Demand Engineering
by Martin Salgado
The podcast that turns quiet engineers into client-winning machines.If you’re brilliant at what you build. Your code hums. Your circuits sing. But the phone? Silent. The inbox? Crickets. Not because you lack skill, but because nobody knows you exist?That ends here. I’m Martin Salgado, founder of Influential Agency. In every episode, I hand you the marketing levers that most engineers never touch. We’ll tear apart the myths, wire up simple systems, and flip the switches that flood your calendar with the right clients.Let’s engineer the growth you’ve been too busy to chase.
Episodes
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Ep. 10 - Strategy to Life
“Positioning is why you matter. Messaging is how you prove it.” Let me break that down. Positioning is the context that helps people understand what your company is, why it matters, and who it’s for. It’s what shapes their assumptions the moment they land on your site, see your logo, or hear your...
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Ep. 9 - Position Deliberately
“Positioning gives people context. Without it, even the best product is just noise.” Customers use what they already know to make sense of what they don’t. So when you introduce something new—a product, a service, a platform—they immediately reach for reference points.What does this remind me of?...
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Ep. 8 - The Sea of Different
If you’re tired of competing, you’ve got two choices: create a blue ocean—or invent a new category. Both are escape routes from saturated markets. But knowing which one to pursue? That’s the difference between standing out and staying stuck. I work with founders and technical leaders who are...
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Ep. 7 - But wait... There's More
There are two sides to the marketing game—Branding and Direct Response. Most people only play one. The greats know how to play both. When I first got into marketing, I came in through the branding door. I loved the craft—voice, identity, storytelling. The stuff that builds long-term reputation.…
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Ep. 6 - Self Checkout
“Writing is thinking. AI is the accelerator.” That’s the core truth. If you're not writing, you're not thinking clearly. And if you're using AI to replace your thinking instead of sharpening it—you're doing it wrong. We’ve entered an era where every founder, marketer, and engineer is being handed…
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Ep. 5 - Your Highway
You can’t create traffic. You can only guide it. That one shift in thinking will change how you market forever. There’s this myth that if you just create enough content, buy enough ads, or post enough on LinkedIn, traffic will magically appear. But traffic doesn’t come from you—it comes from…
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Ep. 4 - No Magic Bullets
AI isn’t going to save your marketing. Just like no-code didn’t replace developers, AI isn’t replacing great marketers—it’s just exposing the ones who never learned the fundamentals. Everyone’s treating ChatGPT like a magic wand. They’re generating copy, cranking out posts, launching funnels—and...
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Ep. 3 - The Worlds Largest Networking Event
Imagine this: five billion people are at one massive networking event. That’s what social media is. Different rooms, different platforms, different conversations—Twitter, LinkedIn, TikTok, Reddit, Discord—it’s all happening at once. Each person is either in the crowd, at a table, or on their own...
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Ep. 2 - Community Puzzle
Once you start putting the puzzle pieces of a community together, something shifts. You stop just seeing followers, and you start seeing ecosystems. You start to notice: Who the real thought leaders are (not just the loudest). Who’s curating the conversations. Who’s hosting the rooms—literal or...
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Ep. 1 - Giant Sloths
Want to get your prospects to take action? Create better offers. I'm not just talking about free consultations but offers that are so irresistible that they would have to be idiots not to take action right then and there. In order to do that you have to know what is going on in their heads. In...
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Episode 0
Welcome to the Demand Engineering podcast! In this episode, we discuss why I started this podcast and what you can expect to learn in our weekly interviews with industry experts, sales leaders and professionals around the world of demand engineering. I also hope you'll find valuable insights and...
About this show
The podcast that turns quiet engineers into client-winning machines.If you’re brilliant at what you build. Your code hums. Your circuits sing. But the phone? Silent. The inbox? Crickets. Not because you lack skill, but because nobody knows you exist?That ends here. I’m Martin Salgado, founder of Influential Agency. In every episode, I hand you the marketing levers that most engineers never touch. We’ll tear apart the myths, wire up simple systems, and flip the switches that flood your calendar with the right clients.Let’s engineer the growth you’ve been too busy to chase.
Hosted by
Martin Salgado
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