All Things MSP

In this episode of the All Things MSP Podcast, Justin Esgar and Eric Anthony dive deep into the trending concept of "Vibe Coding." As AI tools like Cursor, Replit, and Lovable become more accessible, MSPs are starting to ask: Do we still need to pay for every vendor tool, or can we just build it ourselves?We explore the shift from traditional software procurement to a world where "vibing" out a prompt can generate functional code. While the idea of replacing high-cost vendor subscriptions with custom-built internal tools is enticing, it comes with significant risks. We discuss the balance between the "instant gratification" of AI development and the long-term responsibilities of maintaining, securing, and supporting custom code. Is Vibe Coding a legitimate way to gain a competitive edge, or is it a support nightmare waiting to happen? Join us as we break down the pros, the cons, and the future of development in the MSP space.Thank you to our premier sponsors for making this show possible:Blumira: https://info.blumira.com/nfr?&mrls=Paid_Ads&mrsp1=All_Things_MSP&mrsp2=All_Things_MSP&utm_source=Paid_Ads&utm_medium=All_Things_MSP&utm_campaign=All_Things_MSPChoice Cybersecurity Solutions: https://choicecybersolutions.com/Compliance Scorecard: https://compliancescorecard.com/?utm_source=ATMSPEasyDMARC: https://easydmarc.com?utm_source=ATMSPGozynta: https://gozynta.com?utm_source=ATMSPMaterial Security: https://material.security/?utm_source=ATMSP&utm_campaign=ATMSPOITVoip: https://oit.co/?utm_source=onlinecomm&utm_campaign=atmspSync365: https://sync365license.com/?utm_source=ATMSPConnect with our Hosts:Justin Esgar: https://www.linkedin.com/in/justinesgar/Eric Anthony: https://www.linkedin.com/in/esanthony/Join the All Things MSP Community:Website: https://allthingsmsp.comFacebook Group: https://www.facebook.com/groups/allthingsmspLinkedIn Page: https://www.linkedin.com/company/allthingsmsp/YouTube Channel: https://www.youtube.com/@AllThingsMSPThanks for Watching!

In this episode of the All Things MSP Podcast, Justin Esgar and Eric Anthony dive into another round of "Reddit Roulette," pulling the most pressing questions from the r/MSP community. The duo tackles two fundamental yet controversial topics that every Managed Service Provider faces: the reality of ticket volumes and the absolute necessity (or lack thereof) of Remote Monitoring and Management (RMM) tools.First, the guys break down a common industry anxiety: "Is this number of tickets too high?" They discuss why raw numbers can be deceiving and how to distinguish between healthy productivity and a burning-out help desk. Following that, they dive into the "To RMM or not to RMM" debate, exploring whether modern MSPs can survive using alternative stacks or if the RMM remains the undisputed heart of the operation. Whether you are a solo-preneur or scaling a large team, this episode provides a grounded perspective on the tools and metrics that actually matter.We would like to give a massive thank you to our premier sponsors for making this show possible:Blumira: https://info.blumira.com/nfr?&mrls=Paid_Ads&mrsp1=All_Things_MSP&mrsp2=All_Things_MSP&utm_source=Paid_Ads&utm_medium=All_Things_MSP&utm_campaign=All_Things_MSPCompliance Scorecard: https://compliancescorecard.com/?utm_source=ATMSPEasyDMARC: https://easydmarc.com?utm_source=ATMSPGozynta: https://gozynta.com?utm_source=ATMSPMaterial Security: https://material.security/?utm_source=ATMSP&utm_campaign=ATMSPOITVoip: https://oit.co/?utm_source=onlinecomm&utm_campaign=atmspSync365: https://sync365license.com/?utm_source=ATMSPConnect with our Hosts:Justin Esgar: https://www.linkedin.com/in/justinesgar/Eric Anthony: https://www.linkedin.com/in/esanthony/Join the All Things MSP Community:Website: https://allthingsmsp.comFacebook Group: https://www.facebook.com/groups/allthingsmspLinkedIn Page: https://www.linkedin.com/company/allthingsmsp/YouTube Channel: https://www.youtube.com/@AllThingsMSP

In this episode of the All Things MSP Podcast, Justin Esgar and Eric Anthony take a deep dive into the hectic but rewarding "conference season." As the MSP industry gears up for a wave of major events, the duo discusses how to choose the right conferences to attend, what to expect from major shows like Pax8 Beyond and ACEs, and why these in-person gatherings are vital for business growth and community building. Whether you are a solo practitioner or leading a large team, this episode provides a roadmap for getting the most out of your travel budget and your time on the show floor.Connect with our Hosts:Justin Esgar: https://www.linkedin.com/in/justinesgar/Eric Anthony: https://www.linkedin.com/in/esanthony/Join the Community:Website: https://allthingsmsp.comFacebook Group: https://www.facebook.com/groups/allthingsmspLinkedIn Page: https://www.linkedin.com/company/allthingsmsp/YouTube Channel: https://www.youtube.com/@AllThingsMSPA Huge Thank You to Our Sponsors:Blumira: https://info.blumira.com/nfr?&mrls=Paid_Ads&mrsp1=All_Things_MSP&mrsp2=All_Things_MSP&utm_source=Paid_Ads&utm_medium=All_Things_MSP&utm_campaign=All_Things_MSPCompliance Scorecard: https://compliancescorecard.com/?utm_source=ATMSPEasyDMARC: https://easydmarc.com?utm_source=ATMSPGozynta: https://gozynta.com?utm_source=ATMSPMaterial Security: https://material.security/?utm_source=ATMSP&utm_campaign=ATMSPOITVoip: https://oit.co/?utm_source=onlinecomm&utm_campaign=atmspSync365: https://sync365license.com/?utm_source=ATMSP

In this episode of the All Things MSP Podcast, hosts Justin Esgar and Eric Anthony dive deep into a concerning trend surfacing in the first quarter of 2026: the widening gap between rising revenues and stagnant profit margins. While many MSPs are seeing their top-line numbers grow, the "cost of doing business" is eating away at the bottom line faster than ever. We break down the economic factors, staffing costs, and vendor price hikes that are contributing to this shift and offer actionable strategies to ensure your business remains healthy and sustainable.We also explore why traditional "per-seat" pricing might be failing you in the current market and how to re-evaluate your service stack to recapture lost points. Whether you are a solo-mighty MSP or scaling a large team, this conversation is a necessary reality check for your Q2 planning.A huge thank you to our premier sponsors for making this show possible:Blumira: https://info.blumira.com/nfr?&mrls=Paid_Ads&mrsp1=All_Things_MSP&mrsp2=All_Things_MSP&utm_source=Paid_Ads&utm_medium=All_Things_MSP&utm_campaign=All_Things_MSPCompliance Scorecard: https://compliancescorecard.com/?utm_source=ATMSPEasyDMARC: https://easydmarc.com?utm_source=ATMSPGozynta: https://gozynta.com?utm_source=ATMSPMaterial Security: https://material.security/?utm_source=ATMSP&utm_campaign=ATMSPOITVoip: https://oit.co/?utm_source=onlinecomm&utm_campaign=atmspSync365: https://sync365license.com/?utm_source=ATMSPConnect with our Hosts:Justin Esgar: https://www.linkedin.com/in/justinesgar/Eric Anthony: https://www.linkedin.com/in/esanthony/Join the All Things MSP Community:Website: https://allthingsmsp.comFacebook Group: https://www.facebook.com/groups/allthingsmspLinkedIn Page: https://www.linkedin.com/company/allthingsmsp/YouTube Channel: https://www.youtube.com/@AllThingsMSP

In this episode of the All Things MSP Podcast, hosts Justin Esgar and Eric Anthony dive deep into the often-confusing world of client communication. We’ve all been there—a client asks for a "quick 5-minute fix" that turns into a three-hour ordeal, or they tell you "it’s not a big deal" when their entire network is actually on fire. Justin and Eric break down these common phrases, providing a lighthearted yet essential translation guide for Managed Service Providers.The duo explores the psychology behind why clients communicate the way they do and how MSPs can better manage expectations without damaging the relationship. Whether you are dealing with a "technical" client who knows just enough to be dangerous or a hands-off executive who only calls when things break, this episode offers practical advice on navigating the nuances of the MSP-client dynamic. Tune in to learn how to read between the lines, improve your service delivery, and keep your sanity intact.Connect with our Hosts:Justin Esgar (Owner/CEO of Virtua Computers): https://www.linkedin.com/in/justinesgar/Eric Anthony (Founder of All Things MSP): https://www.linkedin.com/in/esanthony/Join the Community:All Things MSP Facebook Group: https://www.facebook.com/groups/allthingsmspAll Things MSP LinkedIn Page: https://www.linkedin.com/company/allthingsmsp/All Things MSP YouTube Channel: https://www.youtube.com/@AllThingsMSPOfficial Website: https://allthingsmsp.comA Huge Thank You to Our Sponsors:Blumira: https://info.blumira.com/nfr?&mrls=Paid_Ads&mrsp1=All_Things_MSP&mrsp2=All_Things_MSP&utm_source=Paid_Ads&utm_medium=All_Things_MSP&utm_campaign=All_Things_MSPCompliance Scorecard: https://compliancescorecard.com/?utm_source=ATMSPEasyDMARC: https://easydmarc.com?utm_source=ATMSPGozynta: https://gozynta.com?utm_source=ATMSPMaterial Security: https://material.security/?utm_source=ATMSP&utm_campaign=ATMSPOITVoip: https://oit.co/?utm_source=onlinecomm&utm_campaign=atmspSync365: https://sync365license.com/?utm_source=ATMSPThanks for Watching!

In this episode of the All Things MSP Podcast, hosts Justin Esgar and Eric Anthony tackle one of the most difficult transitions for any IT entrepreneur: moving from being the "Lead Technician" to a true business leader. Many MSP owners find themselves trapped in the daily grind of tickets and troubleshooting, often because they enjoy the work or feel no one else can do it as well as they can. However, as the guys discuss, this "technician's trap" is the primary bottleneck preventing business growth and personal freedom.The conversation explores the psychological shift required to let go of technical tasks and the tactical frameworks needed to delegate effectively. Drawing inspiration from Dan Martell’s "Buy Back Your Time," Justin and Eric break down how to audit your calendar, identify low-value tasks, and reinvest that energy into high-level strategy and sales. Whether you are a solo-preneur looking to make your first hire or a established owner struggling to step back from the bench, this episode provides a roadmap for reclaiming your time and scaling your MSP.Connect with our Hosts:Justin Esgar (CEO, Virtua Computers): https://www.linkedin.com/in/justinesgar/Eric Anthony (Founder, All Things MSP): https://www.linkedin.com/in/esanthony/Join the All Things MSP Community:Facebook Group: https://www.facebook.com/groups/allthingsmspLinkedIn Page: https://www.linkedin.com/company/allthingsmsp/YouTube Channel: https://www.youtube.com/@AllThingsMSPA Special Thank You to Our Sponsors:Blumira: https://atmsp.link/blumiraCompliance Scorecard: https://atmsp.link/compliancescorecardEasyDMARC: https://atmsp.link/easydmarcGozynta: https://atmsp.link/gozyntaMaterial Security: https://atmsp.link/materialOITVoip: https://atmsp.link/oit

In this episode of the All Things MSP Podcast, hosts Justin Esgar and Eric Anthony dive deep into the philosophy of the "Lifestyle MSP." For many managed service providers, the business becomes a 24/7 job that relies entirely on the founder's technical skills and presence. Justin and Eric challenge this norm, discussing how to transition from a business that owns you to a business that you own—one that provides the freedom you desire while simultaneously increasing its market value.The conversation covers the essential shift in mindset required to stop being the "chief everything officer." By focusing on process, automation, and a strong team, MSP owners can build an entity that functions independently. This isn't just about working less; it's about building an asset. We explore what buyers actually look for when acquiring an MSP: recurring revenue, documented procedures, and a business model that doesn't collapse if the founder takes a vacation. Whether you are looking to sell in two years or twenty, the steps to making your business "sellable" are the same steps that make it a joy to run. Tune in to learn how to reclaim your time and build a legacy.A Huge Thank you to Our Sponsors:Compliance Scorecard: https://atmsp.link/compliancescorecardEasyDMARC: https://atmsp.link/easydmarcGozynta: https://atmsp.link/gozyntaMaterial Security: https://atmsp.link/materialOITVoip: https://atmsp.link/oitConnect with the Hosts:Justin Esgar: https://www.linkedin.com/in/justinesgar/Eric Anthony: https://www.linkedin.com/in/esanthony/Join the All Things MSP Community:Facebook Group: https://www.facebook.com/groups/allthingsmspLinkedIn Page: https://www.linkedin.com/company/allthingsmsp/YouTube Channel: https://www.youtube.com/@AllThingsMSP

In this episode of the All Things MSP Podcast, hosts Justin Esgar and Eric Anthony dive deep into the growing friction between vendors and Managed Service Providers. They explore why the traditional "channel" often feels like a one-way street and why modern vendors struggle to understand the daily reality of a three-person MSP supporting dozens of clients.The conversation covers the "micro" frustrations, like rigid one-year contracts and high-watermark pricing, and shifts to "macro" issues, such as the disconnect between corporate B2B sales motions and the B2C-adjacent speed at which MSPs operate. Justin and Eric discuss the vital difference between a sales-driven account rep and a true Partner Success team that focuses on retention over quotas.They also offer a "vendor checklist" for success:  - have a great product - be easy to do business with - provide flexible, month-to-month billing options. Whether you're an MSP frustrated by radio silence from your reps or a vendor looking to build a better community, this episode offers a candid, "no-holds-barred" look at the state of the industry.Connect with our Hosts:Justin Esgar (Owner/CEO of Virtua Computers): https://www.linkedin.com/in/justinesgar/Eric Anthony (Founder of All Things MSP): https://www.linkedin.com/in/esanthony/Join the Community:All Things MSP Facebook Group: https://www.facebook.com/groups/allthingsmspAll Things MSP LinkedIn Page: https://www.linkedin.com/company/allthingsmsp/All Things MSP YouTube Channel: https://www.youtube.com/@AllThingsMSPSpecial Thanks to our Sponsors:Gozynta: https://atmsp.link/gozyntaEasyDMARC: https://atmsp.link/easydmarcOIT Voip: Sync365: https://atmsp.link/Sync365Thanks for Watching!All Things MSP is a community for managed IT service providers, IT service providers and independent computer repair people who want to grow their businesses and share best practices.  From their managed services pricing, business plan or even support automation, we discuss it all.  IT service business owners of all types can participate and share business ideas.  We also invite IT service vendors who support the channel to participate as well so long as they follow the group rules.

In this episode of the All Things MSP Podcast, hosts Justin Esgar and Eric Anthony tackle one of the most debated topics in the IT channel: Specialization. While many MSPs fear that narrowing their focus means "saying no" to money, Justin and Eric argue the exact opposite. By leveraging specific industry verticals, MSPs can streamline their internal processes, become true experts in their clients' software stacks, and ultimately charge a premium for their specialized knowledge.The conversation explores the practicalities of choosing a vertical, the marketing advantages of being a "big fish in a small pond," and how to transition away from the "all-comers" model without losing your shirt. Whether you are curious about the medical field, construction, or legal services, this episode provides a roadmap for leveraging specialization to increase revenue and operational efficiency.Connect with our Hosts:Justin Esgar (CEO of Virtua Computers): https://www.linkedin.com/in/justinesgar/Eric Anthony (Founder of All Things MSP): https://www.linkedin.com/in/esanthony/Join the Community:Facebook Group: https://www.facebook.com/groups/allthingsmspLinkedIn Page: https://www.linkedin.com/company/allthingsmsp/YouTube Channel: https://www.youtube.com/@AllThingsMSPA Massive Thank You to Our Sponsors:Sync365: https://atmsp.link/sync365Gozynta: https://atmsp.link/gozyntaEasyDMARC: https://atmsp.link/easydmarcCompliance Scorecard: https://atmsp.link/compliancescorecardMovebot: https://atmsp.link/movebot

In this episode of the All Things MSP podcast, hosts Justin Esgar and Eric Anthony dive deep into a topic every MSP hopes to avoid but must be prepared for: the client crisis. Whether it's a security breach, a major server failure, or a complete network outage, how you respond in the "Right-of-Boom" moments defines your professional reputation and the future of your client relationships.The duo explores the psychological side of crisis management, emphasizing the importance of staying calm when everyone else is panicking. They break down the "Right-of-Boom" mindset—a focus on what happens after a disaster strikes—and why clear, honest communication is more valuable than immediate technical fixes. You'll learn why you should never hide bad news, how to set realistic expectations during recovery, and why a pre-planned communication strategy is the most important tool in your stack.We also touch on the new All Things MSP website and our beta pricing calculator designed to help you get your margins right.Special thanks to our premier sponsors for making this show possible:• Gozynta: https://atmsp.link/gozynta• EasyDMARC: https://atmsp.link/easydmarc• Compliance Scorecard: https://atmsp.link/compliancescorecard• Movebot: https://atmsp.link/movebotConnect with your hosts:• Justin Esgar: https://www.linkedin.com/in/justinesgar/• Eric Anthony: https://www.linkedin.com/in/esanthony/Join the All Things MSP Community:• Official Website: https://allthingsmsp.com• Facebook Group: https://www.facebook.com/groups/allthingsmsp• LinkedIn Page: https://www.linkedin.com/company/allthingsmsp/• YouTube Channel: https://www.youtube.com/@AllThingsMSP

In this episode, Justin Esgar and Eric Anthony tackle one of the most common questions from Managed Service Providers: how do you make more money without the constant grind of finding new customers? While many MSPs focus heavily on lead generation, there is often a 20% to 40% upsell opportunity sitting right within their current client base. The guys break down the necessity of annual price increases—noting that if you aren't raising rates by at least 4-5% to keep up with the cost of living, you are effectively losing money every year. The conversation shifts to high-value, "sticky" services that require minimal labor but provide massive risk mitigation for clients. From managed Microsoft 365 licenses and DNS monitoring to the burgeoning world of "Compliance as a Service" and AI policy management, Justin and Eric list dozens of ways to add value. They also dive into the importance of cyber insurance readiness, explaining why MSPs should be the ones ensuring their clients' policies actually pay out by maintaining strict security standards. Whether you are looking for "low-hanging fruit" like domain management or complex compliance offerings, this episode provides a roadmap to significantly increasing your top-line revenue and profitability. SponsorsWe are grateful to our premier sponsors for supporting the MSP community:Gozynta: https://atmsp.link/gozynta EasyDMARC: https://atmsp.link/easydmarc Compliance Scorecard: https://atmsp.link/compliancescorecard Movebot: https://atmsp.link/movebot Host ProfilesJustin Esgar: https://www.linkedin.com/in/justinesgar/Eric Anthony: https://www.linkedin.com/in/esanthony/Connect with All Things MSPFacebook Group: https://www.facebook.com/groups/allthingsmsp LinkedIn: https://www.linkedin.com/company/allthingsmsp/ YouTube: https://www.youtube.com/@AllThingsMSP

In this episode of the All Things MSP podcast, hosts Justin Esgar and Eric Anthony dive deep into the often-misunderstood world of profit margins. While many MSP owners focus heavily on top-line revenue, the guys explain why that number can be a "vanity metric" if your margins aren't healthy.They break down the fundamental math of profitability: Revenue minus Expenses equals Profit. However, the conversation goes much deeper than basic arithmetic. Justin and Eric discuss the industry standard margins—typically sitting between 10% and 15%—and challenge listeners to aim significantly higher. You’ll hear why a 30% or even 40% margin isn't just a dream, but a necessary cushion for when things go "bump in the night."The episode covers the difference between gross margin and net profit, the psychological relief of having a profitable business, and why you should stop comparing your "raw" revenue to others. Whether you are just starting out or looking to optimize a mature MSP, this episode provides a reality check on what it actually takes to build a business that supports your life and your team.Try out our new pricing calculator: https://allthingsmsp.com/calculatorThank you to our premier sponsors:Sync365: https://atmsp.link/sync365Gozynta: https://atmsp.link/gozyntaEasyDMARC: https://atmsp.link/easydmarcCompliance Scorecard: https://atmsp.link/compliancescorecardConnect with the Hosts:Justin Esgar: https://www.linkedin.com/in/justinesgar/Eric Anthony: https://www.linkedin.com/in/esanthony/Join the Community:Facebook Group: https://www.facebook.com/groups/allthingsmspLinkedIn Page: https://www.linkedin.com/company/allthingsmsp/YouTube Channel: https://www.youtube.com/@AllThingsMSP

In this episode of the All Things/MSP Podcast, hosts Justin Esgar and Eric Anthony dive into the latest buzzword taking the tech world by storm: Vibe Coding. While traditional software development requires deep knowledge of syntax and logic, Vibe Coding allows creators to describe what they want to achieve and let AI handle the heavy lifting. But is this just a passing trend, or is it a fundamental shift in how MSPs will build internal tools and automate workflows?Justin and Eric break down the practical implications of AI-assisted development, discussing whether "vibing" your way through a project is enough to create secure, scalable solutions. They also touch on the changing landscape of technical skills—is the ability to articulate a vision becoming more valuable than the ability to write a clean line of Python? Whether you're a seasoned developer or an MSP owner looking for a competitive edge, this conversation explores how to navigate this new frontier without getting lost in the hype.We want to give a massive thank you to our sponsors who make this show possible. Please check them out and support the companies that support the MSP community:Sync365: https://atmsp.link/sync365Gozynta: https://atmsp.link/gozyntaEasyDMARC: https://atmsp.link/easydmarcNodeware: https://atmsp.link/nodewareHelpt: https://atmsp.link/helptCompliance Scorecard: https://atmsp.link/compliancescorecardMovebot: https://atmsp.link/movebotConnect with the Hosts:Justin Esgar: https://www.linkedin.com/in/justinesgar/Eric Anthony: https://www.linkedin.com/in/esanthony/Join the All Things/MSP Community:Facebook Group: https://www.facebook.com/groups/allthingsmspLinkedIn Page: https://www.linkedin.com/company/allthingsmsp/YouTube Channel: https://www.youtube.com/@AllThingsMSP

In this episode of the All Things MSP podcast, hosts Justin Esgar and Eric Anthony dive deep into one of the most debated topics in the IT channel: MSP Pricing Models. Whether you are just starting out or looking to scale a mature practice, how you package and price your services dictates your profitability, your client relationships, and your sanity.The duo breaks down the pros and cons of the most popular industry standards, including per-user, per-device, and tiered pricing structures. They also discuss the "magic aura" of IT support and why the way you present your value is often more important than the specific number on the invoice. From avoiding "Excel Hell" to understanding the nuances of modern billing automation, this episode is a masterclass in ensuring your MSP stays competitive without sacrificing its margins.Special thanks to our premier sponsors for making this show possible:Gozynta: https://atmsp.link/gozyntaEasyDMARC: https://atmsp.link/easydmarcCompliance Scorecard: https://atmsp.link/compliancescorecardMovebot: https://atmsp.link/movebotConnect with your hosts:Justin Esgar: https://www.linkedin.com/in/justinesgar/Eric Anthony: https://www.linkedin.com/in/esanthony/Join the All Things MSP Community:Facebook Group: https://www.facebook.com/groups/allthingsmspLinkedIn Page: https://www.linkedin.com/company/allthingsmsp/YouTube Channel: https://www.youtube.com/@AllThingsMSP

In this episode of the All Things MSP podcast, hosts Justin Esgar and Eric Anthony sit down with Ryan Renzella, Director of Business Development at Machado, to tackle one of the most challenging aspects of running a Managed Service Provider: Sales. Specifically, we dive deep into "Top of Funnel" sales motions—the crucial first step in moving from a referral-based business to a predictable, high-growth engine.For many MSP owners, sales can feel like a dirty word. We often rely heavily on word-of-mouth and referrals, which, while valuable, are impossible to scale predictably. Ryan breaks down the mechanics of building a robust sales funnel, explaining why waiting for the phone to ring is a strategy for stagnation. The conversation explores the practical differences between marketing and sales, how to identify your ideal customer profile (ICP), and the specific tactics you can use to initiate conversations with cold prospects.We also discuss the mindset shift required to embrace proactive selling. It’s not about being pushy; it’s about solving problems for businesses that don’t even know you exist yet. Whether you are a one-person shop looking to hire your first sales rep or an established MSP trying to break through a revenue plateau, this episode provides actionable insights to help you fill your pipeline and close more deals.Connect with our Hosts and Guest:Ryan Renzella: https://www.linkedin.com/in/ryan-renzella/Machado: https://gomachado.com/Justin Esgar: https://www.linkedin.com/in/justinesgar/Eric Anthony: https://www.linkedin.com/in/esanthony/Support the All Things MSP Podcast:Facebook Group: https://www.facebook.com/groups/allthingsmspLinkedIn: https://www.linkedin.com/company/allthingsmsp/YouTube: https://www.youtube.com/@AllThingsMSPA Huge Thank You to Our Sponsors:EasyDMARC: https://atmsp.link/easydmarcMovebot: https://atmsp.link/movebotNodeware: https://atmsp.link/nodewareGozynta: https://atmsp.link/gozyntaHelpt: https://atmsp.link/helptCompliance Scorecard: https://atmsp.link/compliancescorecard

In this episode of the All Things MSP Podcast, hosts Justin Esgar and Eric Anthony sit down with Adam Pilton, Cybersecurity Advisor at Heimdal Security. Adam brings a unique perspective to the channel, having spent 15 years in law enforcement and serving as a Detective Sergeant leading Covert Operations and Cyber Crime teams.Adam shares his journey from investigating physical crimes to hunting digital threats and explains why the biggest gap in cybersecurity isn't technology - it's culture. He breaks down the importance of "people and process" before tools, how to use storytelling to make clients care about security, and why even the best incident response plans often fail when chaos strikes.Plus, Justin and Eric kick things off with a look at the current state of vendor billing and retention, sharing some recent personal frustrations with "renewal season."Connect with Adam Pilton:LinkedIn: https://www.linkedin.com/in/adampiltonHeimdal Security: https://heimdalsecurity.comThe Cyber Detective's Notebook: https://www.linkedin.com/newsletters/the-cyber-detective%E2%80%99s-notebook-7389285479634075648/Connect with the Hosts:Justin Esgar: https://www.linkedin.com/in/justinesgar/Eric Anthony: https://www.linkedin.com/in/esanthony/Support Our Sponsors:EasyDMARC: https://atmsp.link/easydmarcMovebot: https://atmsp.link/movebotNodeware: https://atmsp.link/nodewareHelpt: https://atmsp.link/helptCompliance Scorecard: https://atmsp.link/compliancescorecardGozynta: https://atmsp.link/gozyntaFollow All Things MSP:Facebook Group: https://www.facebook.com/groups/allthingsmspLinkedIn: https://www.linkedin.com/company/allthingsmsp/YouTube: https://www.youtube.com/@AllThingsMSPListen on Apple Podcasts: https://atmsp.link/applepodcastsListen on Spotify: https://atmsp.link/spotify

Welcome back to the first episode of 2026! After a holiday break involving virtual doctor visits and family time, hosts Justin Esgar and Eric Anthony are back to kick off the new year. While many people focus on personal resolutions like hitting the gym, this episode dives deep into professional resolutions specifically designed for Managed Service Providers.Justin and Eric explore why the "New Year, New You" mentality often fails by mid-February and how to set actionable goals that actually stick. The conversation centers on the critical shift from working in your business to working on your business. Justin shares his personal resolution to step away from day-to-day operations and Tier 1 tickets to focus on visionary tasks, while Eric discusses the power of "interstitial journaling" to audit time value.Key topics include implementing "Profit First" to secure financial health, the importance of "eating your own dog food" regarding security scores, and the controversial metric of revenue per employee. They also discuss influential concepts from Dan Martell’s Buy Back Your Time and the 10X mindset to help MSP owners differentiate themselves in a commoditized market. Whether you are looking to improve your security posture or increase your bottom line, this episode provides the roadmap for a successful 2026.Connect with the Hosts:Justin Esgar: https://www.linkedin.com/in/justinesgar/Eric Anthony: https://www.linkedin.com/in/esanthony/Connect with All Things/MSP:Facebook Group: https://www.facebook.com/groups/allthingsmspLinkedIn: https://www.linkedin.com/company/allthingsmsp/YouTube: https://www.youtube.com/@AllThingsMSPA Huge Thank You to Our Sponsors:Gozynta: atmsp.link/gozyntaEasyDMARC: atmsp.link/easydmarcNodeware: atmsp.link/nodewareHelpt: atmsp.link/helptCompliance Scorecard: atmsp.link/compliancescorecardMovebot: atmsp.link/movebot

In this episode of the All Things MSP podcast, we are coming to you live from the floor of IT Nation Connect. We sit down with two industry leaders to discuss the evolving landscape of managed services, security, and automation.First, Eric Anthony speaks with Mike Estep from Blackpoint Cyber. Mike shares his perspective on why the MSP industry remains a "relationship business" despite the digital-first world we live in. They dive into the importance of face-to-face engagement at events like IT Nation and how Blackpoint Cyber continues to support partners through high-touch MDR services and community involvement.Next, Justin Esgar talks with James Allen from Pia. They explore the transformative power of AI on the help desk. James explains how Pia’s AI automation isn't about replacing technicians, but rather giving them a "mech suit" to crush repetitive tasks like password resets. This allows human talent to focus on high-value projects and complex problem-solving, leading to better job satisfaction and increased profitability for MSPs.Thank you to our amazing sponsors!Gozynta: https://atmsp.link/gozyntaEasyDMARC: https://atmsp.link/easydmarcNodeware: https://atmsp.link/nodewareHelpt: https://atmsp.link/helptCompliance Scorecard: https://atmsp.link/compliancescorecardMovebot: https://atmsp.link/movebotGuest Information:Mike Estep (Blackpoint Cyber): https://www.linkedin.com/in/mestep/ | https://blackpointcyber.comJames Allen (Pia): https://www.linkedin.com/in/jamesallen84/ | https://pia.aiMeet the Hosts:Justin Esgar: https://www.linkedin.com/in/justinesgar/Eric Anthony: https://www.linkedin.com/in/esanthony/Join the All Things MSP Community:Facebook Group: https://www.facebook.com/groups/allthingsmspLinkedIn Page: https://www.linkedin.com/company/allthingsmsp/YouTube Channel: https://www.youtube.com/@AllThingsMSP

In this episode of the All Things MSP podcast, recorded live on-site at IT Nation Connect 2025, hosts Justin Esgar and Eric Anthony sit down with two pivotal figures from Pax8 to discuss the evolving landscape of the Managed Service Provider industry.First, we are joined by Urvish Badiani, VP of Sales at Pax8. Urvish dives deep into the Pax8 marketplace, explaining how the platform has evolved beyond a simple storefront into a comprehensive resource for MSPs looking to scale. We discuss the importance of data-driven growth, the new tools available to partners, and how Pax8 is helping MSPs navigate the complexities of modern cloud sales.Then, the conversation shifts to a more nostalgic and community-focused gear with the "man, the myth, the legend," Rob Rae, CVP of Community and Partner Experience at Pax8. Rob reflects on the history of IT Nation, sharing how the event has transformed from a small gathering into the massive community hub it is today. Beyond the business talk, Rob and Eric swap hilarious and relatable travel horror stories that every road warrior in the IT channel will appreciate.Thank You to Our Sponsors We could not do what we do without the support of our incredible sponsors. Please check them out:Gozynta: https://atmsp.link/gozyntaEasyDMARC: https://atmsp.link/easydmarcNodeware: https://atmsp.link/nodewareHelpt: https://atmsp.link/helptCompliance Scorecard: https://atmsp.link/compliancescorecardMovebot: https://atmsp.link/movebotGuest InformationUrvish Badiani (VP of Sales, Pax8): https://www.linkedin.com/in/ubadiani/Rob Rae (CVP of Community and Partner Experience, Pax8): https://www.linkedin.com/in/robtrae/Pax8 Website: https://www.pax8.comHost InformationJustin Esgar: https://www.linkedin.com/in/justinesgar/Eric Anthony: https://www.linkedin.com/in/esanthony/All Things MSP ResourcesFacebook Group: https://www.facebook.com/groups/allthingsmspLinkedIn Page: https://www.linkedin.com/company/allthingsmsp/YouTube Channel: https://www.youtube.com/@AllThingsMSP

In this episode of the All Things MSP podcast, hosts Justin Esgar and Eric Anthony are live on location at IT Nation Connect 2025, bringing you conversations with the movers and shakers of the managed services world. This week features a powerhouse double-header that addresses two of the most critical pillars of a successful MSP: operational efficiency in project management and robust identity security.First up, we dive deep into the world of project delivery with Mike Psenka, CEO of Moovila. For many MSPs, project management is a chaotic juggling act of spreadsheets, manual dispatching, and missed deadlines. Mike challenges this status quo by introducing the concept of the "Perfect Project"—a state where accountability is clear, and schedules are autonomous. He explains how Moovila is leveraging AI and intelligent algorithms to remove the friction from resource allocation, ensuring that the right technician is assigned to the right task at the exact right time. We also discuss their new "Mentor Plus" platform, an in-app learning management system that acts as a virtual coach, helping technicians upskill in real-time. Plus, we get the backstory on Moovila’s fan-favorite bovine branding and how the MSP community helped shape their identity.In the second half of the show, we are joined by industry veteran Adam Slutskin, Co-founder of CyberFOX. Adam shares his perspective on the "spirit of the channel," reflecting on years of growth, acquisition, and the unique camaraderie that defines the MSP ecosystem. The conversation then shifts to the pressing reality of today’s cyber threats. Adam argues that traditional perimeter defense is no longer enough; today, identity is the new perimeter. He breaks down the critical necessity of Privileged Access Management (PAM) and Identity Access Management (IAM), explaining how CyberFOX helps MSPs secure their internal environments and their clients against identity-based attacks. It is a compelling look at why locking down privileged accounts is the next frontier in compliance and security.Whether you are looking to streamline your project backlogs or tighten your security posture, this episode offers the strategic insights you need.Connect with our Guests:Mike Psenka (Moovila)LinkedIn: https://www.linkedin.com/in/mike-psenka-208a97a/Website: https://www.moovila.comAdam Slutskin (CyberFOX)LinkedIn: https://www.linkedin.com/in/adamslutskin/Website: https://www.cyberfox.comConnect with the Hosts:Justin EsgarLinkedIn: https://www.linkedin.com/in/justinesgar/Eric AnthonyLinkedIn: https://www.linkedin.com/in/esanthony/Connect with All Things MSP:Facebook Group: https://www.facebook.com/groups/allthingsmspLinkedIn: https://www.linkedin.com/company/allthingsmsp/YouTube: https://www.youtube.com/@AllThingsMSPA Huge Thank You to Our Sponsors:Gozynta: https://atmsp.link/gozyntaEasyDMARC: https://atmsp.link/easydmarcNodeware: https://atmsp.link/nodewareHelpt: https://atmsp.link/helptCompliance Scorecard: https://atmsp.link/compliancescorecardMovebot: https://atmsp.link/movebot

In this special double-feature episode recorded live at IT Nation Connect in Orlando, we dive into two critical strategies for modern MSPs: rethinking how you sell cybersecurity and redefining how you use AI.First, host Justin Esgar sits down with Adam Anderson, CEO of Threat Captain. Adam challenges the traditional "bottom-up" sales approach where MSPs try to convince technical points of contact to buy security. Instead, he advocates for a "top-down" strategy, using financial impact data to build trust with business owners and C-suite leadership. Adam explains how shifting the conversation from "endpoints" to "risk tolerance" can get you a seat at the table and overcome budget objections before they even happen.Next, producer Eric Anthony interviews Mark Ralls, President of Auvik. Mark shares his unique philosophy on Artificial Intelligence, viewing AI not as a replacement for technicians, but as "abundant interns"—capable of infinite work but requiring verification. They discuss Auvik’s new SaaS management capabilities, the challenge of "Shadow GenAI," and how smart alert suppression is reducing noise by up to 75% for partners.Show LinksThreat Captain: https://threatcaptain.com/Adam Anderson on LinkedIn: https://www.linkedin.com/in/adamandersonceo/Auvik: https://www.auvik.com/Mark Ralls on LinkedIn: https://www.linkedin.com/in/rallsmark/Justin Esgar on LinkedIn: https://www.linkedin.com/in/justinesgar/Eric Anthony on LinkedIn: https://www.linkedin.com/in/esanthony/Connect with All Things MSPFacebook Group: https://www.facebook.com/groups/allthingsmspLinkedIn Company Page: https://www.linkedin.com/company/allthingsmsp/YouTube Channel: https://www.youtube.com/@AllThingsMSPThank you to our SponsorGozynta: atmsp.link/gozyntaEasyDMARC: atmsp.link/easydmarcNodeware: atmsp.link/nodewareHelpt: atmsp.link/helptCompliance Scorecard: atmsp.link/compliancescorecardMovebot: atmsp.link/movebot

Welcome to a very special, slightly hungry, and arguably chaotic episode of the All Things MSP podcast! This week, Justin Esgar and Eric Anthony go solo to bring you a crossover event nobody asked for but everyone needs: Off Menu: MSP Edition.Inspired by the hit podcast with Ed Gamble and James Acaster, your hosts enter the dream restaurant to select their perfect "MSP Meal." But instead of starters and desserts, we are talking about the perfect tech stack and the tools that would make up their fantasy Managed Service Provider.From the "water for the table" (the essential tools you can't live without) to the "main course" (the core service offering), Justin and Eric debate, argue, and laugh their way through building a business from a menu of infinite possibilities. Will they choose a legacy RMM or a cloud-native starter? Is the "dessert" a massive exit or a perfect work-life balance?Grab a snack, pull up a chair at the Dream Restaurant, and join us for this special game show episode.A massive thank you to our premier sponsors who keep this show on the menu:Gozynta: atmsp.link/gozyntaEasyDMARC: atmsp.link/easydmarcNodeware: atmsp.link/nodewareHelpt: atmsp.link/helptCompliance Scorecard: atmsp.link/compliancescorecardMovebot: atmsp.link/movebotConnect with your Hosts:Justin Esgar: LinkedIn | Virtua ComputersEric Anthony: LinkedInJoin the Community:Facebook Group: facebook.com/groups/allthingsmspLinkedIn: linkedin.com/company/allthingsmsp/YouTube: youtube.com/@AllThingsMSP

Welcome to a special episode of the All Things MSP podcast! This is a live recording of host Justin Esgar's presentation, "Scared? Do it Anyway! Growth Lessons from the Edge of your Comfort Zone," delivered at IT Nation Connect Global.Justin challenges the conventional wisdom of waiting until you’re "ready," arguing that your comfort zone is likely the single biggest threat to your future success. Through personal anecdotes—including losing $20,000 on a hotel block for his first conference and selling only one copy of an app he spent $80,000 developing —Justin drives home the point that action builds clarity, and confidence comes from doing, not waiting.He introduces the practical Three Stage Stretch Model for intentionally pushing past fear without being reckless:1 - Spot the Stretch: Identify opportunities that excite you but also make you sweat.2 - Reframe the Fear: Ask, "Will this help me grow?" instead of "Am I ready?".3 - Say Yes Strategically: Use micro action plans to test the waters and build momentum.Whether you’re an MSP, a vendor, or a leader, this episode will help you see fear not as a red flag, but as a highlighter pointing to a potential breakthrough. Justin encourages you to commit to your next stretch move, emphasizing that fear does not equal failure. He also offers an anecdote about a consultant who was afraid to raise rates, but retained 99.98% of clients and got compliments on the new pricing!Find Justin Esgar online:Justin Esgar (Host/CEO, Virtua Computers): https://www.linkedin.com/in/justinesgar/Connect with the All Things MSP Community:Facebook Group (6,000+ members): https://www.facebook.com/groups/allthingsmsp LinkedIn: https://www.linkedin.com/company/allthingsmsp/YouTube: https://www.youtube.com/@AllThingsMSPListen to the full podcast here:Apple Podcasts: https://atmsp.link/applepodcastsSpotify: https://atmsp.link/spotifyAudible: https://atmsp.link/audibleWatch on YouTube: https://atmsp.link/YTpodcast

This week on the All Things MSP podcast, hosts Justin Esgar and Eric Anthony dive deep into the essential, yet often uncomfortable, topic of getting yourself out there to grow your Managed Service Provider business. Following their time at IT Nation, Justin shares the tactics he uses to secure speaking engagements, panel spots, and private meetings with high-level industry people.For MSP owners, especially those who identify as introverts, the episode provides actionable steps on how to move from hiding behind a keyboard to making crucial, in-person connections. Justin emphasizes that landing these opportunities—whether it’s a speaking gig or a private meeting at a conference like Unify—isn’t about luck, but about being direct and specific in your asks. Learn why asking for a concise 15 minutes of someone's time is much more effective than a vague request.Eric and Justin also discuss the critical role of understanding your "why" and your potential customer’s "why". They stress the importance of meeting customers where they are—whether that’s via email, phone, or even text—and the non-replicable energy of face-to-face meetings in a post-pandemic world for closing deals and building rapport. The hosts encourage listeners to start with small, uncomfortable steps—like cold calls or even a five-second cold shower challenge—to build up the resilience needed for bigger challenges like public speaking. They stress that the worst outcome of putting yourself out there is far from catastrophic, and preparation is key to overcoming fear. Ultimately, growth happens when you stretch yourself and do things you haven't done before.Connect with the Hosts:Justin Esgar (Host of the All Things/MSP podcast, Owner/CEO of Virtua Computers):LinkedIn: https://www.linkedin.com/in/justinesgar/Eric Anthony (Founder and Producer of the All Things/MSP podcast):LinkedIn: https://www.linkedin.com/in/esanthony/Listen to the All Things MSP Podcast:Apple Podcasts: https://atmsp.link/applepodcastsSpotify: https://atmsp.link/spotifyAudible: https://atmsp.link/audibleYouTube: https://atmsp.link/YTpodcastJoin the All Things MSP Community:Facebook Group: https://www.facebook.com/groups/allthingsmspLinkedIn: https://www.linkedin.com/company/allthingsmsp/YouTube: https://www.youtube.com/@AllThingsMSPA Big Thank You to Our Premier Sponsors:Gozynta (atmsp.link/gozynta): Making operating an MSP suck less.EasyDMARC (atmsp.link/easydmarc): Level up your email domain security and turn DMARC into a revenue stream.Nodeware (atmsp.link/nodeware)Helpt (atmsp.link/helpt)Compliance Scorecard (atmsp.link/compliancescorecard)Movebot (atmsp.link/movebot)

In this critical episode, Hosts Justin Esgar and Eric Anthony sit down with Trevor Hardy, the "Cyber Cowboy," Founder and Head Nerd of NEXTGen Tech LLC, to dive deep into a topic often overlooked in the heat of a crisis: client communication during an IT incident.Trevor introduces his powerful concept, the "Right-of-Boom Mindset," which challenges MSPs to shift their focus from the immediate event to the recovery and resilience that follows. This episode isn't just about RTO and RPO; it's about RCE—Resilient Client Enablement. Learn why transparency and honesty are non-negotiable, and how saying "I don't know" can actually build more trust than trying to be a superhero.Discover:- Why setting communication expectations with your clients is the most important pre-incident tool you have.- The difference between a reactive (Left-of-Boom) and a resilient (Right-of-Boom) business posture.- The essential information to share—and what to absolutely withhold—when a client's business is on fire.- How to build a trusted relationship so strong that a security incident becomes a test of resilience, not a moment of potential separation.Don't let your technical prowess be overshadowed by poor communication. Tune in to master the art of talking to your clients when it matters most.Guest Links:* Trevor Hardy (NEXTGen IT): https://www.linkedin.com/in/trevor-hardy-b3b7b859/Host Links:* Justin Esgar (Host): https://www.linkedin.com/in/justinesgar/* Eric Anthony (Producer/Founder): https://www.linkedin.com/in/esanthony/Thank you to our Premier Sponsors! Your support makes the All Things/MSP Podcast possible. Please check them out:* Gozynta: atmsp.link/gozynta* EasyDMARC: atmsp.link/easydmarc* Nodeware: atmsp.link/nodeware* Helpt: atmsp.link/helpt* Compliance Scorecard: atmsp.link/compliancescorecard* Movebot: atmsp.link/movebotConnect with the All Things/MSP Community:* Facebook Group: https://www.facebook.com/groups/allthingsmsp* LinkedIn Page: https://www.linkedin.com/company/allthingsmsp/* YouTube Channel: https://www.youtube.com/@AllThingsMSPListen to the Podcast on Your Favorite Platform:* Apple Podcasts: https://atmsp.link/applepodcasts* Spotify: https://atmsp.link/spotify* Audible: https://atmsp.link/audible* YouTube: https://atmsp.link/YTpodcast

Welcome to the All Things MSP Podcast, Episode 136!In this episode, Justin Esgar (Owner/CEO of Virtua Computers) and producer Eric Anthony dissect a major event that shook the tech world this past week: the massive Amazon AWS/DNS failure. The hosts analyze the outage, discussing the resulting memes (like the viral Ryan Gosling smoking on a bench) and the lingering problems that stretched for days. The core discussion is not about the technical breakdown, but the MSP’s crucial role as the trusted IT advisor during a crisis.Key takeaways for MSP owners include:Communication is Key: Why it's the MSP's responsibility to proactively inform customers about vendor-side outages, even if the MSP has no control over the service.The Contract Clause: An essential reminder to review clauses in your service agreement regarding vendor downtime and communication protocols.The "No Finger Pointing" Rule: The importance of maintaining a positive outlook and not blaming the vendor (even AWS itself). This approach helps position the MSP as the solution and the steady hand, monitoring the situation and reporting updates.This is a must-listen for any MSP looking to sharpen their crisis communication plan and strengthen client trust.Join the Conversation & CommunityThe All Things MSP Podcast started as a vibrant Facebook Group and now supports over 6,000 members! We encourage you to join the community for continuous learning, networking, and support:Facebook Group: https://www.facebook.com/groups/allthingsmspLinkedIn Page: https://www.linkedin.com/company/allthingsmsp/YouTube Channel: https://www.youtube.com/@AllThingsMSPYour Hosts:Justin Esgar (Host, Owner/CEO of Virtua Computers): https://www.linkedin.com/in/justinesgar/Eric Anthony (Founder and Producer): https://www.linkedin.com/in/esanthony/Thank You to Our Premier SponsorsThis episode is made possible by our fantastic sponsors. Please check them out and support the companies that support the MSP community!Gozynta: atmsp.link/gozyntaEasyDMARC: atmsp.link/easydmarcNodeware: atmsp.link/nodewareHelpt: atmsp.link/helptCompliance Scorecard: atmsp.link/compliancescorecardMovebot: atmsp.link/movebot

This week, hosts Justin Esgar and Eric Anthony pull back the curtain on a recent crisis within Justin's company that highlights a universal MSP challenge: the dangerous intersection of trust, poor documentation, and automated billing.Justin shares a raw, real-time story about discovering that custom API calls, built by a former programmer to connect HaloPSA with third-party resellers, had failed to update for months. This led to the company being shorted $60–$70 per month on a single customer — a problem likely compounding across multiple clients.The hosts dive deep into the operational fallout: spending three hours trying to locate undocumented API keys and wrestling with missing configuration data. The discussion naturally evolves into the broader need for MSPs to implement a "trust but verify" culture. They stress that relying on a single employee’s assurance without operational or financial controls is a fatal flaw.You'll also hear another cautionary tale: how a computer recycled four years ago suddenly reappeared and re-enrolled in their systems from China, exposing a critical gap in their hardware off-boarding process. This is a must-listen for any MSP owner, manager, or technician who wants to learn how to:Mitigate risk when relying on proprietary API integrations. - Establish controls to monitor for automation or vendor breakages. - Implement documentation SOPs (Standard Operating Procedures) to capture critical business logic, even for internal projects. - Watch the full episode on YouTube here: https://atmsp.link/YTpodcast Listen on your favorite platform: - Apple Podcasts: https://atmsp.link/applepodcasts - Spotify: https://atmsp.link/spotify - Audible: https://atmsp.link/audibleConnect with the Hosts:Justin Esgar (Host, Owner/CEO of Virtua Computers): https://www.linkedin.com/in/justinesgar/Eric Anthony (Founder and Producer): https://www.linkedin.com/in/esanthony/Join the All Things MSP Community: - Facebook Group: https://www.facebook.com/groups/allthingsmsp - LinkedIn Page: https://www.linkedin.com/company/allthingsmsp/ - YouTube Channel: https://www.youtube.com/@AllThingsMSPA huge thank you to our Premier Sponsors: - Gozynta: atmsp.link/gozynta - EasyDMARC: atmsp.link/easydmarc - Nodeware: atmsp.link/nodeware - Helpt: atmsp.link/helpt - Compliance Scorecard: atmsp.link/compliancescorecard - Movebot: atmsp.link/movebotThe All Things MSP podcast is a Biz POW LLC production.

Welcome to Episode 134 of the All Things MSP Podcast with hosts Justin Esgar and Eric Anthony!This week, Justin and Eric dive straight into the rapidly evolving world of AI video generation, specifically the viral new tool, Sora. They kick off the episode by sharing their own hilarious and slightly unsettling experiences with generating AI videos of themselves—highlighting how the technology, while impressive, still has a long way to go, especially with voice and realism. Justin mentions his AI-generated doppelgänger looks "on death's door," providing a great, visual reason to check out the video version!The conversation quickly shifts to the high-level events and travel that define the MSP circuit. Justin, fresh off a trip to DataCon, shares his excitement about upcoming speaking engagements at ASMC (Automation, Security, and Management Conference) and the massive ConnectWise IT Nation event, encouraging listeners to connect with him on the road.A key focus of this episode is the value of content creation for MSPs. Justin and Eric stress the importance of consistently generating short videos, whether they're "fails" or successes, and posting them to the All Things MSP Facebook Group. This initiative isn't just for laughs; it's about building a learning environment, practicing your on-camera skills, and showcasing your personality. They emphasize that the community is a supportive, judgment-free zone where MSPs can learn from each other's attempts.Finally, Eric wraps up the episode with a call to action for the All Things MSP community, reminding listeners that the group started on Facebook and now supports over 6,000 members, with active pages on LinkedIn and YouTube.Check Out the AI Video Fails and More:Watch the full episode on YouTube: https://atmsp.link/YTpodcastConnect with the Hosts:Justin Esgar (Host): https://www.linkedin.com/in/justinesgar/Eric Anthony (Producer): https://www.linkedin.com/in/esanthony/Join the All Things MSP Community:Facebook Group: https://www.facebook.com/groups/allthingsmspLinkedIn Page: https://www.linkedin.com/company/allthingsmsp/YouTube Channel: https://www.youtube.com/@AllThingsMSPListen to the Podcast:Apple Podcasts: https://atmsp.link/applepodcastsSpotify: https://atmsp.link/spotifyAudible: https://atmsp.link/audibleA Big Thank You to Our Sponsors:Gozynta (https://atmsp.link/gozynta)EasyDMARC (https://atmsp.link/easydmarc)

In this must-watch episode of the All Things MSP podcast, hosts Justin Esgar and Eric Anthony sit down with industry veterans Amy Babinchak and Rayanne Buchianico to break down the complex process of selling your Managed Service Provider (MSP) business.They dive deep into the preparation required to ensure you maximize your valuation, covering everything from financial readiness to operational documentation and due diligence. This episode is essential listening for any MSP owner contemplating an exit strategy.Episode Highlights:AIO is the New SEO: Before the main segment, Justin and Eric discuss the new push for AIO (AI Engine Optimization) and how they are adjusting website content to be more easily read and cached by AI systems, underscoring the shift in search strategy [00:07].The Three Financial Metrics: Rayanne emphasizes the critical metrics every MSP owner must know before approaching a broker, including your Net Promoter Score (NPS), Recurring Revenue Percentage, and your true profit margin [06:40].The Documentation Imperative: Amy highlights why buyers require a fully documented and operationalized business. You must prove the business can run efficiently without you for a buyer to be confident in the future revenue stream [15:58].Clean Books Matter: Learn why using an accountant who understands the nuances of the MSP business is non-negotiable for clean financials and an accurate valuation [16:32].Understanding Buyer Types: The experts break down the fundamental differences between selling to a strategic buyer (another MSP) versus a financial buyer (Private Equity) and how each determines your company’s value [18:25].Preparing for Due Diligence: Amy and Rayanne offer stark advice on being completely ready for the extensive audit that begins the moment a Letter of Intent (LOI) is signed, covering everything from client contracts to HR policies [28:34].Thank you to our amazing sponsors for supporting the MSP community:Gozynta: atmsp.link/gozyntaEasyDMARC: atmsp.link/easydmarcConnect with the Guests:Amy Babinchak: https://www.linkedin.com/in/amybabinchak (Third Tier)Rayanne Buchianico: https://www.linkedin.com/in/rayanneabcsolutionsfl/ (ABC Solutions, LLC & Sell My MSP)Connect with the Hosts:Justin Esgar, Host: https://www.linkedin.com/in/justinesgar/Eric Anthony, Founder & Producer: https://www.linkedin.com/in/esanthony/Find All Things MSP:Subscribe on YouTube: https://www.youtube.com/@AllThingsMSPJoin our Facebook Group: https://www.facebook.com/groups/allthingsmspFollow us on LinkedIn: https://www.linkedin.com/company/allthingsmsp/Listen to the full episode here:YouTube: https://youtu.be/TGYO95iKiikApple Podcasts: https://atmsp.link/applepodcastsSpotify: https://atmsp.link/spotifyAudible: https://atmsp.link/audibleAll Podcast Links: https://atmsp.link/YTpodcast

What if the secret to scaling your MSP was hiding in your stack?In this episode of All Things MSP, Justin Esgar and Eric Anthony are joined by Kristen Costagliola, CTO of Syncro, to explore how consolidation and automation are reshaping the future of Managed IT Services. Kristen pulls back the curtain on Syncro’s “single platform” approach, including how they're blending PSA, RMM, M365 Management, and Cloud Backup into one seamless experience.Discover why most MSPs waste critical hours switching between tools—and how Syncro aims to eliminate that friction. Kristen also drops major insights into Microsoft Secure Score, why configuration backup matters more than you think, and how MSPs can finally show the value of automation to clients who only call when things break.Whether you’re tired of “single pane of glass” buzzwords or you're trying to cut ticket resolution time, this episode delivers practical ideas you can act on today.🎯 Topics Covered: - Real-world benefits of consolidating PSA + RMM + M365 tools - Why MSPs struggle to show client value - Debunking the Microsoft Secure Score - Syncro’s vision for identity-driven RMM - How to survive the “treadmill” of MSP lifePerfect for: MSP owners, service managers, and technical leads who want to run leaner, smarter, and more profitable IT businesses.Thanks for Watching!All Things MSP is a community for managed IT service providers, IT service providers and independent computer repair people who want to grow their businesses and share best practices.  From their managed services pricing, business plan or even support automation, we discuss it all.  IT service business owners of all types can participate and share business ideas.  We also invite IT service vendors who support the channel to participate as well so long as they follow the group rules.Here is a short list of some of the topics we discuss:- IT Services Marketing- IT Services Sales- IT Services Pricing- IT Services Contracts & Managed Services Agreements- Managed Services Automation & Processes- Managed Services Tools- Managed IT ServicesFor more MSP related content please go to our Facebook Page: https://www.facebook.com/allthingsmsp/And join our private Facebook Group:https://www.facebook.com/groups/allthingsmsp/Karl Palachuk’s Book Managed Services in a Month:https://www.youtube.com/watch?v=HaRGAldHPM8The opinions and statements by myself or All Things MSP are my own and do not reflect the opinions or positions of Egnyte#MSP #ManagedServices #ITServices #ITServiceProvider #computerrepair #nosmallcreator

What if the biggest thing holding back your MSP is your hiring process?In this episode of All Things MSP, we sit down with Dave Cava, former MSP owner and founder of PeopleSharp, to uncover why most IT service providers struggle with recruiting, when to outsource hiring, and how to build a dream team that fuels growth—not headaches.Dave shares: - Why most MSPs are still hiring wrong (even at $3-7M in revenue) - The difference between buying talent and building teams - What it really takes to keep top-tier techs around - When to say NO to a hire—even if they look good on paperWhether you're solo and scaling, or leading a team of 20+, this episode will shift how you think about recruiting, culture fit, and employee development in the technical space.🔑 Highlights include: - “The best teams are built, not bought”“ - You can teach skills. You can’t teach not being a jerk.” - Why stagnation kills staff retention, not just bad pay👥 Perfect for: MSP owners, service managers, HR/recruiters, and tech leads looking to grow smarter.👉 Learn how to stop making expensive hiring mistakes and create a people-first strategy that actually works.

Is hosting your own servers as an MSP still worth it in 2025? In this episode of All Things MSP, Justin Esgar and Eric Anthony tackle one of the most polarizing topics in the IT services world: whether managed service providers should still host their own on-premise servers for client workloads like email, QuickBooks, and application hosting.They explore real-world horror stories (yes, including a backup server on a yacht), the modern risks of managing hardware infrastructure, and the ever-increasing reliability of cloud-based alternatives. From QuickBooks hosting to paper cut servers and multi-terabyte NAS setups, they break down the costs, complexity, and hidden time-sinks of on-prem hosting—and who, if anyone, should still be doing it.Packed with hard-earned lessons, relatable tech fails, and battle-tested advice, this episode helps MSPs evaluate server hosting decisions through the lens of ROI, scalability, and technical liability. If you’re running backups, dealing with client server crashes, or thinking about spinning up Linux boxes in a colo—you need to hear this.👉 Perfect for MSP owners, techs, and anyone who’s ever yelled at a Mac mini in a data center.

In this episode of All Things MSP, Kevin Lancaster—CEO of BetterTracker and founder of ID Agent—joins Justin and Eric to reveal how MSPs are hemorrhaging money through tech sprawl and unused subscriptions. Learn how BetterTracker is changing the game by giving MSPs deep visibility into their expenses, vendor contracts, and even client shadow IT.You’ll hear how syncing bank accounts and Microsoft 365 can uncover hidden costs, improve EBITDA for M&A readiness, and help MSPs evolve into true business partners for their clients. Kevin shares real numbers: over $334 million in transactions tracked and one company finding $7,200 in unexpected charges.Whether you're a solo shop or running a multi-million dollar MSP, this episode is your blueprint to cutting waste, boosting profit, and building next-level trust with clients.🧠 Topics Covered: - Tracking and eliminating vendor sprawl - Improving MRR and profitability - Using BetterTracker to prospect and upsell - How MSPs can offer true business consulting - Preparing for M&A through operational clarity

DNS filtering isn't just another checkbox—it's your MSP's frontline defense. In this episode of All Things MSP, hosts Justin Esgar and Eric Anthony dive deep into internal DNS filtering, DNS management, and DNS security. This is part two of our DNS series, where we move from the external setup to what really protects your clients from the inside.Learn how internal DNS filtering: - Blocks malware, phishing, adult content, and crypto mining traffic - Helps you upsell managed security services - Avoids productivity-killers and support tickets before they happen - Works on roaming clients, firewalls, and even mobile devices - Provides billable, reportable value through compliance loggingJustin and Eric also break down pricing strategies, common pitfalls, and DNS filtering gotchas—like how it can break legit apps (and how to fix it). Whether you're using Cisco Umbrella, DNSFilter, Cloudflare, or a baked-in RMM tool, this is the conversation you didn’t know you needed.Don’t let your clients’ DNS be the weakest link. Start filtering smarter and profiting bigger.🔗 Join the All Things MSP Facebook Group: facebook.com/groups/allthingsMSP🎧 Subscribe on your favorite podcast platform!

In this episode of the All Things MSP Podcast, hosts Justin Esgar and Eric Anthony dive deep into one of the most overlooked — yet critical — services MSPs should be managing: DNS and domain control.From client horror stories to missed opportunities, Justin and Eric break down why DNS and domain management should be top-of-mind for every managed service provider. You'll learn how forgotten domains, broken SPF/DKIM/DMARC records, and poor delegation can damage your clients’ email deliverability, security posture, and online presence — and how you can turn that into recurring revenue.They also share practical strategies for setting up monitoring, pricing your services, and leveraging tools like Cloudflare, Liongard, and EasyDMARC for client success and operational efficiency.Whether you're an MSP owner, technical team lead, or service desk pro — this is a must-listen for protecting your clients and boosting your bottom line.

In this episode of the All Things MSP Podcast, Justin Esgar and Eric Anthony go head-to-head on one of the biggest debates in managed IT services: Best of Breed tools vs. Single Pane of Glass platforms.Justin breaks down why integration is everything in his MSP and how trying to force third-party tools to play nice can cost more than it saves. Meanwhile, Eric shares real-world insights from the days of GFI MAX, SolarWinds, and N-able - where MSPs had to choose between deep customization and ease-of-use.Whether you're running a five-person shop or scaling into compliance-heavy verticals, this episode helps you rethink your stack, reduce alert noise, and optimize your toolchain for efficiency, visibility, and client needs.👉 You’ll walk away with a better understanding of when it makes sense to compromise on features for the sake of integration—and when “good enough” can cost your techs time and your MSP money.Tune in for practical takeaways, memorable rants, and a no-BS breakdown of what today’s MSPs actually need in their stack.

In this episode of the All Things MSP Podcast, hosts Justin Esgar and Eric Anthony dive deep into the reality of offering “all you can eat” IT support — and why it’s not always the sweet deal it sounds like.From lightning strikes frying network gear to untangling bizarre home internet issues, Justin shares real-world stories that expose the risks of unlimited managed service agreements (MSAs) without clear boundaries. Eric and Justin discuss how modern technology creep — from IoT to SaaS sprawl — has changed the support landscape since the early days of MSPs.Key topics include: - How home networks and work-from-home setups blur scope lines - Why defining what you don’t do is as important as defining what you do - Setting client expectations for emergencies, after-hours support, and “out-of-scope” requests - Balancing exceptional service with protecting your profitability and team’s sanityWhether you’re a solo IT provider or running a large MSP, you’ll learn how to avoid the costly pitfalls of poorly defined “all you can eat” contracts and why scope creep is one of the biggest hidden risks in the managed services industry.If you’ve ever been caught between wanting to help your client and knowing it’s outside your responsibilities — this episode is for you.

In this episode of the All Things MSP Podcast, hosts Justin Esgar and Eric Anthony take a brutally honest look at one of the most overused - and misunderstood - terms in the IT services world: “Trusted Advisor.”If you’re an MSP owner or technician using that phrase in your marketing, this episode is a must-listen. Justin and Eric unpack what actually makes a service provider trusted in the eyes of their clients. From building roadmaps and understanding industry-specific needs, to participating in budgeting and managing risk profiles, they lay out the practical steps MSPs should be taking, but often don’t.They also explore how real trust is built: not in the storm, but in the calm. And they dive into why communication, specialization, and humility are far more valuable than “checking boxes” in a sales pitch.Whether you’re still firefighting tickets or ready to level up your client relationships, this episode will challenge the way you think, and market, your MSP.

In this no-holds-barred episode of the All Things MSP podcast, Justin Esgar and Eric Anthony take on the 7 most overused and misunderstood buzzwords in the managed IT services industry. From “proactive” to “fully managed,” we break down why these terms are not only tired—but potentially dangerous for your MSP business.Are you accidentally overpromising with “turnkey” or “customized solutions”? Is “trusted advisor” more of a crutch than a value prop? We challenge you to rethink your language, your messaging, and your client communications.Whether you're writing copy for your MSP website, onboarding a new client, or evaluating new vendors, this episode is a must-listen for MSP owners and techs who care about clarity, trust, and reputation.🔍 Learn how these words are used (and misused), how customers perceive them, and what language to use instead.⏱️ No filler—just real talk from two experienced MSP pros. Join us for one of the most practical, eye-opening episodes yet.

What happens when you give an AI full control of a vending machine? Chaos. In this episode of the All Things MSP podcast, Justin Esgar and Eric Anthony break down the wild story of "Claudius," an AI agent developed by Anthropic that was tasked with managing snacks—but ended up ordering tungsten cubes, hallucinating staff members, and signing contracts to the Simpsons’ house.But it’s more than just a funny story. Justin and Eric dive deep into what this means for managed service providers. From PSA tools falsely claiming AI functionality to agentic automation run amok, they explore the real risks and strategic opportunities of implementing AI in technical environments.Are your tools truly AI-powered—or just keyword matchers in disguise? Should MSPs trust generative or agentic AI to take real action inside their stack? And most importantly: how do you keep AI from causing reputational or financial damage to your business?Whether you're AI-curious or AI-cautious, this is a must-listen for IT professionals who want to stay ahead of the curve without letting the robots take the wheel.

Starting an MSP? You’re not alone. In this second part of our MSP launch series, Justin Esgar and Eric Anthony dive deep into the real-world steps every new IT service provider needs to take—from deciding what to sell, how to price it, and how to get your first (and next) customer.We go beyond tech stacks and look at services that actually meet client needs, including essential help desk offerings, baseline security, and how to handle things like password managers, SOCs, and tiered offerings. We also talk strategy on avoiding the trap of bronze-silver-gold packages and why your pricing needs to account for future hires—not just your current costs.Then we hit the streets (literally) and explain how to grow your MSP business without spending big on ads. You’ll get practical grassroots tips for customer acquisition, outreach, and why every MSP should leverage personal networks, local directories, and online communities to gain traction fast.Whether you’re solo or scaling, this episode is your tactical guide to building a successful, profitable MSP from the ground up.🔧 For those who missed Part 1 — go back and listen first!

In this episode of the All Things MSP Podcast, hosts Justin Esgar and Eric Anthony dive deep into what it takes to start an MSP in today’s market—especially if you're entering the industry as a new provider, solo founder, or franchisee.From real conversations with aspiring MSPs to insights on market saturation, tech stack essentials (or lack thereof), and whether freedom or fortune should be your driver—this episode is loaded with practical, relatable advice for those navigating the early stages of their managed services journey.Key takeaways include:- Why new MSPs are popping up in 2025- The pros and cons of MSP franchises- Starting lean: What tools you really need (hint: not many)- Freedom vs. Fortune: Defining your business goals earlyReal stories from MSP founders making it work todayWhether you're just launching your MSP, pivoting after a layoff, or debating whether to niche down, this conversation will help you avoid overwhelm, focus your growth, and understand the true business side of managed services.🔔 Subscribe, comment, and join the discussion in the All Things MSP Facebook Group where over 6,500 IT pros gather to grow and learn together.

Tired of clients who want premium IT services on a bargain basement budget? In this episode of the All Things MSP podcast, Justin Esgar and Eric Anthony dive into a fiery discussion about "cheap clients"—how to spot them, why they're dangerous to your MSP business, and when it's time to walk away. Using real-world examples (including a viral Facebook group post), they break down the risks of cutting corners on email security, shared inboxes, and outdated hosting strategies. They also share strategic tips for qualifying prospects and how to transition toward value-based services that protect your margins—and your sanity. If you’ve ever had a client balk at $15/month for a business email, this episode is a must-listen.

Your MSP website might be driving prospects away—and you don't even know it. In this episode, Justin and Eric unleash some tough love as they dive deep into the most common (and damaging) website mistakes made by managed IT service providers. From outdated copyrights and broken graphics to mobile nightmares and confusing jargon, this episode is a wake-up call to MSPs still living in 2015 online.Whether you're too busy fighting client fires or just haven’t looked at your own homepage in years, you’ll get actionable insights that can immediately improve your site’s effectiveness—and your bottom line. They talk mobile optimization, CTAs above the fold, avoiding “white teeth” stock photos, and why your SSL cert could be a trust-breaker.No fluff. No agency sales pitch. Just real advice from two MSP pros who’ve seen it all. Want your site reviewed live? DM Eric after the show.

In this episode of the All Things MSP podcast, Justin Esgar and Eric Anthony take you behind the scenes of PAX8 Beyond 2025 with a brutally honest debrief. From hilarious Snoop Dogg cameos to booth buzzword bingo, the duo dives deep into the event’s highlights—and lowlights.They break down the vendor obsession with AI, discuss how “agentic AI” may (or may not) help MSPs, and share a powerful team-building insight from a culture session that rocked Justin’s team. You’ll also hear actionable thoughts on leveraging vendors for professional services, MSP scaling without blowing up your margins, and how to cut through tech jargon to find real value.If you're an IT services provider, this episode is your unfiltered recap of one of the industry’s biggest events—minus the fluff.

What happens when your MSP signs a client who turns around and accuses you of being the hacker? In this candid episode of the All Things MSP Podcast, Justin and Eric welcome Jackson Pavelka of Devout Consulting to share a cautionary tale every IT service provider needs to hear. From empathy-driven service to getting caught in a whirlwind of paranoia and fear, Jackson opens up about the painful lesson of when—and how—to walk away from a client.We dive into:The dangers of ignoring red flagsSetting clear client boundaries and contractsBalancing compassion with business protectionWhy not every client can be savedWhether you're a solo tech or run a growing MSP, this episode delivers real-world insights into managing difficult clients and preserving your mental and business health.

In this episode of the All Things MSP Podcast, hosts Justin Esgar and Eric Anthony dig deep into one of the most overlooked yet powerful strategies in the managed IT services world: customer experience.From onboarding to offboarding, proactive communication to personalized gestures, Justin and Eric share real-world examples that reveal how small efforts can drive massive client loyalty. Whether it’s using a splash screen during onboarding, remembering a client’s birthday, or sending a personalized baby gift, this episode illustrates why experience is more than just a buzzword—it’s a business growth engine.You’ll hear practical insights on building experience playbooks, aligning internal teams with client personas, and setting expectations clearly from day one. Plus, learn why even simple gestures can outshine complex tech stacks in the eyes of your clients.If you’re an MSP owner, operator, or team member who wants to stand out in a crowded field without breaking the bank, this episode is your cheat code.📌 Don’t just survive—thrive by designing an unforgettable customer journey.Sponsors:Gozynta https://atmsp.link/gozyntaHelpt https://atmsp.link/helpt

In Episode 114 of the All Things MSP podcast, hosts Justin Esgar and Eric Anthony unpack the untapped potential of IT industry conferences—whether you’re attending or organizing. With no guests this time, it's all insider talk between two veterans of the MSP and Apple consultant world.They share real stories from events like PAX8 Beyond, ChannelPro, and ACEs, and explain why more MSPs should consider running their own small conferences or client-focused events. They dive into why niche positioning—like being Mac-focused—can turn an average industry event into a client acquisition goldmine. Justin also reflects on the pros and cons of the nonprofit summit they hosted and lessons learned from building communities.Whether you're an MSP looking to boost your network, gain leads, or just learn something new, this episode delivers the strategic insights you didn’t know you needed. Perfect for owners, tech leads, and anyone tired of the same vendor pitches.You’ll Learn:Why the hallway track is more valuable than sessionsHow to pitch at events without being a vendorTips for running your first local client eventThe surprising reason you should attend non-Apple focused conferencesHow ACEs became a referral and acquisition engineSponsorsEasyDMARC - https://atmsp.link/easydmarcCompliance Scorecard - https://atmsp.link/compliancescorecard

In Episode 113 of the All Things MSP podcast, Justin Esgar and Eric Anthony dive deep into one of the most underrated growth strategies in managed IT services: client retention. With real-world anecdotes, humor, and practical tactics, they explore what it takes to build unbreakable client relationships, how to upsell without sounding like a salesperson, and why being proactive in your client’s business isn’t optional—it’s essential.From pricing psychology to compliance-as-a-service to printer vendors becoming your biggest threat, this episode is packed with examples any MSP can act on today. Whether you’re a solo operator or running a growing team, you’ll leave with actionable ways to increase profits, reduce churn, and stay indispensable to your clients.Highlights:How to use client data and empathy for retentionSecrets to selling more services without cold outreachReal examples of bundling and upselling without pushbackThe compliance and AI opportunities MSPs are missingPrinter companies are stealing your clients—here’s how to stop it🎧 Listen now and learn how to turn every client into a long-term, high-value relationship.

What does it take to go from field tech to owning the entire MSP? In this episode of the All Things MSP Podcast, we sit down with John Snyder, CEO of Net Friends, to unpack one of the rarest and most inspiring journeys in the IT services industry. With over 25 years in the trenches, John shares the real story—no fluff—of how he transformed from a tech with no laptop to the leader of a 40-person MSP.Discover why asking for ownership almost never works—and how John made it happen anyway. Learn how he navigated a leadership vacuum, defended the service arm of his company, and used the EOS framework to create accountability and growth. You’ll also hear about the crucial role mentorship (or the lack of it) played, the impact of team loyalty, and the power of patience when building a leadership legacy.If you’re a tech dreaming of more, a manager stuck in the middle, or an owner planning your exit, this episode delivers hard-won insights from someone who’s walked the entire path.Sponsors:Nodeware - https://atmsp.link/nodewareHelpt - https://atmsp.link/helpt