PODCAST · business
Attract. Engage. Grow.
by Lindsay Young
Attract. Engage. Grow. is a 3 Aspens Media podcast that provides a fresh look at how companies are using digital marketing to stand out in today’s ultra competitive digital world. Get ideas and inspiration from companies using digital content and tools to attract, engage and convert prospects into customers.
Episodes
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Video as a Tool for B2B Storytelling
There’s no denying video should be part of your 2025 content plans. According to HubSpot’s State of Marketing in 2024 report, short-form video is the No. 1 content marketing format, and most marketers believe it offers the highest return on investment. Since YouTube is the second-largest search...
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3AM Webinar Building Your 2025 Sales & Marketing Content Plan
It’s that time of year again: time to build your content calendar to support your 2025 sales and marketing efforts. Distribution-industry expert and 3 Aspens Media President Lindsay Young shares her content strategy and planning best practices on this webinar. She discusses: • Why you must start...
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Case Studies: Let Customers Tell Your Story
Lindsay Young is the president of 3 Aspens Media, a B2B content strategy and marketing content firm that works with distributors to translate their offline expertise – online. She has more than 20 years of experience leading and producing online and print content for publications and businesses....
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The Love/Hate Relationship with Product Content
Your customers are shopping online. That’s not debatable. But there’s often a gap between the information your customers need, and what many distributors typically provide on their websites. That means you may be missing out on sales opportunities you didn’t even know you had. A big part of that...
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Why Digital Content Belongs in Your Sales Toolbox
B2B buyers conduct more of their research online than ever before. What are you doing about that? Today, your sellers have fewer opportunities to influence the sale. Yet distributors continue to dedicate disproportionate resources to sales relative to their websites. Your website needs to work…
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The Power of Storytelling in Sales & Marketing
“Information is a commodity. What your prospects and customers want is your energy, your belief, your conviction. Stories are the way to do that.” – Dirk Beveridge Breaking through the noise today is hard. And it’s only going to get harder with the rise of AI tools as contributors to content...
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The Business Case for SEO
Most B2B customer journeys start on a search engine like Google. If you want your business to show up in those search results, you need to make sure your website and your content can be found. 3 Aspens Media President Lindsay Young and our Director of SEO Jennifer Kern had a compelling…
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5 Marketing Myths Holding Distributors Back
In this webinar 3 Aspens Media President Lindsay Young talks with Susan Merlo. Together, they debunk common myths that are holding distributors back from getting the most from their sales and marketing initiatives. This conversation is designed to challenge traditional thinking about marketing in...
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Getting Published in Trade Publications: What Editors Want - A Panel Discussion
3 Aspens Media Founder Lindsay Young talks with Natalie Forster, Editor of Supply House Times, and Mike Hockett, Editor of Modern Distribution Management, on what they look for in articles that are contributed from third parties in the name of PR. In other words, if you want to get published,...
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Capitalizing on Legacy in an Amazon World, feat. Matt Johnson, Spinstak Growth Agency
We talk with Matt Johnson of Spinstak Growth Agency. which helps industrial distributors and manufacturers adopt ecommerce and best practices around inbound and outbound marketing. He has a long history in this industry, growing up in a family-owned sign manufacturer, Accuform Signs. He’s also...
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Why Taking the Time to Write for Customers is Worth It, feat. Brad Telker, CFM Distributors and CFM Sales Academy
We talk with Brad Telker, the vice president of the Applied Systems Group for CFM Distributors, a distributor of heating, cooling and refrigeration products. He also founded the CFM Sales Academy, a related blog you can find at cfmsalesacademy.com, featuring great sales content for B2B companies…
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Content That Helps Your Customers Succeed, feat. Ranga Bodla, NetSuite
We talk with Ranga Bodla, head of industry marketing for the cloud ERP platform NetSuite (a business unit of Oracle). NetSuite has recently launched Grow Wire, an online publication with articles, podcasts, video, research and more not for the goal of self-promotion but simply to provide…
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Do You Know What Your Customers Want?, feat. Jonathan Bein, Real Results Marketing
We talk with Jonathan Bein, managing partner of Real Results Marketing and one of the brains behind a number of research studies in wholesale distribution illustrating trends in B2B marketing, digital adoption and ecommerce. Jonathan and his partners are also the authors of a must-read, "What...
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Engaging Prospects Who Aren’t Ready to Buy feat. Nina Baker, Tribute Software
Nina Baker is marketing specialist at Tribute Software, a niche ERP provider in the fluid power distribution channel. She does a great job of engaging prospects even when they’re not in a positionto buy or switch suppliers. That’s critical in software, which companies buy infrequently....
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Look Outside for Inspiration feat. John Dupra of Revel Woods
John Dupra is co-founder of Revel Woods at revelwoods.com. Revel Woods is a company that was borne out of his family’s business, Installers Warehouse, a hardwood flooring wholesaler-distributor. Revel Woods is a new approach to e-commerce and digital in a traditional industry. Dupra and his...
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Don't Be Afraid to Give Too Much Away feat. Dirk Beveridge, UnleashWD
Dirk Beveridge is the founder of UnleashWD, a boutique consulting company out of Barrington, Illinois. His mission: to help distributors rethink what it means to be sustainable, relevant and profitable in this age of rapid change and disruption. He truly believes that the leaders of distribution...
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ABOUT THIS SHOW
Attract. Engage. Grow. is a 3 Aspens Media podcast that provides a fresh look at how companies are using digital marketing to stand out in today’s ultra competitive digital world. Get ideas and inspiration from companies using digital content and tools to attract, engage and convert prospects into customers.
HOSTED BY
Lindsay Young
CATEGORIES
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Frequently Asked Questions
How many episodes does Attract. Engage. Grow. have?
Attract. Engage. Grow. currently has 16 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Attract. Engage. Grow. about?
Attract. Engage. Grow. is a 3 Aspens Media podcast that provides a fresh look at how companies are using digital marketing to stand out in today’s ultra competitive digital world. Get ideas and inspiration from companies using digital content and tools to attract, engage and convert prospects into...
How often does Attract. Engage. Grow. release new episodes?
Attract. Engage. Grow. has 16 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Attract. Engage. Grow.?
You can listen to Attract. Engage. Grow. on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Attract. Engage. Grow.?
Attract. Engage. Grow. is created and hosted by Lindsay Young.
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