PODCAST · business
Association 4.0®
by Sherry Budziak
Welcome to the “Association 4.0® Podcast,” the go-to destination for insights into the future of associations in the digital age. Hosted by Sherry Budziak, the visionary CEO and Founder of .orgSource, this podcast is a masterclass in transforming associations through the lens of Industry 4.0. Each episode delves into the intricate world of digital innovation, agile methodologies, and cutting-edge strategies that are essential for associations to thrive in today’s rapidly evolving digital marketplace. Join us as we engage in thought-provoking conversations with CEOs and senior industry leaders who are at the forefront of this transformation. Our guests share their first-hand experiences, challenges, and successes in leveraging the power of Industry 4.0. They provide valuable insights on how associations can not only adapt but excel by embracing digital tools, fostering agility, and creating robust virtual learning programs.
Episodes
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Ep 104: Navigating the AI Boom: Ethical Challenges & Opportunities for Associations
In this episode of Association 4.0, we dive deep into how associations can harness the power of AI to stay ahead of the curve while navigating the challenges that come with misinformation, ethical dilemmas, and rapidly evolving technology. Join Kelly Lakas, CEO and Founder of Onyx Point Systems,...
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Ep 103: Netflix-Style Education & the Innovation Revolution
In this episode, we sat down with Eric O’Connor, the Chief Innovation Officer at the American Association of Nurse Anesthesiology (AANA). Eric is a visionary leader whose transformative work in corporate ventures and technology modernization has reshaped the way AANA operates and engages with its...
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Ep 102: What’s the Secret Sauce?
In this episode, we sat down with AI Enthusiast and Chief Communications Officer, Liz Peuster, at the South Carolina Association of CPA’s, to talk about what the “secret sauce” is for associations looking to increase member value by utilizing AI to automate mundane tasks in the New Year.…
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Ep 101: Lean on Your Culture in Difficult Times
Join us for Episode 101 where Kevin Martlage delivered a presentation on leveraging business culture during difficult times, drawing from his 24 years of experience. He shared personal experiences handling various crises, from natural disasters to corporate transitions. Martlage emphasized three...
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Ep 100: Implementing AI and Machine Learning
In this special 100th episode of the Association 4.0 Podcast, join hosts Joanna Pineda of Matrix Group and Jason Wampler of the International Society of Automation (ISA) for a fascinating deep dive into the future of AI in associations. Jason shares how he and his team are implementing…
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Ep 99: Exploring Your Alternatives Using Decision Trees
In this episode, Sharon Rice, Managing Director of Business Strategy at .orgSource, delves into the powerful application of decision trees for navigating complex business choices. Through three illuminating examples, Sharon demonstrates how this tool can guide decisions with clarity and…
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Ep 98: AI Association Executive Discussion Panel
Leveraging AI: Best Practices and Transformative Strategies for Associations – A Panel Discussion In today’s rapidly evolving digital landscape, artificial intelligence (AI) offers unprecedented opportunities for associations to enhance service delivery, member engagement, and operational...
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Ep 97: The X-Factor of Any Organization or Team
Trust is more than a buzz word. It’s the lifeline of an organization or team. Trust is essential for fostering a positive culture in associations, according to Kevin Martlage, Senior Consultant at .orgSource and expert in interpersonal dynamics and organizational culture. As a certified Myers...
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Ep 96: Transparency and Accountability – Helping Organizations Thrive
Artificial intelligence is certainly top of mind for association leaders and board members. That’s why we are delighted to feature .orgSource Consultant, Sue Dykema, on today’s episode. Sue has over 27 years of experience working as CEO and in various managerial positions at the American Society...
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Ep 95: Managers and Directors – Our Unsung Heroes
Joining us on the podcast today is .orgSource Managing Director of Digital Strategy, Sharon Rice, and .orgSource Consultant, Jennifer Proctor. About a decade ago, Sharon used to be Jennifer’s supervisor, which sparked the conversation of the relationship between staff members and directors, and…
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Ep 94: We are the Source of Truth Again
Despite the rapid rise of artificial intelligence and virtual services, a recent study found that students and younger generations are eager to attend in-person meetings and serve on committees. This is exciting news for associations and nonprofits as they look to the future to determine what…
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Ep 93: Moving Beyond Water Cooler Conversations
In honor of Asian American Native Hawaiian Pacific Islander Heritage Month, we are delighted to have association legend, Richard Yep, CAE, FASAE, on the Association 4.0 Podcast. His 40+ years of experience working in the association world has truly made him an expert in understanding the current...
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Ep 92: Offering Value Beyond the Membership
In a landscape where information, education, and association are increasingly accessible at little to no cost, organizations must pivot towards offering value that extends beyond mere access. However, innovation can be difficult to achieve for non-equity based organizations that don’t have 50...
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Ep 91: That’s So Fundamentally Human
This episode of the Association 4.0 Podcast reveals a truth that practically everyone can relate to. The interest in networking and in person connection has never been more prominent than it is today in this post-COVID, technology-driven, world. That’s good news for associations and nonprofits,...
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Ep 90: Computers Just Don’t Make Mistakes
Think of AI as a highly intelligent coworker or partner. It can help us create. It can help us predict. It can help us understand. It can help us see the hidden. While artificial intelligence can help elevate associations in numerous ways, our guest, David Reid, Owner of Strategic and Consulting...
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Ep 89: Leading is Not a Mission. Leading is a Result of Doing Something Excellent.
It’s all too common for organizations to use the word “lead” in their mission statement. While this isn’t a negative quality to highlight, Garth Jordan, CEO of the American Animal Hospital Association, and Sharon Rice, Managing Director of Business Strategy at .orgSource, urges associations to...
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Ep 88: AI Unleashed: Real-World Solutions and Results in Today’s Associations
Join us for an enlightening journey into the heart of how contemporary associations are harnessing the power of Artificial Intelligence (AI) to drive unprecedented change and efficiency. “AI Unleashed: Real-World Solutions and Results in Today’s Associations” is an enriching conversation tailored...
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Ep 87: To Invest Or Not To Invest In AI
To invest in AI or not? That is the question so many associations face. While artificial intelligence may seem innovative and technologically advanced, organizations need to think hard about whether it’s the right move for their company. Too often, our guest, Joseph Knecht, CEO of Proteus, sees...
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Ep 86: We Don’t Have Conversations Like We Used To
In the hot seat this week, is North Carolina Association of CPA’s Chief Operating Officer, Mark Soticheck. Mark weaves his extensive experience in accounting to this enlightening conversation with .orgSource’s CEO/Founder, Sherry Budziak. Together, they discuss how Artificial Intelligence has...
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Ep 85: Punks and Pinstripes
Let’s face it. Most professionals in the world enjoy being liked. While being admired isn’t a bad thing, it could lead organizations to settle for the status quo again and again. In order for progress to be made, our guest, international keynote speaker, best-selling author, and CEO/Founder of...
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Ep 84: Moving Away from Strategic Planning and Embracing Iterative Planning
Stepping into the spotlight, is .orgSource’s very own Managing Director of Business Strategy AKA .orgSource’s “Resident Futurist,” Sharon Rice. Sharon is an expert on strategic and business planning, growth strategies, comprehensive product development, and has helped numerous associations find...
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Ep 83: Creating an Organism Instead of an Organization
We had the pleasure of sitting down with Garth Jordan, CEO of the American Animal Hospital Association to discuss his thoughts on the current state of associations after the pandemic, how bosses can become more like mentors and guides, whether or not long-term strategies are worth planning, and...
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Ep 82: Strategies and Advice for Future Success for Leaders and the Like
Business, regardless of whether you’re in the profit or nonprofit sector, is fundamentally about people. An association’s employees and board members play a crucial role to the health of the organization and its future success. Finding and attracting the right people can prove to be a difficult...
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Ep 81: The Blueprint for Success – A Proven Framework for Driving Certification Revenue
Welcome to episode 81 with this week’s inspiring guest, Ashish Rangnekar, CEO/Co-Founder of BenchPrep. Sherry Budziak, Founder/CEO of .orgSource discovered the inside scoop into his wildly successful company. BenchPrep is proud to be the world’s first exam prep mobile app for iPhone. Since 2009,...
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Ep 80: Unlocking the Executive Mindset with Donna Gandt of Impexium
Join us in this insightful episode as I sit down with Donna Gandt, Chief Revenue Officer at Impexium, a leading force in empowering associations through streamlined membership management solutions. In today’s conversation, Donna and I delve into a topic close to .orgSource’s heart—cultivating the...
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Ep 79: The important role for AI functionality in the learning environment with Robb Rabito
Join us in this enlightening episode as we sit down with Robb Rabito, the Senior Director of Program Development at the American College of Chest Physicians (CHEST). Robb wears many hats, overseeing education, program creation, instructional design, accreditation, and online learning, all in the...
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Ep 78: Adapting and Innovating in Healthcare: A Conversation with Terrence Sykes, Chief Growth Officer at ENA
This week, we have the pleasure of hosting Terrence Sykes, Chief Growth Officer at the Emergency Nurses Association (ENA). ENA stands as the leading professional nursing association, committed to shaping the future of emergency nursing through advocacy, education, research, innovation, and...
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Ep 77: Modern marketing technologies and strategies to build stronger connections
This week’s guest is Chris Gloede, Chief Consultant at Ricochet. For over 25 years, Chris worked on-the-ground driving marketing experimentation and change for the world’s most notable brands, including BP, Chrysler, Kraft, Unilever, and more. He later brought innovation culture to the American…
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Ep 76: The Transformative Power of Technology
In this episode, our host, Sherry Budziak, steps into the spotlight to discuss the transformative impact of technology on our interactions with association members. She explores the profound potential of artificial intelligence (AI) in reshaping how we engage with our members, enhance the value…
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Ep 75: Elevating Member Communication and Engagement through AI Advancements
Our Featured Guest for this week is Jay Daughtry, the Chief Communications Officer and Owner of C-cubed. With an extensive career spanning over two decades, Jay has established a robust reputation in account management, business development, marketing, and communications. C-cubed specializes in...
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Ep 74: Leadership in an Ever-Changing World: Pioneering the Path Forward
This week’s guest is Matty Rubenstein, founder of Aspaklaria, an association executive advisory firm he started about 15 years ago. For most of that time, he has been an interim strategy partner to many senior executives across IEEE, the Institute of Electronic and Electrical Engineers. For this...
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Ep 73: Advancing Association Pricing Models for Financial Sustainability
Our guest this week is Dr. Michael Tatonetti, a Certified Association Executive and Certified Pricing Professional on a mission to advance associations in their pricing models for financial sustainability. As the Founder of Pricing for Associations, he and his team work with associations to...
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Ep 72: The AI Revolution: Navigating the Potential Impact and Perils
Welcome to episode 72 where Amy Williams, MSIMC, President and CEO of Hydra Communications LLC and Senior Consultant at .orgSource, and Jane Pearson, Vice President, Marketing and Communications at .orgSource, embark on a captivating journey through the vast landscape of artificial intelligence.…
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Ep 71: Embracing the Dynamic Fusion of Technology and Culture
This week’s guest is Patrick Dorsey, Senior Vice President of Marketing at Impexium. Patrick is responsible for the positioning; demand generation; CRM and automated marketing initiatives; as well as the integrated marketing efforts for Impexium, Billhighway and Greekbill. With over 25 years of...
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Ep 70: Culture Counts: Building Workplace Culture That Attracts, Retains, and Inspires Part II
This week we continue our conversation with Beth Taylor and Randy Wilson from the Precast/Prestressed Concrete Institute (PCI) in Chicago, IL about the importance of culture in today’s business environment. Our guests continue the discussion on how to intentionally build trust with your team in a...
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Ep 69: Culture Counts: Building Workplace Culture That Attracts, Retains, and Inspires Part I
Our guests this week are Beth Taylor and Randy Wilson from the Precast/Prestressed Concrete Institute (PCI) in Chicago, IL. Beth is the Chief Financial and Administrative Officer and Randy is the Director of Architectural Precast Systems for PCI. Over the past 3 years, .orgSource has been working...
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Ep 68: Drowning in Data – Identifying Event Data Points Most Beneficial to Associations
This week’s guest is Vinnu DeShetty, CEO and Founder of EVA Event Tech Hub. In this episode, Vinnu talks to us about key event data points that associations need to collect. With the gaining popularity of virtual events, associations now have a new layer of data that they’ve never collected…
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Ep 67: Achieving Growth with a Quality-First Approach
This week’s guest is Jennifer Pitts, Vice President of Products, Programs, and Certification at the National Association for Healthcare Quality. Jennifer is a strategy-focused leader with an extensive background in growing the business of education and certification, as well as, developing…
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Ep 66: Promote Workplace Creativity: Encourage Teams to Innovate
This week, our guest is Su Hawk, the Executive Director of the Colorado Society of Association Executives. Prior to joining CSAE, Su served as president/CEO of the Colorado Technology Association. Su’s extensive experience in the association industry combines leadership, collaboration, and a…
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Ep 65: How Marketing Strengthens an Organization’s Culture
This week, our guest is Jennifer Michalek, Assistant Executive Director for Marketing and Communications at the Radiological Society of North America. Trained in situational and servant leadership, Jennifer heads multiple departments, a staff team of 40, and has led numerous committees and...
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Ep: 64: Building and Restoring Trust in Your Organization
How important is trust in your organization? How can it impact working relationships and the success of an organization as a whole? This week’s guest, Bill Bruce, CEO of the American Association of Nurse Anesthesiology, talks to us why he made building trust a cornerstone of the beginning of his...
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Ep 63: Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community
This week’s guest is member engagement specialist, Amanda Kaiser, who is also an author and sought-after speaker who has presented in many prominent association venues. In this episode, Amanda will talk to us about member engagement strategies that associations can implement in 2023. She also…
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EP 62: Seek to create value with the social enterprise mindset
Social enterprise is growing in popularity, especially since the pandemic. This week’s guest, Dr. Catherine Lada, CAE, explains to us what social enterprise is and the benefits and opportunities for associations that adopt this mindset. She also goes on to explain why it’s important to align…
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EP 61: USING THE POWER OF PERSUASION IN YOUR ORGANIZATION
This week’s Association 4.0 podcast episode is a must listen with our guest Adele Cehrs, CEO and Founder of the Convincing Company. In this episode, Adele shares her interactions with President Joe Biden and talks to us what a globally recognized publicist can teach associations about using...
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Ep 60: Increasing Demand of Immediacy in Communications
Our guest for this week is Dick Knapinski, Director of Communications at the Experimental Aircraft Association. EAA is the only association that offers the fun and camaraderie of participating in the flying, building, and restoring of recreational aircraft with the most passionate community of...
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Ep 59: Key Marketing Trends and Strategies for 2023
Our co-hosts for this episode are marketing mavens Amy Williams, MSIMC, President and CEO of Hydra Communications LLC and Senior Consultant at .orgSource, and Jane Pearson, Vice President, Marketing and Communications at .orgSource. They’ve come together to discuss the marketing trends to watch…
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Ep 58: Promoting Positive Workplace Culture in Your Association
Do you know your team well? Do you know what they’re excited about? Do they feel supported by you? Our guest for this week, Kate Emshoff, Director of Business Operations at the American Medical Association (AMA), talks to us about the shifts in workplace culture that the AMA did as a result of…
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Ep 57: Cultivating Innovation in Your Association
Our guest for this week is Elizabeth Lucas, Senior Consultant at .orgSource. Liz was the Executive Director of the American Massage Therapy Association for 15 years and Executive Director and CEO of Soroptimist International of the Americas for 10 years. In this episode, Sherry and Liz discuss…
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Ep 56: Radical Branding—Make Your Association Stand Out
Our guest for this week is Michael DiFrisco, Chief Marketing Officer at the American Academy of Cosmetic Dentistry (AACD). He is also the owner of BrandXcellence, a brand consulting firm, and has more than 30 years of experience in helping businesses connect with their target audiences. In this...
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Ep 55: Evaluating the Changing State of Talent Acquisition
Talent acquisition is certainly on every leader’s mind today, which is why we’ve brought on this week’s guest, Sarah Mitial, Founder and CEO of People Architectural Group. She’s a human resources professional who helps organizations hire and retain the best talent. Sarah talks to us about the…
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ABOUT THIS SHOW
Welcome to the “Association 4.0® Podcast,” the go-to destination for insights into the future of associations in the digital age. Hosted by Sherry Budziak, the visionary CEO and Founder of .orgSource, this podcast is a masterclass in transforming associations through the lens of Industry 4.0. Each episode delves into the intricate world of digital innovation, agile methodologies, and cutting-edge strategies that are essential for associations to thrive in today’s rapidly evolving digital marketplace. Join us as we engage in thought-provoking conversations with CEOs and senior industry leaders who are at the forefront of this transformation. Our guests share their first-hand experiences, challenges, and successes in leveraging the power of Industry 4.0. They provide valuable insights on how associations can not only adapt but excel by embracing digital tools, fostering agility, and creating robust virtual learning programs.
HOSTED BY
Sherry Budziak
CATEGORIES
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Frequently Asked Questions
How many episodes does Association 4.0® have?
Association 4.0® currently has 104 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Association 4.0® about?
Welcome to the “Association 4.0® Podcast,” the go-to destination for insights into the future of associations in the digital age. Hosted by Sherry Budziak, the visionary CEO and Founder of .orgSource, this podcast is a masterclass in transforming associations through the lens of Industry 4.0. Each...
How often does Association 4.0® release new episodes?
Association 4.0® publishes regularly with 104 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Association 4.0®?
You can listen to Association 4.0® on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Association 4.0®?
Association 4.0® is created and hosted by Sherry Budziak.
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