Align with The Massage Business Mama
by Ali Boehm
Fun. Informative. Professional. "Align with The Massage Business Mama" comes to you with a combined 22+ years experience in the massage biz as entrepreneurs. Providing actionable tips and resources. Beca an off-grid living, quirky, trail-running, massage therapist, esthetician, and yogi offers her business and wellness perspective to you with a highly caffeine-fueled compassionate wit. Ali, your hard-working, driven, creative mom, massage therapist, business owner, lover of friend gatherings, all-time annual family talent show winner, brings her drive and business savvy to every episode.
Episodes
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069: Massage Marketplace with Shelle Hagen
What If Everything You Needed for Your Massage Career Was in ONE Place? What if you could go to one place to find continuing education classes, unique massage products, industry events, career opportunities, teaching spaces, and resources you didn't even know existed? Why has it been so difficult...
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068: Was AMTA Convention Worth It? Our Biggest Takeaways Part 2
What happens when two experienced massage therapists step outside their usual routines and immerse themselves in the wider massage therapy profession?In this episode of Break Room Banter, Ali and Beca are sharing their biggest takeaways from the AMTA National Convention in Denver. From…
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067: AMTA Convention Part 1
We went to the AMTA National Convention in Denver and have loads to share! In this episode, we have the extra special treat of being joined by massage therapist and longtime friend Ericka Strodtman, who had already logged a full day of convention before we even arrived. We share our first...
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066: My Parents Fired Me - Break Room Banter
AI, Taxes, Websites & Dating Sometimes the best conversations happen when the treatment room door closes. In this episode of Break Room Banter, Ali and Beca cover everything from business tools to personal boundaries. We chat about: Could a crock pot replace a towel warmer... or is that a fire...
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065: I've Been Hiding the Febreze - Break Room Banter
Real talk from two massage therapists who've been in the trenches — this week Ali kicks things off literally locked out of her own office, and it only gets more relatable from there. We're getting into the honest conversations that massage school never covered: how many clients is actually too...
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064: Creating an Experience in Your Massage Treatment Room with Jamie Smith
What does your treatment room say before you ever lay hands on a client? In this episode of Align with The Massage Business Mama, Ali sits down with Portland-based interior designer, former massage therapist, and CEU provider Jamie Smith to talk about how your space impacts client experience,...
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063: Break Room Banter: When Beginner Mindset Serves You + Sleeping in Your Office
Ali and Beca dive into the messy, human, and very real moments of being a massage therapist — both inside and outside the treatment room. Ali shares a follow-up story about her short-term rental licensing situation (including a $27,000 near-miss 😳) and the professional boundary she’s most proud…
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062: Break Room Banter: From Auto-Ship Wins to Best Of Gold: The Little Things That Build a Massage Business
Break Room Banter is back — and this episode is packed with the kinds of conversations massage therapists actually have when the door is closed and the table’s empty. Ali and Beca kick things off with a surprisingly satisfying business win: realizing Past Self set up an auto-ship for massage oil...
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061: Break Room Banter: When is it Crossing a Line?
In this episode of Break Room Banter, Ali and Beca sit down for wide-open, real-talk about the very human side of massage therapy—the stuff no one prepared us for in school. Ali kicks things off with a personal story about accidentally letting her short-term rental license lapse on a rental unit...
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060: Break Room Banter: Health Insurance, Triggers, and Swearing in a Massage Practice
060: Break Room Banter — Health Insurance, Triggers, and Swearing in a Massage Practice Welcome to our newest segment: Break Room Banter — a more relaxed, behind-the-scenes corner of the podcast where we pull back the curtain on what’s really happening in our practices each week. Think of it as…
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059: Why I Took Gift Certificates Off My Website
There has been an increase lately in the massage coaching world, where coaches are pushing hard to help therapists have booming "gift-certificate seasons." And while sometimes, "Yes!" this is a great option. It's an opportunity to promote your business and get noticed. It opens the door for…
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058: Understanding No Tax on Tips
The No Tax on Tips Act is being celebrated by some in the service industries, but there are several key details massage therapists need to understand before assuming it's a tax-free free-for-all. Massage therapists often receive tips—especially those working in spas, franchises, hotels, and even...
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057: Harnessing the Power of Google Reviews: Building a Thriving Practice Without Paid Ads with Guest Amie Kraft
What if you could grow your massage practice without spending a dime on ads? In this episode, we sit down with returning guest Amie Kraft, a massage therapist who has mastered the art of leveraging Google My Business reviews to build a thriving practice. Together, we unpack why Google reviews…
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056: Massage Careers = Freedom, Flexibility, Fun & Financial Success with Krista Dicks
Have you ever wondered if a career in massage therapy could provide freedom, fun, and financial success? Spoiler: It totally can. In this episode, we are joined by the amazing Krista Dicks, Canadian RMT, clinic owner, and host of The Radical Massage Therapist Podcast. With nearly two decades of...
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055: Peaks and Valleys in a Massage Business
This episode of Align with The Massage Business Mama dives into the natural ebb and flow of running a massage business. It explores why massage therapists often experience peaks and valleys in their client load and how these fluctuations aren't always a bad thing.
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054: This Massage Therapist Gets a Mortgage
Ahhh, buying a home — the American dream! For many, it’s a goal woven into the fabric of our upbringing, a milestone that symbolizes stability and success. But in today’s world, especially for those of us in the massage industry, the dream of homeownership can often feel out of reach. Rising…
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036: Healing The Spirit and Balancing The Autonomic Nervous System
In this episode, we are sans Beca and joined by Nicole Keane. Nicole recently published a book, "The Tao of The Polyvagal Theory." Inside the book, she teaches and explores the connection between polyvagal theory and five element theory as a means to heal the spirit and balance the autonomic...
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053: Help! I Can't Work, When Life Disables You as a Massage Therapist
Sometimes when we cannot work it is expected, like pregnancies or a planned surgery. Other times it hits you out of the blue. Either situation is hard as a therapist who only gets paid if they work! But, with a little preparation, you can turn a potentially disastrous situation into a nice…
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052: Empowered Practitioner —a safety workshop for massage therapists
In today's episode, we delve into a crucial topic that affects every massage therapist's professional journey: safety. Join us as we explore the essence of our upcoming workshop, "Empowered Practitioner — A Safety Workshop for Massage Therapists." Discover how this workshop can transform your...
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051: The Neuroscience of Stress with Charlotte Roden
Episode 051: The Neuroscience of Stress with Charlotte Roden In this episode, we're delving deep into the fascinating world of stress and how understanding the neuroscience behind it can empower us to manage it effectively. We're joined by Charlotte Roden, an expert in stress management with a...
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050: Show Up & Shine On Social Media with Stacey Hagen
Get ready to amplify your online presence and connect with your dream clients! In this episode, we're thrilled to have Stacey Hagen, a marketing and visibility coach, share her wisdom on navigating the world of social media with authenticity and purpose. Stacey dives deep into the art of showing…
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049: Diversifying Your Income with Soul Care Coaching with Christine Boye
In this episode of "Align with The Massage Business Mama," we are joined by Christine Boye to discuss diversifying by becoming a "soul care coach" – yes, you heard me correctly, that's soul care, not self-care. Alongside her soul care work, Christine Boye is also a doula, cancer survivor, and...
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048: Taking Care of Your Mental Health is Cool
This episode of "Align with The Massage Business Mama" is a nugget. A gentle reminder of what we all already know! That it is important and even cool to take care of your mental health! We aim to break the stigma around mental health and encourage open conversations about our emotional…
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047: Money Mindset for Massage Therapists
On this episode of "Align with The Massage Business Mama," we are joined by Christine Walsh — a money mindset strategist, mentor, and speaker who has used her 25+ years of experience in finance and accounting to help visionary businesswomen master their inner money game. Founded in personal…
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046: When Is It Appropriate To Discount Your Massage Services
Some believe that therapists should never discount. But here at Align with The Massage Business Mama, we believe there are times when it is appropriate! NOT all the time, but certainly at times. And today, we get into our top 4 times when we think it is appropriate to discount your services.
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045: Firing A Massage Client
While it may seem funny that we have the power to "fire" our clients, the truth is that if clients aren't honoring the boundaries, policies, and procedures we have set up in our practice, we have every right to put them on the chopping block. And while it might seem scary at first, the idea of...
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044: Retirement Planning for Massage Therapists with Sheri Rozeski
Us massage therapists are not notoriously known for our financial savvy. Having a scarcity mindset or "Starving Healer Syndrome" unfortunately describes an awful lot of us in the healing professions! We operate from the belief (often unconscious) that we don't deserve to become wealthy or even...
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043: Attracting Versus Promoting Your Massage Practice
What does a sober living group and massage business marketing have in common? You may just be surprised by the answer! In this episode of "Align with The Massage Business Mama," we dig into a unique approach to marketing your practice. Instead of pushing, pushing, we discuss the idea of drawing…
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042: Choosing A Legal Entity for Your Massage Practice
In this episode of "Align with The Massage Business Mama," we unpack choosing a legal entity for your massage practice. One of the big things that trip people up at the beginning of their massage business is figuring out what legal entity to set up. Whether to be a sole proprietor, partnership,...
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041: How Ayurvedic Doshas Can Inform Your Bodywork
Are you familiar with the doshas in Ayurvedic medicine? Pitta Vata Kapha All unique, and all with their own set of considerations when it comes to bodywork. On this episode of "Align with The Massage Business Mama," we are joined by Kimberly Kubicke of Indra Holistic to learn a little more about...
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040: Changes to Our Podcast
Maybe you've noticed some changes with our podcast lately. Beca hasn't been present in as many of the episodes. And no, that isn't because we are fighting or we are breaking up the band... In the latest episode, we share some of the reasons our format has changed.
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039: Stepping Away From the Session-by-Session Approach
In this episode, we are joined by Joanna Sapir to discuss an innovative approach to business. Joanna, a business coach for holistic practitioners, thinks she has cracked the code to help providers create a better product while having more security and profitability in their businesses. Her…
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038: Email Marketing Part Two: Subject Lines
Subject lines are an important piece of the email marketing strategy. In this episode, we are joined by Susan Finn of "Rise Above Noise" to continue the discussion on email marketing. Susan is the "go-to" expert in the email marketing field. She helps service-based professionals scale their...
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037: Email Marketing Part One: Welcome Sequences
Email marketing is one of the quickest and easiest ways to grow your massage business, which is why we have chosen to spend not one but two whole episodes centered around this subject! This is Part One of that two-part series dedicated to email marketing that was originally recorded as part of my...
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035: Working While Pregnant As A Massage Therapist
Pregnancy is an exciting and scary time! There are so many unknowns! It is only natural to ponder questions related to the health and well-being of the baby, logistics of setting up a nursery, and how your relationship with your job will change. In the latest episode of "Align with The Massage...
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034: How to Give A Client-Centered Massage
This episode was prompted by a "Massage In The Real World" student. Do you struggle with communication? Do loved ones often tell you, "I don't feel like you are listening to me? Like you're hearing me?" If so, this could be creeping into your professional life as well! It is hard to hear…
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033: How To Think Like A Marketer
In Episode 033: How To Think Like A Marketer guest Wendy Pitts Reeves explore 3 key concepts practitioners must understand and embrace to have a successful practice. Originally this presentation was recorded as part of Ali’s membership program, “Massage Momentum Membership.” We have taken…
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032: Massage Websites
In this episode, we are joined by Crystal Bantel of "Your Tech Fairy" to discuss all things website. Originally this presentation was recorded as part of Ali's membership program, "Massage Momentum Membership." In this episode, you hear excerpts from that interactive experience. We chat about...
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031: Working as an NFL Massage Therapist with Kelly Stauffiger
For some Massage Therapists, there is nothing more enticing and exciting than the idea of working with professional athletes! The prestige, honor, and challenges that come with this type of work are out of this world. Kelly Stauffiger is one such therapist. In this episode, she talks about her...
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030: Our Book Recommendations for Massage Entrepreneurs
As perpetual learners, Beca and Ali wanted to share some of their favorite book recommendations for massage entrepreneurs. Some of these books are finance-related, some business, and some personal. And they all pack some punch! Check out our list to kick off some massive growth in your massage...
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029: MBLEx Test Prep for Massage Therapists
Taking tests are a scary thing! Taking a test as important as the MBLEx, even scarier. Now, let's talk about taking the MBLEx when you have been out of school for 13+years. Because that is exactly the situation Beca recently found herself in... And y'all, she's got some tips! Her favorite study...
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028: Zoning, Prejudices, and Stereotypes - One Massage Therapists Tale
Our most recent guest, Sheri Burell Nishimura, OTR/L, LMT, CPT, AND a Massage in The Real World grad, shares about her battles when trying to start her massage business. Because she had a few. Sheri of Phenix City, Alabama, purchased a house to run her clinic Myo·dō. Pronounced: my-oh-dough Myo:...
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027: Aligning with Abundance
Having a scarcity mindset or “Starving Healer Syndrome” unfortunately describes an awful lot of us in the healing professions. But if we want to align with abundance, we must kick these toxic thought patterns to the curb! We operate from the belief (often unconscious) that we don’t deserve to...
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026: Handling Criticism From Massage Clients
All therapists are going to receive criticism at some point in their career - that's just the nature of the beast, we can't be everything to everyone - yet that doesn't make it any easier to receive negative comments about us or our work. This episode was inspired by a struggle that one of Ali's...
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025: Accountability Partners
Have you ever wanted to be held a little more accountable for reaching your business goals? Do you ever feel like maybe you need an extra set of eyes on a project? Or, do some days, you just need someone to tell you that you are doing a good job? If you answered "yes" to any of these questions…
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024: Dual Relationships in Massage
Dual relationships are tricky! While some believe these types of relationships have no place in the massage world, others think they can be a healthy part of business. In this episode, Beca and Ali dig into dual relationships. Whether they are good or bad and how to navigate them when they do...
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023: Timeout with The Massagepreneurs
There are times in life when we simply cannot juggle all the balls we have flying in the air. Times when a few things have to slide off our plate, or we won't be able to function, at least not at the level our families, clients, and friends require/want. January-June was one of those times for…
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022: No-Shows in Your Massage Biz
One of the most annoying things in our massage world is when client’s no-show! We have prepared ourselves mentally, physically, and energetically to give an awesome treatment, and then our client fails to show. Your client may think, no big deal, I’ll reschedule for next week. But the truth is,...
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021: Marketing with Em of The Creative Bodega
In this episode of "Align with The Massage Business Mama," we are joined by branding, marketing, and Canva genius Emily Conners of "The Creative Bodega." Emily first got started in the world of marketing when she set out to brand and market her own brick and mortar business, a gym. She found that...
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020: Naming Your Massage Biz
Naming your massage business is something we often see slow therapists down. They get stuck in the creative cul-de-sac of trying to come up with the perfect name and, in so doing, stale out on making progress in other areas of their business. It makes sense. It's hard to purchase a domain or make...
About this show
Fun. Informative. Professional. "Align with The Massage Business Mama" comes to you with a combined 22+ years experience in the massage biz as entrepreneurs. Providing actionable tips and resources. Beca an off-grid living, quirky, trail-running, massage therapist, esthetician, and yogi offers her business and wellness perspective to you with a highly caffeine-fueled compassionate wit. Ali, your hard-working, driven, creative mom, massage therapist, business owner, lover of friend gatherings, all-time annual family talent show winner, brings her drive and business savvy to every episode.
Hosted by
Ali Boehm