Atlanta Real Estate Forum Radio

The Atlanta housing market continues to shift, shaped by migration trends, job growth, supply dynamics and affordability challenges. Cara Lavender, senior research manager with John Burns Research and Consulting, joins Host Carol Morgan on the Atlanta Real Estate Forum Radio podcast to discuss the factors shaping today’s housing market and her predictions for 2026.Is Atlanta’s growth slowing?A recent headline suggested that Atlanta’s migration-fueled growth streak had ended. Lavender disagrees, explaining that the city’s growth is smaller post-pandemic, yet still increasing.“While the migration into Atlanta has undoubtedly slowed, and we’re not seeing the same type of influx that we did three years ago, we’re not seeing this exodus from the state or from the metro,” said Lavender. “We’re still seeing positive year-over-year [population] growth.”Household migration data, a better indicator of housing demand than census population figures, indicates a 2% net inflow of households into Atlanta as of June 2025. Another trend that Lavender points out is residents settling beyond the defined Atlanta Metropolitan Statistical Area (MSA) into counties such as Hall and Jackson, which still function as part of the metro housing market.What about job growth and high-income employment in metro Atlanta?Like much of the nation, Atlanta’s job growth has slowed, while its metro area remains relatively healthy:Overall job growth is positive at about 1% year-over-year.High-income jobs, which are closely tied to new home demand, declined from 2023 to 2024, but are now trending slightly positive againWhile the short-term outlook feels choppy, these fundamentals keep Atlanta positioned well for long-term strength.“We’d love to see it more positive in a healthy environment, but we’re still seeing some solid job growth in Atlanta,” said Lavender. “It’s one of those long-term fundamentals that I think allows people to be more bullish about Atlanta.”How is consumer hesitation affecting housing supply and pricing?Atlanta currently has 4.3 months of resale supply, up from under four months at the start of 2025. Still, Lavender explains that home values are down about 2% year-over-year as buyer hesitancy grows. The economy, interest rates and job stability are just a few topics on the minds of today’s homebuyers.Atlanta is the nation’s third-largest new home market by community count, so how does the resale market stack up? Resale homes are actually dominating the market, making up 83% of recent closings. Lavender emphasizes that both new and resale sectors are still rated “slow” by John Burns Consulting.Lavender said, “Builders are working incredibly hard, and resale sellers are starting to make some price movements to get people across the line.”Builders report prices down about 2% year-over-year, driven by incentives like rate buy-downs and closing cost coverage. On the other hand, nearly 40% of resale listings need major updates, which pushes some buyers toward turnkey new construction.Is it more affordable to rent or buy a home in Atlanta?Affordability remains the biggest barrier for many households, and the Atlanta housing market is not making it easy for them to buy. From 2017 to 2019, owning a starter home cost about $100 to $200 more per month than renting an apartment. Today, that premium has ballooned to over $1,000 per month, keeping many renters from making the leap into homeownership. As a result, the build-to-rent sector continues to grow nationwide, while owner-household growth has stalled.What’s next for the Atlanta housing market?Homebuyers can expect a slow housing market through 2025 and into 2026. Recent interest rate cuts will help, though they’re unlikely to unleash a flood of pent-up demand without stronger consumer confidence and job security.“We need consumers to feel more confident in their jobs and more confident in the US economy to be making these decisions,” said Lavender. “We also have builders that have been buying down into the sub-six, even sub-five, for some time now, and those incentives aren’t going anywhere, at least through the remainder of 2025. Mortgage rate movement will ease some of the cost pressure on the margin side for those builders.”Lavender assures homebuyers that the long-term outlook remains positive. As in-migration continues and job growth steadies, she projects 2027 and 2028 as years poised for stronger growth once today’s uncertainties work through the system. Tune into the full episode to learn more about Atlanta housing market trends. For more information about John Burns Research and Consulting, visit https://jbrec.com/.About John Burns Research and ConsultingJohn Burns Research and Consulting provides data-driven insights across every housing sector, including new home construction, resale, single-family rental and build-to-rent. It helps companies make informed decisions and mitigate risk in order to identify opportunities in a complex market. From M&A projects to consumer surveys, the firm covers every aspect of the housing industry.Podcast ThanksThank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will suit your needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.About Atlanta Real Estate Forum RadioAtlanta Real Estate Forum Radio, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it. Atlanta Real Estate Forum Radio was recently honored on FeedSpot’s Top 100 Atlanta Podcasts, ranking 16th overall and number one out of all ranked real estate podcasts.

When it comes to housing, some counties are scrambling to keep pace with growth. Gwinnett County is charting its own path, actively shaping how development happens and who it serves. Matthew Elder, division director with the Gwinnett County Department of Planning and Development, joins Host Carol Morgan on the Atlanta Real Estate Forum Radio podcast to discuss how the county is rethinking housing policy to make room for more diverse, attainable options.What Does “Attainable Housing” Really Mean?Elder explains that Gwinnett County’s vision for attainable housing rests on three key principles:Affordability across income levels – Housing should cost no more than 30% of a household’s income, whether that family earns $50,000 or $500,000 a year.Accessibility with low barriers – Renters shouldn’t face unnecessary hurdles, like excessive deposits or outdated disqualifiers on background checks.Choice in housing types and locations – From townhomes to tiny homes, residents should have options in different neighborhoods, not just isolated developments.“Choice is fundamental in everything that we do,” said Elder. “Having choice in housing is a key part of how we’re moving forward for accountability.”Updating Codes, Removing BarriersGwinnett County recently updated its Unified Development Ordinance (UDO), giving developers more flexibility and opportunities for new housing models. With the removal of “minimum square footage” limitations, tiny homes, ADUs and cottages are now viable options in Gwinnett County. Relaxed density rules also mean that multifamily projects can use floor-to-area ratios instead of strict unit-per-acre caps, allowing more creative designs.The updated ordinance introduces a new category – residential infill zoning – which features no minimum lot size and is designed for “missing middle” housing and smaller, unconventional parcels. What about walkability? Gwinnett County residents can look forward to reduced parking minimums, opening up possibilities for mixed-use, pedestrian-friendly communities.“Time is money, and time can be as expensive as the actual dollars you need to invest to go vertical or horizontal with your development,” said Elder. “We focus on listening to our development partners, where they had pain points in the process, and we see what we can do.”Supporting Innovation and PartnershipsIn 2024, Gwinnett County launched its first Affordable Housing Development Fund, investing $18 million in residential projects. The response was overwhelming: 26 requests totaling $75 million. Gwinnett County ultimately funded 12 projects and is expected to deliver 780 new affordable units.The county is also backing innovative housing models. Through a partnership with Gwinnett Housing Corporation and the Microlife Institute, federal dollars are helping fund Gwinnett County’s first tiny home community, which features 11 cottage-style units.What’s Next for Gwinnett County?Elder predicts that within the next decade, the housing landscape will look “anything but typical.” Instead of “cookie-cutter” subdivisions, the county envisions neighborhoods that reflect their residents—diverse, walkable and accessible at every price point.Conversations about new housing sometimes bring up “NIMBY” concerns. Elder acknowledges that skepticism exists but believes proof will speak louder than fears.Elder said, “I tell them, ‘Come back to me in five or 10 years, when this is done and we’ve got great residents living here who are great taxpayers and improving your property,’”While these challenges remain, Gwinnett County’s proactive stance is already earning positive feedback from developers, community partners and residents alike. Tune into the full episode to learn more about Gwinnett County and visit https://www.GwinnettCounty.com/Departments/PlanningDevelopment.About Gwinnett CountyGwinnett County, located just northeast of Atlanta, is one of Georgia’s fastest-growing counties. Home to more than 950,000 residents, it is recognized as the most diverse county in the Southeast and among the most diverse in the nation. Gwinnett County blends suburban communities and thriving business districts with a strong school system and a focus on smart growth and infrastructure.Podcast ThanksThank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will suit your needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.About Atlanta Real Estate Forum RadioAtlanta Real Estate Forum Radio, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it. Atlanta Real Estate Forum Radio was recently honored on FeedSpot’s Top 100 Atlanta Podcasts, ranking 16th overall and number one out of all ranked real estate podcasts.

Chief Development Officer Jacob Vallo and Chief Housing Officer Alan Ferguson from DeKalb County join Host Carol Morgan on the Atlanta Real Estate Forum Radio podcast to discuss how DeKalb County is investing in housing and economic development that will boost the lives of its residents.How is DeKalb County shifting its focus toward housing and economic development?Under the leadership of CEO Lorraine Cochran Johnson, DeKalb County is experiencing a strategic reinvestment phase. With 13 municipalities and several unincorporated areas, she recognized the need for a sharper focus on housing and development.The county has significant opportunities connected to public investment in infrastructure, remediation and other improvements, and those investments often pave the way for private development.Ferguson said, “Whenever there’s public investment, that’s a predecessor for private investment.”From the housing perspective, the priority is to ensure that new residential projects, whether for rent or for sale, incorporate attainable housing and add to the workforce by leveraging every available tool and resource.What housing and economic development programs is DeKalb County involved in?DeKalb County already has strong players on the field: a successful Housing Authority and Decide DeKalb, the county’s economic development agency. Through these initiatives, Ferguson and Vallo work together to align resources and ensure common goals are met. In their first year with DeKalb County, they have already accomplished so much. Some major highlights include:Tackling long-delayed water and sewer upgrades, supported by a $425 million bond issuance.Partnering with Grady Memorial Hospital on a third health clinic to better serve residents.Finalizing a master transit plan to prioritize new connections across the county.Launching an $8 million housing initiative to help families transition out of extended-stay motels.Envisioning a mixed-use redevelopment at 4380 Memorial, a 24-acre site with room for affordable housing and county services.Ferguson said, “What it really boils down to is three Cs: connection, capacity and creation.”What is on the horizon for DeKalb County residents?Vallo said, “If you can’t see the whole chessboard, it’s kind of hard to be strategic about your work.”DeKalb County recently unveiled a comprehensive housing plan designed to give industry leaders and policymakers a clear picture of local housing demand and the types of products most needed. The plan highlights where county officials are more supportive of higher-density development and where single-family homes remain the preferred option. Officially set to launch in October, the initiative will guide future housing decisions across the county.Ferguson said, “It’s going to provide direction for outside partners, as well as it’s going to provide a document that’s going to drive how we invest the county’s time and resources towards making things happen.”Ferguson explains that DeKalb County is “on the cusp of beginning its zoning rewrite,” a process that will introduce new “missing middle” housing options for residents. With demand for attainable housing on the rise, the county aims to expand its housing inventory while avoiding the burden of excessive costs.With a broader view and a shared commitment, DeKalb County is investing in housing and economic development as the foundation for a stronger future. Tune into the full episode to learn more about DeKalb County and visit www.DeKalbCountyGA.gov.About DeKalb CountyLocated in the metro Atlanta area, DeKalb County is Georgia’s fourth most populous county with more than 764,000 residents. Cities such as Brookhaven, Decatur, Dunwoody and Stonecrest are entirely contained within the county. Notable attractions in DeKalb County include Fernbank Museum of Natural History, the Michael C. Carlos Museum and the Callanwolde Fine Arts Center. Esteemed universities, Agnes Scott College, Emory University and Oglethorpe University, are also found in DeKalb County.Podcast ThanksThank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will suit your needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.About Atlanta Real Estate Forum RadioAtlanta Real Estate Forum Radio, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it. Atlanta Real Estate Forum Radio was recently honored on FeedSpot’s Top 100 Atlanta Podcasts, ranking 16th overall and number one out of all ranked real estate podcasts.

Have a pair of jeans that no longer fit? Give them a second life and recycle them! Julie Eno, VP of customer insights at Henry®, joins Host Carol Morgan on the Atlanta Real Estate Forum Radio podcast to discuss Henry®’s unique UltraTouch insulation, made entirely from recycled denim!How does denim insulation stand out against other alternative insulations on the market?Denim insulation has been around for several decades, but not as a readily available product to consumers. Through a key partnership that eventually led to the acquisition of denim insulation, Henry® has transformed it from a niche solution into a nationwide product. The company is pleased to offer UltraTouch denim insulation at Home Depot, right alongside traditional fiberglass and mineral wool insulations.It’s an eco-friendly product that remains soft on consumers and the environment. UltraTouch supports “healthy home” standards and avoids off-gassing and itch associated with other insulation products, while breathing new life into textiles that might otherwise end up in landfills. On top of that, it’s incredibly simple to install.Eno said, “For us, it’s about bringing a technology that’s been around for a bit and making it accessible to everyone across the country.”Denim insulation delivers the same reliable thermal performance as any traditional insulation batting, meeting standard R-value requirements like R-13 or R-19. Customers also point out noticeably improved acoustic performance, with the natural cotton fibers absorbing sound and creating a quieter living environment. With no chemical irritants or formaldehyde, denim insulation offers peace of mind for those prioritizing a healthier home and improved indoor air quality. UltraTouch is available at $1 per square foot, which is very comparable to fiberglass insulation that sells between $0.70 and $0.80 per square foot.“Contractors need products that are available and accessible, and they want to make sure that they can always trust that the product is going to be there when they need it,” said Eno. “Once you see it and you feel it, you really believe it. I think that’s part of getting contractors to try something new, and it’s important for us as a manufacturer to make sure that it’s readily available where they need it and where they’re shopping.”How does Henry® acquire so much denim?Henry® works closely with large-scale textile recyclers who collect materials through donation programs and collection bins, ensuring a steady flow of post-consumer denim. A major part of this effort comes from its partnership with Cotton Incorporated’s Blue Jeans Go Green™ program, which collaborates with popular retailers like Madewell, American Eagle, Carhartt and even Zappos to make denim recycling easy and accessible.Eno said, “There is tons of textile waste, which is a huge problem in the United States, so we’re grateful for the opportunity to divert that from landfills and reuse it for something good for your home.”What does the process of recycling denim look like start to finish?Curious how your blue jeans transform into insulation? Eno breaks it down into four steps:Henry® receives bundles of denim from its partners and loads them onto a conveyor belt at the manufacturing plant.As the denim is refined and broken down by machines, it returns to its initial, fibrous state. All zippers, buckles and other hardware are removed and recycled during this phase.The denim is cleaned and treated with a natural fire retardant, ensuring it meets the Class A fire rating.Finally, the denim is crafted into batts and distributed.Where is the insulation industry headed in the next five to 10 years?Homeowners and builders alike are increasingly prioritizing healthier, low-carbon materials that reduce environmental impact while still meeting energy efficiency standards. That demand is only expected to grow, driven by consumer preference for sustainable products that go beyond thermal performance to support a truly holistic home. This includes insulation that contributes to quieter spaces, cleaner indoor air and reduced embodied carbon in buildings.At the same time, labor savings are becoming a major focus, with interest in solutions that streamline installation, such as integrated panels that combine multiple functions into one step. For Henry®, the commitment is clear: continue innovating with sustainable building materials that not only support energy and health goals but also save contractors time and deliver what today’s homeowners are asking for.Tune into the full episode to learn more about how denim insulation is transforming the insulation industry. For more information about Henry®, visit https://www.Henry.com/.About Henry®Henry®, A Carlisle Company, has been shaping the building products industry since 1933. Starting in Los Angeles, California, the company has grown into a leading North American provider of Building Envelope solutions. In 2021, Henry® became part of Carlisle (NYSE: CSL), bringing together nearly 200 years of expertise.Now serving as the flagship brand of Carlisle Weather Technologies (CWT), Henry® offers a broad portfolio, from waterproofing, air and vapor barriers and sealants to roofing underlayments, spray foam systems, insulation and specialized industrial products. Together with Carlisle, Henry® is driving innovation in building science—delivering integrated solutions that improve efficiency, sustainability and comfort in buildings of every scale.Podcast ThanksThank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will suit your needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.About Atlanta Real Estate Forum RadioAtlanta Real Estate Forum Radio, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it. Atlanta Real Estate Forum Radio was recently honored on FeedSpot’s Top 100 Atlanta Podcasts, ranking 16th overall and number one out of all ranked real estate podcasts.

A tuition-free charter school built by a mortgage company? Bet you haven’t heard of that before! Gina Spearman, market leader at Movement Mortgage, joins Host Carol Morgan on the Atlanta Real Estate Forum Radio podcast to discuss the new Movement School in South Fulton County and what she expects from interest rates through the end of 2025.What is the Movement School in South Fulton?Movement Mortgage is proud to offer tuition-free education through its nonprofit Movement Foundation. The first six schools opened near Movement Mortgage’s headquarters in Charlotte, North Carolina. Each Movement School presents quality education for elementary school students, particularly in underserved communities. Its seventh location recently opened in South Fulton and offers kindergarten, first and second grade classes for the first school year.“I think our founder [Casey Crawford] and our Foundation continue to focus on education because that is the single best way to help someone overcome generational poverty.”The Movement School, located in South Fulton, welcomed 300 students, or “scholars” as Spearman likes to address them, for its inaugural school year. Spearman says that one of her favorite aspects of working at Movement Mortgage is showing clients around the schools and demonstrating how doing business with Movement Mortgage impacts the lives of local children.“When you do business with Movement Mortgage, and you refer us to your clients, you are making an impact too,” said Spearman. “Those profits are then going to the school, so it’s been exciting to share that with our customers and our partners.”Why does the Movement School focus on elementary education? Spearman explains that its curriculum is focused on developing life skills and building character, alongside the reading, writing and mathematical understandings that students need to succeed in life. By investing in younger minds, the school makes a difference during some of the most formative years in a child’s life. Classrooms also feature college mascots to encourage students to aim high and look confidently toward higher education.The Movement Schools in Charlotte have demonstrated remarkable success, often far surpassing the performance of traditional public schools in both test scores and overall outcomes. Their results have drawn the attention of parents and corporations and businesses across industries, eager to understand and replicate this model of excellence. Yet despite these achievements, charter schools typically receive only 60 to 70 cents for every dollar allocated to public schools. This funding gap limits their ability to expand programs, attract talent and serve more students who could benefit from their proven approach. Increasing financial support for charter schools is not just an investment in education, it is an investment in innovation, opportunity and the future success of underserved communities.Spearman said, “If we’re able to produce these kinds of results with only 60 to 70 cents on the dollar, just think what we could do if we had more.”What is the current state of interest rates, and what trends can homebuyers expect to see through the end of the year?In today’s market, interest rates remain highly unpredictable and more volatile than in recent decades. However, recent trends have offered a bit of optimism. After closing July at 6.75%, rates dropped by nearly a quarter of a point in August, signaling movement in the right direction. The broader outlook suggests a period of moderation and Spearman forecasts rates to ease into the low sixes by the end of 2025.What is the Movement Boost program?There is a major resurgence of first-time homebuyers in the market, which has inspired more downpayment assistance programs than ever before. Buyers can utilize statewide programs, such as the Georgia Dream Program, or discuss 100% FHA loans with their preferred lenders. Movement Mortgage has its own in-house FHA loan, known as Movement Boost, which includes first and second mortgages. It’s a great option for homebuyers who don’t qualify for city or state loans but need the flexibility of a 100% FHA loan.Spearman said, “With people already struggling with affordability, the rates being higher and payments being higher than a lot of people are comfortable with, it can kind of soften the blow that they don’t need as much money out of pocket to purchase a home.”Movement Mortgage offers a range of loans that suit all buyer types, including:DSCR loansNo ratio loansRenovation loansVA loansTune into the full episode to learn more about The Movement School and Movement Mortgage’s approach to the current housing market. For more information about Movement Mortgage, visit https://movement.com/.About Movement MortgageAs a national lender, Movement Mortgage serves clients in all 50 states. It currently funds approximately $20 million in mortgage transaction each year, which ranks it in the top 10 retail lenders nationwide. CEO and Co-Founder, Casey Crawford, saw the need for a different kind of mortgage company and created Movement Mortgage to “exist to love and value people.” In addition to its day-to-day operations, Movement Mortgage places over half of its profits into the Movement Foundation, a nonprofit organization focused on giving back to the communities that Movement Mortgage serves.Podcast ThanksThank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will suit your needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.About Atlanta Real Estate Forum RadioAtlanta Real Estate Forum Radio, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it. Atlanta Real Estate Forum Radio was recently honored on FeedSpot’s Top 100 Atlanta Podcasts, ranking 16th overall and number one out of all ranked real estate podcasts.

It’s time to party! Jennifer Landers, community director at Cresswind Georgia at Twin Lakes, joins Host Carol Morgan on the Atlanta Real Estate Forum Radio podcast to discuss how Cresswind Georgia at Twin Lakes is celebrating its fifth anniversary with five special events through the end of this year.5 Years, 5 Special Events“Our residents find any excuse for a good party, whether it’s something that’s planned through our lifestyle director or just a casual get-together,” said Landers. “They love to just have fun and enjoy each other’s company.”In celebration of its fifth anniversary, Cresswind Georgia at Twin Lakes is hosting a series of events for the last five months of 2025. Special gatherings are planned every month, from August to December, highlighting the amenities and fellowship that residents love so much. Landers describes residents like “Fireball” because they are always ready for what’s next and eager to let loose.The Cresswind LifestyleThe community also celebrated another milestone recently – it’s half sold! Landers confirms that 675 of its 1,300 active adult homes are claimed. This is no surprise since Cresswind Georgia at Twin Lakes was recently ranked as the top-selling active adult community in Georgia!Residents enjoy an active, connected lifestyle at this community, from its dazzling amenities to its convenient location near grocery stores, recreation and retail. To encourage residents to engage, an onsite Lifestyle Director is available to help them discover their passions. Some recent events include the International Black Dress Day event, which included a fashion show and brunch, Not-So-Newlyweds and Crime & Wine, an exciting program that invited residents to dive into real cold cases. The community also hosted a School of Rock house band for a special, residents-only concert experience.Cresswind Georgia at Twin Lakes offers more than 55 clubs, with activities ranging from weekly meetups to seasonal events. Popular choices include the Cooking Club, arts-focused groups like Kiln-ing It and Just Crafting Around, plus the Men’s Club and Veterans Club. Residents can also join Friends of the Monarch, which maintains a butterfly garden shaped like a blossoming tree, perfect for connecting with nature.Pickleball is a huge part of the culture at this community, and after the expansion that is in process, residents will have access to 33 championship-level pickleball courts and four tennis courts, beginning this fall.“The Cresswind Cup that was played this year, and our residents were so excited,” said Landers. “We had teams from the Carolinas, Georgia and Florida. There were nine teams in total and our residents dominated and won the Cup this year.”Find Your Dream HomeLooking to explore active adult living and get involved from the start? Cresswind Georgia at Twin Lakes uniquely offers future residents a chance to enjoy the amenities and engage in clubs as soon as they close on their dream homes.“That’s something we do for our residents so that, when they move in, they already have a sense of living here and having friends who are already residents.”Cresswind Georgia at Twin Lakes is finishing up its seventh phase, which includes several lakefront homes and some with basements. Prospective buyers can discover available homes here.Tune into the full episode to learn more about upcoming events at Cresswind Georgia at Twin Lakes and its stunning amenities. For more information about Cresswind Georgia at Twin Lakes, visit www.CresswindGeorgiaAtTwinLakes.com.About Cresswind Georgia at Twin LakesLocated in Hoschton, Ga., Cresswind Georgia at Twin Lakes offers several hundred acres of preserved nature with walking trails and resort-style amenities, including two lakes, a clubhouse, indoor and outdoor pools, a large activity lawn and more. It also features 15 designer-decorated models open daily for in-person and online tours. To learn more about Cresswind Georgia, visit www.CresswindGeorgia.com.Podcast ThanksThank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will suit your needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.About Atlanta Real Estate Forum RadioAtlanta Real Estate Forum Radio, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it. Atlanta Real Estate Forum Radio was recently honored on FeedSpot’s Top 100 Atlanta Podcasts, ranking 16th overall and number one out of all ranked real estate podcasts.

What does it take to build in today’s housing market? A lot of adaptability! Chris and Clif Poston, principals of Traton Homes, join Host Carol Morgan on the Atlanta Real Estate Forum Radio podcast to discuss Traton Homes’ steady transition into the Florida housing market and Traton University, an internal training program recently opened to the public to share industry insights.Traton UniversityChris Poston started Traton University with Traton Homes’ VP of Construction, Bob Hupp, as a method for training employees on emerging technology, trends and other topics related to residential construction. In March, the program launched publicly with a blog on insights from the Synovus Bank 2025 Economic Outlook Breakfast. His second installment covered residential development growth in Georgia and Florida, which together account for 40% of growth in the Southeast.Balancing Design with AffordabilityClif Poston emphasizes that a neighborhood’s size plays a major role in its design and affordability. Traton first approaches a potential development from an economic viewpoint, asking “What product line is achievable here?” and “How many lots can reasonably fit here within that product line?” Geographical concerns are assessed next, followed by potential amenity offerings.“It’s an economic trade-off and every deal is independent,” said Clif Poston. “We try to find that perfect blend and it takes a collaborative effort between different parts of the company to get that done.”Expansion into Florida“The market itself seems to be such a growing place to be, and so we did some build-to-rent homes down there for one of our partners,” said Clif Poston. “It gave us a good jumping-off platform to get immersed in the subculture down there and meet everybody. We’ve closed on several new projects and have several more that we’re hoping to close on in the next six or eight months.”Traton Homes just expanded its reach into Florida’s Panhandle with neighborhoods in Tallahassee and Panama City, Fla. Clif Poston describes building in Florida as a “total inverse” of Georgia due to its unique topography and weather conditions. In Florida, all homes must be built four feet above ground to account for groundwater.What products are Traton Homes building in Florida? The builder’s active adult floor plans have been very successful, specifically the ranch-story homes with zero-step entry. It is also building townhomes and some luxury, higher-end homes. Traton is pleased to announce that Pearl Place in Blue Mountain Beach, Fla., will offer walkability to the beach and spacious floor plans. These homes will be pool standard with 12-foot ceilings on the first floor and five to six bedrooms on 2,000 to 3,000 square feet. Davis Landing in Panama City is another luxurious choice, featuring nine lots with deep-water dock access and 30 interior lots.“We’re trying to be more reactive to what the buyers want and give them that next level of design,” said Clif Poston. “While we’re using a little bit of our Atlanta product, we are trying to make it design-driven enough to really fit the specific submarkets and what the buyers want down there.”Chris Poston points out several differences between Traton’s active adult buyers and single-family home buyers and how it’s pivoting to accommodate both. He explains that lower-priced point homes are more competitive, while active adult buyers often pay in cash and can afford a more expensive product. Other elements that Traton considers for its single-family home target group include incentives to draw in first-time buyers, convenient locations and favorable school districts. Active adult buyers are often less concerned about location but instead prioritize amenities and community engagement.Chris Poston said, “They want a nice house and want all the stuff in it, but at the end of the day, there is a price we pay making sure we’re putting all the features to attract them to those single-family houses.”The Long View of Housing Economy TrendsChris Poston said, “There’s going to be a need for houses and lots, you just have to make sure you’re making good decisions for the long term, not just what’s hitting you right now.”While population growth fuels the need for housing and interest rates fluctuate, Chris Poston encourages buyers to look at the bigger picture. Long-term interest rates are actually lower than the historical average right now. Traton Homes is also strategically building within under-supplied markets in Georgia and Florida in hopes of balancing the months of supply (MOS) equilibrium.Despite fluctuating interest rates and a growing population driving the demand for housing, Chris Poston encourages homebuyers to focus on the long-term outlook. Currently, long-term interest rates are below the historical average. To help balance the market, Traton Homes is strategically building in under-supplied markets in Georgia and Florida.Tune into the full episode to learn more about Traton University and where Traton Homes is building next. For more information about Traton Homes, visit www.TratonHomes.com.About Traton HomesFounded 54 years ago, family-owned Traton Homes is one of metro Atlanta’s most established and innovative homebuilding companies and is expanding its footprint along the Florida panhandle. The award-winning firm is known for combining traditional building practices with a passion for the latest systems and styles to create some of Greater Atlanta and the Florida panhandle’s most sought-after full-featured townhomes, single-family homes and active lifestyle communities. Traton blends beautifully crafted design with top-quality building materials to create homes and communities with enduring appeal, offering exceptional value.Headquartered in Marietta, Georgia, Traton Homes offers “Altogether More” to homeowners, including more experience, more impressive architecture, more outstanding features and more rewarding lifestyles in more desirable locations. For more information about Traton Homes, call 770-427-9064 or visit www.TratonHomes.com. The builder’s corporate office and design center are located at 720 Kennesaw Avenue in Marietta, Georgia.Podcast ThanksThank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will suit your needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.About Atlanta Real Estate Forum RadioAtlanta Real Estate Forum Radio, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it. Atlanta Real Estate Forum Radio was recently honored on FeedSpot’s Top 100 Atlanta Podcasts, ranking 16th overall and number one out of all ranked real estate podcasts.

What does the Atlanta housing market have in common with Back to the Future, The Hangover and The Hunger Games? Todd Emerson, general manager at Harry Norman, REALTORS®, joins Host Carol Morgan on the Atlanta Real Estate Forum Radio podcast to discuss how the market is returning to fundamentals, paying for the disruption of the COVID-19 pandemic and pushing homebuyers into a “feast or famine” outlook on for-sale inventory.Moving Forward After the COVID-19 PandemicThe COVID-19 pandemic left its mark on the real estate industry, creating new challenges for home builders, Realtors and homebuyers to navigate. During the pandemic, Realtors found creative ways to keep business moving, from masks and cleaning protocols to virtual tours. Now, Emerson says that higher mortgage rates are making it challenging to move inventory.Emerson explains, “Home values have increased by 50% since 2019 and, when you combine with the increase in the mortgage rates, it can be challenging for a lot of buyers, especially first-time homebuyers who require more time to save up their down payment.”Metro Atlanta Housing Market PredictionsHomes are not one-size-fits-all, so housing data is most meaningful when divided into three distinct sectors: single-family homes, condos and townhomes.Single-family homes: While 4% behind in total sales, single-family homes are expected to catch up if a rate cut occurs in September. The current months-of-supply (MOS) estimate is three to four months, which is a healthy equilibrium for modest home appreciation.Condos: The condo market is down 13% with a MOS estimate of eight to nine months. While prices are beginning to depreciate slightly, Emerson confirms that it’s a normal function of the higher MOS.Townhomes: This sector is tracking similarly to single-family homes with a 3% decrease in total sales.Fluctuating mortgage rates have impacted home sales, but what other factors should buyers keep in mind? The effect of recent tariffs remains to be seen, while employment trends and changes in job market conditions, personal consumption expenditures (PCEs) and stock market changes also dictate federal rates.Choosing the Right Time & Place to BuyWhen is the best time to buy your dream home? Emerson assures buyers that “the right time to buy is when you’re ready to buy.” Attempting to time a home purchase with market changes is almost impossible. For home shoppers concerned about mortgage rates dropping, he reminds them that refinancing and rate buydowns are options.“When interest rates get closer to 6%, which we know will happen over time, it’s going to bring 400,000 to 500,000 more buyers into the market,” said Emerson. “That means more opportunity for you competing against somebody for that house and multiple offers.”Walkability is still a huge draw for Atlanta homebuyers. They crave locations that encourage a live-work-play mentality, such as West Midtown or closer to Alpharetta. Buyers want the convenience of restaurants, shopping and recreation within walking distance of their homes. Other trends include abundant outdoor living and larger, accessible floor plans that accommodate multigenerational living.Preparing for the FutureEmerson emphasizes that consistent communication is how Harry Norman, REALTORS® stays ahead in an ever-changing housing market. The brokerage invests in weekly check-ins with agents to discuss best practices and emerging trends, as well as an annual leadership retreat to prepare for the following year.Emerson said, “It’s all about transparency and building trust with clients.”Georgia may be experiencing a temporary slowdown in new residents, but improved market conditions and a balanced inventory cycle will position the state to reclaim its appeal as a top relocation destination quickly. Emerson notes that the region’s thriving job market remains a powerful draw, consistently attracting new hires to the state.Tune in to the full episode to discover what’s next for the Atlanta housing market. For more information about Harry Norman, REALTORS®, visit www.HarryNorman.com.About Harry Norman, REALTORS®Harry Norman, REALTORS® is the oldest residential real estate and first woman-owned brokerage in Georgia. Celebrating 95 years in 2025, the brokerage puts a strong emphasis on service, integrity and community involvement and is known for its client-first, relationship-driven approach and vast local knowledge.Podcast ThanksThank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will suit your needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.About Atlanta Real Estate Forum RadioAtlanta Real Estate Forum Radio, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.

Van Hardimon, president of 3384 Residential, Inc. and Van Hardimon Homes, joins Host Carol Morgan on the Atlanta Real Estate Forum Radio podcast to discuss how infill development supports housing affordability in metro Atlanta.3384 Residential3384 Residential delivers a comprehensive approach to residential construction across metro Atlanta, managing both for-profit and non-profit projects. From initial rezoning and land disturbance to entitlements, easements, vertical construction, dispositions and warranties, the company provides stakeholders and financial partners with a meticulously organized development schedule and consistent support.Hardimon said, “Our development partners can focus on what they do best, which is bringing financing to a project.”3384 Residential is currently building in three categories:Nonprofit Development: The company collaborates with local nonprofit organizations in Atlanta to provide affordable housing, including projects with the Atlanta Neighborhood Development Partnership and the Atlanta Land Trust.Established Investor and Landowner Partnerships: 3384 Residential works with property owners to add value to their existing properties.Speculative Development: While 3384 Residential primarily takes on client-commissioned projects, 20% of its portfolio consists of speculative developments. These self-funded ventures proactively contribute vital new housing to the Atlanta area.Infill Housing & AffordabilityHardimon describes attainable housing as being “within 10% of the assumed mortgage amount” in a particular area. These units are single-family homes, whether attached or detached,” in the “comfort zone” of prospective buyers. It’s a reminder to buyers that, if they can rent and feel comfortable in an area, they can afford to own a home there.“With patience and professionalism, this [infill] approach will support housing affordability when the City of Atlanta aligns with our vision through rezoning and replant approvals.”For 3384 Residential, infill housing development begins with communication. Hardimon emphasizes the need to inform neighbors, whether by knocking on doors or handing out detailed construction schedules. Offering opportunities for community members to profit from the process is another way to ensure a smooth transition, such as clean-up crews or temporary security positions.“We’re going to be belly-to-belly with them from anywhere from six months to one year, so it’s very helpful for them to know what’s coming,” said Hardimon. “As long as we break the ice on the front end, then we have an open channel of dialog throughout the construction process.”How does 3384 Residential keep costs down on infill housing projects? Land is one of the most significant costs in the development process. The lower the land price, the more flexibility builders have regarding timing, zoning, easements, entitlements, land disturbance permits and the final sales price.“The only way that we can achieve this is the ‘fast alone, far, together’ mindset,” said Hardimon. “When everyone contributes to their areas of expertise, the project becomes highly cost effective, allowing for more flexibility and pricing, which makes homes more attainable.”When designing a home, there are three non-negotiables: kitchens, bathrooms and outdoor spaces. If a buyer doesn’t love even one of those elements, they are unlikely to purchase the home. 3384 Residential maximizes its construction budget to support daily use and maximize those three core spaces. Single-family homes often feature fenced backyards that offer security and ample green space, while townhomes include elevated decks that encourage outdoor living.Hardimon explains that 3384 Residential builds for the full spectrum of home shoppers, not just one “typical” profile. Its portfolio serves everyone from first-time homebuyers eager to own to active adults seeking a fresh start. The company also prioritizes locations with strong connections to local transportation, which is a significant draw for intown home shoppers.Campbell TenCampbell Ten, one of 3384 Residential’s standout achievements, is a 10-unit townhome community completed last fall. Located conveniently off I-285 and Langford Parkway, these 1,600-square-foot homes were designed with modern living in mind, featuring three bedrooms, three-and-a-half bathrooms, rear decks, oversized kitchens and garages. Every home sold for $330,000 or less, underscoring the growing market desire for affordable infill housing, especially near public transit options like MARTA.Tune in to the full episode to discover more about how 3384 Residential incorporates infill housing into the Atlanta market. For more information about 3384 Residential, visit www.3384Residential.com.About Van HardimonVan Hardimon is a builder and developer making a big impact with a focus on infill housing and attainable design. He is passionate about creating quality homes that fit seamlessly into existing neighborhoods, while tackling the challenges of affordability and zoning head-on. An architect by training and a builder by trade, he brings a unique perspective to shaping communities and making housing more attainable through his two companies, 3384 Residential and Van Hardimon Homes.Podcast ThanksThank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will suit your needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.About Atlanta Real Estate Forum RadioAtlanta Real Estate Forum Radio, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.

The dream of owning a home is increasingly slipping out of reach for many, so what exactly makes housing “attainable” in today’s market? Jordon Tench, director of land acquisition and development at O’Dwyer Homes, joins Host Carol Morgan on the Atlanta Real Estate Forum Radio podcast to discuss methods for introducing affordable options to the Atlanta housing market.What is attainable housing?Tench describes attainable housing as “housing that a large portion of people can afford and not spend more than 30% of their income on the payments.” For some homebuyers, that amount is significantly higher than what others can afford, so it’s key for builders to consider the broader buyer population. O’Dwyer Homes engages in discussions with local jurisdictions to find pockets where higher-density communities can be developed.Tench said, “I think that a good metric I’ve heard is that every $1,000 you go up on a house, 100,000 more people cannot qualify for it.”O’Dwyer Homes currently has two townhome communities in progress, one in the City of Atlanta and the other in Mableton, that sit within the affordable price range. With no square footage requirements, Tench explains that the intown community will offer a mix of floor plans that span 1,400 to 2,000 square feet. Similarly, 20% of the homes at the Mableton community will be under 1,800 square feet.How does strict jurisdiction affect home builders and buyers?The Georgia Public Policy Foundation recently identified that almost 30% of the final house price is due to extra regulations, which amounts to nearly $100,000 for a new construction home. While energy efficiency has improved significantly, saving homebuyers thousands of dollars upfront, other “impact fees” cause them to spend money on unnecessary elements, such as exterior brickwork.“That [exterior brick] adds probably $15,000 to $20,000 per house and doesn’t look good,” said Tench. “It doesn’t allow for variety and those homeowners were kind of stuck with that $20,000 or $30,000 item, where they would have rather spent that money somewhere else.”Tench points out that increasing density has the potential to lower home prices. If a house is built for $200 per square foot, then a 1,000-square-foot home would be $200,000.“When you look at the land, the land itself continues to be more expensive and development costs have almost doubled over the last five years,” said Tench. “So, where you could develop a lot at $50,000, now you’re at $100,000 as a starting point. A lot of that comes down to inability to get density.”Another factor that impacts attainable housing is the lengthy timeline from a builder’s letter of intent to actively selling out of a community. As interest rates fluctuate and buyers hesitate, it’s difficult for builders to navigate the ups and downs.In his role on the Greater Atlanta Home Builders Association’s (GAHBA) Government Affairs Committee, Tench gets a front-row seat on how these regulations affect the housing market. He uses his day-to-day experience in land acquisition for O’Dwyer to paint a clearer picture for local legislators and advocate for homebuyers. The committee is confronting impact fees and permitting timelines head-on to support the goals of builders and homebuyers in metro Atlanta.Tune in to the full episode to discover more about how smaller homes soothe the affordable housing crisis in Atlanta. For more information about O’Dwyer Homes, visit www.ODwyerHomes.com.About O’Dwyer HomesSince 1992, O’Dwyer Homes has delivered quality and value to more than 2,000 happy homeowners in its new semi-custom homes and townhomes. The builder is local and family-owned, focusing on quality construction, energy efficiency and customer satisfaction to help keep its Energy Certified new homes affordable and valuable for years to come.Podcast ThanksThank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will suit your needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.About Atlanta Real Estate Forum RadioAtlanta Real Estate Forum Radio, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.

Sometimes bigger isn’t always better, especially when it comes to buying your first home! As home builders continue to go big across metro Atlanta, many home shoppers feel overwhelmed by the larger homes and rising prices. Jim Cheeks, president of Fortas Homes, joins Host Carol Morgan on the Atlanta Real Estate Forum Radio podcast to discuss how Fortas Homes is navigating the affordable housing crisis by “going back to what was” and building smaller homes priced under $300,000.Smaller Home, Affordable Price TagCheeks believes that building smaller homes in denser communities is the secret to affordable housing. The “American dream” idea of a three-bedroom, two-and-a-half-bathroom home suits some homebuyers but remains unaffordable for others.Cheeks said, “By prioritizing compact, well-designed homes, we’re creating real opportunities for home ownership in neighborhoods where prices might otherwise be out of reach.”What does that look like for Atlanta homebuyers? One of Fortas Homes’ most recent developments features 320-square-foot homes with second-level lofts. With this design, the builder fits four units on a single lot in Atlanta, offering cozy residences that young homebuyers looking for a starter home or older individuals seeking a fresh start after major life changes.Understanding ADUsThis year, Cheeks says that Fortas Homes plans to build 104 accessory dwelling units (ADUs), which offer additional living space outside of the primary home. Some homeowners rent out their ADUs, while others utilize the extra space for multigenerational living. Fortas Homes operates as a fee builder for nonprofits, while also building spec homes in the build-to-rent (BTR) sector. Due to local legislation, it can only increase unit counts in communities if they’re BTR products. He explains that, by working with the local code and building regulations, Fortas Homes delivers a variety of housing typologies to different neighborhoods.“If the city changes the zoning and allows for ADUs or guest houses to be sold in the future, then we’re going to be well-positioned to sell those houses,” said Cheeks. “Even if we sell them at market rates, they’re still going to be more affordable than whatever the market rate is in that particular neighborhood.”Partnership with Atlanta Neighborhood DevelopmentCheeks credits Atlanta Neighborhood Development Partnership, Inc., with growing the Fortas Homes portfolio. Known for its success in multifamily housing, the organization approached Cheeks about its venture into the single-family home sector.One of the partnership’s first projects, a 12-foot-wide-by-36-foot-long home, attracted the attention of then-Commissioner of Housing, Terri Lee, during development. At its completion, Lee requested that the Mayor’s Sub-Cabinet for affordable housing meet in the home, including representatives from the Atlanta Beltline, city officials and other important figures.Cheeks said, “Land cost has really gone up, so that’s why we’ve now focused as much as possible on how to get the maximum amount of density on a single lot.”Designing for Affordable HomesCheeks describes how small changes, such as an entrance on the side of the home, maximize space in smaller homes. That one change provides four access points from one hallway, including the main entrance, foyer, landing for the stairs and an entrance to the powder room. Another unique aspect of these homes is closet design. Fortas Homes places closets over stairwells to meet head height code requirements and add an additional 20 square feet for homeowners.Tune in to the full episode to discover more about how smaller homes soothe the affordable housing crisis in Atlanta. For more information about Fortas Homes, visit www.Fortas.Homes.About Fortas HomesBased in Atlanta, Fortas Homes is a premier homebuilder and developer known for its high-quality single-family, detached and attached homes in the city. With a deep understanding of homebuyer’s desires, Fortas has focused on developing infill homes and small developments in neighborhoods close to downtown Atlanta, including Summerhill, Mechanicsville, Peoplestown, Pittsburgh, Glenwood Park and Grant Park.Podcast ThanksThank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will suit your needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.About Atlanta Real Estate Forum RadioAtlanta Real Estate Forum Radio, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.

Discover luxury living in the heart of North Fulton at Claxton, a new, custom home community in Milton. Perfect for growing families and empty nesters looking to settle down closer to suburban amenities, this community offers timeless design with modern details. Gabe Chatham, vice president of Chatham Neighborhoods, joins Host Carol Morgan on the Atlanta Real Estate Forum Radio podcast to discuss his family’s homebuilding legacy and how Claxton displays Chatham Neighborhoods’ commitment to livable communities in strategic locations. North Fulton Housing Trends Chatham explains that some buyers are looking for a convenient, downtown atmosphere, especially in “ex-urban” areas such as Alpharetta. The desire to live close to retail, dining and amenities overshadows the need for larger residences, while “lock-and-leave” culture attracts buyers seeking low-maintenance living. On the other hand, family is very important to Milton residents, which prompts them to choose spacious homes near top-rated schools. There is demand for larger garages to keep cars off the street, as well as golf cart bays. Chatham explains that pool permits also increased after the COVID-19 pandemic, as families spent more time at home. Luxury homes come with a higher price point, and with Chatham Neighborhoods, those homes come with higher quality building materials as well. Claxton Kicks Off Parade of Homes Claxton, a new home community by Chatham Neighborhoods, opened this year’s Parade of Homes with a ribbon cutting ceremony. The annual Parade of Homes is presented by the Greater Atlanta Home Builders Association and showcases homes by lots of builders across metro Atlanta. Chatham said, “It was a great way to kick off the parade and give it some opening publicity, as well as promote a terrific neighborhood and a really great product.” Located just minutes from Bell Memorial Park and Windward Parkway, Claxton features 10 luxury custom homes within a prime Milton zip code. Homes are nestled on one-acre-plus lots and include luxury finishes, expansive floor plans and coveted upgrades such as extended garages and additional space for pools. Four homes are already underway, and three await permits. Claxton homebuilder, Ken Warlick with Vertical Luxury is the mastermind behind Claxton’s unique customization approach. When design choices feel overwhelming for homebuyers, Vertical Luxury offers a cohesive plan that helps them stay focused and on budget. “It’s master planned as a neighborhood, but there are opportunities to do some customization and there’s some additions,” said Chatham. “It’s a fantastic plan and design to begin with, and if people want to make adjustments, they can.” Multigenerational Living Multigenerational living is a focus. With a prominent “empty nester” buyer demographic, Chatham Neighborhoods prioritizes at least one bedroom on the main level, whether it is in addition to the owner’s suite or a stand-alone unit. Some homes include larger basements that buyers can transform into in-law suites or other living spaces of their choosing. Chatham said, “We’re trying to add access points where there’s a little bit of self-sufficiency and you could live under the same roof but not feel like you’re in each other’s space day to day.” Tune in to the full episode to discover more about Chatham Neighborhoods, Claxton andother North Fulton projects. For more information about Chatham Neighborhoods, visit www.TheChathamCompany.com. About Chatham Neighborhoods For over 75 years, Chatham Neighborhoods has been shaping North Atlanta’s residential landscape. Owner Gabe Chatham is passionate about creating beautiful, livable communities that balance timeless design with the way people want to live today. In addition to Claxton, Chatham Neighborhoods has several new home communities in North Fulton County, including Blakely Manor and Little River Estates in Milton and Baxley in Alpharetta. Podcast Thanks Thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will suit your needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com. About Atlanta Real Estate Forum Radio Atlanta Real Estate Forum Radio, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.

“City Life, Creeping Gentrification and Flesh-eating Snakes:” now that’s a gripping tagline! Josh Green, editor of Urbanize Atlanta, joins Host Carol Morgan on the Atlanta Real Estate Forum Radio podcast to discuss his new novel, “Goodbye, Sweetberry Park,” which explores gentrification and urban development through the eyes of the fictional journalist, Archie “God” Johnson. From the Rust Belt to Urbanize Atlanta Green grew up in the Rust Belt and describes it as the “polar opposite of the growing Sun Belt population explosion.” As he began to explore the country, he was fascinated by the vibrance and quick growth of Atlanta and many Florida cities. Now the editor of Urbanize Atlanta, Green taps into his passion for urban development every day, providing readers with detailed perspectives on all things Atlanta. Urbanize Atlanta celebrates its fourth anniversary this year. Green said, “You get on the ground with a camera and just really explore the curiosities about what’s happening and how it all links together.” Goodbye Sweetberry Park Following the success of his short story collection, “Dirtyville Rhapsodies” and first novel, “Secrets of Ash,” Green released a new novel, “Goodbye, Sweetberry Park,” earlier this year. The novel chronicles the joys and struggles of a fictional veteran journalist covering a chaotic summer in Atlanta. “It’s kind of an amalgamation of a lot of different, fun, beautiful, lovely, troubled, historic intown Atlanta places ranging from West End to Cabbagetown,” said Green. “There’s Grant Park mixed in, the fictional Zoo and then where I’m living now, Kirkwood and some Oakhurst.” “Goodbye Sweetberry Park” offers a more personal perspective of gentrification in Atlanta neighborhoods. Green says he draws from his experiences as an Atlanta reporter, so this novel serves as his “street-level” perspective on the topic. One of Green’s early influences for the novel was an Atlanta Magazine article he wrote, “The Gentrifier.” He detailed his experience in buying a larger intown home for his family and becoming a “gentrifier” in the process. The article went on to win an Atlanta Press Association Award and sparked major conversations about modernization in the city. Green states that the neighborhood transformation that has stuck with him is the Atlanta Beltline. The trails offer alternative transportation, while restaurants and recreation are big influences for tourism to the city. As Atlanta grows and develops, the Beltline is an asset to connect residents to work, home and attractions. What About Affordable Housing? Transit-oriented development is one way that Green sees Atlanta adding affordable housing. Neighborhoods such as Candler Park are already one step ahead, converting unused MARTA parking lots into brilliant housing complexes and retail centers. With convenient proximity to local MARTA stations and rapid bus routes, residents can take transportation out of their monthly budgets, which makes housing more attainable in the long run. Tune in to the full episode to discover more about Atlanta gentrification and Green’s experiences as an Atlanta journalist. Order your copy of “Goodbye, Sweetberry Park” on Amazon or at JoshRGreen.com. About Josh Green Josh Green is the editor of Urbanize Atlanta, a popular news site known for its colorful, up-close coverage of Atlanta. In March 2025, he released his second book, Goodbye, Sweetberry Park,” a brand-new story behind “Secrets of Ash,” the first installation in his Peach-State trilogy. “Dirtyville Rhapsodies,” his published book of short stories, was highly acclaimed from the start, named “Best Book for the Beach” by Men’s Health and in Atlanta Magazine’s “Top 10 Books of 2013.” Podcast Thanks Thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will suit your needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com. About Atlanta Real Estate Forum Radio Atlanta Real Estate Forum Radio, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.

The build-to-rent (BTR) sector is wildly successful throughout the Southeast, mainly due to its flexibility, pricing and amenities. While still a relatively new industry, its contribution to the housing market thus far makes it a popular choice for renters, home builders and residential developers. David Howard, chief executive officer with the National Rental Home Council (NRHC), joins Host Carol Morgan on the Atlanta Real Estate Forum Radio podcast to discuss the role of BTR communities in the Atlanta market. Why BTR? Instead of renting a two-bedroom apartment in the city, residents can select a rental with the perks of a traditional, new home community. Popular amenities at BTR communities include clubhouses, pools, dog parks, walking trails, playgrounds and sports courts. These rentals come in all shapes and sizes, from three- and four-bedroom single-family homes to stylish townhomes. “I think people love the flexibility,” shares Howard. “We call them renters by choice, because they’re choosing to rent.” What factors impact the “renters by choice” mindset? Howard explains that many renters are not necessarily looking to downsize; often, it’s their goal to “right-size.” They are moving to a home with just enough room for their lifestyle. Lawn maintenance is usually included, and onsite maintenance ensures that residents don’t have to make repairs or even change lightbulbs, providing the low-maintenance lifestyle that renters seek. “This is not a one-size-fits-all opportunity for residents and families,” said Howard. “You see empty nesters, seniors, singles and families with young kids. You see families with older kids. It’s really an interesting mix of residents in these communities.” Build-to-rent communities offer residents affordable housing in desirable locations. Families often move in to put their child in a highly rated school district, while empty nesters choose to rent because it gives them freedom to travel without worrying about the grass growing too high. Housing Statistics Historically, one-third of households rent, and the remaining two-thirds of households own their homes. Of course, this was easier for renters and homebuyers when homes were smaller and cost less. For example, in 1982, 40% of homes sold were starter homes at 1,400 square feet or less and the average home cost around $68,500. These homes don’t exist today. From 2010 to 2020, Georgia’s population increased by 1 million people, but during this time, the state only added 300,000 in housing stock. Impact of BTR Communities BTR development is still new, bringing a fresh perspective to for-rent construction and also some skeptics. Historically, there have been for-sale home communities and rental apartment complexes, but not much in between. BTR communities bridge that gap with expansive, single-family home communities like never before. Of course, there are always NIMBYs and from Howard’s perspective, the best way to calm uncertainties is through education. Howard said, “We’re spending a lot of time trying to educate the media, trying to educate policy makers, trying to educate residents about what build to rent is, what it has to offer, what the benefits are, and what its place is across the broader housing spectrum.” Recently, Georgia legislators launched an investigation into large, out-of-state corporations purchasing homes across the state. There is concern that it’s affecting home ownership and limiting availability for individual buyers, but how much of that is true? Howard emphasizes that home ownership has grown in the last five years and that the biggest threat to home ownership is lack of supply. BTR communities positively impact the home market, just in a different sector than for-sale homes. Howard said, “We would much rather see policymakers focus on legislation that encourages new home building and makes it easier for people to invest in housing and develop new housing, because the only way we’re going to get out of this is by building more housing.” Cap Rates Cap rates are not hindering the market; they just aren’t helping it grow. With mortgage rates at 6% to 7%, the cost of capital makes it difficult for home builders and investors to finance construction. Nevertheless, homes are still being built because the market desperately needs inventory. Tune in to the full episode to discover more about build-to-rent growth. For more about the National Rental Home Council, visit www.RentalHomeCouncil.org. About National Rental Home Council The National Rental Home Council (NRHC) is a nonprofit trade association representing the single-family rental housing industry. Members include owners, operators and builders of single-family rental homes and communities. NRHC has a Georgia chapter, known as the Georgia Rental Home Council. Podcast Thanks Thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will suit your needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com. About Atlanta Real Estate Forum Radio Atlanta Real Estate Forum Radio, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.

Tariffs, fluctuating interest rates and increasing home prices – what does it all mean for the Atlanta housing economy? Leslie Appleton-Young, chief economist with First MLS (FMLS), joins Host Carol Morgan on the Atlanta Real Estate Forum Radio podcast to discuss the current state of the Atlanta housing market. Pending Sales and Interest Rates Interest rates are not dropping significantly, leading pending sales to be very sensitive. Appleton-Young mentions that 25% of sales are all-cash transactions made by older generations with higher incomes and established equity in their current homes. This affects first-time homebuyers who want to purchase a home but are limited by student loan debt and past inabilities to save. Mortgages are also expected to remain at 6% this year, putting a damper on affordability and market stability. On a larger scale the economy is uncertain, but not yet at a crisis level. Consumers worry about the 10% tariffs; however, they are not “deal-breakers” and are not likely to send the economy into a spiral alone. Appleton-Young said, “I think it’s just anticipating. If we were to have these huge tariffs that are kind of put out there and then pulled back, it would be a major dislocation for the economy.” “Lock-in Effect” on Resale Inventory Inventory is slightly above pre-pandemic levels, especially in areas with new construction. Older generations stayed “locked-in” at their current homes to avoid higher interest rates, but now the market has slowed down, and those resale homes are sitting on the market for longer. Earlier this year, resale inventory remained on the market for an average of 12 days. Now, it’s closer to 26 days. New Construction Homes “Georgia’s much better positioned because there is a more supportive environment for new construction than you find in other states,” said Appleton-Young. “That’s why, when you look at the national numbers, just take a check back and realize that Georgia is typically doing better.” The median home price in Georgia is $381,000 and $444,000 in Atlanta. When people enter the Atlanta housing market from higher-priced states like California, there is often a thought of, “Wow, this is affordable.” For Atlanta natives, that is not the case, and they are forced to rent long-term. Homebuilders are combatting that with enticing rate buy-downs, while many homebuyers have pivoted to multigenerational housing. With more family members under one roof, everyone can pitch in and connect without leaving home. “I do think there are listings happening because people are like ‘Enough. I want to downsize. I want to move to a different state. I want to be closer to my grandchildren. I want to buy that multigenerational house,’” said Appleton-Young. She anticipates that prices will rise 1% to 3% this year, just not as quickly as years prior. This slowdown is likely due to increased equity among homeowners. Tune in the full episode to discover more housing market predictions and what to expect when buying a home this year. For more about FMLS, visit www.FirstMLS.com. About First MLS FMLS is the fourth largest multiple listing (MLS) service in the nation. Since 1957, it has served over 57,000 real estate professionals, including agents, appraisers, brokers and home inspectors. FMLS is privately owned and not affiliated with the National Association of Realtors. Podcast Thanks Thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will suit your needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com. About Atlanta Real Estate Forum Radio Atlanta Real Estate Forum Radio, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.

Imagine the convenience of grabbing dinner as you walk home from work or powering through the afternoon slump with a stroll around the park. When you live intown, those dreams can be your everyday reality! Derek Turner, owner and president of The Middle Housing Company, joins Host Carol Morgan on the Atlanta Real Estate Forum Radio podcast to discuss intown living and his new community, Knight Walk at Howell Station in West Midtown. Intown Living: Connection and Convenience Turner said, “Intown living is increasingly appealing because it offers a lifestyle that’s built around convenience and connection.” The idea of walkable living is a major draw for many homebuyers and renters moving to the city. Mixed-use developments are popping up all over the metro area, bringing together restaurants, office spaces, shopping and residential opportunities. Intown living offers this same convenience for residents to walk to work, live near cultural venues and save time in their daily routines. Balancing Affordability in An Urban Climate Turner says creative design is the key to building affordable homes in the city. He starts with a smaller footprint that allows for higher-density housing and a lower cost per unit. Turner emphasizes that, while infrastructure and land costs remain high intown, the demand for walkable living makes it desirable to build there. Which homebuyers are gravitating toward the intown lifestyle? Turner identifies dual-income, millennial couples and higher-earning, single professionals as major buying groups for intown communities. These buyers seek a shorter commute to the city, especially when one or both residents work intown. While the monthly payments are relatively pricey, the savings on gas and time often override the cost. Knight Walk at Howell Station The Middle Housing Company recently opened for sales at its new, intown community, Knight Walk at Howell Station. Located in one of northwest Atlanta’s historic neighborhoods, this community is nestled near Westside Paper and the Atlanta Beltline-connected Spur Trail. Knight Park, a historical greenspace, is just minutes from the community. Howell Station is long-renowned for its mixed architectural styles, including bungalows, craftsman-style, Victorian and Colonial revival residences. During the 1800s, it was developed around the Western Atlantic Railroad stop in Atlanta and still displays its industrial roots. “We drew from that architecture,” said Turner. “The brick, the concrete board, the darker palette, some of those industrial tones,” said Turner. “We want it to feel authentic to the neighborhood.” What can homebuyers expect to see at Knight Walk at Howell Station? Every home is an end unit! Instead of building traditional townhomes with four, six or eight units in a row, Turner opted for building townhomes in sets of two residences to maximize natural light and provide ample outdoor living. Each home is 1,400 square feet and boasts 14 windows, creating an open, inviting living space. Residents also enjoy 8-foot-deep covered porches that allow maximum outdoor living with plenty of space for outdoor furniture. “We made zero concessions when it comes to natural light,” said Turner. “It’s an amenity here.” Community Influence on Smart Housing Solutions With innovation, discussion and pushback often occur. Turner points out that he appreciates collaboration because it holds him accountable and encourages conversations. When The Middle Housing Company is working to remedy zoning issues or trying to get a project approved by local officials, it approaches those concerns with flexibility and a willingness to meet conditions effectively. Thinking about putting down roots in Atlanta’s west side? Tune in to the full episode to learn more about intown living. For more information about The Middle Housing Company, visit www.middlehousingcompany.com. About The Middle Housing Company The Middle Housing Company is an Atlanta builder dedicated to creating well-designed homes in walkable, connected neighborhoods. With a passion for architecture, placemaking and livable density, the company focuses on “missing middle” housing—homes that balance space, community and city living. Every Middle Housing project is crafted with attention to detail, enduring materials and a commitment to enhancing the neighborhoods they serve. Podcast Thanks Thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will suit your needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com. About Atlanta Real Estate Forum Radio Atlanta Real Estate Forum Radio, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it

When you live next to the water, every day feels like a vacation! From serene mornings on the water to gorgeous sunsets in the evening, there are many ways to indulge in the laid-back atmosphere of lake living. Dan Rogers, sales manager with Peachtree Residential, sits down with Host Carol Morgan on the Atlanta Real Estate Forum Radio podcast to discuss Peachtree Residential’s newest lakeside communities: White Post on Lanier and Arden on Lanier. Convenience is Key For many homebuyers, convenience is a deciding factor when purchasing a new residence. Rogers explains that Lake Lanier used to be “kind of out there,” but as the surrounding land has developed, homes along its shores are just minutes from grocery stores, restaurants and recreation. The quietness of life on the lake attracts prospective buyers of all backgrounds, including retirees and “empty nesters” shopping for their dream homes and families. Peachtree Residential is committed to providing accessible living options for residents of all backgrounds. Many homes feature a primary suite on the main level, or homeowners can choose a plan with an upstairs suite for added comfort and privacy. Rogers said, “We also have several plans that have the primary [suite] and another bedroom on the main floor, which has been hugely popular, certainly with empty nesters, but with growing families as well.” White Post on Lanier White Post on Lanier, located just under one-half mile from Port Royale Marina, is a dream come true for homebuyers looking to add boating or lake views to their daily routines. Residents enjoy dedicated boat slips at the community marina, each deeded to their selected homesites. Rogers said, “It’s a deep-water boat dock within the Port Royal Marina no-wake zone.” This community features 15 homesites with 11 inventory home opportunities. Ready to unlock your dream home at the lake? The first three homes at White Post on Lanier are set for completion this summer. Prospective buyers can snatch up those homesites or build from Peachtree Residential’s existing floorplan collections for a personalized fit. “The nice thing about a home that’s underway is there are less surprises,” said Rogers. “Obviously, the advantage of choosing a lot and doing a pre-sale is you get to make every decision.” Homesites range from 3,500 square feet to three-quarters of an acre, providing abundant green space that can easily transform into a backyard pool! To maximize living space, most homes include a basement, 10-foot ceilings and a three-car garage perfect for boat storage. Arden on Lanier Also nestled along Lake Lanier, in Cumming, Arden on Lanier offers high-class living and cozy amenities. Residents have exclusive access to walking trails, a fire pit and nearby lake entry points via Tidwell Park. Beautiful interiors await in each home, showcasing spacious bedroom suites, kitchens with islands and a scenic, wooded view in the backyard. Rogers said, “Outdoor living is also something we’ve been adding to homes, with covered porches, fireplaces, screen porches and all those things for people who want to live close to the lake and have outdoor living right behind their house as well.” Tune in to the full episode to learn about lake living and where to find it with Peachtree Residential. Home shoppers can schedule a tour of these communities with Rogers every day, excluding Thursdays and Fridays. For more information about Peachtree Residential, visit https://www.peachtreeresidential.com/. About Peachtree Residential Known for its attention to detail and quality craftsmanship, Peachtree Residential is a leader in new home construction throughout Atlanta and Charlotte. For over 30 years, Peachtree Residential has presented homebuyers with stylish, modern residences and coveted amenities near top employers, schools and local recreation. Podcast Thanks Thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will suit your needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com. About Atlanta Real Estate Forum Radio Atlanta Real Estate Forum Radio, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.

In an industry where adaptability defines success, Monte Hewett is positioned at the intersection of traditional homebuilding and general contracting. On this week’s episode of Atlanta Real Estate Forum Radio, hosted by Carol Morgan of Denim Marketing, Hewett shares insights into how his company navigates the evolving demands of today’s housing market by blurring the lines between fee building, general contracting and development. How the Post-Recession Market Shaped New Business Models President of Monte Hewett, Hewett was fee building long before it became a buzzword in residential construction. The post-recession market created unique opportunities that shaped his business model. “Post-recession, as far back as 2011-2012, a lot of investors bought property that had been foreclosed on, or they bought it as an opportunity to hold and build. They realized that they couldn’t sell the lots or, if they did, wouldn’t get the return they were looking for,” Hewett explained. “A lot of them came to us and said, ‘Why don’t you go and build this land out for us, these lots and on a fee basis or a fee plus a profit share.’” This approach allowed Hewett to develop a parallel income stream while maintaining the quality standards for which his company is known. Over time, this evolved into a versatile business model that spans different market segments and product types. “I ended up building just about any type of product for a partnership that was not for sale, or if it was for sale, maybe I’m building it for somebody that doesn’t have the capability to build it but wanted to be the owner on that project,” Hewett said. The diversity of Hewett’s current projects demonstrates this versatility. On one end of the spectrum, he’s building $2 million villas in Druid Hills. Conversely, he’s constructing affordable housing units in southwest Atlanta through a tax-incentivized program. Various for-sale developments across the metro area are between these extremes, including The Towns at Wire Park in Watkinsville, The Harman in East Atlanta, Findley Row in Alpharetta and an upcoming development in Milton. Early Involvement & Collaborative Project Management Hewett’s approach to general contracting goes beyond simply building what’s been designed. He emphasizes the importance of early involvement in the process to maximize value for investors. “We start most of them in the design phase. We’re not acquiring sites, so they’ll bring us a site and say, ‘This is what we’re trying to do,’” Hewett said. “For the most part, we’re going in early, and sometimes we’re even working on the product and building the budget as we go.” This collaborative approach helps avoid what Hewett calls “scope creep,” which occurs when amendments during construction lead to costly change orders. By establishing a clear scope statement early and working toward a guaranteed maximum price, his team can better manage expectations and deliver projects on time and within budget. Design Expertise Creating Distinctive Communities Hewett’s design expertise is a significant value-add. He often contributes to site planning and amenity design to create distinctive communities. He shared an example of designing a mid-century modern clubhouse for a project called Clifton, adding value that the owners didn’t envision initially. “I took it upon myself to design that clubhouse and felt like I had some creative ideas that would differentiate that product for the owners,” he said. “I added, I believe, to that project a component that they wouldn’t have done themselves.” His approach to amenity centers reflects changing lifestyle needs, focusing on creating spaces that integrate into the social fabric of communities where many residents now work from home. “You never want to take the lowest bid,” he cautions. “In England, on public projects, they take the second lowest. Someone might come in low, and they see the plans are going to need a lot of architectural changes because they didn’t have a builder working with them all the way through.” For more information on Monte Hewett and his general contracting services, visit www.montehewett.com. Podcast Thanks Thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands that marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will suit your needs and niche. Try Denim Marketing for size by calling 770-383-3360 or by visiting www.DenimMarketing.com. About Atlanta Real Estate Forum Radio Atlanta Real Estate Forum Radio, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes and if you like this week’s show, be sure to rate it.

What does it take to build a construction company that thrives for over 75 years while maintaining a commitment to excellence, innovation and community? For Sheridan Construction, the answer lies in its people-first approach and visionary leadership. Christy Kovac, president and CEO of Sheridan Construction, recently joined Show Host and President of Denim Marketing Carol Morgan on the Atlanta Real Estate Forum Radio podcast to share insights into how this 100% employee-owned firm continues to redefine leadership and innovation in commercial construction while staying true to its founding principles. From Estimator to CEO Kovac’s journey with Sheridan Construction is as impressive as it is inspiring. A Georgia Institute of Technology graduate with a building science and construction management degree, she was hired as Sheridan’s first full-time estimator after applying twice. Her persistence proved worthwhile as she grew the estimating department from a one-person operation to a team of three. As the company’s leadership began planning for transitions, Kovac expressed interest in taking on greater responsibility. She was promoted to executive vice president in an interim role before becoming president in 2016 and adding the CEO title in 2020. Throughout this progression, she benefited from mentorship by company leaders Chris Sheridan Jr. and Ronnie Williams. “The company was founded on three principles that were passed on to me and I continue to pass forward: taking care of the people who work for you, the people who give you the work and taking care of the community from where the work comes. When you do those three things well, the rest comes,” Kovac explained, revealing the straightforward yet powerful philosophy that has guided the company through decades of success. Employee Ownership: The Secret to Sustained Success What truly distinguishes Sheridan Construction from its competitors is its employee ownership structure. In 2016, the company became 100% employee-owned as part of a thoughtful succession plan developed by the previous owner, Chris Sheridan Jr. The employee stock option plan allowed for a smooth leadership transition while giving employees a direct stake in the company’s success. According to Kovac, this ownership model transformed how the team approaches its work. When everyone has skin in the game, the commitment to quality, client satisfaction and community impact naturally follows. Strategic Expansion Across Georgia While Sheridan Construction’s roots remain firmly planted in Middle Georgia, the company strategically expanded its footprint to better serve clients throughout the state. With established offices in West Georgia and Athens, the company has plans to expand into Augusta within the next two years. Additionally, Sheridan Construction holds contractor licenses in all states bordering Georgia, enabling them to follow loyal clients wherever projects lead. This expansion strategy helped the company develop and maintain multi-generational client relationships, with some partnerships spanning three generations of ownership and more than 50 years of collaboration. The Design-Build Advantage The design-build methodology is a significant component of Sheridan Construction’s service model. It offers clients a streamlined approach that eliminates the traditional fragmentation between design and construction phases. This integrated approach reduces miscommunication, accelerates project timelines and often leads to more innovative solutions as architects and builders collaborate from day one. “It gives the client one point of contact for the project,” Kovac explained. “The client hires the contractor, and the contractor hires the architect to work as a team. So, it makes communication a little bit smoother.” Community Involvement The company’s commitment to community service is evident in its decades-long partnership with Habitat for Humanity. Sheridan Construction has contributed to numerous Habitat builds, donating entire houses for two milestone anniversaries. In one awe-inspiring feat, they completed a whole home 10 days after the foundation was set. Kovac has personally been involved with the nonprofit organization for over 20 years, reflecting her belief in the organization’s approach to creating stability through homeownership. For her, the value lies in how Habitat for Humanity empowers families through participation rather than simply providing handouts. Workforce Development Sheridan Construction is actively involved in initiatives to develop the next generation of construction professionals. The company participates in skills challenges that introduce students to construction careers and provide hands-on experience in the field. These initiatives focus on showing young women that construction offers viable career paths, which Kovac demonstrates through her leadership journey. She emphasizes that construction careers provide tangible rewards beyond financial compensation – the pride of creating lasting structures that benefit communities. On the Horizon Looking ahead, Sheridan Construction is focused on controlled growth and innovation while continuing to diversify its project portfolio. “Chris Sheridan Jr. said often that he’d seen more companies go out of business by being too busy than not busy enough,” Kovac shared. “Try to manage the not-too-many yeses and a few no’s along the way when we’re pursuing projects, because you want to win them all, but you need to be able to build them all well.” The company recently completed downtown Macon’s Otis Redding Center for the Arts. It was also awarded a contract for a new executive airport terminal shaped like a guitar—a nod to the region’s music history. It’s also involved in numerous educational projects at institutions including Columbus State Community College, West Georgia Technical College, Central Georgia Technical College, Albany State University, Augusta University, University of Georgia and Mercer University. For more information on Sheridan Construction, visit www.SheridanConstruction.com. Podcast Thanks Thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands that marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will suit your needs and niche. Try Denim Marketing for size by calling 770-383-3360 or by visiting www.DenimMarketing.com. 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