Amazon Seller School, How to Sell on Amazon
by Todd Welch
Ready to become a successful Amazon Seller and build your ecommerce empire? Our podcast is packed with tips, tricks, and secrets that million-dollar earners use to minimize risk and maximize profits. Whether you’re a newbie or an expert, we’ve got something for you. We’ll show you how to sell wholesale on Amazon, the fastest way to grow your business. Selling on Amazon isn’t easy, but it’s one of the best online opportunities in the world! Join Todd as he shares his journey to $4.5M in sales and growing. Tune in now and start living your dreams!
Episodes
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Rufus AI Surges, Amazon Opens Logistics to All, Auto Buy Pricing
Rufus AI posted 115% growth in monthly active users and 400% higher engagement year over year, and if you are still optimizing listings the same way you were two years ago, that data gap is already costing you. This week covers Amazon's full logistics infrastructure opening to businesses of all...
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Commingling Ends, API Fees Delayed, Container Rates Surge 20%
Amazon officially ended commingled inventory on March 31st, forcing every FBA seller to update their labeling processes while eliminating counterfeit mixing risks. We break down the immediate operational changes you need to make and cover Amazon's delay of SP API fees, the 20% surge in container...
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FBA Commingling Ends, 1-Hour Delivery, USPS Cuts: Amazon Changes Ahead
Amazon is ending FBA commingling on March 31st, permanently protecting your brand listings from inventory mixing. This week also brings major logistics shifts that could reshape seller operations: Amazon's new 1-hour delivery challenge to Walmart, potential two-thirds cut in USPS shipping volume,...
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Prime Day Moves to June, DD+7 Payment Changes, AI Ad Tools Launch
Amazon just moved Prime Day from July to late June 2026, forcing sellers to completely rework their inventory planning and advertising budgets. We break down how the DD+7 payment policy changes could disrupt your cashflow, why Amazon's new Creative Agent AI tool might change your ad game, and…
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Amazon Catalog Hijacks, Return Fraud & the 1.6% Takeover
Amazon Sellers, control is getting tighter while competition is getting heavier. ⚠️ From silent catalog hijacks to rising return fraud and data showing just 1.6% of sellers driving half of all GMV, the gap between disciplined operators and everyone else is widening fast. 📦📊 Today is about who...
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AI Content Marketplace and $68B Ad Machine
Amazon Sellers, the platform is quietly reshaping who owns content, traffic, and your margin. From a potential AI content marketplace to ad revenue crossing $68B, the signals are clear: Amazon is building the rails while sellers fight for visibility. 🧠📈 Full News:...
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AI Search Manipulation, Agentic Ads & CTR Power Plays
Amazon Sellers, AI is already shaping who wins visibility, and the rules are shifting fast. I’m breaking down how brands are gaming AI search, how Amazon Ads is wiring itself for agent-driven campaigns, and why clicks at the top of search matter more than ever. This isn’t theory — it’s how…
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Amazon News: AI Traffic, TikTok Logistics & The New Amazon Moat
Amazon sellers, the game is changing fast. Platforms are tightening control, AI is getting expensive, and logistics is turning into the real moat—not a back-office chore. Full News: https://amazonseller.school/amazon-news-logistics-shakeups-rising-fees-ai-shifts-and-what-sellers-must-do-now/ I’m...
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Amazon News: Fewer Sellers, Bigger Stakes & the AI Commerce Shift
Amazon Sellers, the marketplace is thinning fast, but the ones left are getting stronger. Fewer new sellers, record Prime penetration, tariff pressure, and AI-driven shopping are colliding at once, and I’m breaking down what that really means for margins, visibility, and leverage in 2026. If you...
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Amazon News: Interactive Ads, Walmart’s Surge & High-Value Return Shock
Amazon Sellers—today’s lineup hits every pressure point sellers are feeling right now. From interactive ads outperforming traditional video to Walmart rapidly closing the e-commerce gap, plus Amazon’s newest return policy gut-punch, this one matters. Full News:...
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Amazon News: AI Hijacks, Bot Wars & TikTok’s Takeover
Amazon Sellers, today’s headlines hit the core of where online commerce is headed. From AI systems scraping product data without consent to Amazon fighting (and maybe joining) agentic shopping bots, plus TikTok Shop swallowing social commerce and China tax rules shaking up global competition —…
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Amazon News: AI Images Win, Faster Shipping & Consumer Pressure
Amazon Sellers ⚡—the data is shifting fast, and the edge is moving to those who adapt early. AI visuals are outperforming humans, fast shipping is quietly taxing conversions, and consumer debt is reshaping how shoppers behave. I’m breaking down what’s noise, what’s signal, and where sellers can...
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Amazon News Live: Share-of-Voice, EU Fee Cuts & The End of Commingling
Amazon Sellers, today’s lineup hits every corner of the marketplace: advertising, global fees, Chinese competition shifts, and one of the biggest FBA policy changes in years. From fixed-price brand protection to Europe’s price-war fee cuts and Beijing’s tightening tax grip, these updates reshape...
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Amazon News: Cyber Week Wins, AI Agents Rise & 2026 FBA Reality Check
Amazon Sellers, this week’s stories reveal a marketplace shifting faster than most sellers can react. AI-driven shoppers, new compliance pressure, and Amazon’s 2026 fee structure are all converging as Cyber Week numbers point to a massive holiday season. I’ll break down what actually matters for...
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Amazon News: Variation Breakthroughs, AI Ad Prompts & 2026 Fee Pressure
Amazon Sellers, today’s updates hit the four pillars that decide your visibility and margins on Amazon. From multiple child variations ranking at once, to new AI-driven ad prompts, to fee changes coming in 2026, and TikTok Shop’s explosive rise, every headline signals tightening competition and...
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Amazon News: AI Lawsuits, China Data Rules & Doorstep Returns
Amazon Sellers, this week’s headlines are a wake-up call for anyone running a serious business on the platform. From Amazon suing Perplexity over rogue AI shopping bots, to China’s new tax data-sharing rules, to fee hikes and the rollout of “Doorstep Returns,” the future of selling online just…
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Amazon News: Help Me Decide, ChatGPT Traffic, and Holiday Rebound
Amazon Sellers — the marketplace is shifting fast. Amazon’s new “Help Me Decide” shopping tool is changing discovery, ChatGPT is driving traffic but not sales, and AI-powered browsers are reimagining the entire customer journey. Plus, shoppers are spending again—but they’re smarter, cautious, and...
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Amazon News: Walmart’s AI Push, Price Transparency & Ad Frustration
Amazon Sellers — the competition just raised the bar again. Walmart’s AI-powered ChatGPT checkout goes live, Amazon experiments with price transparency, and ad spend frustration is hitting a boiling point. Add reshoring trends and new marketplace dynamics, and the seller landscape is shifting…
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Amazon News: Seller Challenges, Fee Hikes & Predictive AI Hits
Amazon Sellers — this week’s headlines hit everything from policy power plays to predictive breakthroughs. From new appeal tools and rising FBA fees to AI that knows what shoppers will buy before they do—this one’s packed with strategy-shifting updates you don’t want to miss. Full News:...
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Amazon News: Prime Day Slump, Ad Taxes, Refund Shifts & Fees
Amazon Sellers — the headlines this week are a reality check. Prime Day fizzled, Washington is taxing digital ads, Amazon rolled out new refund tools, and critics are calling out fee creep as margins shrink. Full News:...
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Amazon News: AI Wars, Etsy Checkout, China’s Lead & $5 Groceries
Amazon Sellers — the battlefield just shifted again. Full News: https://amazonseller.school/amazon-news-ai-shakeups-payout-controversy-holiday-sales-wars/ AI isn’t just talking about your products, it’s now selling them. Walmart, Etsy, and Shopify are catching a wave of AI-driven traffic while...
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Amazon News: Accelerate Takeaways, FTC Fallout & Walmart Mess
Amazon Sellers — this week’s headlines are packed with platform shifts, regulatory pressure, and rising competition. From Amazon’s Accelerate 2025 announcements to Alibaba courting brands, the landscape is moving fast. Full News:...
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Amazon News: Agentic AI, End of Commingling & Netflix Ads
Amazon Sellers, this week’s updates are reshaping how we sell, advertise, and fulfill. From Amazon’s push into agentic AI to the long-awaited death of commingling, the landscape is shifting fast. Add in a Netflix ad partnership and FBA powering Walmart orders, and you’ve got a recipe for...
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Amazon News: Deals Surge, AI Traffic Grows & Virtual Multipacks
Amazon sellers 🚨 — the platform is shifting fast. Deals are outperforming coupons, AI is sending more traffic than ever, and new product discovery tools are redefining how customers shop. Full News:...
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Amazon News: Walmart QR Test, Pattern vs Anker, Theme Reversal
Amazon Sellers — this week’s headlines are packed with retail power plays and platform strategy shifts. Full News: https://amazonseller.school/amazon-news-variation-policy-reversed-macys-ads-via-amazon-rising-fba-costs/ We’ll dive into Walmart’s latest push into brick-and-click commerce, a...
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Amazon News: Damaged FBA, AI Control & Best Buy Enters the Fight
📦 Amazon Sellers, your warehouse strategy, listing tools, and recovery settings just changed. Full News: https://amazonseller.school/amazon-news-fba-policy-shift-ai-tools-new-marketplaces-q4-prep-strategies/ I’m going to cover Amazon’s damaged inventory update, Best Buy’s new threat, and why…
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Amazon News: AI Commerce War, Supply Shifts & Q4 Seller Surge
Amazon Sellers, the fight for your customer is now between bots—not brands. Join me as we break down the AI arms race, smarter sourcing, and what sellers must do right now to dominate Q4. 🤖🛒 Full News:...
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Amazon News: ChatGPT Privacy Leak, India Tariffs & AI Team Shakeup
Amazon Sellers, this week’s headlines come with risk, opportunity, and a reality check. I’ll break down how your ChatGPT chats went public, what Trump’s new tariff means for sourcing, and how one seller cut his team in half—and they liked it. 🔥🧠 Full News: This isn’t theory. It’s what’s hitting...
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Amazon News: Google Exit, Feedback Shift & FBA Prep Ending Soon
Amazon Sellers, Amazon just pulled a disappearing act from Google—and that’s only one of the fires we’re putting out today. Join me as we break down the new seller feedback system, the war on agentic bots, and why you’ll soon be doing your own prep work again. 🚨📦 Full News:...
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Amazon News: Prime Day Mystery, Walmart Shift & Seller Surge
Amazon Sellers, the headlines are loud—but what they’re not saying matters more. Join us as we dig into Amazon’s missing metric, Walmart’s aggressive brand defense, and what 100,000 million-dollar sellers are doing differently. 🎯📉 Full News:...
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Amazon News: FTC Crackdown, Prime Day Surge, and New Data Tools
Amazon Sellers, the spotlight is on your listings, your compliance, and how you handle data. We’ll break down the latest headlines shaping your strategy—from government warnings to Prime Day performance and Amazon’s newest analytics tools. 📊🚨 Full News:...
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Amazon News: Prime Day Flop?, TikTok Buyers? & Vine and Box Sizes
Amazon Sellers, Prime Day isn’t what it used to be—and that’s only the beginning. I’ll walk you through the sales collapse, TikTok’s shaky future, and new tactics Amazon quietly rolled out to help (or hurt) your business. 📉📦 Full News:...
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FBA Box Update, Prime Day Sales Drop, Tariffs & Vine Hacks: Amazon Seller News Weekly
Prime Day sales tanking—don't let it sink your strategy! Unpack Amazon's FBA box size boost, Day 1 sales plunge 41%, TikTok buyout buzz, industry-wide sales wars, ad budget pressures, tariff holdouts, FTC scams bust, Seller Central makeover, pre-launch Vine reviews, return mishaps, port delays,...
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Amazon News: Prime Day Deal Drought, AI Push & Seller Pitfalls
Amazon Sellers—Prime Day is getting longer, but your margins are getting tighter. 🚨 I'm breaking down the major shifts every seller needs to know. Full News: https://amazonseller.school/amazon-news-prime-day-expands-to-4-days-crypto-moves-and-vine-access-for-resellers-%f0%9f%9b%92%f0%9f%9a%a8/...
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Amazon News: Walmart Fulfillment, AI Ads, and Pricing Pressure
Amazon Sellers, big shifts are in motion—from fulfillment deals to regulatory heat. Full News: https://amazonseller.school/amazon-news-ai-video-ads-mcf-perks-for-walmart-fba-limits-policy-crackdowns/ This week, I’ll break down Amazon’s MCF promo for Walmart orders, their free AI video tool,...
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Amazon News: New Metrics, Fewer Competitors & Prime Day Prep
Amazon Sellers, the winds are shifting—and if you're paying attention, it’s blowing opportunity right toward your storefront. 🚨📦 Full News: https://amazonseller.school/amazon-news-prime-day-prep-fedex-returns-tariff-cuts-ai-tools-reshaping-seller-strategy/ I’ve got four stories this week that...
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Amazon News: FBA Fee Creep, Title Wars, and TikTok Trouble
Amazon Sellers, things are shifting fast—again. 🤯📦 Between AI scanning your website for compliance, TikTok virality triggering suspensions, and a brand-new two-part title format, the game just got more complicated. Full News:...
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Amazon News: AI Listings, Tariff Landmines & FBA Space Cutbacks
Amazon Sellers, storage space just vanished before Prime Day, Chinese sellers are eating your lunch, and now Amazon’s telling you how to write your titles—with AI. 🔥📉 This is the week where small mistakes turn into big setbacks. Full News:...
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Amazon News: Prime Day Protests, Return Badges & 3PL Power Plays
Amazon Sellers, Prime Day is losing traction, new return badges are changing buyer behavior, and Amazon’s not just dominating retail—it’s crushing logistics too. 📦🚨 If you’re still selling like it’s 2022, this week’s news should shake that up. Full News:...
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Amazon News: ChatGPT Checkout, Reseller Bans & Market Shakeups
Amazon Sellers, AI just got its own checkout button, resellers are under fire, and the platforms are tightening their belts for a recession. 🤖💸 If you sell online, these headlines directly impact your strategy. Full News:...
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Prime Day Prep, Tariff Hikes, Shopify AI: Amazon Seller News
Don’t get left behind! Nail Prime Day 2025 deadlines, outsmart 245% tariffs, dodge Amazon’s Haul pitfalls, and stay ahead of Shopify’s game-changing AI checkout with this must-listen episode. Packed with pro tips to source smarter, bold insights to avoid suspensions, and key events to boost your...
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Amazon News: Customs Schemes, Haul Shake-Up & the Veteran Seller Edge
Amazon Sellers, Chinese suppliers are pushing illegal tariff dodges, Amazon’s Haul is pivoting hard, and veteran sellers still dominate the leaderboard. There’s a lot moving—and most of it impacts your margin or your risk. Full News:...
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Seller News Recap: Tariffs, Haul Shifts, and Your Path to Profit
Dive into *This Week’s Seller News* with Todd Welch from Amazon Seller School! We’re unpacking tariffs spiking prices, Amazon’s Haul pivot, and new FBA limits tripping up sellers. Get the latest on dodging illegal supplier schemes, scaling with B2B, and outsmarting Chinese competition. Packed…
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Amazon News: Chinese Sellers Retreat, AI Checkout, and Vendor Exodus
Amazon sellers, Chinese competitors are hiking prices or leaving the U.S., Amazon just started letting shoppers buy from other websites inside its app, and vendors are fleeing to 3P faster than ever. 🔥 Buckle up—this week’s news hits hard. Full News:...
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Uncovering the Hidden Goldmine: How to Start Selling on Amazon Japan with Gary Huang
Amazon sellers, here's the cold truth: you're ignoring the second-largest Amazon marketplace on the planet. Japan isn’t just sushi and sumo—it’s a massive e-commerce opportunity you’re sleeping on. Show Notes:...
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Amazon News: TikTok Takeover, Tariff Chaos & Seller Margin Squeeze
Amazon Sellers, what happens when Amazon tries to buy TikTok, China tariffs pile up, and 65% of sellers raise prices—but still lose profit? 🚨 You stop scrolling and start paying attention. Full News:...
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Amazon News: Buyer Breakdown, Fee Backlash & AI Search Shake-Up
Amazon sellers, what do you do when your most loyal customers are tapped out, new deal fees land like a punch to the gut, and Amazon quietly rolls out an AI that changes how people shop? 🧠💥 You dig in—and pivot. Full News:...
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Amazon’s AI Boom & Fee Fury: This Week’s Seller News Survival Guide
Get the inside track with *Amazon’s AI Boom & Fee Fury: This Week’s Seller Survival Guide*! Todd Welch from Amazon Seller School unpacks Amazon’s new AI shopping tools, fee hikes sparking outrage, TikTok’s $700-per-shopper trend, and Walmart’s logistics power play. From unbeatable tips to fiery...
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Amazon News: Etsy Shrinks, FBA Tightens, and TikTok Teaches Surprises
Amazon sellers, Etsy just lost 1.4 million sellers, FBA costs are rising, and TikTok might not grow your followers—but it will grow your Amazon sales. 🤯 Let's talk about what actually matters right now. Full News:...
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Quick News: FBA Fee Changes, Etsy Declines, TikTok Sales Insights & More You Need to Know
Buckle up for Etsy’s Seller Exodus & Amazon’s Fee Hike: This Week’s Must-Know News, where Todd Welch from Amazon Seller School breaks down the juiciest updates shaking the e-commerce world. This episode, we’re diving into Etsy’s 1.4 million seller drop, Amazon’s 2025 FBA fee changes, legal…
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About this show
Ready to become a successful Amazon Seller and build your ecommerce empire? Our podcast is packed with tips, tricks, and secrets that million-dollar earners use to minimize risk and maximize profits. Whether you’re a newbie or an expert, we’ve got something for you. We’ll show you how to sell wholesale on Amazon, the fastest way to grow your business. Selling on Amazon isn’t easy, but it’s one of the best online opportunities in the world! Join Todd as he shares his journey to $4.5M in sales and growing. Tune in now and start living your dreams!
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