PODCAST · business
All Things MSP
by Justin Esgar and Eric Anthony
Join hosts Justin Esgar and Eric Anthony as they discuss weekly the many facets of the IT services business and have some fun along the way. There will also be a steady flow of guests to provide their unique insights into the topic of the week.
Episodes
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Is Your MSP Ticket Data Worth $1,000,000 to an AI Company? | EP185
An advertisement claiming a 67-person IT firm was offered over $1 million for their ticket archive started circulating in MSP communities. While the offer turned out to be fake news from an unverified source, the underlying danger is dangerously real. MSPs are sitting on vast troves of client...
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Stop Running Your MSP on Hopes and Dreams
Most MSP owners are brilliant at solving technical nightmares, but when it comes to getting new clients or getting paid on time, it’s a total free-for-all. You're grinding away fixing networks and putting out fires, yet you're leaving thousands of dollars on the table because sales feels...
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Two Dudes and an Analyst: The Real Status of AI in MSPs | EP183
Running an MSP is ridiculous, especially when everyone is screaming that AI will make you a millionaire overnight while nobody shows you how to actually bill for it. In this episode, Justin Esgar and Eric Anthony sit down with industry analyst Dave Sobel (Business of Tech) to cut through the…
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Can Your MSP Land Big Deals Without Compliance? | EP182
Most MSP owners talk a big game about cybersecurity and compliance, yet operate their own businesses with zero formal governance. You try selling $10k/month agreements or pitching enterprise-level clients, but as soon as an RFP asks for a SOC 2 report, you’re instantly disqualified. Running an…
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MSP Tokenomics: The Hidden AI Cost Burning Your Profits | EP181
Everyone is trying to sell AI solutions to MSPs promising faster ticket resolution and automated triage, but nobody is talking about the hidden financial trap underneath: token economics. In this episode, Eric and Justin pull back the curtain on how AI tokenization actually works, why "cheap" AI...
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Squeezing MSP Margins: Why Vendors Think They Own Your Client | EP180
SaaS vendors are aggressively raising prices, cutting reseller margins, and squeezing MSP profit margins to satisfy investor expectations. Between forced AI additions, changing reseller tiers, and minimal advance notice, running a profitable MSP feels like a constant battle against your own…
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Stop Selling Tech Features: How to Turn Cybersecurity Into a Dollars-and-Cents Pitch | EP179
Running an MSP is weird. Most business owners aren’t driving to work thinking about cybersecurity; they care about their financial bottom line. Yet, so many MSP owners default to dumping technical jargon, feature lists, and fear-mongering FUD on prospects, only to wonder why deals stall. If you...
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MSP AI Strategy: Beyond Shiny Object Syndrome | EP178
In this episode of All Things MSP, hosts Justin Esgar and Eric Anthony dive into one of the most pressing topics facing Managed Service Providers today: AI adoption and governance. Unlike past technology waves where MSPs introduced new tools to clients, AI has caught the attention of end-users...
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Preparing for AI: A Large MSP Shares Their Methodology | EP177
In this episode of the All Things MSP podcast, founder and co-host Eric Anthony sits down with MJ Patent, Chief Marketing Officer at Logically—one of the nation's leading managed security service providers (MSSPs)—and a key member of CompTIA’s Data Advisory Council. Recorded live at ChannelCon in...
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Transitioning Clients to Strategic IT Services | EP 176
Moving clients beyond basic, commoditized IT support into a mature, strategic partnership is one of the toughest challenges facing Managed Service Providers today. In this episode of the All Things MSP Podcast, hosts Justin Esgar and Eric Anthony dive into the operational maturity curve, focusing...
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How MSPs Are Implementing AI Internally & Guiding Main Street Clients | EP175
In this episode of the All Things MSP podcast, hosts Justin Esgar and Eric Anthony dive into one of the most critical topics facing managed service providers today: practical AI adoption for MSPs and their SMB clients. Recorded live on-site at GTIA ChannelCon in San Diego, Eric sits down with two...
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Practical Steps to Build Real Operational Maturity in Your MSP | EP174
In this episode of the All Things MSP podcast, hosts Justin Esgar and Eric Anthony dive deep into what it truly means to achieve operational maturity as a Managed Service Provider. Challenging the common misconception that operational maturity is tied directly to annual revenue metrics, they…
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Pax8 Beyond Takeaways: MSP M&A Secrets, AI Contracts & GTIA Trends
In this special edition of the All Things MSP Podcast recorded at Pax8 Beyond, hosts Justin Esgar and Eric Anthony bring you essential insights from top IT channel experts.First, Craig Fulton, M&A Advisor at Evergreen, dives into what makes a Managed Service Provider (MSP) truly sellable. Craig...
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Pax8 Beyond Insights: Scaling with EOS, Unified AI Security, and Channel Speed | EP 172
Welcome to another exciting episode of the All Things MSP podcast! In this special episode recorded live on Podcast Row at Pax8 Beyond, hosts Justin Esgar and Eric Anthony bring you high-value "hallway track" conversations directly from industry leaders and channel innovators.First, Justin sits...
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Using AI for Tier 1 Support? The Disclosure Dilemma | EP171
In this episode of the All Things MSP podcast, hosts Justin Esgar and Eric Anthony dive headfirst into one of the most polarizing topics hitting the IT channel today: replacing Tier 1 support and helpdesk triage with Artificial Intelligence. Inspired by a recent trending Reddit thread, the duo...
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How Rewst, Slide, and Blumira Are Redefining Modern MSP Security and Efficiency | EP170
In this special episode of the All Things MSP Podcast, recorded live on location at Pax8 Beyond, hosts Justin Esgar and Eric Anthony bring you exclusive insights from three leading forces in the IT channel: Rewst, Slide, and Blumira. The episode kicks off with a look into how automation is…
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Pax8 Beyond: Exclusive Product and Community Updates from Pax8 | EP169
In this episode of the All Things MSP Podcast, hosts Justin Esgar and Eric Anthony catch up on a busy week before diving into exclusive conversations straight from the Pax8 Beyond conference. They are joined by Libby McIlhany, Chief Product Officer at Pax8, and Cynthia Schreiner, Senior Manager…
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Is Emotional Decision-Making Hurting Your MSP's Financial Growth? | EP168
In this episode of the All Things MSP Podcast, hosts Justin Esgar and Eric Anthony sit down with Andrew Jordan, CPA and President of Nodewise, to unpack the complex and often emotional world of MSP finances. Many managed service providers find themselves growing quickly and generating more…
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The Rise of the Managed Intelligence Provider: AI for MSPs Explained | EP167
In this special episode of the All Things MSP Podcast recorded live at Pax8 Beyond, host Eric Anthony sits down with channel veteran Rex Frank, the Americas Academy Leader at Pax8. Over the last four decades, the IT services industry has navigated waves of raw hardware invention, system...
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20 Questions Every Owner Asks Before Selling Their MSP with Amy Babinchak | EP166
Are you thinking about the ultimate future of your Managed Service Provider business? Whether an exit is on your horizon next year or five years down the road, preparing to sell your MSP requires a masterclass in strategy, financial planning, and emotional readiness.In this episode of the All...
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Risks of Keeping Legacy IT on Life Support | EP165
In this episode of the All Things MSP Podcast, hosts Justin Esgar and Eric Anthony dive into one of the most persistent operational headaches for Managed Service Providers: handling end-of-life (EOL) and legacy hardware. Every MSP has that one client holding onto ancient equipment because "it…
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Overcoming Business Chaos: Leadership Insights From ACEs 2026 | EP164
In this episode of the All Things MSP Podcast, hosts Justin Esgar and Eric Anthony sit down with executive life coach Melanie Curtis and seasoned MSP consultant Allen Edwards right after the ACES 2026 conference. Moving past the usual tech talk, this conversation deep-dives into the real-world...
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From Tech to Wealth: Financial Planning and Growth for MSP Owners | EP163
Live from the ACES Conference in Minneapolis, Minnesota, hosts Justin Esgar and Eric Anthony sit down with industry leaders to unpack what it really takes to build, scale, and value a successful Managed Service Provider (MSP).In this episode, Justin Maxwell from Big Life Financial dives into...
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The Termination Talk: Managing Major Employee Mistakes | EP162
In this episode of the All Things MSP Podcast, hosts Justin Esgar and Eric Anthony dive deep into one of the most challenging aspects of running a business: handling major employee mistakes and the inevitable process of termination. While we all strive to build a perfect team, sometimes a "mess…
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Will AI Replace Your MSP Tools? The Reality of Vibe Coding | EP161
In this episode of the All Things MSP Podcast, Justin Esgar and Eric Anthony dive deep into the trending concept of "Vibe Coding." As AI tools like Cursor, Replit, and Lovable become more accessible, MSPs are starting to ask: Do we still need to pay for every vendor tool, or can we just build it...
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The Truth About Ticket Counts and RMM Necessity - All Things MSP | EP160
In this episode of the All Things MSP Podcast, Justin Esgar and Eric Anthony dive into another round of "Reddit Roulette," pulling the most pressing questions from the r/MSP community. The duo tackles two fundamental yet controversial topics that every Managed Service Provider faces: the reality…
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The MSP Guide to Conference Season: Maximizing ROI and Networking | EP159
In this episode of the All Things MSP Podcast, Justin Esgar and Eric Anthony take a deep dive into the hectic but rewarding "conference season." As the MSP industry gears up for a wave of major events, the duo discusses how to choose the right conferences to attend, what to expect from major…
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5 Reasons Your MSP Profit Margins Are Shrinking (And How to Fix It) | EP158
In this episode of the All Things MSP Podcast, hosts Justin Esgar and Eric Anthony dive deep into a concerning trend surfacing in the first quarter of 2026: the widening gap between rising revenues and stagnant profit margins. While many MSPs are seeing their top-line numbers grow, the "cost of...
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What Your MSP Clients Say vs. What They Actually Mean | EP157
In this episode of the All Things MSP Podcast, hosts Justin Esgar and Eric Anthony dive deep into the often-confusing world of client communication. We’ve all been there—a client asks for a "quick 5-minute fix" that turns into a three-hour ordeal, or they tell you "it’s not a big deal" when their...
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Escaping the Day-to-Day: A Practical Guide for MSP Owners Still Buried in the Tech | EP156
In this episode of the All Things MSP Podcast, hosts Justin Esgar and Eric Anthony tackle one of the most difficult transitions for any IT entrepreneur: moving from being the "Lead Technician" to a true business leader. Many MSP owners find themselves trapped in the daily grind of tickets and...
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From Owner-Operator to Exit: Building Your MSP for Maximum Value | EP155
In this episode of the All Things MSP Podcast, hosts Justin Esgar and Eric Anthony dive deep into the philosophy of the "Lifestyle MSP." For many managed service providers, the business becomes a 24/7 job that relies entirely on the founder's technical skills and presence. Justin and Eric…
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Are Vendors and MSPs even speaking the same language in the Managed IT Services space? | EP154
In this episode of the All Things MSP Podcast, hosts Justin Esgar and Eric Anthony dive deep into the growing friction between vendors and Managed Service Providers. They explore why the traditional "channel" often feels like a one-way street and why modern vendors struggle to understand the…
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The Riches are in the Niches: MSP Specialization Secrets | EP153
In this episode of the All Things MSP Podcast, hosts Justin Esgar and Eric Anthony tackle one of the most debated topics in the IT channel: Specialization. While many MSPs fear that narrowing their focus means "saying no" to money, Justin and Eric argue the exact opposite. By leveraging specific...
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Turning Chaos into Confidence: Managing Client Disasters | EP152
In this episode of the All Things MSP podcast, hosts Justin Esgar and Eric Anthony dive deep into a topic every MSP hopes to avoid but must be prepared for: the client crisis. Whether it's a security breach, a major server failure, or a complete network outage, how you respond in the...
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14 Strategies for Increasing Your MSP Revenue | EP151
In this episode, Justin Esgar and Eric Anthony tackle one of the most common questions from Managed Service Providers: how do you make more money without the constant grind of finding new customers? While many MSPs focus heavily on lead generation, there is often a 20% to 40% upsell opportunity...
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The Truth About MSP Profit Margins: Are You Making Enough? | EP150
In this episode of the All Things MSP podcast, hosts Justin Esgar and Eric Anthony dive deep into the often-misunderstood world of profit margins. While many MSP owners focus heavily on top-line revenue, the guys explain why that number can be a "vanity metric" if your margins aren't healthy.They...
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Why Your MSP Business Needs to Understand the "Vibe Coding" Trend | EP149
In this episode of the All Things/MSP Podcast, hosts Justin Esgar and Eric Anthony dive into the latest buzzword taking the tech world by storm: Vibe Coding. While traditional software development requires deep knowledge of syntax and logic, Vibe Coding allows creators to describe what they want…
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Mastering the Art of the MSP Price: Pricing Models Explained | EP148
In this episode of the All Things MSP podcast, hosts Justin Esgar and Eric Anthony dive deep into one of the most debated topics in the IT channel: MSP Pricing Models. Whether you are just starting out or looking to scale a mature practice, how you package and price your services dictates your...
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How to Build a Predictable MSP Sales Pipeline with Ryan Renzella | EP147
In this episode of the All Things MSP podcast, hosts Justin Esgar and Eric Anthony sit down with Ryan Renzella, Director of Business Development at Machado, to tackle one of the most challenging aspects of running a Managed Service Provider: Sales. Specifically, we dive deep into "Top of Funnel"...
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Inside the Cyber Detective’s Notebook with Adam Pilton | EP 146
In this episode of the All Things MSP Podcast, hosts Justin Esgar and Eric Anthony sit down with Adam Pilton, Cybersecurity Advisor at Heimdal Security. Adam brings a unique perspective to the channel, having spent 15 years in law enforcement and serving as a Detective Sergeant leading Covert...
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2026 MSP Resolutions: How to Buy Back Your Time and Scale
Welcome back to the first episode of 2026! After a holiday break involving virtual doctor visits and family time, hosts Justin Esgar and Eric Anthony are back to kick off the new year. While many people focus on personal resolutions like hitting the gym, this episode dives deep into professional...
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Blackpoint Cyber & Pia: Modernizing MSP Security and Operations at IT Nation | EP144
In this episode of the All Things MSP podcast, we are coming to you live from the floor of IT Nation Connect. We sit down with two industry leaders to discuss the evolving landscape of managed services, security, and automation.First, Eric Anthony speaks with Mike Estep from Blackpoint Cyber.…
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Pax8 Leaders Talk Managed Intelligence and IT Nation memories with Urvish Badiani & Rob Rae | EP143
In this episode of the All Things MSP podcast, recorded live on-site at IT Nation Connect 2025, hosts Justin Esgar and Eric Anthony sit down with two pivotal figures from Pax8 to discuss the evolving landscape of the Managed Service Provider industry.First, we are joined by Urvish Badiani, VP of...
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Moovila & CyberFOX: Autonomy in Projects and Security Ecosystems - IT Nation Connect | EP 142
In this episode of the All Things MSP podcast, hosts Justin Esgar and Eric Anthony are live on location at IT Nation Connect 2025, bringing you conversations with the movers and shakers of the managed services world. This week features a powerhouse double-header that addresses two of the most...
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IT Nation Special: Top-Down Cybersecurity Sales & AI as Abundant Interns | EP 141
In this special double-feature episode recorded live at IT Nation Connect in Orlando, we dive into two critical strategies for modern MSPs: rethinking how you sell cybersecurity and redefining how you use AI.First, host Justin Esgar sits down with Adam Anderson, CEO of Threat Captain. Adam...
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Off Menu: MSP Edition – Building the Ultimate IT Business Meal - Happy Thanksgiving | EP140
Welcome to a very special, slightly hungry, and arguably chaotic episode of the All Things MSP podcast! This week, Justin Esgar and Eric Anthony go solo to bring you a crossover event nobody asked for but everyone needs: Off Menu: MSP Edition.Inspired by the hit podcast with Ed Gamble and James...
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Growth Lessons from the Edge of Your Comfort Zone with Justin Esgar | EP139
Welcome to a special episode of the All Things MSP podcast! This is a live recording of host Justin Esgar's presentation, "Scared? Do it Anyway! Growth Lessons from the Edge of your Comfort Zone," delivered at IT Nation Connect Global.Justin challenges the conventional wisdom of waiting until...
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Uncomfortable Growth: Why MSPs Must Take Small Steps to Scale | EP138
This week on the All Things MSP podcast, hosts Justin Esgar and Eric Anthony dive deep into the essential, yet often uncomfortable, topic of getting yourself out there to grow your Managed Service Provider business. Following their time at IT Nation, Justin shares the tactics he uses to secure...
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Right-of-Boom: Trevor Hardy's Guide to communication during an client Incident | EP137
In this critical episode, Hosts Justin Esgar and Eric Anthony sit down with Trevor Hardy, the "Cyber Cowboy," Founder and Head Nerd of NEXTGen Tech LLC, to dive deep into a topic often overlooked in the heat of a crisis: client communication during an IT incident.Trevor introduces his powerful...
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Don't Finger Point! MSP Response & Vendor Downtime After the AWS Disaster | EP136
Welcome to the All Things MSP Podcast, Episode 136!In this episode, Justin Esgar (Owner/CEO of Virtua Computers) and producer Eric Anthony dissect a major event that shook the tech world this past week: the massive Amazon AWS/DNS failure. The hosts analyze the outage, discussing the resulting…
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ABOUT THIS SHOW
Join hosts Justin Esgar and Eric Anthony as they discuss weekly the many facets of the IT services business and have some fun along the way. There will also be a steady flow of guests to provide their unique insights into the topic of the week.
HOSTED BY
Justin Esgar and Eric Anthony
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Frequently Asked Questions
How many episodes does All Things MSP have?
All Things MSP currently has 185 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is All Things MSP about?
Join hosts Justin Esgar and Eric Anthony as they discuss weekly the many facets of the IT services business and have some fun along the way. There will also be a steady flow of guests to provide their unique insights into the topic of the week.
How often does All Things MSP release new episodes?
All Things MSP publishes regularly with 185 episodes available. Check the episode list for the typical release schedule.
Where can I listen to All Things MSP?
You can listen to All Things MSP on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts All Things MSP?
All Things MSP is created and hosted by Justin Esgar and Eric Anthony.
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