Amazon Seller Insights
by ZonGuru
Jon Tilley and the ZonGuru crew get together once a month to chat with the biggest Amazon Private Label sellers in the e-commerce world. Jon and his guests have the insight and experience you need to crush the competition and rise to that coveted seven-figure seller status, whether you’re a newbie looking to dip your toes in the vast Amazon waters or a grizzled veteran looking for an edge. Subscribe and rate now!
Episodes
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The Changing Landscape of Amazon Advertising— Brent Zahradnik
Amazon sellers have realized the impact that brand marketing can have on sales and are quickly adapting their business strategy to suit. So, what should you consider during the transition? This week, we host Brent Zahradnik—a Google and Amazon Ad expert and the founder of AMZ Pathfinder—to talk...
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Strategies to Expand Your Business Off-Amazon—Steve Chou
Did you know that a massive 60-70% of Amazon shoppers search for brands off-Amazon before buying? The best sellers increase their brand footprint outside of Amazon to take advantage of this. In this year’s first podcast, we sit down with Steve Chou—who runs a 7-figure e-commerce store, a hit...
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Secrets of Brand Valuation, Acquisition, and Expansion—Adrian Johnston
A brand that boasts a differentiated product line fetches better valuation by aggregators. Hit the play button as our guest for this week, Adrian Johnston, talks about profit calculation, determination of multiples, and other key ways to assess the value of your business and brand. Adrian is an...
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Leverage 3PL Expertise to Win Amazon Race— Taylor Smits
Relying on one single fulfilment method is never a good idea—many experts use both FBA and FBM through a reliable 3PL to efficiently manage stock and make sure to never run out. Tune in as Taylor Smits— a 7-figure Amazon seller and co-founder of an omni-channel e-commerce logistics company...
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Stay on Top of Your Amazon Reimbursement Game—Eytan Wiener
Poor inventory management can result in significant revenue losses. With just some small tweaks, and the right data, you can make a significant impact on your bottom line. Tune in as we chat with Eytan Wiener—owner of several multimillion-dollar Amazon businesses and head of GETIDA, a cloud-based...
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Conquering International Markets with Your E-Commerce Venture— Rael Lowenthal
There are two ways to expand your Amazon business: add more products to your seller portfolio or enter new international markets. The latter option can be quite daunting with all the importation compliances sellers need to fulfill. This week, we sit down with Rael Lowenthal— the director of...
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Brand Development and PPC Management Disclosure-- Dustin Kane and Kris Gramlich
A successful brand is either super-premium or super-niched. There is nothing in between. This is what Amazon sellers Dustin Kane and Kris Gramlich of Sellozo— our guests of this week’s podcast— believe. Tune in as we discuss the art of brand development and PPC marketing in the context of their...
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Navigate Your Way to a Multimillion Dollar Business—Donald Henig
Start stupid—This is Donald Henig’s key ingredient for aspiring Amazon sellers after growing multiple multi-million businesses over the years. Listen to Donald’s inspiring stories and advice about how he has navigated his entrepreneurial career since the 70s, ending with co-founding AccrueMe out…
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How to Maximize Return on Cost of Goods—Bill Carlin
There’s more to maximize returns on COG other than controlling manufacturing/sourcing costs. Case in point: Better shipping management. This week, we sit down with Bill Carlin— the Chief Marketing Officer of Shipmate Fulfillment— to discuss how you can maximize your COG returns by focusing on…
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What You Need to Get Right to Scale to 6-Figures in 2022 - Jeffrey Lieber
Are you looking to grow your business to 6-figures in 2022? Then you'll want to know exactly where to focus your efforts and the biggest mistake to avoid. This week, we chat with Jeffrey Lieber of Turnkey Product Management. After launching and selling multiple FBA brands, Jeffrey shares his...
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The Fundamentals of Creating an Omni-Channel Presence - Blue Tuskr
Having an omnipresent marketing strategy is not just the best way to maximize your sales and conversion rates; it allows you to create more personalized messaging and reach customers more instantly, wherever they are. But that doesn’t necessarily mean that you should be everywhere. And how can…
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Creative Strategies to Drive Traffic and Maximize Your Sales Potential on Amazon - Mike Begg
Almost 50% of US consumers start their shopping journey on Amazon, a recent survey by ad and market research firm Survata highlights. To ensure shoppers are guided to your listing, you must optimize your resources on and off the platform. This week, we chat with Mike Begg from AMZ Advisers about...
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Top 6 Levers to Improve Your Products ROI on Amazon - Jae Jun
Are you struggling to increase your ROI, and in turn, your profit, on Amazon? This week, we chat with Jae Jun from Gorilla ROI about six powerful variables that directly impact your bottom line. Jae reveals how to respond to your session and conversion rates, the one amazingly simple strategy…
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Insider Tips to Maximize Your Q4 Sales on Amazon - Liran Hirschkorn
Typically, a massive 20-30% of annual retail sales occur in the eagerly anticipated fourth quarter (Q4) on Amazon. So, how can you reach your sales potential during this festive period? This week, we chat with Liran Hirschkorn from Incrementum Digital about the forces that make your product a...
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Insider Secrets to get the best price when selling your Amazon Business - Jake Barnett
In the past two years, a new generation of heavily-invested firms has formed with the goal of buying Amazon businesses. In some cases, these buyers have hundreds of millions of dollars in the bank. So how can you ensure you don’t sell your Amazon business for less than its worth at exit point? In...
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Winning the Amazon Buy Box with Automated Repricing Strategies - Ian Kaneshiro
With 82% of sales going through the Amazon Buy Box, competition for a share of this valuable real estate is rife. So how can you win and master the Buy Box? This week we chat with Ian Kaneshiro of Seller Snap about repricing strategies to help win the Amazon Buy Box. Find out why repricing is...
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The Power of Imagery to Showcase Your Product - Kyle Nelson & Eli Libby (Results Imagery)
The tremendous eCommerce growth in recent times has resulted in more consumers shopping with their eyes. Yet, many sellers are still figuring out what exactly shoppers are looking for. This week, we meet with Kyle Nelson & Eli Libby of Results Imagery (and The Biz Bros podcast) to discuss...
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Structuring your business for the Amazon Acquisition market - Robert Bell
Amazon has become a prime marketplace for aggregators looking to buy third party private label businesses. As a result, the average value of a third-party business on Amazon ballooned by around 80% between 2019 to 2020, leaping from $298,558 to $538,742. This week we speak with Robert Bell of...
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How to Get Featured in Amazon’s Prime Organic Placement - James Falconer
The Amazon editorial section in organic search on Amazon is a prime place to have your product. The problem is getting access to the publishers that can put you there. This week, we speak to James Falconer of Seller Rocket to unpack the best strategies for effectively getting into the Amazon...
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How to Prepare Your Amazon Business for New Markets - Omar Margin
Customer buying preferences vary internationally. Understanding your audience will help you prepare your business to increase sales, attract more customers, and improve conversion rates in new markets. This week, we speak with Omar Margin, Co-Founder of Margin Business, about the importance of...
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Ever wonder what it takes to build a 7-figure business? - Gary Huang
We speak to Gary Huang, creator of the 7 Figure Seller Summit, to learn about a unique 5-day online event focused on how to build and scale your Amazon business. Listen to Gary break down his 7 tips for taking your business to seven figures, including the one trait he believes separates winners...
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8-Figure Market Domination: The Manta Sleep Story
Every entrepreneur dreams of dominating a niche online. But what does the journey to eCommerce domination look like? What lessons can we learn from someone that made it to the top? This week we speak to Mark Zhang, creator and CEO of Manta Sleep, an 8-figure company that grew to dominate its…
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Solutions to the Top 5 Biggest Problems for FBA Sellers - Steven Pope
What is the best advice we can give you for running a sustainable Amazon FBA business? We speak to Steven Pope, founder of My Amazon Guy and Amazon thought leader, to discuss ZonGuru users' top five most asked questions. Pope shares what you need to be successful, what red flags to look out for...
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How to Maximize your PPC Campaign Without Over-Burning your Budget - Vitalii Khyzhniak
Want to increase your conversion rate using Amazon PPC Campaigns and only pay the amount you need to? We speak to Amazon PPC expert Vitalli of Profit Whales, an Amazon PPC agency for seven to nine figure sellers about how to get the most out of your campaigns without over-burning your budget.…
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The Latest Tips and Strategies for Managing Your FBA Inventory - Chelsea Cohen
Want to know how to stay in stock? Will Amazon penalize you if you run out of stock? And how do you remove inventory from FBA? Chelsea Cohen, Co-founder of SoStocked, an inventory management company, shares her best tips for managing stock on Amazon. We learn about stock refill notifications, why...
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The Quickest Way to Solve Your Seller Central Issues - John Cavendish
Seller Central enables FBA sellers to list and sell products on Amazon. It is the gateway to controlling everything from pricing and reports to advertising and inventory. But what happens when something goes wrong? We speak to John Cavendish of Seller Candy, a full-service Amazon agency, about...
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How to Grow a 7-figure Global eCommerce Product Brand - Cara Sayer
More people are taking advantage of emerging Amazon markets and launching products with rational optimism. But what exactly does it take to become a leading eCommerce brand? Cara Sayer, founder of global, multi-award winning brand SnoozeShade shares how she started, envisioned and grew her brand…
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How to Avoid an Amazon Suspension - Yael Cabilly
Do you fear getting suspended by Amazon? Some Amazon FBA sellers think they’re doing everything perfectly right and get their accounts suspended anyway. So how can you avoid it? This week, we speak to Yael Cabilly, the Founder and leading attorney of Intellectual Property & eCommerce Law, about…
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Text marketing to drive external traffic to your Amazon listing - Arri Bagah
Mobile and email marketing are soaring in popularity with companies globally. Data is showing that 80% of consumers give up their phone numbers to subscribe to text marketing. So how can you use it to drive traffic and sales to your Amazon listing? This week we chat with Arri Bagah, CEO of...
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Tax implications for U.S. Amazon Sellers looking to expand to the EU - Christian Noguera
Stay at home orders have created massive shifts in e-commerce globally and caused a wave of U.S. Amazon sellers to chase success in Amazon E.U. But with a new climate comes new tax regulations. What should every seller consider before expanding? In this episode, we speak to Christian Noguera, CEO...
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How to Expand your Amazon FBA Business to New Markets - Carina McLeod
With the lockdown fueled global e-commerce boom, more Amazon FBA sellers are riding the wave into new markets. What are the golden rules to follow when entering a new market? Which areas should we look to? Carina McLeod, Founder of eCommerce Nurse, shares her insights on why more Amazon sellers…
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Increasing Click-Rate With Product Photography - Kakajamit Singh
Kakajamit Singh is the founder and CEO of AMZ One Step, a firm specializing in improving your click/conversion rate with fully optimized product photography that stands out from the competition. What You’ll Learn: 01:00 - The services AMZ One Step provides 02:25 - How to leverage product...
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Scaling Operations And Maintaining Company Culture - Matt Edmundson
Matt Edmundson advises eCommerce businesses on ways to amplify their brand recognition by identifying places they can speak directly to their ideal customer. He also manages numerous beauty and wellness product brands as the Managing Director of The Jersey Group. What You’ll Learn: 02:10 - How…
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Increasing Your Reach With New Sales Platforms - Jordan West
Jordan West is the CEO and founder of Mindful Marketing, a digital agency that helps FBA sellers increase CTR and expand customer reach through optimized ad campaigns and strategic expansions into new sales platforms. Timecode: 01:00 - Jordan’s selling history. 07:30 - The value of trial and…
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Saving Money With Innovative Payment Systems - Ning Ye
In a market where profits are already razor-thin, exchange rates and hidden sales fees can make or break any business. Ping Pong Payments makes your FBA life easier by providing an innovative payment system that streamlines your transactions and eliminates any surprise costs. Tune in now for an...
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Selling Your Brand for a Huge Return - Ken Kubec
Is it time to sell your business? If you want the biggest return possible, Ken Kubec’s your man. As the VP of Thrasio, Ken oversees the acquisition of successful Amazon brands. He knows all the angles and is here to tell you how to transform your business into a brand that investors will pay top...
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Setting Yourself Up For A Big Payday - Jon Elder
When Jon Elder got into FBA, he had $5,000. Now, he’s a 7-figure seller with multiple brands to his name. It’s safe to say he’s mastered the Private Label long-game. Join him and Jon as they chat about how to set up your FBA business for a huge return, insider details on the brokerage process…
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Ranking up Organically With PPC - Aaron Cordovez
It’s time to face the truth: if you want to get to page 1 and stay there, you need to think beyond traditional marketing strategies; giveaways and rebates don’t cut it anymore. That’s why we got Aaron Cordovez, 7-figure entrepreneur and creator of the PPC automation platform Seller Samurai, here…
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Making Your Customers Care - Amy Wees
Product differentiation is one part art, one part science. Amy Wees knows both in and out. Since 2007, she’s successfully founded three separate brands thanks to her obsessive market research and innovative R&D strategies. She recently sat down to talk about effective product differentiation...
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Jumping Through the Trademark Hoops - Anita Mar
Is it time for you to get the trademark ball rolling? In this episode, we’re talking with Anita Mar, founder of Trademark Angel, to discuss why protecting your products with a trademark is so important. Listen now to hear Anita and Jon untangle the intricate trademarking process, the differences...
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Why Expanding Into Shopify Matters - David Zaleski
Any serious seller will tell you: Amazon shouldn’t be your only source of income. If you want to make real money, you need to expand to other channels. David Zaleski knows all about this. He’s been building and selling brands on Shopify since he was 14! Join him and Jon as they discuss why you…
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Find and Test your Ideal Customer Avatar - John Li
In order to sell like the pros, you need to know who your target audience is before writing a single word of copy. How old are they? What’s their ideal price range? Do they gravitate towards flashy packaging? John Li knows how to answer those questions, fast. His software platform, PickFu, makes...
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Scaling Your Traffic for a Big Payday - Chloe Thomas
How do you bring in the traffic you need to build your brand into an asset you can sell for a huge profit? Chloe Thomas, the host of the eCommerce Master Plan podcast, is here to answer that! Since 2003, she’s helped FBA businesses generate new customers with innovative, cost-effective marketing...
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Warming Up Your Outside Traffic | Ian Smith
Scaling up your FBA business for a huge payday means one thing: generating leads. If you want a beefy contact list investors with deep pockets will pay top-dollar for, you need outside traffic. Ian Smith from Evolve Media, a firm specializing in helping FBA businesses generate warm traffic…
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Mastering PPC Campaigns | Michael Eriksson Facchin
Knowing how to structure, manage, and optimize PPC campaigns is your key to Amazon success. Luckily, Michael Eriksson Facchin’s here to help launch your listing to page 1! As the founder of AdBadger, Facchin’s helped FBA businesses of all sizes get the most bang out of their advertising buck with...
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Optimizing Your Way to the Top | Emma Schermer Tamir
Crafting a perfectly optimized Amazon listing is one part art and one part science. Emma Schermer Tamir has both sides down pat! As the CEO of Marketingbyemma.com, she helps independent Amazon FBA businesses write advertising copy that connects and converts. Join her and Jon as they breakdown…
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Mastering Product Manufacturing | Zack Leonard
Do you want to sell innovative products that establish you as a trustworthy brand? Then you need to listen to what Zack Leonard, founder of Gembah, has to say. He and his elite team of engineers guide Amazon sellers through the complex world of research/manufacturing to ensure they end up with...
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Acing Your Product Launch | Regina Peterburgsky
If anyone knows how to launch a product, it’s Regina Peterburgsky. She’s one of the first sellers to dominate the Australian marketplace with innovative strategies that fully leverage Amazon’s A10 algorithm. Want to know her secret to success? Click play now to listen along as she and ZonGuru CEO...
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Preparing Your Business For A Big Exit | Nate Ginsburg
Amazon Seller Insights, Episode #011: Are you thinking it’s time to get into the FBA game, and want to make sure you set yourself up for a big payday? Then say hello to Nate Ginsburg! As the founder of SellerPlex, a firm specializing in helping eCommerce businesses prepare for their grand exit…
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Building an eCommerce Brand | Ezra Firestone
Amazon Seller Insights, Episode #010: What, exactly, do you need to focus on to succeed in e-commerce? That’s exactly what ZonGuru CEO Jon Tilley and e-commerce thought leader Ezra Firestone sat down (virtually) to chat about in the latest edition of Amazon Seller Insights! We will cover why this...
About this show
Jon Tilley and the ZonGuru crew get together once a month to chat with the biggest Amazon Private Label sellers in the e-commerce world. Jon and his guests have the insight and experience you need to crush the competition and rise to that coveted seven-figure seller status, whether you’re a newbie looking to dip your toes in the vast Amazon waters or a grizzled veteran looking for an edge. Subscribe and rate now!
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