PODCAST · business
AI Marketing Transformation
by Miguel Machado
Hello and welcome to the AI Marketing Transformation Podcast! Hosted by Miguel Machado, CEO at Keenfolks, an integrative AI marketing agency revolutionizing brand-consumer connections. In this podcast, we discuss key challenges and opportunities in marketing and content strategies, focusing on how AI integration can help achieve long-term business objectives. Our conversations with marketing leaders delve into the evolving role of data, content creation, and the impact of emerging technologies like AI.
Episodes
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#29-Own Your Data, Scale Your Personalization: Lessons from Greg Licciardi I VP at ANA
Join us for an insightful conversation with Greg Licciardi, VP of Sponsorships and Partner Programs at the ANA (Association of National Advertisers) — the world's largest marketing association, serving over 50,000 industry professionals — and author of a leading marketing book on AI-driven...
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#28 – Agency Business Model Transformation: From Labor to Intelligence with Ivan Fernandez
Join us for a compelling conversation about how AI and technology are forcing a structural reset in the marketing agency industry with Ivan Fernandez, a marketing strategist, transformation consultant, and M&A advisor with more than 20 years of experience across global agencies, consultancies…
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#27 - AI & Marketing: Transforming Creativity in the Age of GenAI with Teresa Fusaro
Join us for an insightful conversation with Teresa Fusaro, Global Senior Director of GenAI Creativity and seasoned executive with over 15 years of experience at the intersection of marketing, technology, and AI transformation, as she shares the realities of leading creative AI transformation at a...
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#26 - AI & Blockchain Convergence: Building Trust in the Age of Intelligent Agents with Victor Madueno
Join us for a forward-thinking conversation with Victor Madueno, Senior Director at FDI Consulting and globally recognized leader in digital assets, AI, and blockchain, as he explores the powerful convergence of two transformational technologies reshaping business and society. With over 20 years…
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#25 - Dominate AI Before It Dominates You — with Lasse Rouhiainen
Lasse Rouhiainen— keynote speaker, AI advisor to companies and governments, and author of Dominate AI Before It Dominates You — breaks down exactly where most businesses are getting AI wrong and what to do instead. From the four levels of AI adoption (most companies are stuck at level one) to why...
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#24- How AI Is Reshaping Agencies: Building Products That Actually Work with Fergus Dyer-Smith
Join us for a thought-provoking conversation about AI transformation in the marketing and agency world with Fergus Dyer-Smith, Chief Product Officer at MSQ and CEO of M3 Labs. With a background rooted in product development, Fergus and his team build and deploy AI tools — including Assist,...
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#23- Building AI Capabilities In-House: Strategic Transformation with David
Join us for a thought-provoking conversation about strategic AI implementation and organizational transformation with David Vivancos, serial entrepreneur and AI advisor. With five digital startups co-founded since 1995, six published books including Artificracia, and over a decade advising 35+...
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#22- AI in CPG Marketing: Creative Speed and Scale Transformation with Elena Espinoza
Join us for an illuminating conversation about how AI is revolutionizing creative development and marketing in the consumer packaged goods sector with Elena Espinoza, Marketing Director at Lipton ICE-T Latam. With 17 years of experience across CPG and pharma industries, Elena shares how she's...
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#21 Retail's AI Transformation: Predictive Analytics & Personalization at Walmart Canada - Montserrat Padierna
Discover how one of the world's largest retailers is embedding AI across every customer touchpoint. In this episode, Montserrat Padierna, Customer Insights and Analytics Lead at Walmart Canada, reveals how AI is revolutionizing retail customer experience, personalization, and operational...
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#20: Banking's AI Revolution - Automating 85% of Operations with Scotiabank's Paulina Prieto
What if the key to AI success in banking isn't replacing humans—but amplifying them? Join us for a revealing conversation with Paulina Prieto, Head of Products and Digital Solutions at Scotiabank Mexico, who's leading digital transformation for portfolios worth over $25 billion USD in one of the...
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#19- AI Patient Revolution with Daniel Gartner I Roche Pharmaceutical
What if AI could predict when a patient will abandon their treatment before they even know it themselves? Join us for a groundbreaking conversation with Daniel Gartner, Omnichannel Outcomes Senior Lead for LATAM at Roche Pharmaceutical, who's pioneering AI-driven patient experiences that are...
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#18- AI in Banking: MarTech Transformation and Hyper-Personalization with Alberto Sanchez
Join us for a fascinating deep dive into how AI is revolutionizing banking and financial services marketing with Alberto Sanchez, Deputy Director of MarTech for Digital Channels at one of Mexico's major financial institutions. With over 10 years of experience in digital transformation and…
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#17 - AI Implementation Frameworks: Digital Transformation Best Practices with Roberto Tovar
Join us for an insightful conversation with Roberto Tovar, a tech and digital transformation leader with extensive experience driving innovation across manufacturing, oil and gas, consumer goods, and pharmaceutical industries. Roberto specializes in digital transformation using emerging...
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#16 - Scaling AI Creativity: From 10 to 150 Campaigns with Nataniel Espinoza - Nestlé's Digital Strategy Leader
Join us for an insightful conversation with Nathaniel Espinoza, Senior Manager of Digital Strategy and Brand Building at Nestlé, as he shares his remarkable 15-year journey from traditional advertising to AI-powered marketing transformation. Nathaniel reveals how his team revolutionized their...
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#15 - AI Video Revolution: Strategic Content Production for CMOs I VideoFresh CEO Rob Wiltsey
Join us for a strategic deep dive with Rob Wiltsey, CEO of VideoFresh, as he reveals how CMOs can navigate the AI content revolution without sacrificing brand authenticity. With over 15 years of producing videos for Nike, Kaiser Permanente, and other major brands, Rob shares battle-tested…
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#14 - The 10K Rule with Tobias Zwingmann - Make AI Profitable in 90 Days (Not 90 Months)
Tobias Zwingmann, AI advisor and founder of Rapid AI, reveals his battle-tested "10K Threshold" method that helped clients achieve positive returns within 3 months, not 3 years. ⚡ What You'll Learn: The 2 fatal mistakes killing AI projects (and how to avoid them) "10K Threshold Poker" - align…
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#13 - AI in Healthcare Innovation | Julio Castro, Boston Scientific's Digital Transformation Leader on Copilot Agents & ROI
Join us for an inspiring conversation with Julio Castro, Senior Digital Transformation Manager at Boston Scientific, as he shares how curiosity and strategic AI implementation transformed healthcare operations. Discover how his team achieved a 70% reduction in functional inquiries using Microsoft...
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#12 - When Less AI Creates Better Results | Rob Pinkerton, Oracle's SVP on Smart Marketing Focus
Join host Miguel Machado in conversation with Rob Pinkerton, Senior VP at Oracle and former CMO of Morningstar. With an extraordinary career spanning from the US Senate to growing a $150M business into a $400M market leader at Adobe, Rob brings a unique perspective on how AI can drive real…
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#11 - AI in Healthcare Marketing | Georgina Dominguez, Opella's Marketing Excellence Leader on AI Tools & Personalization
Join host Miguel Machado in conversation with Georgina Dominguez, Marketing Excellence leader at Opella (formerly Sanofi Consumer Healthcare). With 15+ years of experience across global organizations including HP, Johnson & Johnson, and now Opella, Georgina shares how AI is transforming…
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#10 - AI Process Transformation | Christopher Penn, Trust Insights on Global AI Landscape
Join host Miguel Machado in conversation with Christopher Penn, co-founder and chief data scientist at Trust Insights, who has been at the forefront of marketing analytics and AI since 2013. As a seven-time IBM champion in Data and AI, co-host of the award-winning Marketing Over Coffee Podcast…
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#9 - AI Revolution in Client-Agency Partnerships | César Vacchiano, Scopen CEO on Future Marketing ROI
Join Miguel Machado as he explores how AI is reshaping agency-client relationships with César Vacchiano, President & CEO of Scopen. With over 32 years in the industry and global market insights across Europe, Asia, Africa, and Latin America, Vacchiano shares exclusive data on how AI is…
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#8 - AI Agents Revolution | Nicolas Babin, Top 10 Thought Leader - Emerging Technology
Join host Miguel Machado in conversation with Nicolas Babin, recognized as a top 10 thought leader in emerging technology and AI with 29 years of experience dating back to Sony's pioneering AI robotic business. As a seasoned business strategist who led Sony's AI and robotics division in Europe,...
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#7 - Building Authentic AI Content | Ronald Van Loon, CEO of Intelligent World & Global AI Influencer
Join host Miguel Machado in conversation with Ronald Van Loon, ranked among the top 10 global AI influencers with 500,000+ followers. As CEO of Intelligent World, Ronald reveals how he's increased productivity by 300% using AI marketing tools and data analytics. Discover practical AI…
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#6 - Agentic AI & Quantum Computing Revolution | Dr. Utpal Chakraborty, CTO Intel AI & Global AI Expert
Join Miguel Machado as he explores the future of AI marketing technology with Dr. Utpal Chakraborty, ranked among the top 20 generative AI experts globally. With over two decades of experience as CTO of Intel AI and former head of AI at S Bank, Dr. Chakraborty reveals breakthrough insights on...
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#5 - AI Marketing: Data-Driven CPG Strategy for 10X ROI | Deepak Jose, Top 100 Analytics Innovator| ex Mars & Coca-Cola
Join Miguel Machado as he explores practical AI implementation with Deepak Jose, named among 2023's CPG Visionaries and Top 100 Innovators in Data & Analytics. Drawing from his leadership experience at global powerhouses Mars and Coca-Cola, Deepak reveals the frameworks that drive measurable...
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#4 - Personalization vs Privacy in the AI Era | Helen Yu, CEO & Digital Transformation Expert
In this episode, Miguel Machado welcomes Helen Yu, founder and CEO of Tigon Advisory Corp., a globally recognized thought leader in AI, cybersecurity, and digital transformation. Helen reveals actionable strategies for balancing hyper-personalized marketing with growing privacy concerns,...
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#3 - Omnichannel AI Strategy | Victor Tapia, Global Digital Director at Reckitt
Join Miguel Machado for an exclusive conversation with Victor Tapia, IT&D Global Director for Digital, Marketing and E-commerce Nutrition at Reckitt. Discover how this digital transformation leader is revolutionizing consumer experiences across multiple touchpoints through strategic AI...
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#2 - Future of CPG Marketing: AI, Personalization, and CX | Jimmy Klein, Diageo Digital Leader
Join Miguel Machado for a strategic deep dive with Jimmy Klein, Global Digital Innovation Manager at Diageo, as he reveals how AI is reshaping product development, personalization, and marketing in the spirits and CPG industry. Discover how one of the world's leading beverage companies is…
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#1 - Unlocking AI’s Potential in CPG Marketing | Kellanova’s Strategic Insights
In this episode, we’re thrilled to welcome Omar Carrión, the Senior Integrated Marketing Communications and Omnichannel Director at Kellanova Latin America, overseeing some of the world’s most iconic brands, including Pringles, Zucaritas, and Cheez-It. Omar shares his journey and delves into the...
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ABOUT THIS SHOW
Hello and welcome to the AI Marketing Transformation Podcast! Hosted by Miguel Machado, CEO at Keenfolks, an integrative AI marketing agency revolutionizing brand-consumer connections. In this podcast, we discuss key challenges and opportunities in marketing and content strategies, focusing on how AI integration can help achieve long-term business objectives. Our conversations with marketing leaders delve into the evolving role of data, content creation, and the impact of emerging technologies like AI.
HOSTED BY
Miguel Machado
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Frequently Asked Questions
How many episodes does AI Marketing Transformation have?
AI Marketing Transformation currently has 29 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is AI Marketing Transformation about?
Hello and welcome to the AI Marketing Transformation Podcast! Hosted by Miguel Machado, CEO at Keenfolks, an integrative AI marketing agency revolutionizing brand-consumer connections. In this podcast, we discuss key challenges and opportunities in marketing and content strategies, focusing on how...
How often does AI Marketing Transformation release new episodes?
AI Marketing Transformation has 29 episodes. Check the episode list to see recent publication dates and frequency.
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Who hosts AI Marketing Transformation?
AI Marketing Transformation is created and hosted by Miguel Machado.
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