PODCAST · business
Amplify Good Podcast
by Anthem Creative
Welcome to the Amplify Good Podcast, brought to you by Anthem Creative. We’ve spent the last decade helping hundreds of nonprofits build stronger brands, launch engaging campaigns that raise millions, and navigate how to tell their story in a rapidly changing digital world.In this podcast we share what we’ve learned along the way and feature conversations with expert guests on the leading edge of nonprofit marketing tackling topics like leadership, storytelling, exponential technology, strategy, fundraising, and how to navigate change to amplify impact and become more human.
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The urgent case for better storytelling: Reclaiming the global aid narrative
Andy Harrington has 35 years of experience in international relief and development, and currently serves as Executive Director of the Canadian Foodgrains Bank. Andy gives Graeme a ground-level view of a world in crisis — 728 million people facing hunger, 63 active conflicts, devastating aid cuts from USAID and Canada, and a disinformation campaign undermining public trust in international development. But Andy doesn't stop at the problem. He issues a clear call to action for the entire charitable sector: we have not told our stories well enough, and the cost of that silence is lives.Share this episode with a colleague or donor who needs to understand what's really happening in global aid — and what's at stake if the sector doesn't communicate better.Andy's LinkedInGraeme's LinkedInCanadian Foodgrains BankAnthem Creative
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Fixing the bridge between Charities and Philanthropists: The WellFunded story
Jeff Golby spent a decade as Executive Director of Acts for Water running clean water initiatives in Uganda — and far too many late nights on grant applications. That frustration sparked Well-Funded, a platform removing the friction between charities and the philanthropists, family offices, foundations, and donor-advised funds that want to support them. Jeff and Graeme trace his journey from early-stage employee at Charitable Impact to accidental founder — sticky note and all. They explore what major donors actually need to say yes, why 74% of grant applications ask the same questions, the importance of branding in philanthropy, and how technology can finally create a better match between mission and money. Visit wellfunded.ca to see how your organization could simplify its philanthropic relationships and spend less time on grant applications.Jeff's LinkedInGraeme's LinkedInWellFundedAnthem Creative
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The AI Fundraising Revolution: Rethinking Fundraising in the Age of Intelligent Tools
Salvatore (Sal) Salpietro was employee number one at Fundraise Up and watched it grow from a startup to over 3,500 employees. Now, as Chief Growth Officer at Dataro, he's got a front row seat to the collision of AI and fundraising. Sal and Graeme unpack the K-shaped economy and what declining donor counts (but rising gift sizes) really mean for nonprofit strategy. They explore the 10-80-10 rule for keeping humans in the loop, how predictive AI is helping major gift officers work smarter instead of harder, and why adopting an 'AI-first' approach could be the difference between thriving or struggling.Identify one manual process in your fundraising workflow — like building a mid-level prospect list — and explore one AI tool that could help you do it faster and smarter.Sal's LinkedInGraeme's LinkedInhttps://dataro.io/https://www.anthemcreative.ca/
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Souls Before Roles: A deep dive on Leadership, Intentionality, and the Future of Nonprofits
Lon Wong is a tech founder turned nonprofit leader turned consultant who has been banging the drum of 'more human' for two decades. Lon joins Graeme to explore what it looks like for organizations to become more intentional and more connected in a season of rapid change. They discuss the epidemic of staff disengagement, the loss of institutional trust, why leaders are stuck in reactive triage mode, and the counterintuitive power of pausing when everything feels urgent. Lon's framework — 'souls before roles' — is one you'll carry with you long after the episode ends.Block off one hour this week for uninterrupted strategic reflection — no agenda, no deliverables — just space to think about where your organization is really headed.Lon's LinkedInGraeme's LinkedInReferences & ResourcesAnthem CreativeChisel ConsultingGet Lon's BookGallup State of the Global Workplace: 2026 Report
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The Future Belongs to the Most Human Organizations
In this inaugural episode, Anthem Creative co-founder, Graeme Watt, introduces The Amplify Good Podcast and its driving thesis: in an era of rapid exponential change, the nonprofits that will thrive are the ones that adapt and learn to become more human. Drawing on a decade of working with hundreds of nonprofits, Graeme unpacks why now — at the collision point of multiple exponential trends and technologies — this conversation can't wait any longer. No playbooks. No perfect answers. Just honest, raw dialogue about what it means to navigate a world none of us have experienced before and a rallying cry to use technology to become more human.Thank you for listening to Amplify Good. Please subscribe and leave a review to help us reach more people, and share the show with someone who would find these conversations valuable.https://www.anthemcreative.ca/
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ABOUT THIS SHOW
Welcome to the Amplify Good Podcast, brought to you by Anthem Creative. We’ve spent the last decade helping hundreds of nonprofits build stronger brands, launch engaging campaigns that raise millions, and navigate how to tell their story in a rapidly changing digital world.In this podcast we share what we’ve learned along the way and feature conversations with expert guests on the leading edge of nonprofit marketing tackling topics like leadership, storytelling, exponential technology, strategy, fundraising, and how to navigate change to amplify impact and become more human.
HOSTED BY
Anthem Creative
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