AI Heroes

In this episode, Kyle Papanikolas, Insights Leader at McDonald's, shares a provocative theory about how AI is fundamentally dividing the insights profession into two camps—and why only one will thrive in the AI era.With 20 years of experience spanning supplier-side research to leading insights at one of the world's most iconic brands, Kyle offers a candid perspective on AI's real-world impact. He reveals how McDonald's is navigating company-wide AI adoption, from rolling out Microsoft Copilot across the entire organization to the careful experimentation happening within his insights team.Kyle doesn't hold back on the controversial topics. He explains why he's "very, very careful" about using AI to replace the voice of actual customers, sharing test results where synthetic panels produced completely different business conclusions than real consumer research. He outlines his philosophical stance that AI should never become the strategic engine of a business—instead, its role is to free up time and strengthen human strategic thinking.The conversation explores a breakthrough macro trend forecasting project from four years ago that used AI to simultaneously analyze consumer demand, industry innovation, and government regulatory changes—demonstrating how AI excels at synthesizing diverse data sources while humans provide the strategic lens on business implications.Kyle also addresses the transitional challenges large organizations face, from antiquated systems that make AI integration difficult to the "training wheels phase" most major corporations are experiencing. He shares practical advice for early-career professionals navigating an industry where technical expertise is becoming less valuable and strategic thinking increasingly critical.This episode offers insights leaders a realistic roadmap for AI adoption—one that embraces automation for transactional work while doubling down on the irreplaceable human elements of empathy, strategic thinking, and customer connection.Key Topics:The two-camp theory: how AI elevates strategic thinkers while diminishing technical-only rolesWhy synthetic consumer panels failed the real-world test at McDonald'sUsing AI as a strategic discourse partner, not a replacement for human thinkingMcDonald's company-wide Copilot rollout and team experimentation approachThe macro trend forecasting case study: three-lens AI data collectionWhy AI should free up time for deeper human connection, not replace itNavigating antiquated systems and the "training wheels phase" of enterprise AI adoptionCareer advice for insights professionals in an AI-transformed industryGuest Bio: Kyle Papanikolas is an Insights Leader at McDonald's with 20 years of experience in the insights industry. He began his career on the supplier side during the manual research era and has witnessed the industry's evolution through multiple technological transformations. At McDonald's, he leads insights strategy while championing AI experimentation and adoption across his team, balancing innovation with the critical importance of authentic customer voice.Connect with Kyle on LinkedIn

Sarah Siddiqui leads portfolio strategy and innovation for Unilever Food Solutions in North America. With 13.5 years at Unilever spanning six categories and three markets, she brings a rare blend of retail consumer goods and B2B2C food service expertise to the AI conversation.In this episode, Sarah shares her transformation from AI skeptic to strategic believer, revealing how a large CPG organization is actually implementing artificial intelligence across portfolio strategy and innovation. Her approach is refreshingly practical, avoiding buzzwords while showing real results.Connect with Sarah on LinkedIn

Beyond Speed and Efficiency - When AI Should Unlock New PossibilitiesWhen Jenna Beglin evaluates AI tools for consumer research, she's not asking "can this make us faster?" She's asking a more fundamental question: "Does this enable us to do something we couldn't do before?" As a research and insights leader focusing on tech, Jenna has developed a clear philosophy about AI's role in research—one that challenges the prevailing obsession with productivity gains.In this conversation, Jenna shares her perspective on why AI should be additive rather than simply time-saving. She discusses the tension between what she calls "the race to mediocrity"—where AI produces passable but uninspired work—and the genuine breakthroughs that happen when technology unlocks entirely new capabilities. From synthetic respondents to AI-moderated interviews, Jenna walks through her evaluation framework: Is this meaningfully better? Does this give us insights we couldn't access before?This episode offers a practitioner's framework for thinking about AI adoption—focused not on doing the same things faster, but on genuinely expanding what's possible in consumer insights work.

AI Heroes: Lucy Richardson on Insight-Led Brand Growth, Boutique Agency Strategy, and Using AI Responsibly for Innovation 🎙️In this episode of AI Heroes, host Dave sits down with Lucy Richardson, Managing Director of Brand Legacy, to explore how insight-led strategy helps brands grow — and what changes when AI becomes part of the agency and client toolkit.Lucy shares how Brand Legacy has evolved since 2008, why the “translator” role between consumer truth and brand action matters more than ever, and how AI is shifting ways of working — from faster synthesis to more iterative, collaborative decision-making. The conversation also dives into sustainability, authenticity, and what it takes to adopt AI with rigour, trust, and real business value.We also dive into:What insight-led growth really means and how agencies turn consumer understanding into clear brand directionHow boutique agencies compete through flexibility, experience, and bespoke solutions — and where the model is under pressureWhy iteration is essential with AI and how to move beyond polished outputs to deeper meaning and better decisionsHow client AI adoption varies by stakeholder and what it takes to build confidence, credibility, and governanceThe link between AI and sustainability, including “doing more with less” and designing more responsible brand solutionsWhy authenticity will become non-negotiable as AI makes it easier for consumers to verify (and challenge) brand claimsWhat AI means for junior talent and why real humans and primary insight still matter in an AI-generated worldIf you’re exploring how to blend AI, insights, and brand strategy — especially in multinational or fast-moving categories — this episode offers a grounded perspective on how to use AI as a force multiplier without losing nuance, trust, or impact.Connect with Lucy on LinkedIn.

AI Heroes: Elle Park, Market research & CI Lead at Arcutis Biotherapeutic, on Building Pharma-Ready AI for Insights, Trust, and Real Business Impact 🎙️In this episode of AI Heroes, host Dave Carruthers speaks with Elle Park, a pharmaceutical insights leader, about the real-world application of AI in highly regulated environments and what meaningful AI adoption for Insight actually requires.She shares practical examples of how AI can add context for stronger decision-making, outlines how to measure real business value, and discusses what’s required for responsible AI adoption in pharma. A grounded conversation on using AI to support better decisions - not just faster ones.We dive into:What “pharma ready” AI really means and why trust, transparency, and explainability matterHow AI can improve insight quality and speed without compromising rigor or governanceWhat it takes to evaluate AI tools properly, from pilots to proof of valueWhere AI is delivering value today for insights teams and where the next opportunities lieIf you are navigating the intersection of AI, insights, and strategy, especially in complex or regulated organisations, this episode offers practical guidance on how to move from experimentation to impact.Connect with Elle Park on LinkedIn.

AI Heroes: Jason Hauer on Agentic AI, Predictive Insight and Compounding Innovation ⚡In this episode, Dave sits down with innovation veteran Jason Hauer, founder of The Garage Group and now builder of a portfolio of AI native companies, to unpack how enterprise teams can move beyond experiments and turn AI into real revenue, speed and market impact.Jason shares what he looks for when backing AI products for modern enterprises: robust security and LLM agnostic builds, yes, but more importantly, predictive intelligence that surfaces cultural and category signals early, automation that removes the bottom 80% of manual work and execution engines that take ideas all the way to shelf.We also dive into:• Agentic AI as an outcomes engine, from always on search to hands free concepting, testing and go to market• Why leadership mindset, curiosity, experimentation and fluency now outperforms classic process optimization• Predictive insight in the wild, including cultural trend detection such as GLP 1, flavor and ingredient foresight and faster retail sell in• Avoiding new bottlenecks by pairing AI acceleration with partners who can execute at the same speed• Compounding advantage, capturing and connecting learnings so portfolios get smarter, Oura style feedback loops• Rethinking ROI, start with use cases linked to the P&L, iterate in public and scale what works• How answer engines and agentic shopping will change brand discovery and why marketers must adapt nowIf you lead insights, innovation or brand growth and you’re ready to shift from pilots to pipelines, this conversation is a practical playbook for building AI systems that predict, decide and ship.Connect with Jason on LinkedIn to learn more about his AI ventures and follow One Strategy Studio for new episodes.

AI Heroes: Didem Molay on AI, B2B Marketing, and Driving Innovation at Unilever Food Solutions 🎙️In this episode of AI Heroes host Dave sits down with Didem Molay, Regional Marketing Director at Unilever Food Solutions, to explore how AI is transforming marketing in the B2B space and what it means for insights, innovation, and organisational change across global markets.Didem shares her journey from leading iconic FMCG brands to overseeing marketing for the Greater Middle East & Africa region at Unilever Food Solutions, where she focuses on unlocking data-driven insights for chefs, restaurants, and catering businesses. She reveals how AI has become an everyday tool in her work from the personal “aha moment” of using ChatGPT to craft Instagram captions, to integrating One Strategy Studio’s AI-driven frameworks into regional innovation projects.We also dive into:How AI is reshaping B2B marketing and customer insights at scaleThe balance between speed, cost savings, and human creativity in marketing researchWhy breaking down silos and cross functional collaboration is critical in the AI eraThe challenges of adoption in large organisations and how to bring skeptical stakeholders on boardThe role of synthetic personas and the evolving frontier of AI driven research in hard to reach audiencesPractical strategies for training, experimentation, and building comfort with AI tools across teamsIf you are navigating the intersection of AI, insights, and marketing whether in B2B, FMCG, or global enterprises this episode offers candid lessons, challenges, and real world takeaways from a leader pioneering AI adoption at scale.⁠Connect with Didem on LinkedIn.

AI Heroes: Tina Tonielli on Growth Mindset, AI in Healthcare, and the Future of Insights🎙️ AI Heroes PodcastIn this episode of AI Heroes, we sit down with Tina Tonielli, a legendary leader in consumer healthcare insights, to explore how AI is reshaping one of the world’s most regulated and high impact industries. With decades of experience on household brands like Advil and Centrum, Tina shares her perspective on adopting a growth mindset, navigating the promise and pitfalls of generative AI, and building the next generation of insights functions.Tina dives into her journey from marketer to insights leader, her early decision to embrace AI head on, and what it means to balance efficiency with true business transformation. Together, we unpack the challenges unique to healthcare, the tension between internal vs. external AI strategies, and why effective communication may just be the ultimate AI superpower.We also cover:• Why a growth mindset is the number one driver of AI adoption• How to balance efficiency vs. effectiveness when measuring AI’s impact• The importance of internal vs. external AI strategies in highly regulated sectors• What healthcare can teach other industries about cautious but bold adoption• How to preserve the human element — critical thinking, creativity, and stewardship — in an AI powered insights world• Why AI is less a roadmap and more a muscle to build and flexIf you’re leading insights, healthcare, or simply curious about how to embed AI responsibly and effectively into your organisation, this episode is packed with wisdom, practical advice, and candid reflections from a true industry pioneer.Connect with Tina on Linkedin

AI Heroes: Nendra‑Van Wielink on Media, AI & the Future of Integrated Insights🎙️ Live from Cannes – AI Heroes LiveIn this episode of AI Heroes Live, recorded at Insights Lighthouse during the 2025 Cannes Lions Festival, we sit down with Nendra‑Van Wielink, a media leader with over 20 years of experience and currently shaping media insights at Decathlon. Join us as she unpacks how the worlds of media, AI, and insight must converge to empower smarter decision-making.Nendra offers a unique insider lens—from helping organise the inaugural Insights Lighthouse to actively participating in the mentorship program, in which she’s both a mentee and a mentor. She reflects on why collaboration is essential, the growing influence of AI in media operations, and how humanity must remain central amidst data expansion and automation.We also dive into:Why media and insight teams must move beyond silos, and how to start the work of co-creationAI as an enabler, not a replacement—and how it’s reshaping media strategy while keeping humans at the helmThe fragmentation of data—and a forward-thinking “magic button” vision for seamless insight deliveryBuilding inclusive media strategies, informed by interdisciplinary collaboration and stakeholder empathyThe power of community, mentorship, and learning firsthand via events like Insights LighthouseBalancing data growth with clarity—how to stay grounded as intelligence systems multiplyIf you're at the intersection of media, analytics, and AI—or just working to align your teams for a smarter future—this episode blends candor, clarity, and confidence to help you move forward with purpose.⁠Connect with Nendra‑Van Wielink on LinkedIn.

AI Heroes: Dawn Cummins on Organisational Clarity, AI-Driven Productivity & the Power of Transparent Insights🎙️ Live from Cannes – AI Heroes LiveIn this episode of AI Heroes Live, recorded at Insights Lighthouse during the Cannes Lions Festival, we sit down with Dawn Cummins, former Unilever and Mars Wrigley insights leader and now a strategic consultant, to unpack how AI is reshaping organisational design, media analytics, and stakeholder alignment.Dawn shares how she’s embraced AI both in client-side leadership roles and as a consultant—harnessing tools like intelligent scheduling, image recognition, and NLP to boost productivity, clarify stakeholder needs, and drive high-impact insight strategies across global teams.We also dive into:How AI-powered productivity tools like Motion are reshaping the way consultants and teams operateThe challenge of algorithmic competition within organisations—and why transparency is keyA real-world case study of implementing "addressable audiences" at Mars WrigleyWhy empathy and cross-functional collaboration are non-negotiable for landing complex analytics projectsHow to humanise the "black box" of AI and build trust in model-driven decision-makingThe danger of organisational silos—and how AI may be accelerating rather than solving this issueIf you’re building, scaling, or transforming insights and analytics teams, or navigating the complexity of deploying AI across functions, this episode delivers raw honesty, practical strategies, and deep foresight from one of the industry’s most candid voices.⁠Connect with Dawn on Linkedin

AI Heroes: Rodrigo Milanez on GenAI, Digital Behavior & Embracing the Unexpected in Consumer Insights🎙️ Live from Cannes – AI Heroes LiveIn this episode of AI Heroes Live, recorded at Insights Lighthouse during the Cannes Lions Festival, we sit down with Rodrigo Milanez, Director of Consumer Insights at PVH (home to Calvin Klein and Tommy Hilfiger), to explore how generative AI is transforming the way global brands understand and act on consumer behavior across the digital landscape.Rodrigo shares his unique perspective on integrating traditional market research with emerging data from search, social, and influencer ecosystems—giving brands a more dynamic and predictive view of their consumers. He also dives into how AI has helped his small team scale insights operations while staying focused on strategic thinking, creativity, and brand alignment.We also dive into:Why search and generative AI are rapidly converging—and what that means for brand visibilityHow PVH uses GenAI to supercharge talent and influencer assessmentsThe limitations of AI for hard data vs. behavioral insightsWhy creative workflows need humans at the helm—and where AI can amplify rather than replaceHow COVID redefined the value of insights and what it taught us about separating trend from truthThe role of insights teams in helping brands pivot during fast-moving, unpredictable changeIf you’re working at the intersection of AI, consumer behavior, and digital transformation—or trying to do more with less in a lean insights team—this episode offers practical examples and sharp reflections from one of the industry’s most digitally fluent voices.

AI Heroes: Dawn Farren on Being Comfortably Uncomfortable, Democratising Data & Shaping the Future of Insights🎙️ Live from Cannes – AI Heroes LiveIn this episode of AI Heroes Live, recorded at Insights Lighthouse during the Cannes Lions Festival, we sit down with Dawn Farren, Head of Insights and Analytics at Pepsi Lipton, a joint venture between Unilever and PepsiCo. Dawn offers a candid and forward-looking perspective on navigating AI adoption in a large-scale, end-to-end business—where the balance between experimentation and caution is critical.Dawn shares her philosophy of being “comfortably uncomfortable,” and what it really means to build momentum with AI in a risk-managed, business-integrated way. From reshaping stakeholder relationships to unlocking data ecosystems, she lays out what it takes to embed AI while staying human-centered and purpose-driven.We also dive into:Why experimentation needs structure—and why not all pilots should flyHow Dawn’s team is leveraging AI across category visioning, mix development, and data democratisationThe real risks of shiny object syndrome in enterprise AIWhat it means to “stack data” effectively across silos, functions, and global teamsHow to build trust, curiosity, and applied insight into every corner of the organisationWhat’s next for in-house insights teams—and the critical traits leaders should hire for nowIf you’re navigating AI implementation in a large, matrixed organisation—or just want to hear how a seasoned insights leader stays sharp in the face of constant change—this episode offers grounded wisdom and real-world reflections from one of the best in the business.

AI Heroes: Thor Olof Philogène on Infrastructure, Insight, and the Future of AI-Powered Decision Making🎙️ Live from Cannes – AI Heroes LiveIn this episode of AI Heroes Live, recorded at Insights Lighthouse during the Cannes Lions Festival, we sit down with Thor Olof Philogène, CEO and co-founder of Stravito, to explore how enterprise knowledge management is evolving in the age of generative AI—and what it means for the future of insights, strategy, and organizational design.Thor shares his perspective on building resilience in startups, the critical importance of infrastructure in powering AI systems, and how leaders must now develop a new kind of organizational agility—one rooted in clarity, orchestration, and cross-functional collaboration.We also dive into:Why infrastructure is the foundation for any meaningful AI adoptionHow AI can liberate teams from grunt work and unlock space for critical thinkingWhat Stravito is seeing in real-world usage patterns of generative AI among Fortune 500 clientsHow to design insights ecosystems that scale—and actually influence decision-makingThe three key principles for building an effective, future-proof insights tech stackWhy organizations need to rethink job roles, workflows, and collaboration in light of AI’s unique capabilitiesIf you're building, scaling, or reshaping an insights function—or simply looking to make sense of how to structure your organization around AI—this episode is packed with sharp insights and real-world takeaways from one of the leading voices in enterprise AI transformation.Connect with Thor on LinkedIn

AI Heroes: Michael Nevski on Trust, Agentic AI & the Future of Consumer Insights🎙️ Live from Cannes – AI Heroes LiveIn this episode of AI Heroes Live, recorded at Insights Lighthouse during the Cannes Lions Festival, we sit down with Michael Nevski, Director of Global Insights at Visa, to explore how AI is reshaping consumer behavior, trust, and the future of brand engagement in a fast-moving digital world.Michael shares insights from his upcoming Cannes presentation, unpacking the shifting dynamics of consumer trust, loyalty, and the increasing reliance on affluent consumers to drive retail growth. He also dives deep into the rise of agentic AI—personal digital assistants acting on behalf of consumers—and the seismic implications for brands, payments, and the customer journey.We also dive into:How agentic AI will redefine e-commerce, brand influence, and decision-making at the point of purchaseThe opportunity for insights professionals to lead with real-time, 360-degree understanding of consumer behaviorWhy trust and recommendation engines will matter more than traditional brand equity in the AI eraVisa’s approach to embedding AI through internal copilots, ambassadors, and best-practice sharingHow to navigate AI in highly regulated sectors like financial services while staying agile and future-readyThe role of collaboration, cross-functional communication, and data transparency in breaking down silosIf you’re in financial services, e-commerce, or simply navigating the intersection of AI, insights, and consumer trust—this episode offers both a bold vision of what’s ahead and practical takeaways for embracing the unexpected.Connect with Michael on LinkedIn

AI Heroes: Emese Pinter on Youth, Agility & the Democratization of Insights🎙️ Live from Cannes – AI Heroes LiveIn this episode of AI Heroes Live, recorded at Insights Lighthouse during the Cannes Lions Festival, host Dave Carruthers sits down with Emese Pinter, Global Insights Manager at Sahi Group, to explore the evolving role of insights in a rapidly changing, AI-enabled world.As a rising voice in the insights community, Emese offers a fresh perspective on how younger professionals can shape the future of the function. She reflects on the shift from specialist to strategist, the power of centralized insights teams, and how AI is breaking down silos to unlock faster, smarter, more creative collaboration.We also dive into:How AI is democratizing knowledge and reducing imposter syndrome in early-career professionalsWhy agile, cross-functional collaboration is key to modern insights structuresThe role of AI as a creative co-pilot in brand strategy, innovation, and comms developmentHow Sahi is building a connected global insights community with shared learnings across marketsWhy the future of insights depends on asking better questions—and proactively solving problems before they surfaceIf you're early in your insights journey or leading a team navigating AI adoption, this episode is packed with practical takeaways on mindset, structure, and collaboration in the age of intelligent tools.Connect with Emese on LinkedIn

AI Heroes: Flemming on Insights, Strategy & the AI-Powered Future🎙️ Live from Cannes – AI Heroes LiveIn this episode of AI Heroes Live, recorded at Insights Lighthouse during the Cannes Lions Festival, we sit down with Flemming, a seasoned insights veteran whose 37-year career has spanned iconic brands like Mars, Levi’s, IKEA, Tommy Hilfiger, and Calvin Klein.Flemming reflects on his unique career evolution—from insights technician to strategic leader—and shares timeless lessons on how curiosity, business empathy, and generosity have fueled his growth across functions and industries. He emphasizes why insights should never be siloed, how to make yourself indispensable to stakeholders, and why making others better is the true mark of impact.We also dive into:The essential shift from insights-as-service to insights-as-strategyWhy middle-tier roles in insights may disappear—and what it takes to rise to the topHow AI is transforming insights teams—liberating them from operational tasks to focus on real business influenceThe power of synthetic personas, and the risks of AI hallucination in innovation workflowsPractical advice for rising leaders: building belief, strengthening key relationships, and always giving great work awayIf you're an insights professional wondering how to stay relevant in the AI age—or aiming to make the leap from researcher to strategic operator—this is a must-listen episode packed with wisdom, candor, and a sharp eye toward the future.Connect with Flemming on LinkedInhttps://www.linkedin.com/in/flemmingthygesen/

AI Heroes: Tony Costella on Embedding Culture into AI at Heineken🎙️ Live from Cannes – AI Heroes LiveIn this episode of AI Heroes Live, recorded at Insights Lighthouse during the Cannes Lions Festival, we sit down with Tony Costella, Global Head of Insights at Heineken, to explore how one of the world’s most iconic beverage companies is reimagining its future through AI.Tony unpacks Heineken’s journey with AI—how they're using it to transform insights, pilot new tools, and build a next-generation insights engine. He shares why culture and company DNA must be at the heart of AI transformation, and how Heineken is strategically blending build, buy, and partner models to shape proprietary tools that fit their unique way of working.We also dive into:The role of company culture as a competitive advantage in an era of commoditized dataHow insights professionals are uniquely positioned to lead in the AI eraThe importance of designing processes that combine human intuition and machine intelligenceHow Heineken thinks about raising the floor vs. raising the ceiling with AI toolsWhat Tony hopes to take away from the Cannes insights community—and what’s next on Heineken’s roadmapIf you’re an insights leader, innovation strategist, or just fascinated by how global brands are embracing AI without losing their soul, this episode is for you.

Join us for an inspiring conversation with Anneke Quinn de Jong, founder of AI & U and former Philips insights veteran with over 14 years of experience. After working with 30+ technology and FMCG brands, Anneke now focuses on guiding organizations through the human side of AI transformation.In this enlightening discussion, Anneke shares practical wisdom on creating a positive AI adoption journey, revealing why successful implementation depends more on people than technology. Discover how she's helping professionals transform apprehension into enthusiasm through coaching, mentoring, and human-centered change management.Learn why the fusion of human insight, innovation expertise, and business acumen creates the optimal foundation for AI success, and how organizations can build truly co-intelligent teams where AI augments human capabilities rather than replacing them.Whether you're navigating personal career shifts or leading organizational change in the age of AI, this episode provides invaluable guidance for creating a future where humans and AI thrive together.

Join us for an enlightening conversation with transformational change agent, Nick Graham, former Insights & Analytics Lead for Mondelēz International and PepsiCo. Nick shares his firsthand experience experimenting with and implementing AI solutions at Mondelez, and the valuable lessons learned while collaborating with agency partners in the insights space.With over 20 years of experience across global brands, Nick brings a unique perspective on how AI, behavioral science, and effective storytelling can drive lasting organizational change and shape consumer behavior. Discover practical insights from a recognized industry leader and learn why he's our latest AI Role Model.

Join host Dave Carruthers for an illuminating conversation with ONE Strategy Studio's veteran strategistsCamilla Pugh and Charlotte White.With over five decades of combined experience across agencies and global brands, they share candid insights about their journey into the world of AI-driven strategy and innovation.Discover what drew these industry veterans to ONE Strategy Studio, and hear firsthand accounts of how AI is transforming traditional approaches to consumer insight and brand strategy. Get an exclusive behind-the-scenes look at groundbreaking projects and emerging capabilities that are reshaping how the world's biggest brands approach growth opportunities.Don't miss this foundational episode that sets the stage for exploring how AI is empowering strategists to work in entirely new ways while delivering unprecedented value for clients.Learn more about ONE Strategy Studio: https://www.onestrategystudio.comJump to sections:(00:00) Introduction and Welcome- Introduction to AI Role Models podcast- Introduction of guests Camilla Pugh and Charlie White(02:09) Professional Backgrounds- Camilla's 20-year journey through insights and strategy- Charlie's experience in FMCG and brand management(08:54) First Impressions of One Strategy Studio- Initial reactions to AI models- Overcoming skepticism about AI in insights- Learning to trust the models(15:13) Working with AI Models- Understanding model training- Balance between automation and human expertise- Role of strategic thinking in AI-driven insights(23:01) Client Impact and Iteration- Client reactions to the new approach- Benefits of rapid iteration- Flexibility in exploring different directions(29:02) The Human-AI Partnership- Working with the five manga-inspired AI models- Creative aspects of AI collaboration- Evolution of capabilities(34:55) Future Developments- Multi-dimensional outputs- Sizing and validation capabilities- Multi-market applications- R&D function support(39:26) Advice for Industry Leaders- Getting started with AI- Being brave with new approaches- Choosing the right AI partnerships(44:29) Closing- Episode wrap-up- Preview of future episodes

Welcome to AI Role Models, a podcast from ONE Strategy Studio that goes beyond the hype to explore how real leaders are transforming their businesses with artificial intelligence. Dave Carruthers is your host. In each episode, he sits down with pioneers from the world's leading brands who are reimagining marketing, insights, and innovation with AI. But we're not here to talk about theoretical possibilities... These are candid conversations about the real challenges, unexpected victories, and practical lessons learned from implementing AI in organizations. You'll hear from CMOs who transformed their marketing strategies, insights leaders who revolutionized their research methods, and innovation directors who discovered entirely new ways of working. Whether you're just starting your AI journey or leading the charge, these stories will give you actionable insights to navigate the AI revolution in your own organization. Join us for AI Role Models. Follow now wherever you get your podcasts to be notified of new episodes. Connect with ONE Strategy on LinkedIn to join us for live recordings: https://www.linkedin.com/company/one-strategy-studio/