PODCAST · business
All About Impact
by Imagine If Insights & Strategy
All About Impact--the official podcast of Imagine If Insights & Strategy, hosted by Susan Petoyan. All About Impact is the only podcast in the world that is exclusively dedicated to the art and science of creating real and positive impact with data, research, and insights. We push ambitious marketers, practitioners and users of data, research, and insights to create meaningful, tangible, real-world impact with their work! Now is the time to venture into the world of influence and impact, far beyond data and insights. TUNE IN today and BOLDLY unleash the Impact Champion in you!
Episodes
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Measuring Impact For Research & Insights
With incredible tech advancements and constant change, the explosion of data has dramatically changed business decision making. Yet, all brands and organizations aspire to while data-centricity, creating a real, lasting impact with research data has become more complicated in many ways. In this...
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The Right Equation For Impact With Research & Insights
With rapid technological advancements and constant change, it's no surprise that topics like GenAI and synthetic data dominate discussions in the research and insights industry. Yet, while these trends are urgent, the deeper conversation about making a real, lasting impact with research remains…
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Impact With User Data & Insights In Early Stage Tech Startups
In the fast-paced world of early stage tech startups, is there room for slowing down to truly listen to your users? With pressure to iterate quickly, many founders overlook the power of market research and data insights. But missing this opportunity can cost companies much more in terms of…
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Skills & Expertise To Create Positive Impact With Research & Insights
Discover the secrets to driving real impact with data, research and insights for brands, organizations, consumers and the broader world, in our latest episode of "All About Impact." Join host Susan Petoyan, Imagine If's CEO, and Karen Morgan, President of Morgan Search International, a leading...
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Shaping Marketing Culture With Research & Insights
Discover the secrets to driving real impact with data, research and insights for brands, organizations, consumers and the broader world, in our latest episode of "All About Impact." Join host Susan Petoyan, Imagine If's CEO, and Sandy Barger, Partner & CMO, at Chief Outsiders, a dynamic and...
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Mastering The Tactical Art of UX Research For Strategic Business Impact
Discover the secrets to driving real impact with UX Research in our latest episode of "All About Impact." Join host Susan Petoyan, Imagine If's CEO and Lola Groppi, Senior UX Researcher at VMware, as they discuss a myriad of tactics for creating impactful UX research teams and experiences like an...
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Give And Take Of Impact With Consumer Insights
Discover the secrets to driving real impact and transforming your organization with data and insights in our latest episode of "All About Impact." Join host Susan Petoyan, Imagine If's CEO, and Jordan Cusner, Head of Guest Insights for North America, QSR, as they discuss the strategies and…
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Unlocking Research And Insights Impact- The Change Management Lens
Discover the secrets to driving real impact and transforming your organization with data and insights in our latest episode of "All About Impact." Join host Susan Petoyan, Imagine If's CEO, and Ani Ziyalyan, VP, Org. Change Management & UX Research, First American Title as they unlock impactful...
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Wisdom, Courage, & Politics In Driving Impact With Research
Discover what it takes to define and drive impact with research, especially in complex categories and creative businesses such as the film and entertainment, in our latest episode of "All About Impact." Join host Susan Petoyan, Imagine If's CEO, and Naveena Samuel, Vice President, Creative…
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Achieving Strategic Impact With UX Research
Discover what strategies and tactics drive strategic action and impact with UX research. All that goes into orchestrating and conducting UX research that has real, lasting, strategic impact on business bottom line, experiences built by companies and their customers, in our latest episode of "All...
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The Impact Imperative: Why We Must Transform Research & Insights Now
The impact imperative is clear: It's time to transform the research and insights function to drive real value and impact with data and insights for yourself, your brand, team, and target market. Join host Susan Petoyan, Imagine If’s CEO, and Dr. Ari Zelmanow, Head of UX Research for…
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Enterprise Strategies For Driving Impact With Research & Insights
Discover the secrets to driving real impact and transforming your organization with data and insights in our latest episode of "All About Impact." Join host Susan Petoyan, Imagine If's CEO, and Rachel Pruitt, Director of Enterprise Insights at Target, as they engage in a power-packed discussion…
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Unlocking the Potential of Impact with Insights: Key Components for Success
Join Liz Huszarik, former CRO, WB-Discovery, and our host Susan, CEO of Imagine If, in this fascinating episode of “All About Impact” as they discuss key components for unlocking the potential of impact with data, research, and insights. Prepare yourself for an open and honest discussion on the...
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Failing At Impact With Research & Insights: Why Does Research NOT Work Sometimes?
In this captivating episode of All About Impact, join Dan Casey, Vice President of Consumer Insights & Strategy at Universal Studios Home Entertainment, and our host, Susan, CEO of Imagine If, as they delve deep into the realm of research and its occasional failures in creating impact. Brace...
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ABOUT THIS SHOW
All About Impact--the official podcast of Imagine If Insights & Strategy, hosted by Susan Petoyan. All About Impact is the only podcast in the world that is exclusively dedicated to the art and science of creating real and positive impact with data, research, and insights. We push ambitious marketers, practitioners and users of data, research, and insights to create meaningful, tangible, real-world impact with their work! Now is the time to venture into the world of influence and impact, far beyond data and insights. TUNE IN today and BOLDLY unleash the Impact Champion in you!
HOSTED BY
Imagine If Insights & Strategy
CATEGORIES
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Frequently Asked Questions
How many episodes does All About Impact have?
All About Impact currently has 14 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is All About Impact about?
All About Impact--the official podcast of Imagine If Insights & Strategy, hosted by Susan Petoyan. All About Impact is the only podcast in the world that is exclusively dedicated to the art and science of creating real and positive impact with data, research, and insights. We push ambitious...
How often does All About Impact release new episodes?
All About Impact has 14 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to All About Impact?
You can listen to All About Impact on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts All About Impact?
All About Impact is created and hosted by Imagine If Insights & Strategy.
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