PODCAST · business
AI-Driven Marketer: Master Practical AI Marketing Skills
by Dan Sanchez
Practical AI for real marketers. Tools, workflows, and honest conversations to help you move faster, build better, and stay human in the age of AI.
Episodes
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The Missing Skill Behind AI Automation
In this episode, Dan Sanchez emphasizes the critical skill of process development in the age of AI, outlining a structured approach to creating effective processes. He introduces a four-step framework—Analyze, Optimize, Standardize, and Mechanize—that enables marketers to leverage AI effectively...
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Marketers, Stop Buying Tools & Start Building Them
The conversation focuses on the transition from using SaaS tools to building custom marketing tools using AI and open-source solutions. Dan Sanchez shares his experiences and insights on how marketers can leverage AI to create personalized tools that enhance their marketing efforts while reducing...
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Too Much AI Copy to Review? Here’s My Simple Fix
Get the free AI skill here: https://danchez.com/reviewskill The conversation explores the challenges of human review in AI-generated content and the transition to using web pages for content review, offering a solution to speed up the review process. Takeaways AI-generated content requires human...
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How to Edit Videos With Codex (Just Tell It What to Do)
The conversation explores the process of using OpenAI's Codex for video editing, covering key steps from defining the end goal to executing the editing process and reviewing the final output. It also delves into the potential for Codex to facilitate distribution and create a learning loop for...
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My ChatGPT Workflow: When I Use Phone, Voice, Web, and Mac Apps
The conversation covers the workflow of using ChatGPT across different platforms and apps, including the iPhone app, web app, and Mac app. It explores the use of voice features for productivity and ideation, transitioning to Codex for intense work and research, leveraging projects and file...
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The Last Mile of Marketing Just Got Automated With ChatGPT 6 Astra
Get a free trial of High Level at https://danchez.com/highlevel The release of ChatGPT 6 Astra marks a significant shift in the marketing landscape, with the potential to automate a wide range of marketing tasks. This advancement has implications for entry-level marketing jobs and the future of...
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The State of AI in Marketing (Report) & What's Coming Next
The State of AI in Marketing report by Social Media Examiner reveals the widespread adoption of AI in marketing, with 73% of marketers using AI daily. The report also highlights the emergence of AI agents and the need to address bottlenecks in AI-driven processes. Looking ahead, the report…
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Your AI Strategy Is Really a Data Strategy
AI in marketing is limited by the availability of data for strategic analysis and recommendations. Unlocking data and building relationships with IT are crucial for leveraging AI effectively in marketing. Small and medium-sized companies have an advantage in leveraging data for strategic...
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The Trust Recession: Marketing When Everything Can Be Faked
The impact of AI on trust in marketing is explored, highlighting the shift in consumer behavior and the need for marketers to adapt to the changing landscape. Strategies for building trust in the age of AI are discussed, emphasizing the importance of authenticity and depth in content. Takeaways…
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The 3-Dimensional Marketer: How to Build an AI-Ready Team
The conversation explores the challenges of scaling marketing teams with AI, drawing insights from 'The E-Myth' by Michael Gerber. It emphasizes the importance of thinking like an owner, wearing multiple hats, building and managing processes, and encouraging change and innovation within marketing...
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WordPress Isn’t Dead... But the Old Way of Building Websites Is
The conversation explores the decline of WordPress and the rise of vibe coding, emphasizing the ease and efficiency of the transition. It delves into the process of vibe coding, security considerations, and the implications of LinkedIn's new feature. The conversation delves into the impact of AI…
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ClickUp’s $1M Bet on the 100× Marketer
The conversation delves into the job description of a 100X marketer at ClickUp, exploring reactions, feasibility, challenges, and practicality of the role. The discussion highlights concerns about the role's impact on the marketing team and the company's operational structure. The conversation...
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ChatGPT Work For Marketers (& The Trap To Avoid)
The conversation dives into the evolution of ChatGPT and Codex, the introduction of new models and voice features, and the impact of these changes on marketers. It also explores the transition from Cloud Code to Codex, the ease of switching harnesses, and the future of AI voice technology. The...
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Is All AI Content Slop? What Leaders Need To Know
The conversation delves into the overwhelming nature of AI news and the impact of AI slop on marketing leaders. It explores ethical concerns and the balance between AI content creation and trust. The discussion also covers the perception of AI content, its impact on credibility, and the...
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I'm Back! Here's What's Changing With the AI-Driven Marketer
The AI Driven Marketer podcast has evolved from documenting the journey of mastering AI for marketing to focusing on navigating AI as a marketing leader. The host, Dan Sanchez, shares his personal experience and the shift in the show's direction, emphasizing the importance of using AI as a team…
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How to Switch From ChatGPT to Codex
Dan covers the evolution of AI, the introduction to Codex, transferring projects to Codex, organizing projects in Codex, and transitioning to Codex as the main AI tool for work. Takeaways AI evolution drives new AI applications Codex is a powerful tool for organizing and managing AI projects...
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The Marketer’s Guide to the 2026 AI Landscape
The AI landscape has undergone significant changes, with major companies evolving and competing. OpenAI, Anthropic, Grok, Meta, Amazon, and Apple are all making strides in the AI space. Apple's position in the AI race and its hardware capabilities are noteworthy, along with Amazon's AI model…
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Marketers, Stop Using ChatGPT. Start Using Codex.
The conversation delves into the transformative impact of Codex on AI development, project management, routine communication tasks, social media marketing, custom integrations, practical application, future implications, user adoption, and access control. It highlights the power of Codex in...
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The Top AI Tool Marketers Rarely Use (That I Use Weekly)
In this AI marketing podcast episode, Dan Sanchez breaks down why Deep Research is one of the most underused AI capabilities available to marketers today. He walks through how he uses it inside ChatGPT and Gemini, explains the difference between simple web search and true research workflows, and...
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Why Most Marketers Feel Behind on AI and Aren't
In this AI marketing podcast episode, Dan Sanchez unpacks why so many marketers feel behind on AI right now, even when they’re paying close attention. He explains how nonstop product announcements, overhyped agent narratives, and inflated productivity claims are creating unnecessary FOMO, then...
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Canva Just Fixed the Biggest Problem in AI Design
AI marketing podcast episode, Dan Sanchez breaks down why Canva’s new Magic Layers feature could be a major turning point for marketers who need fast, polished design work without deep Photoshop skills. He walks through a real-world workflow that starts with ChatGPT for concept generation and…
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GPT-5.4 Changes ChatGPT in One Huge Way
In this AI marketing podcast episode, Dan Sanchez and Travis Sanchez break down a busy week in AI, covering ChatGPT’s latest model upgrades, Google’s NotebookLM video rollout, and the growing conversation around whether marketers should switch from ChatGPT to Claude or Gemini. They unpack what...
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AI Is Turning Marketers Into Designers (Ready or Not)
In this AI marketing podcast episode, Dan Sanchez shares why his long-held “unfair advantage” as a marketer—graphic design skills—is quickly disappearing thanks to AI. He walks through major breakthroughs in AI-generated vector design, compares new tools like Quiver AI and Nano Banana 2, and...
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AI Made Marketing Easier… And Worse
In this AI marketing podcast episode, Dan Sanchez and his brother Travis ask the uncomfortable question: is AI actually making marketing worse? They unpack how speed can quietly erode trust, dive into the OpenClaw/OpenAI drama shaping the future of autonomous agents, and break down what’s new…
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Build a Second Brain You Actually Own
In this AI marketing podcast episode, Dan Sanchez and Travis unpack why context is becoming the real moat in AI (not “killer prompts”), and how to future-proof your personal knowledge base as models leapfrog each other. They break down a practical “second brain” setup using Obsidian + code agents...
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OpenClaw, AI Agents, & The Future of Marketing
Win a Free Ticket to AI Business World: https://aidrivenmarketer.com/contest In this AI marketing podcast episode, Dan Sanchez and his brother Travis break down why “agents” are about to dominate 2026—and the viral open-source agent runner now known as OpenClaw (formerly “ClawdBot” and…
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Experimentation With AI Is Over. Here's What Wins in 2026.
In this AI marketing podcast episode, Dan Sanchez sits down with Courtney Baker (CMO of KnownWell) to unpack what actually makes AI adoption stick inside a marketing team. They discuss why “experimentation” isn’t enough anymore, how to bake AI into real workflows (especially meeting cadences)…
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I've Mocked AI Agents for 2 Years. January 2026 Changed My Mind.
In this AI marketing podcast episode, Dan Sanchez and Travis Sanchez break down why 2026 is shaping up to be the “Year of Agents”—not as hype, but because agentic features are finally landing inside the tools marketers already use. They unpack what Claude Cowork, ChatGPT Codex, and Gemini in…
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Build Once, Post for Months: A Practical AI Workflow for Authority
Get The Instapost Custom GPT: https://go.danchez.com/instapost/ In this AI marketing podcast episode, Dan Sanchez breaks down why most AI-generated content on LinkedIn feels like noise—and how to escape the AI slop trap. He walks through a simple but powerful way to use ChatGPT authentically:...
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Why Marketing Is Suddenly the Most Dangerous Founder Skill
In this AI marketing podcast episode, Dan Sanchez breaks down why marketers are uniquely positioned to become the next wave of “vibe founders” (and intrapreneurs) as AI makes the non-marketing parts of building a business dramatically easier. He also covers what’s new with Google/Gemini...
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Why ChatGPT Finally Started Helping Me Hit My Goals
In this AI marketing podcast episode, Dan Sanchez breaks down how to stop using ChatGPT like a chaotic chat box and start using it like a strategic operating system for your life and work. He shows how ChatGPT Projects can turn scattered conversations into organized, context-rich systems that…
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3-Signal Test to Spot the Next AI Mega Trend (Before Everyone Else)
$100 Off Social Media Marketing World: https://www.socialmediaexaminer.com/AI-Driven I'll be speaking there! In this AI marketing podcast episode, Dan Sanchez sits down with Michael Stelzner (Social Media Examiner) to unpack how to spot real megatrends vs. hype, why resistance is often the…
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Our Future (and Past) Predictions for AI in Marketing
Register for the Pod to Book Webinar - https://aidrivenmarketer.com/aibook In this AI marketing podcast episode, Dan Sanchez and Travis Sanchez kick off 2026 with bold predictions about where AI is heading, especially for marketers. They discuss the rapid evolution of Claude Code, its…
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The Bet I'm Making on AI, Marketing, and the Next 5 Years
In this AI marketing podcast episode, Dan Sanchez reflects on two years of the AI-Driven Marketer journey, the accelerating pace of AI, and what the next five years mean for marketers. After a short break, Dan lays out a renewed mission for the show—using AI to make marketing more honest…
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Gemini Won 2025... yet ChatGPT's Still Winning the War
In this AI marketing podcast episode, Dan Sanchez and Travis Sanchez break down the final AI blows of 2025 in the ongoing tech brawl between Google and OpenAI. With ChatGPT and Gemini trading updates and innovations, the brothers share who they think won the year, where each model excels, and how...
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Marketer Reacts to ChatGPT 5.2, Disney+Sora, & OpenAI's Final Move of 2025
In this AI marketing podcast episode, Dan Sanchez and Travis Sanchez dive into the sudden release of ChatGPT 5.2 and what the massive jump in benchmarks—specifically for professional work tasks—means for marketers. They also break down OpenAI’s surprising partnership with Disney, share their...
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The 30-60-90 Day Authority System
In this AI marketing podcast episode, Dan Sanchez and Ken Freire conclude the "Own the Show" series by laying out a definitive 90-day plan to build authority in the age of AI. Whether you are a student just starting out or an established expert looking to scale, Dan and Ken provide two distinct,...
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Future-Proof Your Job: 6 New Marketing Career Paths
In this I marketing podcast episode, Dan Sanchez and his brother Travis have a candid conversation about the future of the marketing profession, forecasting a significant shift starting around 2026 where AI agents begin to replace junior-level roles. They discuss the concept of "cross-tab work"…
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What's Your Authority Score? [The 5-Factor Test]
In this AI marketing podcast episode, Dan Sanchez and Ken Freire wrap up "The Book Experiment" series with a comprehensive 90-day roadmap to building undeniable authority in the age of AI. As AI makes average content cheaper and trust harder to come by, Dan and Ken break down two distinct…
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The Audience Growth Engine [Full Framework]
In this AI marketing podcast episode, Dan Sanchez and Ken Freire take a deep dive into advanced audience growth strategies for creators who already have traction. They unpack the mathematical reality of the "Audience Growth Ceiling"—where churn rate neutralizes growth—and reveal a three-pillar...
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The Two-Channel Rule: A System for Growing Expert Podcasts
In this AI marketing podcast episode, Dan Sanchez and co-host Ken Freire address the single biggest flaw in podcasting: the lack of organic distribution. To overcome this, they introduce the "Two-Channel Rule," a strategy that pairs your long-form audio content with a specific short-form social...
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How to Build a Personal Brand AI Can't Copy
In this AI marketing podcast episode, Dan Sanchez and Ken Freire discuss why personal branding is the ultimate hedge against AI automation. They dismantle the common misconceptions that branding is merely about logos or "just being yourself," and instead offer a robust three-part…
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Scale Your Authority: Automate Podcast Distribution Without Losing Your Soul
In this AI marketing podcast episode, Dan Sanchez and co-host Ken Freire break down why podcasting remains the most powerful channel for building authority, especially when supercharged by AI. They walk through the entire production lifecycle—pre-production, production, post-production, and...
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The "Dream 100" Execution Plan [Google Sheet System]
In this AI marketing podcast episode, Dan Sanchez and Ken Freire explore why great ideas alone aren't enough to build authority—you need relationships to move markets. They unpack how podcasting acts as a "Swiss Army Knife" for networking, allowing you to connect with gatekeepers, dream clients,...
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1 Recording → 12 Assets: The AI "Waterfall" System
In this AI marketing podcast episode, Dan Sanchez and co-host Ken Freire dive into Chapter 10 of their "Own the Show" series to discuss why podcasting is the ultimate "Swiss Army Knife" of marketing tools. They break down the top 10 reasons why a podcast is essential for modern businesses…
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I Might Cancel ChatGPT (The "Workspace" Factor)
In this AI marketing podcast episode, Dan Sanchez and Travis Sanchez face a major dilemma: Is it finally time to cancel ChatGPT in favor of Google's Gemini 3? After years of loyalty to OpenAI, Dan breaks down why the new Gemini 3 and "Nano Banana Pro" models might be the superior choice for...
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Turn 100 Scattered Posts into 1 Book With AI
Should you start a podcast? Get the free assessment at https://aidrivenmarketer.com/pod In this AI marketing podcast episode, Dan Sanchez and Ken Freire dive deep into the concept of developing a portfolio of ideas. Rather than throwing out standalone concepts, they emphasize the importance of...
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How to Start 2026 Strong With AI
Learn more and book your AI Growth Plan at danchez.com/plan 2026 is coming up fast—are you ready? If you're feeling like you're falling behind when it comes to mastering AI, you're not alone. There's a lot of noise, a flood of tools, and endless content. But here's the truth: The marketers who…
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Why Your Best Ideas Still Aren't Landing (& How AI Can Help)
In this AI marketing podcast episode, Dan Sanchez and Ken Freire break down the five essential elements every idea needs to actually get shared. They emphasize how having a great idea isn't enough—it needs proper packaging. Whether you're working in marketing, thought leadership, or content...
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Content Is No Longer King. This Is.
Want to start a podcast? Find out if it's right for you: https://aidrivenmarketer.com/pod In this AI marketing podcast episode, Dan Sanchez and Ken Freire declare that the old king of marketing—content—has been dethroned. The new king? Original ideas. As AI makes it easier than ever to produce...
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Frequently Asked Questions
How many episodes does AI-Driven Marketer: Master Practical AI Marketing Skills have?
AI-Driven Marketer: Master Practical AI Marketing Skills currently has 195 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is AI-Driven Marketer: Master Practical AI Marketing Skills about?
Practical AI for real marketers. Tools, workflows, and honest conversations to help you move faster, build better, and stay human in the age of AI.
How often does AI-Driven Marketer: Master Practical AI Marketing Skills release new episodes?
AI-Driven Marketer: Master Practical AI Marketing Skills publishes regularly with 195 episodes available. Check the episode list for the typical release schedule.
Where can I listen to AI-Driven Marketer: Master Practical AI Marketing Skills?
You can listen to AI-Driven Marketer: Master Practical AI Marketing Skills on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts AI-Driven Marketer: Master Practical AI Marketing Skills?
AI-Driven Marketer: Master Practical AI Marketing Skills is created and hosted by Dan Sanchez.
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