PODCAST · business
APAC's B2B Growth Podcast
by xGrowth
APAC's B2B Growth Podcast (formerly Growth Colony) is a bi-weekly interview show unpacking trends, busting myths and delivering insights B2B marketing and sales leaders across Asia-Pacific can put to work today. Each episode, host Shahin Hoda sits down with a marketing leader, sales leader, founder or operator who has a real point of view, not a generic take. Guests bring specific stories from inside their own companies: what worked, what failed and what they'd do differently. We cover what's actually driving B2B growth in the region: account-based marketing built for APAC rather than adapted from a US or UK playbook, sales and marketing alignment, and founder and operator commentary from people doing the work, not just talking about it. If you're a B2B marketing or sales leader in Australia, New Zealand, Singapore or anywhere else in Asia-Pacific trying to build pipeline from strategic accounts, this show is for you.</p
Episodes
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How CMOs Win Back the Boardroom in the Age of AI with Andy Lark
Andy Lark has sat on 15-20 boards across ASX, Fortune 100 and startup companies, and he's blunt: most boards barely think about marketing. He explains why, what actually earns a marketer a seat at the table, and why commercial relevance beats campaign metrics. The chat then turns to AI: how...
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What B2B Marketers Should Measure Instead of MQLs with James Toepfer
James Toepfer, former Head of Campaign Strategy and Demand Marketing for Digital Media APAC at Adobe, joins the show to explain why his team there ditched the Marketing Qualified Lead for the Marketing Qualified Account. He unpacks the disconnect that forced the change, an MQL dashboard glowing...
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How to Run a 7-Person Marketing Team With Just One Person with Jeff Sauer
Jeff Sauer has spent twenty years teaching marketers how to measure what matters. In this episode, he explains how AI has rewritten his marketing playbook, letting a lean team (often just himself and a stack of AI tools) produce work that used to take a copywriter, web designer, project manager,...
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From Copywriter to AI-Native Marketer: The Full Playbook with Shaun Thresher
Shaun Thresher built his own AI powered second brain, using Claude Code, to run his marketing and copywriting work end to end. In this episode, Shaun walks through how he moved from bouncing between two separate AI chat windows to a single centralised system that reads his voice, his clients'...
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What is Gartner’s Prediction on AI and Job Market with Neal Woolrich
AI isn't just changing individual jobs, it's changing the shape of the org chart itself. In this episode, Neal Woolrich, Director in Gartner's Human Resources Advisory practice, joins Shahin to unpack whether the traditional "pyramid" structure is giving way to a "diamond" with fewer entry-level...
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Building a Go to Market Hub That Connects Sales, Marketing and Customer Success with Ronan Bray
What happens when a marketing leader goes all in on AI, not just for himself, but for his entire team? Ronan Bray, Head of Marketing & Growth at Cloud Assess, joins the podcast to unpack exactly that. From a two week Christmas break spent teaching himself to build apps, to rolling out a fully...
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The Partner Marketing Playbook Nobody Talks About with Jordana Sunderland
Most B2B marketers treat partners like a sales channel. Jordana Sunderland says that's the core mistake. In this episode, Jordana, Director of Integrated Marketing for the Pacific Zone at Schneider Electric, joins Shahin to unpack what genuine partner marketing looks like and why so many…
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How to fix your GTM playbook without starting a revolution with Andrei Zinkevich
The CMO role has never been harder. Trust from leadership sits at around 30%, average tenure has dropped to 16–18 months, and budgets keep getting cut while pressure mounts to "bolt on AI" without any strategy in place. But is this a people problem, or a playbook problem? Andrei Zinkevich,...
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How to Fix the Marketing to Sales Handover Before Your Leads Go Cold with Nishi Seth
What happens to all those leads marketing works so hard to generate? More often than not, they go cold. According to Nishi Seth, Industry & Solutions Marketing Lead for Google Cloud APAC, this isn't a niche problem. It's one of the most persistent challenges across B2B, regardless of company size...
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Rebroadcast:How Marketing Can Own Go-to-Market (Instead of Just Supporting Sales) with David Heyworth
Too many B2B marketing teams are still talking leads when they should be talking revenue. In this episode, Shahin sits down with David Heyworth, GTM advisor and former Head of Marketing at Vocus, to unpack what it really takes to drive commercial outcomes in the second half of 2025. From ditching...
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IBM's AI Marketing Journey from Experimentation to Intentional Execution with Craig Mills
What does it actually look like to roll out AI at enterprise scale inside one of the world's most recognisable technology companies? Craig Mills, APAC Head of Demand Generation and AI Marketing Transformation Lead at IBM, shares the real story: the internal lockdowns, the false starts, the...
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How to Build a Marketing Team for the AI Era with Cameron Partridge
AI has made marketing easier to produce - but harder to win. That's the sharp framing Cameron Partridge, Chief Growth Officer at Humanforce, brings to this conversation. Drawing on nearly a decade in the US, including a front-row seat to the AI boom at Invisible Technologies, working directly…
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Unveiling the 2026 ABM Pulse: What's Changed in APAC Over the Last Two Years
See the results: https://xgrowth.com.au/reports/abm-pulse/ ABM is evolving fast in APAC, and xGrowth has the data to prove it. In this episode, Shahin Hoda and Alexander Hipwell unpack the findings from xGrowth's latest ABM Pulse benchmark, based on responses from 93 B2B marketers actively…
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Rebroadcast: Building Global Marketing from APAC: Lessons from Airwallex with Jon Stona
Running a global marketing function from APAC sounds like a logistical headache. For Jon Stona, VP of Global Marketing at Airwallex, it's a deliberate competitive advantage. In this episode, Jon unpacks how one of the world's fastest-growing fintechs has architected a marketing org that's…
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How to Turn B2B Events into a Genuine Revenue Lever with Jannat Dawra
Events are one of the highest-effort, highest-impact levers in B2B marketing, but most teams run them on autopilot. In this episode, Shahin sits down with Jannat Dawra, Head of Marketing APAC at Dotdigital, to break down her commercial, revenue-first approach to field marketing and events. Jannat...
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The New B2B Playbook, What AI Startups Are Doing That Incumbents Aren't with Scott Albro
Getting your buyer's attention has never been harder. In this episode, Shahin sits down with Scott Albro, serial entrepreneur and GTM advisor to early-stage AI founders, to unpack what modern go-to-market actually looks like. Scott reframes the most common answer to "what's changed?" by showing…
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Building Xero’s Brand from Scratch in Australia with Penny Elmslie
What does it take to build a brand from nothing in nine weeks, with no assets, no brand book, and a board breathing down your neck? Penny Elmslie did exactly that as the first Marketing Director Xero hired outside of New Zealand, turning a company most Australians confused with a certain...
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AI Myths Debunked and The Real Data Behind ChatGPT, Jobs, and Search Traffic With Rand Fishkin
While everyone panics about ChatGPT stealing traffic and AI replacing jobs, the data tells a different story. For every search on ChatGPT, there are 373 searches on Google. AI's disruption is far less dramatic than media hype suggests. Rand Fishkin challenges this prevailing wisdom about AI's...
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Standing Out in B2B Marketing Without a Big Budget with Udi Ledergor
In this episode, Udi Ledergor, Chief Evangelist at Gong and author of Courageous Marketing, explains why bold creativity is essential for startups competing in crowded B2B markets. Udi shares the principle behind Gong’s rise from zero to hundreds of millions in revenue: “different is better than...
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How to Book a Meeting with Anyone with Stu Heinecke
What if a $28 Facebook ad could generate $20 million? Stu Heinecke, the father of contact marketing, reveals how micro-focused campaigns connect you with virtually anyone. Stu shares stories of a sales rep who used a live pigeon to reach a famous CEO, a startup that landed Walmart with one…
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Rebroadcast: How to Build a Personal Brand Without Losing Your Mind with Caleb Ralston
Caleb Ralston challenges one of the most sacred rules in personal branding: niching down. While it's technically the fastest path to growth, it's also a fast track to burnout and quitting altogether. In this conversation with Shahin Hoda, Caleb shares hard-won insights from working with some of…
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2x Your Revenue Growth Without Increasing Your Marketing Budget with Robert Chatwani
What if your CEO asked you to double revenue without adding budget or headcount? Robert Chatwani, President and General Manager of Growth at DocuSign, believes not only is it possible - there's never been a better time to make it happen. In this conversation, Robert unpacks the frameworks and...
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Don’t Market to the 5% of Buyers Who Are Ready to Buy Today with Jon Lombardo
In this episode, Jon Lombardo, Co-Founder of Evidenza, unpacks the counterintuitive truth about B2B buying behaviour. Drawing on research from the Ehrenberg-Bass Institute, Jon reveals why most B2B marketers fundamentally misunderstand their audience. The 95-5 rule shows that 95% of potential...
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How to Lead Your Marketing Team Through AI Transformation with Leandro Perez
Leandro Perez joins to cut through the AI hype and share what's actually working. With Agentforce handling 850,000 conversations and managing 85% of customer inquiries, Leandro reveals the reality behind the marketing claims and addresses the "SaaS is dead" narrative head-on. From managing 30,000...
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Why Every Marketer Is Already a Prompt Engineer with Rubina Carlson
Marketing at the pace of AI innovation isn't easy, but Rubina Carlson, Head of Marketing at 90 Seconds, has found a way to stay ahead without burning out. In this conversation with host Vinnie Romano, Rubina shares her honest journey from feeling late to the AI party to becoming an AI-first...
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Become the Most Known and Trusted Brand in Your Market With Marcus Sheridan
Marcus Sheridan reveals why most businesses are failing to win trust in an AI-disrupted world, and exactly what to do about it. The bestselling author of They Ask You Answer and Endless Customers breaks down the four pillars of becoming the best-known and trusted brand in your market: saying what...
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Turning Local Wins into Global Influence with Kitty Zhao
In this insightful conversation, Kitty Zhao, Head of Marketing for Adhesive Technologies at Henkel ANZ, shares her proven strategies for putting Australia and New Zealand on the global marketing map. Working for a global organisation with headquarters far from the region, Kitty reveals how she's...
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This Is What Product Marketing Actually Is with Kayla Medica
Ever wondered if you might already be a product marketer without knowing it? This episode breaks down one of B2B's most misunderstood roles with someone who literally wrote the book on it. Kayla Medica, Australia's leading product marketing advocate and author of The Mehdeeka Method, sits down…
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Busting the Myths of APAC Expansion with Victoria Sampson (McCafferty)
In this episode, we dive deep into the complexities of building growth strategies across APAC with Victoria, who leads marketing for Thomson Reuters across an enormous remit spanning from Africa and the Middle East through to Japan and New Zealand. Victoria shares why expanding into APAC is...
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Cracking the ABM Code: 6 Years of Refinement with Stuart Matthewman
In this episode, we delve into the world of Account-Based Marketing (ABM) with Stuart Matthewman, who shares the hard-won lessons from IR’s six-year journey with ABM. From early failures and misalignment issues to achieving an incredible 80X return on marketing spend, Stuart reveals the critical...
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Stop Calling Everything Go-to-Market: Why It's Lost All Meaning with Melinda Stuart
In this episode, Vinnie sits down with ABM marketing expert Melinda Stuart to tackle one of B2B marketing's most misunderstood concepts: go-to-market strategy. What starts as a discussion about business language misuse quickly evolves into a deeper conversation about how marketers can remain...
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Building Global Marketing from APAC: Lessons from Airwallex's Jon Stona
Join us for an insightful conversation with Jon Stona, who leads marketing at Airwallex, one of the fastest-growing fintechs in the world. Operating across 130+ markets from their Singapore headquarters, Jon shares how they've built a modern marketing organisation that balances global consistency...
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How to Build a Personal Brand Without Losing Your Mind with Caleb Ralston
In this conversation, Caleb Ralston discusses the intricacies of personal branding and content creation, emphasising the importance of sustainability and authenticity. He critiques the common advice of niching down, arguing that it can lead to creator burnout and audience fatigue. Instead, he...
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How Marketing Can Own Go-to-Market (Instead of Just Supporting Sales)
Tired of being seen as sales support? David Heyworth reveals how marketing leaders can break free from the order-taking trap and own the entire go-to-market motion. From building sales discovery teams that report to marketing to creating personalised experiences that win enterprise deals, David...
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From Growth Colony to APAC's B2B Growth Podcast: Here's what's changing
Welcome to a special programming note! After taking a short break to refresh and refine our approach, we're excited to announce the relaunch of our podcast with some significant improvements. What's New: Brand clarity - We've simplified our name from "Growth Colony: APAC's B2B Growth Podcast" to...
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Growth Colony Announcement
We'll be going on a 4-week break! For 5 years it's been go, go, go, so this break will allow us to take a step back and create more awesome content for you. But whether you're an OG follower or new to the party, here are 3 episodes we think you should check out. Unlocking Company Growth in the…
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From Hospitality to Marketing: What B2C Can Teach Us About B2B
Vinnie chats with a marketer who didn’t start her professional career in marketing but in hospitality. Now Marketing Manager at Logicalis, Morgan Wilkinson, shares with us her hospitality experiences that have shaped her entire approach to B2B. 🎥 Prefer to watch the conversation? We've got a…
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How to Market to the Mining Sector
How do you market to someone who doesn’t even know what they’re looking for yet? That’s the challenge with the mining industry, and we’re unpacking it all in this episode with Alex Lloyd, Head of Marketing for Advanced Navigation. 🎥 Prefer to watch the conversation? We've got a link for you:...
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REBROADCAST | EP #175: Implementing Brand Experience Into ABM Programs
Shahin chats with Christine Law, Director & Head of ABM, Asia Pacific & Japan at ServiceNow, about bringing brand experience and ABM together. The episode covers the following: What is brand experience? How to define ABM The mistakes marketers make Finding the balance between strategy and…
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AI, Alignment & Innovation: The B2B Strategy Behind Twilio’s Regional Success with Nicholas Kontopoulos
"Innovation isn’t about shiny campaigns. It starts with people, process, and purpose." Joining us for a second time on the podcast is Nicholas Kontopoulos, VP of Marketing APJ at Twilio. We explored what real innovation looks like, how to align marketing and sales in global teams, and how…
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Mark Ritson on Personal Branding, B2B Marketing and His Journey with Mini MBA
Joining Shahin and Vinnie is marketing legend, Mark Ritson, Founder of the Mini MBA. From almost buying Kylie Minogue's house, to consulting, and building a global brand, Mark shares with us the journey of his Mini MBA. 🎥 Prefer to watch the conversation? We've got a link for you:...
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Predicting the Unpredictable: AI and the Future of Risk Management
Every day, the macro environment continues to shift. Geopolitical conflicts disrupt supply chains, economic shifts shake industries, and new business pressures emerge overnight. So we spoke with General Manager of Factiva, Traci Mabrey, who shared how AI is transforming risk management. 🎥 Prefer...
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What You Need to Know About Brand Crisis Management
What does a brand crisis look like? In an ever-changing industry, anything can happen, so it helps to be prepared for whatever, whenever. So that's why we sat down with CMO of Packserv Australia, Julia Casey, to chat about how businesses can effectively manage their brand to prepare for, and rise...
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How AI Can Close a Complex B2B Deal with Amanda Kahlow
"What buyer actually wants to talk to a salesperson?" That's what Amanda Kahlow, CEO & Founder of 1mind, asked Shahin in this AI versus Sales chat. Find out how Amanda closed a $200,000 deal with the help of AI and why she thinks AI can completely take over the sales cycles with no human…
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Stand Out in B2B Marketing With Get Different's Mike Michalowicz
Standing out isn't just about being "the best" - it's about being different. And no one knows how to "Get Different" than no other than bestselling author and marketing guru, Mike Michalowicz. 🎥 Prefer to watch the conversation? We've got a link for you: https://youtu.be/4zPDm1f4gVE This episode...
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The Marketing Fundamentals With Bob Hoffman
What's it like to chat with the Ad Contrarian, Bob Hoffman? You're about to find out, as we get down to business discussing hypocrisy and the fundamentals in the marketing and advertising industry. 🚨 This episode uses explicit language 🚨 🎥 Prefer to watch the conversation? We've got a link for...
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How ABM Can Help With Sales and Marketing Alignment
Join Vinnie and his chat with Head of Marketing for ANZ, and ESG Specialist of OneAdvanced, Brynne Beetge, to uncover how ABM can bridge the gap between Sales and Marketing. This episode also covers... The importance of relationship building in all roles How to deal with rejection as a…
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Building a Bulletproof Digital Marketing Plan
Shahin is joined by CEO of VOLTAGE, Corey Morris, to discuss his book, The Digital Marketing Success Plan and the creation of Corey's START framework. This episode covers... How to avoid misalignments Large Language Models (LLM) and SEO How to build a solid strategy for your tactics to actually...
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Composable Stacks and AI Agents: What’s Next for B2B Marketers? with Scott Brinker
Shahin is joined by VP of Platform Ecosystem at HubSpot and the man behind the MarTech 5000 supergraphic, the Godfather of MarTech, Scott Brinker. This episode covers... Composable tech stacks The role of AI Agents in workflows ‘Service as a Software’ (not your usual SaaS model) And the future…
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Balancing Sales and Marketing for Growth in the APAC Region
Shahin is joined by ANZ Regional VP of LogicMonitor, Caerl Murray, to chat about the nuances of developing a go-to-market strategy in ANZ as well as how to approach building a strong, successful team. This episode also covers... How to achieve messaging alignment between marketing and sales teams...
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ABOUT THIS SHOW
APAC's B2B Growth Podcast (formerly Growth Colony) is a bi-weekly interview show unpacking trends, busting myths and delivering insights B2B marketing and sales leaders across Asia-Pacific can put to work today.
Each episode, host Shahin Hoda sits down with a marketing leader, sales leader, founder or operator who has a real point of view, not a generic take.
Guests bring specific stories from inside their own companies: what worked, what failed and what they'd do differently.
We cover what's actually driving B2B growth in the region: account-based marketing built for APAC rather than adapted from a US or UK playbook, sales and marketing alignment, and founder and operator commentary from people doing the work, not just talking about it.
If you're a B2B marketing or sales leader in Australia, New Zealand, Singapore or anywhere else in Asia-Pacific trying to build pipeline from strategic accounts, this show is for you.</p
HOSTED BY
xGrowth
CATEGORIES
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Frequently Asked Questions
How many episodes does APAC's B2B Growth Podcast have?
APAC's B2B Growth Podcast currently has 298 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is APAC's B2B Growth Podcast about?
APAC's B2B Growth Podcast (formerly Growth Colony) is a bi-weekly interview show unpacking trends, busting myths and delivering insights B2B marketing and sales leaders across Asia-Pacific can put to work today. Each episode, host Shahin Hoda sits down with a marketing leader, sales leader, founder...
How often does APAC's B2B Growth Podcast release new episodes?
APAC's B2B Growth Podcast publishes regularly with 298 episodes available. Check the episode list for the typical release schedule.
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You can listen to APAC's B2B Growth Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts APAC's B2B Growth Podcast?
APAC's B2B Growth Podcast is created and hosted by xGrowth.
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