PODCAST · society
Approved
by Nicole and Hannah
Welcome to Approved, the podcast for social media lovers. Brought to you by the team at Melbourne Social Co.
Episodes
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Nicole Says Goodbye
Yes, it's true. Nicole has some sad news. Normally she writes these show notes, so I don't really know what to say. Just listen as she talks about her new journey and we discuss what the future of Approved looks like. Thank you to all of our listeners, friends, and family for listening. We love…
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Special Guest: Shelley Friesen Founder and Director of Melbourne Social Co
On today's episode we finally interview our boss, mother, founder and director - Shelley Friesen. We discussed: - How she started the agency - Advice for anyone wanting to start their own agency - Navigating COVID and difficult moments as a business owner - Building company culture - Balancing...
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UGC isn't dead. It's more alive than ever.
Welcome back Approvers!! It's almost 5pm and I my brain isn't working so let's get right into it. In today's episode, we are talking all things UGC - why it is crucial in any social media strategy as well as our top tips on how you can become a UGC creator. We discuss: UGC creation / video…
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How to slay at public speaking + we are speaking at the Social Summit 2025!
Welcome to 2025, besties! After a much-needed break, we’re back, refreshed, and ready to take on the year. First up on our calendar: we’re speaking at the Social Summit on February 6 at Rydges Hotel Melbourne! The Social Summit is the event to connect, create, and collaborate IRL with industry...
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What we learnt in 2024: social media manager edition
OKAY LOOK I WAS ON HOLIDAYS AND I CAME BACK LAST WEEK AND IT TOOK ME A MINUTE TO GET INTO ROUTINE OKAY, SO DON'T BE MAD THAT THIS BEING POSTED LATE!!! On today's episode we discussed what we learnt in 2024, such as: - How we developed our confidence in general - How we grew as social media…
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Social media metrics and reporting + Black Friday campaigns: is simple marketing best?
Welcome back, beautiful people. It's the second last episode for the year!! Can you believe it? On today's episode: Step aside chocolate wheatens, Hannah is loving her Chobani yoghurt, specifically topped with granola and berries for breakfast. New meal alert! Career Hotline: This week, we will...
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James Charles and Yochi: Genius Social Media Marketing
Another week, another episode of Approved. On today's episode we talk about: - Hannah eating waffles for dinner - Nicole scouting hot men at Woolies - Nicole is loving Bobby Drinks this week - How we stay creatively inspired + come up with new ideas for social media content - James Charles genius...
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How to build a personal brand on LinkedIn
Hey fam in the clurb we all fam FYI. Let's get straight into it I don't have time to frick around today. Han confesses her love for her favourite fake tan, Bali Body and how committing to fake tan is equally rewarding as it is painful Then, we give our top tips on all things Linkedin! Learn all...
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Welcome to season two! Froomes, how to avoid procrastination and the Bean Soup Theory.
Welcome to season two! Froomes, how to avoid procrastination and the Bean Soup Theory Welcome back Pookie!! Did you miss us? We thought so. We are back for season two, and this season is going to be bigger and better than ever before and we are so excited!! You will notice our brand new cover and...
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very demure, very mindful
WELL, WELL WELL! Where have we been, you ask? We have been held at mercy to the painful and menacing ways of technology, all thanks to a mic not working on an episode we recorded a few weeks ago. Can you fricken believe it!!! Have no fear, we are back and ready to rock and roll. It shocks me to...
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TBH Skincare: Can employees refuse to be in their company's social media?
In today's episode, we discuss a video that recently went viral on TikTok and caused QUITE the debate online. TBH Skincare, an Australian-owned skincare brand, hopped onto a trend and just happened to have their video end up on the wrong side of the internet. The comments were frankly, disgusting...
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How to Nail Your Content for TikTok
WELCOME BACK APPROVIES! On this week's episode, we go full prac mode and offer our advice on how to film and edit content for Tiktok (and Instagram and LinkedIn) We offer advice on: How to organise your set up and filming kit Everything is content! Be on the lookout for small moments you can...
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Personal Branding: How to elevate your social media to get a job in marketing
On this week's episode, we talk about personal brand and how important it is to use your social media to help you stand out when applying for a job in social media and marketing. Resumes and cover letters are still important, but social media helps to set you apart when employees are looking for...
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The Art of Giving and Receiving Feedback
In this week's episode, we discuss a hot topic among many workplaces - feedback. From giving feedback to receiving feedback, we break down our best tips for both sides of the fence, and remind ourselves that feedback at work isn't personal! It is an opportunity to find joy in professional growth....
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Sarah Kokkinos: Founder of Hunter Markets
In this week's episode, we interview the incredible Sarah Kokkinos, who founded Hunter Markets back in 2015. If you love fashion and social media, you have likely heard of and/or been to Hunter Markets. In today's episode, Han interviews Sarah on: how she founded the markets how Sarah pivoted her...
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Social Media Manager 101: how to stay visible, build confidence and excel in your career
Welcome to Part 2 of how to slay in social media. This episode is for those of you who are already working in social media and want to keep growing your skills and career, but it is also for the people who are trying to get into this industry! We look at: Who the average social manager looks like...
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Eve Winter Scott: Co-Founder of Best Life App
Well hello! We finally have another esteemed guest joining us on Approved, and today we are chatting with the fabulous Eve Winter Scott, co-founder of Best Life App. At the ripe old age of 26, Eve has achieved a lot in her life and in today's episode, we explore the ups and downs of being a...
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Is Plastic Surgery an Addiction?
We deep dive into the world of plastic surgery in this week's episode of Approved. We ask: - Should celebrities disclose what surgery they have had? - Is plastic surgery ethical? - Can plastic surgery be an addiction? - How young is too young to start doing work on your face or your body? In this...
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Sister Hotline: Break ups and love languages
Nicole is off sick this week, so Producer Jess is joining the Sister Hotline for today's ep! We answer your questions on break ups and love languages, and how to navigate your relationship changing over time - something that we all go through, yet often we can feel so alone in our feelings....
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The Lore of Fandoms
Nicole is out sick this week, so Producer Jess is stepping in to co-host this week's episode alongside Hannah! In today's episode, we tuck into the juicy topic of Fandoms. How do they work, and what happens when they go wrong? We look at how celebrities such as Taylor Swift, Doja Cat and J. K....
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Sister Hotline: Female Friendships
On this week's Sister Hotline, we discuss one of the most difficult topics of all - female friendships. How do you make friends? What if you don't feel feminine enough to bond with the girlies? Don't feel like you relate to other girls? How to deal with a friendship breakup? These are the…
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You do the MAFS
What a day! On this week's episode we discuss our favourite show - Married at First Sight. Season 11 is in full swing, and the drama is popping off as the couples battle it out over who will stay together, and who will finally give up and leave. Throughout the episode, we unpack the truth behind...
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Sister Hotline: boy dilemmas and quarter life crisis
For a special episode this week, we answer three listener questions that have been keeping them up at night. We unpack how to stop making men and love interests the centre of our life, feeling completely lost and confused in your 20s and navigating fitting in with your boyfriends friendship…
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Gen Alpha: Drunk on Drunk Elephant
Yeah, you read that right. On today's episode, we discuss Gen Alpha and their obsession with Mecca and Sephora, and the (very) expensive skincare brand, Drunk Elephant. We unpack how TikTok and Influencer culture have replaced boy bands and Disney TV shows, and reflect on the kinds of homemade...
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In our Mob Wife era
Welcome back to Approved for 2024! In today's episode, Nicole updates us on her very *active* neighbour and then, we discuss how 2014 is making a comeback (yes, get out your peplum tops and skinny jeans). Later in the show, we deep dive into our current obsession with aesthetics about our style…
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We just had our Christmas Party
Surprise we're a week early! For this episode we take things a little uncut and relax at Nicole's apartment the day after our Christmas Party. We catch you up on all the funny stories from the night and reflect on the things we learnt this year. Also, your favourite segment is back! Approved or…
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Special Guest: Fit By Ellie
In today's episode, we sit down with one of our long-time friends, Ellie Gattari, best known as Fit By Ellie. At just 21, Ellie started her online personal training business with little idea as to just how successful she would become. Earlier this month, Ellie announced her latest venture, Rival...
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How to get a job in social media
On this week's episode, we give our advice on how to get a job working in social media. Some of the topics we cover are: Is having a degree important for working in social media? Tips on how to build your portfolio and experience The importance of being across trends and pop culture Producer…
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Are we in our flop era?
On today's episode, we get a little vulnerable and unpack our feelings around comparison. Some questions we discuss are: - How often do you compare yourself to other people? - Do you feel behind in your career? - Does work mean everything to you? - How does social media make you feel? - What…
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Social media and dating. Match made in heaven?
In today's episode, Hannah introduces us to her new roomie - a huntsman, and Nicole updates us on her new water filter. Then, we discuss our thoughts on 1989 Taylor's Version and the latest celebrity phenomenon - autobiographies. From Britney Spears to Julia Fox, it seems that 2023 is the year of...
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Beckhams, Bugs and Barbie
This week we discuss the new Beckham documentary on Netflix and share our thoughts on how celebrities manage their relationships with news, the media, and PR in the age of social media. We also unpack the evolution of influencers over the years and deep dive into creators such as Essena O'Neill…
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She's Here - Nicole and Sam discuss Taylor, Travis and the NFL
Correction from the episode: It turns out Nicole cannot do basic maths, and calculated weekly trend reports over three months as 16 trend reports, instead of 12. Be sure to sign up to our weekly trend report here to get your first three months (also known as TWELVE trend reports) for free using…
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Special Guest: Taylah Walker from PlaySide Studios
We're back with Episode Two of Approved. In this week's episode, we sit down with Taylah Walker, the Vice President of PlaySide Studios in Melbourne. We get to know Taylah a little better, from her entry into the gaming industry (a typically male dominated field,) to how she navigates a…
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Pilot - Meet Nicole and Hannah
Welcome to Approved - a fortnightly podcast hosted by social media experts, and sisters, Nicole and Hannah. Approved is a fun, fortnightly peek behind the curtains of the social media industry, where your hosts sit down to spill the tea about what it’s like to work in social media and all that it...
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Welcome to Approved
Welcome to Approved - hosted by Nicole and Hannah. Approved is a fun, fortnightly peek behind the curtains of the social media industry, where your hosts sit down to spill the tea about what it’s like to work in social media and all that it entails. In each episode Nicole and Hannah will look at...
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Frequently Asked Questions
How many episodes does Approved have?
Approved currently has 35 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Approved about?
Welcome to Approved, the podcast for social media lovers. Brought to you by the team at Melbourne Social Co.
How often does Approved release new episodes?
Approved has 35 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Approved?
You can listen to Approved on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Approved?
Approved is created and hosted by Nicole and Hannah.
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