Answers in Action

Episodes

1. 10

   Ads from Super Bowl LIV

   Sarah and Steve review the commercials from Super Bowl LIV. What were some of the hottest trends this year? Nostalgia, ensembles and celebrity couples.

   Feb 3, 2020

   45m
2. 9

   New Season Coming Soon

   We're coming back with a brand new season of the Answers in Action podcast! Tune in for the first episode on Monday, Feb. 3, to hear Sarah and Steve recap commercials from Super Bowl LIV.

   Jan 29, 2020

   1m
3. 8

   Episode No. 46: Political campaign ads may have ironic side effects

   Clayton Critcher, an associate professor at the University of California, Berkeley, discusses his research that found mandatory candidate endorsements may incentivize nastiness (more here: http://bit.ly/candidateEndorsement). Plus recent political ad news about President Trump, social media bots...

   Nov 2, 2018

   16m
4. 7

   Episode No. 45: HALLOWEEN EDITION - How to prepare for brand crises

   What's scarier than a brand crisis? For our special Halloween episode, we talk with Jamie Singer, senior vice president on the crisis and risk team at Edelman in Chicago. Reports mentioned in this episode: CMO Survey: bit.ly/cmosurvey2018 Edelman Earned Brand: bit.ly/earnedbrand2018

   Oct 29, 2018

   17m
5. 6

   Problem-Solving Series STEP 5: Review Results, Analyze the Future and Always Try Again

   Jellyvision CMO Bob Armour discusses how he handles step five of the problem-solving process: reviewing the results, analyzing the future and trying again.

   Oct 5, 2018

   16m
6. 5

   Problem-Solving Series STEP 4: Finding and Implementing the Solution

   Orbitz Brand Director Carey Malloy talks with Sarah about the fourth step in the problem-solving process: finding and implementing the solution.

   Oct 4, 2018

   16m
7. 4

   Problem-Solving Series STEP 3: Making a Map and Writing a Problem Statement

   Bonnie Massa, founder and president of marketing agency Massa & Co., offers her insights on the third step of the problem-solving process: making a map and writing a problem statement.

   Oct 3, 2018

   17m
8. 3

   Problem-Solving Series STEP 2: Building the Problem-Solving Team

   Today's guest is Flowers for Dreams Founder Steven Dyme, who will discuss the second step of the problem-solving process: building the problem-solving team.

   Oct 2, 2018

   18m
9. 2

   Problem-Solving Series STEP 1: Finding and Defining Problems

   Sarah chats with Feeding America CMO Catherine Davis about the first step of the problem-solving process: finding and defining problems. Read the related feature here: https://bit.ly/2DIjK8k

   Oct 1, 2018

   13m
10. 1

    Preview: Problem-solving special series

    We’re returning from our summer hiatus with a special week-long series for Marketing Week. From Oct. 1–5, we’ll release a new episode on a different step in the problem-solving process. This series is a companion piece to a feature by Hal Conick in the October issue of Marketing News, available...

    Sep 24, 2018

    1m