Learn more about UX Pilot: https://uxpilot.ai/ Episode Summary: https://www.brilliantexperience.com/blog/powering-your-entire-ux-workflow-with-ai-ai-for-ux-with-adam-fard-ux-pilot “AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series! We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together. About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

In this installment of AI 4 UX, we sit down with Henrik Mattsson, the CEO of Lookback. He talks with us all about how AI can increase stakeholder interactions with research data. See the tool in action! This interview includes a demo of Lookback —watch the video version on YouTube: https://youtu.be/mDf33LanOX8 Learn more about Lookback: https://www.lookback.com/eureka Episode Summary: https://www.brilliantexperience.com/blog/how-ai-can-increase-stakeholder-engagement-with-ux-research-ai-for-ux-with-henrik-mattsson-lookback “AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series! We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together. About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

In this installment of AI 4 UX, we sit down with Valerie Pegon, the Co-founder of QoQo. She talks with us all about using an AI companion to enhance workshops and UX research planning and analysis. See the tool in action! This interview includes a demo of QoQo —watch the video version on YouTube: https://www.youtube.com/watch?v=SM6GdGaA7fg Learn more about QoQo: https://qoqo.ai/ Episode Summary: https://www.brilliantexperience.com/blog/ai-enhanced-workshops-and-research-planning-ai-4-ux-with-qoqo “AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series! We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together. About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

Jason Brand, Co-founder & CEO of Usedge, shares how AI tools are enabling researchers to work more strategically and helping product teams gain faster, self-serve access to insights. See the tool in action! This interview includes a demo of Usedge —watch the video version on YouTube: https://youtu.be/os0iy6In_68 Learn more about Usedge: https://usedge.com/ Episode Summary: https://www.brilliantexperience.com/blog/research-reimagined-with-ai-agents-interview-with-jason-brand-usedge/ “AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series! We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together. About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

Max Fergus, the CEO of UserCue, talks with us all about future of UX research and how UserCue offers dynamic AI moderated interviews and analysis at scale. See the tool in action! This interview includes a demo of UserCue —watch the video version on YouTube: https://youtu.be/BL0qKDvg8XI Learn more about UserCue: https://www.tryusercue.com/ Episode Summary: https://www.brilliantexperience.com/blog/ux-ai4ux-uxresearch-productdiscovery-continuousdiscovery-marketresearch-productdesign-ai-aiux-innovation “AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series! We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together. About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.  

Arnob Mukherjee, Co-Founder of Olvy, discusses how AI tools are allowing product teams to dramatically increase the number of evidence-driven decisions they make which are based on multiple data streams at once. See the tool in action! This interview includes a demo of Olvy —watch the video version on YouTube: https://youtu.be/vu5cfMqS_So Learn more about Olvy: https://olvy.co/ Episode Summary: https://www.brilliantexperience.com/blog/taming-the-cx-data-deluge-ai-powered-user-insights “AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series! We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together. About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.  

In this installment of AI for UX, we sit down with Jonathan Fairman, VP of Product of dscout. Jonathan emphasizes how AI tools integrated into dScout help researchers handle the overwhelming amount of data from diary studies or large research projects efficiently. See the tool in action! This interview includes a demo of dscout —watch the video version on YouTube: https://youtu.be/2zTE7Evq4qY Learn more about dscout: https://dscout.com/ Episode Summary: https://www.brilliantexperience.com/blog/dscout-ai-smarter-faster-and-more-human-centric-research-interview-with-jonathan-fairman-dscout “AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series! We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together. About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

In this installment of AI for UX, we sit down with Marco Rovagnati, Co-Founder of Quallie.Ai. Marco shares how AI-powered research tools are eliminating tedious UX research and product discovery tasks, making insights more dynamic and actionable, and ensuring research remains accessible for strategic decision-making. See the tool in action! This interview includes a demo of Quallie.Ai —watch the video version on YouTube: https://youtu.be/QuIuXmRlZ4U Learn more about Quallie.Ai: https://quallie.ai/ Episode Summary: https://www.brilliantexperience.com/blog/ai-powered-research-from-data-to-decisions-faster-interview-with-marco-rovagnati-quallieai “AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series! We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together. About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

Ben Hookway, CEO of Relative Insight, shares a comparative linguistics approach that delivers clear, evidence-based metrics that support decision-making by analyzing open-ended NPS responses. See the tool in action! This interview includes a demo of Relative Insight —watch the video version on YouTube: https://youtu.be/K1496oB_fmM Learn more about Relative Insight: https://relativeinsight.com/ Episode Summary: https://www.brilliantexperience.com/blog/understanding-the-why-behind-nps-metrics-moves-interview-with-ben-hookway-relative-insight “AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series! We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together. About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

Tanya Berlina, Client Success Director at Yasna.ai, discusses how AI-powered research tools like Yasna enable UX researchers and product managers to scale qualitative research without losing depth, blend qualitative and quantitative insights for smarter decision-making, and streamline routine tasks while keeping human expertise at the center of the research process. See the tool in action! This interview includes a demo of Yasna.ai —watch the video version on YouTube: https://youtu.be/US_Cs0ZyX4Y Learn more about Yasna.ai: https://yasna.ai/ Episode Summary: https://www.brilliantexperience.com/blog/ai-as-your-research-partner-not-a-replacement-interview-with-tanya-berlina-yasnaai “AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series! We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together. About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

Basel Fakhoury, Co-Founder and CEO of User Interviews, discusses how User Interviews’ AI-powered platform and integrations enable faster participant recruitment and AI’s potential to democratize research workflows and increase the ROI of user insights. Learn more about User Interviews: userinterviews.com/ Episode Summary: https://www.brilliantexperience.com/blog/ai-in-participant-recruitment-is-transforming-ux-research “AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series! We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together. About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

In this installment of AI for UX, we sit down with Eric Li, Co-Founder of Versive. Eric discusses how AI tools are transforming customer research by enabling faster interview-like studies, allowing for more research that produces better product decisions, and shifting researchers toward more strategic roles. See the tool in action! This interview includes a demo of Versive —watch the video version on YouTube: https://youtu.be/GsY2QPwIjnA?si=8tIj-GC2OwpMpVw5 Learn more about Versive: https://www.getversive.com/ Episode Summary: https://www.brilliantexperience.com/blog/how-ai-is-changing-ux-research-roles-and-workflows-interview-with-eric-li-versive “AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series! We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together. About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

Natan Voitenkov, Co-Founder and CEO of Genway AI, discusses how AI tools are expanding the target audience for research insights to include designers, product managers, and broader consumer insights functions. Learn more about Genway AI: https://www.genway.ai/ Episode Summary: https://www.brilliantexperience.com/blog/how-ai-for-research-lets-product-teams-focus-on-strategy-interview-with-natan-voitenkov-genway “AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series! We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together. About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

In this installment of AI for UX, we sit down with Kene Anoliefo, Co-founder of Heard. Kene Anoliefo discusses how AI-powered research is transforming product discovery by making it faster, more iterative, and seamlessly integrating qualitative and quantitative insights. Learn more about Heard: https://heard.elis.ai/ Episode Summary: https://www.brilliantexperience.com/blog/how-ai-is-revolutionizing-product-discovery-interview-with-kene-anoliefo-heard “AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series! We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together. About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

Matteo Cera, Co-Founder and CEO of Glaut, discusses how AI-moderated interviews are bridging the gap between qualitative and quantitative research, enabling global insights in hours, and shifting UX research from surveys to natural conversations. Learn more about Glaut: https://www.glaut.com Episode Summary: https://www.brilliantexperience.com/blog/the-future-of-ux-research-ai-mediated-conversations-interview-with-matteo-cera-glaut “AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series! We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together. About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

Michael Bamberger, Founder of Tetra,  explains how AI tools like Tetra are automating insights, leveraging organic data, and enabling faster, more explorative research workflows across an organization. Learn more about Tetra: https://www.tetrainsights.com/ Episode Summary: https://www.brilliantexperience.com/blog/increasing-the-impact-of-ux-research-with-ai-powered-insights-interview-with-michael-bamberger-tetra “AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series! We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together. About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

Kathryn Topp, CEO of Yabble, discusses how AI tools are impacting UX research and consumer product innovation by accelerating insights, enabling rapid product iteration, and uncovering emerging trends like the convergence of physical and digital experiences. Learn more about Yabble: https://www.yabble.com/ Episode Summary: https://www.brilliantexperience.com/blog/get-insights-in-hours-and-virtual-consumer-feedback-interview-with-kathryn-topp-yabble “AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series! We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together. About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.  

Jack Bowen, Founder of CoLoop, discusses the future of qualitative research and how CoLoop uses AI to elevate research processes without taking over. Learn more about CoLoop: https://www.coloop.ai/ Episode Summary: https://www.brilliantexperience.com/blog/ai-tools-that-merge-research-speed-with-human-insight-interview-with-jack-bowen-coloop “AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series! We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together. About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

Tash Ahmed, co-founder of User Evaluation, discusses how AI tools are enhancing insight generation for UX research and product discovery, significantly reducing analysis time, and addressing trust issues with AI-generated analysis.  Learn more about User Evaluation: https://www.userevaluation.com/ Episode Summary: https://www.brilliantexperience.com/blog/the-future-of-product-discovery-ai-driven-workflows-and-ai-enhanced-creativity-interview-with-tash-ahmed-user-evaluationthe-future-of-product-discovery-ai-driven-workflows-and-ai-enhanced-creativity-interview-with-tash-ahmed-user-evaluation “AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series! We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together. About Brilliant Experience: Insight. Strategy. Innovation. Brilliant’s psychological research team provides product leaders with a profound understanding of their customer, market size, competitive landscape, and product-market fit so they can make key product decisions with confidence. https://www.brilliantexperience.com/

Chad Reynolds, CEO of Vurvey, shares how Vurvey enhances UX research and product development with scalable insights, AI Agents for analysis, and on-demand consumer interactions. Learn more about Vurvey: https://vurvey.com/ Episode Summary: https://www.brilliantexperience.com/blog/ai-agents-for-market-research-a-new-era-for-consumer-insights-interview-with-chad-reynolds-vurvey “AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series! We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together. About Brilliant Experience: Insight. Strategy. Innovation. Brilliant’s psychological research team provides product leaders with a profound understanding of their customer, market size, competitive landscape, and product-market fit so they can make key product decisions with confidence. https://www.brilliantexperience.com/