PODCAST · business
Artisans & Empires
by Artisans & Empires Media
How brands like Hermès, Ferrari, and Rolex manufacture extreme artificial scarcity, intergenerational heritage, and negative price elasticity.
Episodes
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Mirrors for an Empire: The Unforgiving Craft Inside an EUV Scanner
Mirrors for an Empire: The Unforgiving Craft Inside an EUV Scanner Welcome to Artisans & Empires. Today, our craft is measured in fractions of a nanometer. Zeiss mirrors, precision coatings, and relentless inspection help turn fragile EUV light into a usable manufacturing process. We ask what...
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The Craft of Selling Less: Costco’s Curated Warehouse
The Craft of Selling Less: Costco’s Curated Warehouse Welcome to Artisans & Empires. Today, the craft is not luxury; it is selection. Costco offers a fraction of a supermarket’s assortment and asks members to trust the choices it makes. We study how careful specifications, Kirkland Signature, and...
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A Stitch, a Story, and the Price of a Birkin
A Stitch, a Story, and the Price of a Birkin Welcome to Artisans & Empires. Today, we sit beside the leatherworker and watch two needles cross through a seam, one hole at a time. Then we enter a boutique where fine workmanship is only part of the price. The rest resides in meaning.
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ABOUT THIS SHOW
How brands like Hermès, Ferrari, and Rolex manufacture extreme artificial scarcity, intergenerational heritage, and negative price elasticity.
HOSTED BY
Artisans & Empires Media
CATEGORIES
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