AI Today with Lou Bortone

Is your business invisible to AI? SEO expert Darlene Killen joins Lou Bortone to break down Generative Engine Optimization (GEO). Learn why traditional keyword stuffing is dead and how to make your small business "findable" in the era of AI summary boxes and Gemini search.

Social media expert Katie Brinkley joins Lou Bortone to discuss "The Social Shift." Discover why engagement is hitting record lows despite AI making content easier to produce, and learn Katie’s strategy for using podcasts as a content engine without losing your human touch.

Are you "circling" AI but not actually using it to run your business? In this solo episode, Lou Bortone breaks down the "AI Confidence Gap" and introduces a month-long immersive experience designed to move you from guessing to doing. No homework, no complex courses—just real-time AI integration.

Are your AI tools secretly putting you at risk for a lawsuit? ⚖️ In this episode of AI Today, Lou Bortone sits down with "Legal Website Warrior" Heather Pearce Campbell to discuss the rising trend of mass arbitration and why your AI chatbot might be violating wiretapping laws.Watch here: https://youtu.be/zeheR2YzODYWe’re covering:The "Short List" of Cringeworthy AI Practices: Why plaintiff's attorneys are targeting small businesses right now.The Consent Crisis: Why you MUST get explicit consent before activating AI chatbots or data collection tools like Google Analytics.The IP Truth Bomb: Why you cannot seek copyright protection for content generated solely by AI.AI Policies: How to disclose AI use to your clients and on your website to remain transparent and "above board".Don't wait until you get a demand letter to handle your compliance!

Are you the driver or the passenger in your AI workflow? In this episode of AI Today, Lou Bortone welcomes visual storyteller Rosie Battista to discuss the "magic sauce" of image crafting. Watch here: https://youtu.be/KR7_GkXcX9kWe’re covering:The Expert Stack: How Rosie uses Midjourney, Canva, and layering techniques. "Shaking the Book": A unique method for turning book methodologies into visual archetypes. The Ethics of AI Art: Why maintaining your "artistic edge" matters in a world of generic prompts. Overcoming the "Non-Creative" Label: Practical advice for finding your unique style. YouTube Title: How to Create Consistent AI Characters & Visual Storytelling with Rosie Battista YouTube Description:Stop letting AI drive your creativity! Visual storyteller Rosie Battista joins Lou Bortone to explain why you must remain the "Director" of your AI tools. Rosie shares her "Shaking the Book" method for bringing characters to life and creating original, ethical AI art that doesn't look like everyone else's. Watch the full episode: https://youtu.be/KR7_GkXcX9kKey Timestamps:0:00 – Intro: Visual Storytelling & AI 1:10 – Why you must be the "Director" 2:16 – Rosie’s favorite tool stack (Midjourney & Canva) 5:46 – Creating consistent archetypes for card decks 10:54 – Don't lose yourself in the tool 13:32 – Advice for the "non-creative" 21:19 – The Completion Archetype Quiz Connect with Rosie:Visit RosieBattista.com to find her completion quiz.

Lou Bortone sits down with Ian Cook, SVP of AI at Clue, to discuss how to stay grounded in an era of dizzying AI breakthroughs. Ian explains why AI should be viewed as an "amplifier" for your business rather than a replacement for your staff.In this episode, you'll learn about the latest "Low-Code" and "No-Code" tools like Lovable and Claude Code that allow anyone to build custom software in minutes. Whether you're a solopreneur or a tech leader, Ian’s insights on focusing on "The Why" will help you navigate the AI firehose without getting soaked.

Can AI save the music industry? Host Lou Bortone talks with Brad Stewart, founder of Music Mogul AI, about how technology is finally fixing the "broken" traditional agency model.Brad explains why modern A&R starts with data—specifically ticket sales—and how he is using agentic AI to automate the "grind" of booking and tour management. If you are an artist, manager, or industry pro, this episode is a blueprint for how to survive the new landscape where data is king.Topics discussed:Why talent buyers care more about your numbers than your sound.Automating 90% of agency functions with AI.The importance of "advancing" shows and professionalizing the indie artist workflow.

In this episode of AI Today, Lou connects with long-time friend and sales expert Jon Schumacher to discuss the evolution of the "AI Space Race" and how to move from basic prompting to building sophisticated AI-powered business systems.Jon shares his philosophy on solving business bottlenecks rather than just chasing the latest tool releases. He also gives us a deep dive into his personal "No-Code" tech stack, explaining why he’s leaning into Gemini 1.5 Pro and how he uses MindPal to create custom AI agents for his clients.In this episode, we discuss:Webinars to AI Agents: Why the traditional course model is evolving into interactive, AI-powered programs.Internal vs. External AI: The difference between automating your back office and building tools that increase client value.The No-Code Revolution: How Jon builds "ScriptBot" and "Webby" to write high-converting sales copy without writing a single line of code.The Gemini Advantage: Why a 1-million token context window is a game-changer for business context and brand voice.Watch the full video version and screen share demo on YouTube:👉 https://youtu.be/hcwCcQbUgc8Connect with Jon Schumacher:Website: JonSchumacher.com

Is AI the end of human connection, or the beginning of a new Renaissance? Karin Volo joins the show to discuss why trust is the "secret sauce" for successful AI implementation in business.In this episode, Karin shares her incredible journey from a Stage 4 cancer diagnosis to becoming a leading voice in AI certification. We explore the "Utopia vs. Dystopia" crossroads, why leaders must prioritize human values over "AI slop," and how tools like ChatGPT, Claude, and Gamma are changing the way we work forever. Whether you are an entrepreneur or a corporate leader, this is a roadmap for navigating the "Space Race" of our generation.0:00 – Reconnecting through AI certification.1:15 – Karin’s journey: Health, Resilience, and AI.2:45 – Why Trust is the foundation of AI culture.3:30 – "AI: Dystopia or Utopia" – The Choice Point.5:10 – Human in the loop: Avoiding "AI Slop".7:00 – The "Space Race" of LLMs: ChatGPT vs. Claude.8:30 – Practical AI tools: Gamma, Microsoft, and Google.11:00 – Advice for business owners starting with AI.Karin Volo’s Website: evoloshen.comKarin’s Personal Site: karinvolo.comRead the Book: AI: Dystopia or Utopia (Available on Amazon)Connect on LinkedIn: Search "Karin Volo"

Is NotebookLM the "smarter, dumber assistant" we’ve all been waiting for? In this episode, Lou Bortone sits down with the mother-son duo Sue and Matt Guiher to discuss how they are using Google’s NotebookLM to revolutionize business systems and academic research. From "source grounding" to the "Writing Wingman," learn how to use AI as a tool rather than a replacement.

Is AI making you more productive or just more "busy"? Dr. Ana Melikian, host of the Mindset Zone podcast, joins Lou Bortone to discuss how to navigate the "100-foot wave" of AI without losing your humanity—or your mind.What You’ll Learn:The ACE Framework: A simple, 3-step method (Act as, Context, Engage) for high-impact prompting.The Savant Intern Mindset: Why you should treat AI like a brilliant assistant—but never accept the first draft.The 4 Rules of Co-Intelligence: From acknowledging AI's limitations to keeping a "human in the loop".Beyond Business: Practical (and surprising) AI use cases, from home crafts to personalized recipes.The Trust Factor: Why faking authenticity with AI is the quickest way to undermine your brand.Timestamps:00:00 – Intro: The intersection of psychology and the AI revolution.03:45 – The ACE Framework: Act as, Context, and Engage.06:20 – Co-Intelligence: Treating AI as a "Savant Intern".09:10 – The "Human in the Loop" rule: Protecting your agency.11:30 – Surprising Home Hacks: Solving a sewing machine mystery via AI.13:50 – The Future of Trust: Why Ana stopped using fake backgrounds.

Think AI is too generic for your brand? Rob Schultz joins Lou Bortone to explain why the problem isn't the AI—it's your willingness to push it further.What You’ll Learn:The "Jump Through Hoops" Philosophy: Why you should never settle for the first AI response.Contextual AI: How to use transcripts to teach ChatGPT your specific voice, tone, and point of view.Visual Storytelling: A look at the tools bridging the gap between text and high-end video production.The "Take 48" Mindset: Why elite content creation requires pushing AI through multiple iterations.Tool Spotlight: Deep dives into Blotato and Poppy for visual content and source-based prompting.Timestamps:00:00 – Why AI doesn't judge: Making technology work for you.03:15 – The origin story: How one Facebook post launched a prompting obsession.04:30 – Start with the Problem, not the Tool.05:40 – The Secret Sauce: Training AI on your own transcripts to clone your voice.07:50 – From "Yesterday" to "Scrambled Eggs": Lessons in iteration from The Beatles.10:30 – Blotato & Poppy: Advanced tools for visual and source-based marketing.13:40 – Final Thoughts: Why AI is just the latest "electric guitar" in marketing history.

Are you overwhelmed by the "tool-of-the-week" fatigue? Jen Lehner joins Lou Bortone to pull back the curtain on how to actually integrate AI into your business workflow rather than just playing with it.What You’ll Learn:The Meta-Prompting Secret: How to make ChatGPT interview you to build a perfect business knowledge base.Google Workspace Studio: How to use the "Zapier-killer" built directly into your Gmail.Custom "Gems": The difference between automation and AI, and how to use Gems as specialized employees.The App-Building Revolution: Watch as Jen builds a functional YouTube dashboard in seconds using Google AI Studio.Timestamps:00:00 – Intro: The early days of live streaming vs. the AI revolution.05:40 – The "Interview Prompt": Training AI to know your business.06:35 – Meta-Prompting: The prompt that creates better prompts.11:30 – Google Workspace Studio & "The Zapier Effect."13:10 – Real-world automation: Auto-forwarding receipts to AI bookkeepers.17:00 – Live Demo: Building a custom dashboard in Google AI Studio.

Are you overwhelmed by the "New AI Tool of the Week" cycle? Lou Bortone welcomes social media agency founder and short-form video expert Nika Stewart to discuss how to quiet the noise and use AI to amplify your unique human voice.What You’ll Learn:The Overwhelm Antidote: Why focusing on one tool 100% is better than testing four tools at 25%.Meet "Goldie": How Nika trained a Custom GPT on her books and life story to create an effortless writing assistant.ChatGPT vs. Claude: Why Nika disagrees with the "experts" on which tool is a better creative writer.The NotebookLM Edge: How to use Google’s newest tool to eliminate "AI hallucinations."Creative Freedom: Why Nika is spending 2026 on documentaries, children's books, and music—powered by AI.

Ready to move past "playing" with AI and start profiting from it? Lou Bortone sits down with the "Live Stream Queen," Tanya Smith, to discuss the high-level frameworks she uses to automate video production and analyze social data.What You’ll Learn:The "VIDEO" Framework: A specific strategy for creating high-conversion prompts in Sora.The Copywriting Shift: Why Claude is Tanya's go-to for brand-consistent copy over ChatGPT.Agental Automation: How to connect Vista Social to Claude via MCP servers for deep data analysis.The Future of Content: Building a "Digital Twin" to maintain visibility while you focus on high-level strategy.Closing the Gap: Addressing the growing "AI Pay Gap" and Tanya's mission to teach the next generation.

Is AI a replacement for your creativity, or the ultimate amplifier? Lou Bortone welcomes long-time friend and digital marketing expert Bob Sparkins to cut through the "shiny object" noise and focus on tools that actually save time and generate revenue.What You’ll Learn:The "Invisible" AI: Why SaneBox is the must-have tool for email sanity you didn't know was AI.Juicing the Brain: How to use interviews and ChatGPT as a ghostwriter to create high-converting content.The Realist’s Privacy Take: Why standard platforms like Gmail and Facebook have already set the privacy bar.Workflow Optimization: Leveraging Descript and Riverside for a seamless video editing process.The Future of Search: How early adopters of AI tools are securing their spot in future search results.

Are you using AI as a toy or a teammate? Rich Brooks, founder of flyte new media and the Agents of Change podcast, joins Lou Bortone to pull back the curtain on the exact AI workflows driving his multi-decade agency.What You’ll Learn:The Workflow Shift: Why Claude is beating ChatGPT for brand-voice writing.The "Invisible" Teammate: How to build an AI assistant for podcast show notes and social promo.The Privacy Play: How (and why) to run LLMs locally on your own laptop.SEO Evolution: What "AI Overviews" mean for your website traffic in 2025.Future-Proofing: Why relationships still trump algorithms in a world of "AI Slop."

http://www.LouBortone.com presents…Day 12: Building Websites with AI-Powered Lovable | 12 Days of AI Tools FinaleJoin Lou Bortone for the grand finale of the 12 Days of AI Tools series! On the final day, Lou introduces Lovable, an AI-powered web development platform that transforms written descriptions into fully functional websites and web apps. Learn how Lou used Lovable to create the 12 Days of AI Tools website, complete with countdown timers and door-opening animations. Discover how Lovable makes web development accessible to everyone and delivers clean, professional code. Don't miss out on this innovative tool and catch more AI insights on the AI Today Podcast. Happy holidays and happy new year from Lou Bortone!00:00 Introduction and Day 12 Announcement00:26 Introducing Lovable: The AI-Powered Web Development Platform00:40 How Lovable Works: Building Websites with Natural Language01:39 Real-World Example: The 12 Days of AI Tools Website01:59 Why Lovable Stands Out02:50 Conclusion and Final Thoughts

Discover Canva's New AI-Powered Features | 12 Days of AI Tools - Day 11Welcome to Day 11 of the 12 Days of AI Tools! In this episode, we dive into Canva's AI integrations that have transformed it from a simple template tool to an advanced AI design platform. Explore features like text-to-image, background removal, Magic Write for copy, Magic Design for layouts, and AI video editing. Perfect for anyone creating social media content, presentations, or marketing materials, these tools make Canva a one-stop shop for all your visual content needs. Don't miss out on these transformative features!00:00 Introduction to Day 1100:17 Unveiling Canva's AI Features00:54 Transforming Design with AI01:28 Practical Uses of Canva AI02:07 Wrapping Up and What's Next

http://www.LouBortone.com presents…Unveiling Google Gemini Gems: Custom AI Assistants for Every TaskJoin Lou on day 10 of the 12 days of AI tools as he introduces Google's Gemini Gems. Discover how you can create custom AI assistants with specific instructions, personalities, and expertise. Learn about the unique advantages of using Gemini Gems within the Google ecosystem for tasks like writing, coding, brainstorming, and more. Available for $20 a month with Gemini Advance or as part of Google One's AI premium package. Tune in tomorrow for day 11's exciting design tool reveal!00:00 Introduction to Day 10 of AI Tools00:08 Introducing Gemini Gems00:57 Features and Benefits of Gemini Gems01:49 Pricing and Subscription Options02:12 Conclusion and Next Steps

http://www.LouBortone.com presents…Day 9 of 12 Days of AI Tools: Unveiling Google's Nano Banana Image Generator!Hey, it's Lou! Welcome to day 9 of our 12 days of AI tools series. Today, we explore Nano Banana, Google's new experimental image generation tool from Google AI Studio. It's lightning-fast, web-based, and currently free to use. Perfect for creating social media graphics, blog posts, presentations, and more with text prompts. Don't miss this opportunity to try it out while it's free! Subscribe for more AI insights and see you tomorrow for another exciting tool on day 10!00:00 Introduction to Day 9 of AI Tools00:19 Introducing Nano Banana: Google's Experimental Image Generator00:50 Why Choose Nano Banana?01:28 Key Features and Benefits02:15 How to Access Nano Banana02:33 Conclusion and Next Steps

Day 8 of AI Tools: Voice Cloning & Text to Speech with 11 LabsJoin Lou on Day 8 of the 12 days of AI Tools as he explores 11 Labs, an advanced AI voice generation platform. Discover how 11 Labs can create ultra-realistic human speech, clone your voice, and even translate content while preserving your unique vocal qualities. Perfect for audiobooks, video narration, podcasts, and more, this tool makes professional voiceovers easy and affordable. Tune in tomorrow for Google's latest in AI image generation and subscribe to the AI Today Podcast for more insights.00:00 Introduction to 12 Days of AI Tools00:05 Day 8: Exploring Voice Cloning and Text-to-Speech00:19 Introducing 11 Labs: The Leading AI Voice Generation Platform01:13 The Power of Voice Cloning01:27 Applications and Personal Experiments01:50 Looking Ahead: Day 9 Preview01:59 Conclusion and Responsible Use

In Day 7 of the 12 Days of AI Tools, Lou Bortone introduces Gamma, an AI-powered presentation builder that generates professional presentations from a simple prompt or outline. Discover how Gamma handles structure, design, and layout, allowing you to create custom-looking, polished slides in minutes instead of hours. Get insights on the tool's features, pricing plans, and step-by-step instructions on how to use it effectively. Perfect for creating pitch decks, webinars, training materials, and more. Tune in for more AI tool tips and don't miss day 8 on audio AI tools!

http://www.LouBortone.com presents…Unlock Next-Level Research with Perplexity AI: Day 6 of 12 Days of AI ToolsJoin Lou Bortone as he introduces Perplexity, an AI-powered research and answer engine, on day 6 of his '12 Days of AI Tools' series. Perplexity offers real-time research with actual citations, combining the strengths of search engines and conversational AI. Ideal for anyone in need of accurate, current information quickly, Lou demonstrates its capabilities with a real research example about his Italian ancestry. Learn about the tool's free and pro versions and how it stands apart from Google and Chat GPT. Dive into Perplexity to enhance your research workflow!

Day 5 of 12 Days of AI Tools: Unlocking the Power of ChatGPTIn day five of the 12 Days of AI Tools series, Lou Bortone explores the transformative impact of ChatGPT, OpenAI's conversational AI that became mainstream in November 2022. Lou discusses how ChatGPT has evolved beyond a simple chatbot into a comprehensive AI platform featuring GPT-4, custom GPTs, DALL-E integration, web browsing, code interpreter, and voice conversations. He emphasizes its versatility and advanced functionalities, like custom GPTs that are trained for specific needs and applications. Lou also provides insights on various subscription tiers, from the free version to the $200/month business plan, highlighting how to make the most out of ChatGPT for work and personal use. Tune in to discover why ChatGPT is essential for anyone looking to work smarter, learn faster, or solve problems more efficiently.

http://www.LouBortone.com presents…Day 4: Transform Your Video Editing with Descript - 12 Days of AI ToolsWelcome to day four of the 12 Days of AI Tools! Join Lou as he introduces Descript, an AI-powered video and audio editing platform that simplifies media editing to the level of text document editing. Learn how Descript transcribes your media content and allows you to edit by deleting words from the transcript. Discover features like removing filler words, background noise, and even adding studio-quality sound. With various pricing tiers and a multitude of functionalities, Descript is a must-have tool for anyone serious about creating video or podcast content. Tune in for a comprehensive walkthrough and see how Descript can revolutionize your content production process.

Day 3: Discover Claude — The Ultimate AI Tool for Writers & Researchers!Join Lou on day three of the '12 Days of AI Tools' series, where he introduces Claude, an advanced conversational AI by Anthropic. Lou highlights why Claude is his go-to tool for daily tasks, describing its robust capabilities like handling complex reasoning, natural writing, and advanced coding. He shares his personal experiences using Claude for various tasks, such as writing emails, editing books, and planning podcasts, emphasizing its unique ability to manage 200,000 tokens of content. Lou also discusses Claude's three-tier pricing model and offers tips on maximizing its potential. Tune in to learn more about why Claude stands out among AI tools and how Lou leverages it to enhance productivity.

Unlock Google's AI Marketing Assistant: Pomelli | Day 2 of 12 Days of AI ToolsJoin Lou on day two of the 12 Days of AI Tools as he explores Pomelli, Google's new experimental AI marketing assistant. Pomelli helps marketers create comprehensive campaigns, including social media posts, email sequences, and landing pages, by analyzing content from your website. Lou demonstrates how to use Pomelli and highlights its features, such as brand values, tone of voice, and custom creatives. Don't miss out on this free tool from Google Labs and learn how it can streamline your marketing efforts. Subscribe for more AI tool insights and practical advice!

AI Tool Review: Unveiling Sora2 for Text-to-Video Magic | Day 1 of 12 Days of AIJoin Lou Bortone as he kicks off a special AI tool series, exploring Sora2, OpenAI's text-to-video generation platform. Lou demonstrates how Sora2 transforms text prompts into high-quality videos, sharing examples and tips for maximizing the tool's potential. Discover how this tool can revolutionize video content creation, offering a cost-effective and time-saving alternative to traditional methods. Tune in for practical insights on leveraging AI for your business.

http://www.LouBortone.com presents…Discover Canva's New AI-Powered Features | 12 Days of AI Tools - Day 11Welcome to Day 11 of the 12 Days of AI Tools! In this episode, we dive into Canva's AI integrations that have transformed it from a simple template tool to an advanced AI design platform. Explore features like text-to-image, background removal, Magic Write for copy, Magic Design for layouts, and AI video editing. Perfect for anyone creating social media content, presentations, or marketing materials, these tools make Canva a one-stop shop for all your visual content needs. Don't miss out on these transformative features!00:00 Introduction to Day 1100:17 Unveiling Canva's AI Features00:54 Transforming Design with AI01:28 Practical Uses of Canva AI02:07 Wrapping Up and What's Next

Exploring AI-Powered Apps: Video Scripts, Sweet Spots, and Tool AssessmentsIn this episode, Lou Bortone demonstrates a few of the innovative apps he created using Lovable dev. He showcases the 'Video Sweet Spot Assessment' that helps businesses identify the most impactful types of videos to create, and the 'AI Video Script Generator' that offers customizable video scripts. Additionally, Lou introduces an 'AI Tools Assessment' app designed to help businesses find the best AI tools for their needs. All these apps are available for free on Lou’s website.

Exploring AI Apps: Lovable Creations and Tools for Your BusinessIn this episode of AI Today with Lou Bortone, Lou introduces viewers to apps he created using Lovable, a no-code platform for building apps and websites. He showcases a 'Video Sweet Spot Assessment' app for discovering effective video strategies for small businesses, a '31 Flavors of Video Promotion' AI script generator for video ideas tailored to various niches, and an 'AI Tools Assessment' app to help businesses find suitable AI tools. Lou provides a demo of each app, explaining their features and how they can benefit users. All three apps are available for free at LouBortone.com.00:00 Introduction and Overview00:10 Creating Apps with Lovable Dev01:16 Find Your Video Sweet Spot Assessment02:17 AI Video Script Generator04:44 AI Tools Assessment07:33 Accessing the Free Apps08:28 Conclusion and Future Plans

Discover Your Video Sweet Spot with Lovable AppIn this episode of AI Today, Lou Bortone introduces the Lovable app, a tool for creating no-code apps, and demonstrates how to build a 'Video Sweet Spot' assessment. He walks through the assessment process, which helps users determine the best types of videos to make for their business. Lou explains how the tool customizes recommendations based on individual responses, covering aspects like video goals, production comfort levels, and publishing platforms. He emphasizes the ease of use and practical applications of the app, offering insights into leveraging video content for maximum impact.00:00 Introduction to AI Today00:15 Exploring the Lovable App00:28 Creating Apps Without Code00:51 Finding Your Video Sweet Spot01:14 Demo: Video Sweet Spot Assessment02:02 Assessment Walkthrough04:56 Results and Recommendations06:41 Conclusion and Final Thoughts

Welcome to AI Today, your daily 10-minute briefing on the latest AI tools, trends, and tactics—served up in plain English for small business owners, solopreneurs, and creators. Hosted by digital marketing expert Lou Bortone, this no-fluff video podcast helps you cut through the hype and actually use AI to grow your business.Whether you're curious about AI-generated videos, content repurposing, or time-saving tools, you'll get practical tips, real-world examples, and easy-to-implement ideas—minus the tech overwhelm.

AI Today is brought to you by AI Aligned — the digital marketing agency that helps smart, successful women ditch the tech overwhelm and get back to doing what they love. If you're ready to save time, money, and your sanity, visit AIAligned.me and let their team bring your brand into the future — without losing the heart of your business.

Exploring Pictory AI: Effortless Video Creation from Audio and TextIn this episode, the host discusses their experience on a podcast panel at Pod Fest, focusing on their favorite AI video tool, Pictory. They demonstrate how Pictory can transform audio, transcripts, articles, and URLs into videos by automatically adding imagery, B-roll, and captions. The host showcases examples of videos created using Pictory, including a parody meditation video. Key features of Pictory, such as text-to-video, URL-to-video, PowerPoint-to-video, and voiceovers from 11 Labs, are highlighted. A special note is given on the importance of ensuring appropriate representation in imagery. The session concludes with an encouragement to check out Pictory and a promise of daily AI tool tips throughout May.

Welcome to AI Today — the daily podcast where smart business meets artificial intelligence. Hosted by Lou Bortone, this show delivers quick tips, trending tools, and powerful strategies to help small business owners work smarter, save time, and stay ahead. Let’s dive in...

Welcome to AI Today, your daily 10-minute briefing on the latest AI tools, trends, and tactics—served up in plain English for small business owners, solopreneurs, and creators. Hosted by digital marketing expert Lou Bortone, this no-fluff video podcast helps you cut through the hype and actually use AI to grow your business.Whether you're curious about AI-generated videos, content repurposing, or time-saving tools, you'll get practical tips, real-world examples, and easy-to-implement ideas—minus the tech overwhelm.

Welcome to AI Today, your daily 10-minute briefing on the latest AI tools, trends, and tactics—served up in plain English for small business owners, solopreneurs, and creators. Hosted by digital marketing expert Lou Bortone, this no-fluff video podcast helps you cut through the hype and actually use AI to grow your business.Whether you're curious about AI-generated videos, content repurposing, or time-saving tools, you'll get practical tips, real-world examples, and easy-to-implement ideas—minus the tech overwhelm.

n this episode, the host shares insights and experiences from a panel at Pod Fest, focusing on the AI video tool Pictory.AI. They discuss the tool's capability to create videos from various sources like audio, text, and URLs. Examples highlight its feature to automatically match audio with relevant visuals, and the use of 11 Labs' realistic voiceovers. Additionally, a unique parody meditation video is showcased, demonstrating Pictory.AI's ease of use in transforming simple text into creative videos. A brief mention of subscription costs and a free trial option is included.

Welcome to AI Today — the daily podcast where smart business meets artificial intelligence. Hosted by Lou Bortone, this show delivers quick tips, trending tools, and powerful strategies to help small business owners work smarter, save time, and stay ahead. Let’s dive in."