PODCAST · technology
AI SIX Podcast
by Joanne Sweeney
Introducing the AI SIX Podcast: Learn AI on the GoArtificial intelligence is changing marketing, offering new ways to connect, create, and deliver value. To help marketers adapt, I’m introducing the AI SIX Podcast – a practical, daily resource designed to make AI learning manageable and relevant.What Is the AI SIX Podcast?The AI SIXPodcast is a six-minute daily podcast tailored for marketers looking to understand and use AI effectively. Hosted by me, Joanne Sweeney, a communications and marketing practitioner, author, and trainer with years of experience in digital transformation, this podcast provides clear, actionable insights to support your work.Why Six Minutes?Marketers often have busy schedules. The AI SIX Podcast offers focused content you can fit into your day, whether during your morning routine, commute, or a short break. Each episode delivers practical tips you can apply immediately, helping you
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Ep 451: Claude for Science
Send us Fan MailCan AI accelerate scientific discovery? In this episode, I explore Anthropic's new Claude Science app and how it's helping researchers analyse data, review literature and manage complex scientific workflows. I also look at what early users are saying, where the technology still falls short, and why human expertise remains essential.Want to go deeper on AI? 📖 Buy AI Playbook📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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Ep 450: China’s AI Summit & Governance Push
Send us Fan MailWho will shape the global rules for AI? In this episode, I unpack the key announcements from China's World AI Conference, including the launch of a new international AI organisation backed by 29 countries. I also explore how China's approach to AI governance compares with the EU and the US, and why the race to lead AI is now also a race to write the rules.Want to go deeper on AI? 📖 Buy AI Playbook📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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Ep 449: The EU's Push for AI Transparency
Send us Fan MailCan the EU keep up with AI? In this episode, taken from my Digital Download interview on Dublin City FM's Good Morning Dublin, I explain the EU's new AI transparency rules, what they mean for organisations, and why enforcing them may be easier said than done.Want to go deeper on AI? 📖 Buy AI Playbook📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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Ep 448: What an AI Agent Actually Does All Day
Send us Fan MailWhat does an AI agent actually do once you give it a task? In this episode, I explain how AI agents work, how they differ from chatbots, and why learning to brief and supervise them will become an essential workplace skill. I'll also walk you through a real-world example of how an AI agent can support your team from start to finish.Want to go deeper on AI? 📖 Buy AI Playbook📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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Ep 447: MCP Explained: The Plug Connecting AI to Everything
Send us Fan MailWhy is everyone in AI talking about MCP? In today's episode, I explain why the Model Context Protocol has become the standard connecting AI assistants to the tools and data we use every day. I break down how MCP works, why it matters for organisations adopting AI, and the one question you should start asking software vendors before making your next technology purchase.Want to go deeper on AI? 📖 Buy AI Playbook📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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Ep 446: Claude Cowork for Beginners: Your First Five Workflows
Send us Fan MailWhat if AI could do more than answer questions and actually complete tasks for you? In this episode, I show you how to get started with Claude Cowork and share five practical workflows to help you organise files, summarise documents, build presentations, and automate repetitive work. If you're ready to move from chatting with AI to delegating real work, this episode is for you.Want to go deeper on AI? 📖 Buy AI Playbook📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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Ep 445: EU AI Office Releases Frontier AI Findings
Send us Fan MailCan Europe still catch up in the global AI race? In this episode, I unpack the European Commission's latest frontier AI findings and explore why experts believe the next two years could be decisive. I also break down what the report says about AI competitiveness, sovereignty, talent, and the future of innovation in Europe.Want to go deeper on AI? 📖 Buy AI Playbook📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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Ep 444: GPT-Live Explained
Send us Fan MailWhat makes GPT-Live different from previous AI voice assistants? In this episode, learn how OpenAI's new full-duplex voice technology enables more natural, real-time conversations, why it matters for the future of work, and how you can start using voice AI more effectively. Plus, this week's practical AI experiment to try yourself.Want to go deeper on AI? 📖 Buy AI Playbook📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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Ep 443: Lee Walker Turns a Workplace Problem into an AI Business
Send us Fan MailWhat happens when someone with no coding background decides to solve a problem with AI? Lee Walker, founder of Quick Wing, shares how a challenge managing company vehicles led him to build an AI-powered platform that's now helping businesses automate fleet management. We discuss vibe coding, learning by doing, and why the best AI solutions often come from the people closest to the problem.Want to go deeper on AI? 📖 Buy AI Playbook📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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Ep 442: My Pitch for the United Nations on AI Equity
Send us Fan MailWhat does true AI equity look like? In this episode, I share my pitch for the United Nations Summit on AI, making the case for small, locally owned AI models built around communities, languages and real-world expertise. Want to go deeper on AI? 📖 Buy AI Playbook📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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Ep 441: Austria Wants Europe to Give Claude a Home
Send us Fan MailAustria has proposed giving Anthropic, the company behind Claude, a formal base within the European Union. In this episode, I examine what this could mean for Europe’s AI sovereignty, why the proposal has sparked debate, and whether it could reduce the continent’s reliance on US AI technology.Want to go deeper on AI? 📖 Buy AI Playbook📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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Ep 440: Galway Is Now Ireland’s Gateway to Europe’s AI Supercomputers
Send us Fan MailGalway is now Ireland’s gateway to Europe’s AI supercomputing network. In this episode, I look at Ireland’s new AI Factory Antenna, how it will give businesses, researchers, and public sector bodies access to powerful AI computing resources, and why it matters for Europe’s push towards greater AI sovereignty.Want to go deeper on AI? 📖 Buy AI Playbook📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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Ep 439: Open AI Launches ChatGPT-5.6
Send us Fan MailOpenAI has launched GPT-5.6, a new family of three AI models designed for different levels of capability, cost, and scale. In this episode, I look at what Sol, Terra and Luna offer, how OpenAI is turning pricing into product strategy, and what organisations need to know about the AI models powering their tools.Want to go deeper on AI? 📖 Buy AI Playbook📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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EP 438: Europe Calls for More European AI
Send us Fan MailEurope is calling for more homegrown AI, and Ireland is at the centre of the conversation. In this episode, I look at why European leaders are pushing for greater AI sovereignty, the challenge facing Ireland during its EU Presidency, and why investing in people and skills will be just as important as investing in technology.Want to go deeper on AI? 📖 Buy AI Playbook📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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Ep 437: Who Controls Our AI Future?
Send us Fan MailWhat happens when access to a powerful AI model is suddenly taken away? In this AI SIX Long Listen, I share my weekly Digital Download interview on Dublin City FM’s Good Morning Dublin, discussing government intervention in frontier AI, Europe’s reliance on US technology, and the growing debate around digital sovereignty. What does this mean for businesses, governments and the future of AI adoption in Europe?Want to go deeper on AI? 📖 Buy AI Playbook📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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Ep 436: Microsoft Launches $2.5 Billion AI Company
Send us Fan MailMicrosoft is betting $2.5 billion on the next phase of enterprise AI: turning experimentation into real business results. In this episode, I look at the launch of Microsoft Frontier Company, why implementation is becoming the new AI battleground, and what this shift means for the future of enterprise AI.Want to go deeper on AI? 📖 Buy AI Playbook📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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Ep 435: Is It AI or Us That’s the Problem?
Send us Fan MailIs AI making us stupid, or are our habits the real problem? In this episode, I explore what the latest research says about AI and critical thinking, share insights from my LinkedIn community, and ask whether we’re using AI to avoid thinking or to think better.Want to go deeper on AI? 📖 Buy AI Playbook📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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Ep 434: Google’s AI Search Playbook
Send us Fan MailGoogle has released its first official guidance on SEO in the age of AI Search, and the message is clear: SEO isn’t being replaced; it’s evolving. In this episode, I explore how Google’s AI Search decides what to cite, why original content matters more than ever, and the SEO myths its latest guidance debunks.Want to go deeper on AI? 📖 Buy AI Playbook📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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Ep 433: EU AI Act Compliance: 7 Steps to Get Your Organisation Ready
Send us Fan MailThe EU AI Act deadlines may have shifted, but the compliance countdown hasn’t stopped.In this episode, I break down seven practical steps organisations should take now, from creating an AI inventory and establishing governance to training teams, reviewing suppliers and documenting decisions.Is your organisation ready for AI compliance?Want to go deeper on AI? 📖 Buy AI Playbook📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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Ep 432: Should Governments Part-Own AI Frontier Models?
Send us Fan MailCould governments owning a stake in frontier AI companies help ensure the public shares in AI’s growing wealth? In this episode, I explore the reported proposal for the US government to own 5% of OpenAI, the case for treating AI as essential infrastructure, and the potential benefits and governance risks of public ownership. If AI is becoming the new electricity, should governments own a piece of it?Want to go deeper on AI? 📖 Buy AI Playbook📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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Ep 431: Why AI Won't Replace Domain Experts with Jim Mulhall
Send us Fan MailIs AI making experts obsolete, or making domain expertise more valuable than ever? In this episode, I sit down with crisis management expert Jim Mulhall to discuss the future of AI, regulation, innovation, and human judgement. We explore why domain expertise still matters, where AI is heading next, and why the biggest opportunities may belong to those who combine deep expertise with AI, not those who rely on AI alone.Want to go deeper on AI? 📖 Buy AI Playbook📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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Ep 430: Fable 5 is Back!
Send us Fan MailFable 5 is back in Claude, and it's more than just another AI model. In this episode, I explore what makes Anthropic's most powerful model different and share how I'm using it to analyse podcast performance, uncover content opportunities, and build AI-powered client tools. If you're wondering how advanced AI can support real business projects, this episode is for you.Want to go deeper on AI? 📖 Buy AI Playbook📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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Ep 429: OECD & European Commission AI Literacy Framework
Send us Fan MailAI literacy is about much more than knowing how to use AI tools. In this episode, I explore the new OECD and European Commission AI Literacy Framework, which sets out the knowledge, skills, and attitudes people need to engage with, create with, manage and shape AI responsibly. We also discuss why this evidence-based framework could become the foundation for AI education, workforce development and organisational readiness.Want to go deeper on AI? 📖 Buy AI Playbook📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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Ep 428: The UK's Plan to Make AI Better and Cheaper
Send us Fan MailThe UK is taking a different approach to AI by focusing on making it better, not just bigger. In this episode, I explore the UK Government's £60 million investment in AI research to make advanced AI cheaper, more reliable and easier to deploy. We discuss why efficiency, trust, and accessibility could shape the next phase of AI innovation more than ever-larger models.Want to go deeper on AI? 📖 Buy AI Playbook📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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Ep 427: Claude Tag for Team Conversations and Tasks
Send us Fan MailClaude is becoming more than just a chatbot. In this episode, I explore Claude Tag, Anthropic’s new Slack integration that lets teams assign tasks, summarise conversations, search connected tools, and automate workflows simply by tagging @Claude. I also cover its enterprise features, governance controls, pricing model, and what it could mean for the future of AI collaboration at work.Want to go deeper on AI? 📖 Buy AI Playbook📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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Ep 426: UN AI Environmental Transparency Initiative
Send us Fan MailAs AI models become more powerful, so does their environmental footprint. In this episode, I unpack the new UN AI Environmental Transparency Initiative, why it matters, and what it means for AI companies, policymakers, and businesses. We explore the push for mandatory environmental reporting, renewable-powered data centres by 2030, and how transparency could become the next major pillar of responsible AI governance.Want to go deeper on AI? 📖 Buy AI Playbook📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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Ep 425: My Back Story and My Big AI Ambitions
Send us Fan MailWhat does it take to go from single motherhood to winning Business Woman of the Year and becoming a leader in AI? This episode features my recent guest appearance on RTÉ Radio 1 with Richard Curran, recorded just hours after I was named Established Business Woman of the Year 2026.We discuss my journey from a challenging childhood and single motherhood to building a successful business, and how those experiences shaped my leadership in the age of AI.Want to go deeper on AI? 📖 Buy AI Playbook📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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Ep 424: Here’s What Happened When AI Models Ran a Radio Station
Send us Fan MailWhat happens when AI models are given complete control of a radio station? Andon Labs put ChatGPT, Claude, Gemini, and Grok to the test, letting each run its own station with minimal human intervention.In this episode, I unpack the fascinating results and explain what this real-world experiment reveals about agentic AI, autonomy, governance, and why human oversight remains essential as AI systems become more capable.Want to go deeper on AI? 📖 Buy AI Playbook📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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Ep 423: Australia Launches Agentic AI Playbook for Government
Send us Fan MailAustralia has released a new Agentic AI Playbook for government, providing practical guidance on how public sector organisations can safely deploy AI agents that act with a degree of autonomy. In this episode, I explore the key principles behind the playbook, including human accountability, oversight models, governance across the AI lifecycle, and the safeguards organisations need before going agentic. If you're working in government, communications, or digital transformation, this is essential listening.Want to go deeper on AI? 📖 Buy AI Playbook📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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Ep 422: Ireland’s AI Regulation Bill
Send us Fan MailIreland has published the Regulation of Artificial Intelligence Bill 2026, setting out how the EU AI Act will be implemented and enforced nationally. In this episode, I explore what the new legislation means, the establishment of the AI Office of Ireland, how AI regulation will be supervised, and why this marks a significant step in Ireland’s approach to responsible AI governance. Listen in to understand the legal and regulatory framework shaping the future of AI in Ireland and across the EU.Want to go deeper on AI? 📖 Buy AI Playbook📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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Ep 421: Estonia to Create IDs for AI Agents
Send us Fan MailEstonia is set to become the first country in the world to create official digital identities for AI agents. In this episode, I explore why the move matters, how AI IDs could limit access and improve accountability, and what it means for the future of digital trust. Could controlled, auditable permissions become the global standard for AI agents acting on our behalf?Want to go deeper on AI? 📖 Buy AI Playbook📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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Ep 420: The AI Omnibus: EU Agrees to Simplify AI Regulation
Send us Fan MailThe EU has approved the AI Omnibus, a major update to its AI rulebook designed to make compliance more practical while maintaining protections for high-risk systems. In this episode, I break down what the changes mean, including new deadlines for high-risk AI, a ban on nudifier apps, updated rules on bias detection, expanded support for SMEs and innovators, and stronger powers for the EU AI Office. Is Europe making AI regulation more innovation-friendly without lowering standards? Tune in to find out.Want to go deeper on AI? 📖 Buy AI Playbook📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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Ep 419: Building an AI-Powered Business with Lorcan Kinsella
Send us Fan MailWhat if AI could act as your CEO, operations manager, and marketing assistant all at once? In this episode, I’m joined by Lorcan Kinsella, managing director of Brand Nova Digital, to discuss how businesses can move beyond AI prompts and start building AI-powered workflows that save time, improve decision-making and drive growth.Lorcan shares why AI won't fix broken business processes, how agentic AI is transforming his own company, and how real-time business intelligence is helping clients gain clarity and competitive advantage. Connect with Lorcan Kinsella and learn more about his work: linkedin.com/in/lorcanwkinsellahttps://brandnovadigital.com/Want to go deeper on AI? 📖 Buy AI Playbook📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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Ep 418: AI Agents in UK Crown Courts
Send us Fan MailCould AI help reduce court backlogs without replacing human judgment? In this episode, I explore plans to introduce AI legal assistants into Crown Courts across England and Wales. The goal is not to create AI judges, but to use AI agents to handle administrative and case management tasks that are slowing down the justice system.Want to go deeper on AI? 📖 Buy AI Playbook📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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Ep 417: EU Icons for Labelling AI-generated Content
Send us Fan MailThe European Union has introduced a new set of icons designed to help creators, publishers and organisations label AI-generated and AI-manipulated content under the EU AI Act. In this episode, I break down what these voluntary icons are, when they should be used, and what organisations need to know about the AI Act's mandatory transparency requirements. As AI-generated content becomes more common online, transparency is becoming a legal requirement, not just a best practice. The question is: are you ready to label your AI content?Want to go deeper on AI? 📖 Buy AI Playbook📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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Ep 416: Should The Public Own A Stake in AI?
Send us Fan MailShould the public own a stake in artificial intelligence?In this episode of AI SIX, I explore a bold proposal from Senator Bernie Sanders that would see the American public own shares in leading AI companies such as OpenAI, Anthropic and xAI through a national sovereign wealth fund.As AI becomes one of the most powerful technologies of our time, should its rewards belong to a handful of companies and investors, or to all of us?Want to go deeper on AI? 📖 Buy AI Playbook📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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Ep 415: The Role of AI in News: 2026 Digital News Report
Send us Fan MailThe 2026 Digital News Report from Reuters Institute and the University of Oxford reveals that AI is beginning to reshape how people discover, consume and verify news.In this episode, I explore the key findings on AI and news consumption from a global survey of 100,000 people across 46 countries. From the rise of AI chatbots as a news source to the growing trust gap, changing audience behaviours and the impact of Google's AI Overviews on publisher traffic, there are important lessons for communicators, journalists and business leaders alike.Want to go deeper on AI? 📖 Buy AI Playbook📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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Ep 414: Fable 5 Disabled by Anthropic: US Govt Pulls Plug on Claude Model
Send us Fan MailJust days after launch, Anthropic's most powerful public AI model, Fable 5, was suddenly taken offline worldwide following an emergency directive from the US Government.In this episode, I unpack what happened, why national security concerns led to the shutdown, and what it means for organisations building their workflows around frontier AI models.Listen in as I explore the growing risks of AI dependency and what leaders need to consider as governments take a more active role in shaping access to advanced AI.Want to go deeper on AI? 📖 Buy AI Playbook📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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Ep 413: AI in Education and Science Communication with Fiona Malone
Send us Fan MailCan AI help us become better communicators, or is it creating new challenges for education and trust?In this episode, I speak with Fiona Malone, lecturer and science communicator at Atlantic Technological University Galway, about the role of AI in higher education, science communication, and academic integrity. We discuss AI literacy, critical thinking, authentic assessment, and why educators need to embrace AI while helping students use it responsibly.Connect with Fiona on LinkedIn to follow her work: linkedin.com/in/fionamalonephdWant to go deeper on AI? 📖 Buy AI Playbook📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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Ep 412: Ireland at Risk of AI Jobs Says IMF
Send us Fan Mail The IMF has warned that Ireland is unusually exposed to AI disruption due to its concentration of tech, digital, and knowledge-based jobs. In this episode, I explore which roles are most at risk, why Ireland may feel the impact of AI more sharply than other advanced economies, and what government, businesses, and workers can do to prepare for a rapidly changing workforce. Want to go deeper on AI? 📖 Buy AI Playbook📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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Ep 411: Anthropic Calls for AI Pause
Send us Fan MailAnthropic is calling for the option of a coordinated global pause on frontier AI development. In this episode, I explore why one of the world's leading AI companies is raising concerns about recursive self-improvement, what it means for AI safety and governance, and whether advanced AI is approaching a point where human oversight may struggle to keep pace. Want to go deeper on AI? 📖 Buy AI Playbook📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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Ep 410: Top 10 Gen AI Use Cases: Harvard Study
Send us Fan Mail How are people really using AI in 2026? In this episode, I unpack the latest Harvard Business Review study revealing the top 10 generative AI use cases, from therapy and companionship to autonomous AI agents and writing assistance. I also explore the rise of "thinkslop", the growing trend of outsourcing thinking and decision-making to AI, and what it means for the future of work, learning, and human judgement. Want to go deeper on AI? 📖 Buy AI Playbook📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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Ep 409: Viral Song of the Summer is AI Generated
Send us Fan MailCould the song of Summer 2026 be completely AI-generated? In this episode, I explore the viral phenomenon of The Puerto Rico Song, created using AI music platform Suno. From millions of social media views to celebrity endorsements, I examine what this breakout hit tells us about the future of music, creativity, and how AI is changing the way viral content is made and shared. Want to go deeper on AI? 📖 Buy AI Playbook📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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Ep 408: Claude for Marketing: The Rise of Domain-Specific AI Agents
Send us Fan Mail Claude for Marketing signals the next phase of AI: specialised agents built for specific business functions. In this episode, I explore how Anthropic's new marketing-focused AI is moving beyond chatbots to become a true marketing co-pilot, what it means for the future of agentic AI, and the governance considerations organisations need to address as AI becomes embedded in everyday workflows. Want to go deeper on AI? 📖 Buy AI Playbook📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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Ep 407: Parasocial Relationships with AI: Are We Getting Too Attached?
Send us Fan MailWould you take life advice from a chatbot? More and more people are, and it's raising important questions about our relationship with AI. In this episode, taken from my weekly Good Morning Dublin Digital Download, I explore the rise of parasocial relationships in the AI age. From AI chatbots and virtual influencers to digital versions of loved ones, I discuss why we're forming emotional connections with artificial intelligence, the risks of becoming overly reliant on AI, and how to maintain healthy boundaries while embracing the technology.Want to go deeper on AI? 📖 Buy AI Playbook📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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Ep 406: AI Strategy in Practice
Send us Fan MailFrameworks are fine, but what does this actually look like in the wild? In this episode, I share four real engagements: a public sector comms team, 30+ tourism SMEs, an EU institution in a regulated environment, and a national government AI-driven SEO programme. Different sectors, different stakes, one common thread - it always starts with training people, not buying tools.Want to go deeper on AI? 📖 Buy AI Playbook📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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Ep 405: AI Governance in Plain English
Send us Fan MailAI Governance is often the piece of work that everyone dreads in case they get it wrong. In this episode, I explain what AI governance actually means, why a 40-page document nobody reads is worse than useless, and how to build guidance light enough to live with but strict enough to protect what matters. Then I translate the EU AI Act into plain English - the four risk tiers and what they mean for everyday organisations.Want to go deeper on AI? 📖 Buy AI Playbook📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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Ep 404: How To Build AI Confidence in Your Organisation
Send us Fan MailYour AI strategy is only as strong as your team's confidence to use it. In this episode, I walk through the five stages of AI adoption - from awareness through to strategic - and the specific risk lurking at each one. Confidence isn't something that just happens. It's a leadership outcome you build deliberately, the same way you'd build any other capability. Key takeaways: - The five stages: awareness, exposure, application, integration, strategic - each with its own trap, from panic-buying tools to complacency at the top. - Move the team one stage at a time. Audit where each person sits, lift the bottom up first, champion the most curious. - The danger zone is application without governance - that's where shadow AI use creeps in. - Confidence is a leadership outcome. Make learning continuous and celebrate visible wins.Want to go deeper on AI? 📖 Buy AI Playbook📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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Ep 403: Where AI Creates Value
Send us Fan MailThis is not an AI strategy, asking what AI tool we should use in our organisation? Instead, start asking what AI can do and start asking where your organisation is losing time, energy, and value. In this episode, I run the four-area scan - productivity, content, insight, service - and explain why the winning move is to pick where the pain is greatest, not where the tech is shiniest. I also break down the four mistakes nearly every organisation makes, from tools-first thinking to pilot purgatory. Watch the full webinar replay here: https://webinarkit.com/replay/6a197f3a80561b683414ca48Want to go deeper on AI? 📖 Buy AI Playbook📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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Ep 402: My AI Strategy Framework
Send us Fan MailMost organisations are buying AI tools before they've decided what they're trying to fix. In this episode, I walk through the three-part framework that underpins any AI strategy that holds up in practice: Know AI, Use AI, Govern AI.Watch the full webinar replay here: https://webinarkit.com/replay/6a197f3a80561b683414ca48Want to go deeper on AI? 📖 Buy AI Playbook📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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ABOUT THIS SHOW
Introducing the AI SIX Podcast: Learn AI on the GoArtificial intelligence is changing marketing, offering new ways to connect, create, and deliver value. To help marketers adapt, I’m introducing the AI SIX Podcast – a practical, daily resource designed to make AI learning manageable and relevant.What Is the AI SIX Podcast?The AI SIXPodcast is a six-minute daily podcast tailored for marketers looking to understand and use AI effectively. Hosted by me, Joanne Sweeney, a communications and marketing practitioner, author, and trainer with years of experience in digital transformation, this podcast provides clear, actionable insights to support your work.Why Six Minutes?Marketers often have busy schedules. The AI SIX Podcast offers focused content you can fit into your day, whether during your morning routine, commute, or a short break. Each episode delivers practical tips you can apply immediately, helping you
HOSTED BY
Joanne Sweeney
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