PODCAST · business
AudioPost
by Loyel Media
Media marketing know-how, in about 10 minutes, so even if you’re short on time—you can amp up your game. Welcome to AudioPost, the media marketing podcast that’ll help you promote and grow your business like a pro. Get bite-sized business marketing tips + insights when you want it. We’ll talk strategy, tech, and the media platforms that make it all go. Each episode includes links to BONUS content you can use to align your marketing with your boldest business goals. Put the power of media to work for your business. AudioPost is written and produced by Loyel Media.
Episodes
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Pappy Van Winkle: The World's Most Sought-After Bourbon Brand
How more than a century of one family's bootstrap ingenuity and shrewd marketing built the iconic Pappy Van Winkle brand. In 2022, at Sotheby's in New York, Pappy Van Winkle's 23-Year-Old Family Reserve went for a jaw dropping $52,500 blowing past pre-sale projections and far beyond anyone's...
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Expert Tips From the Golden Age of Advertising
The Golden Age of Advertising had its heyday in the 1960s and 70s when three-martini-lunches were the norm, and larger-than-life personalities pitched big ideas that turned the industry on its head. Ad industry giants Bill Bernbach, David Ogilvy, Mary Wells Lawrence, and Leo Burnett, among…
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Principles of Human Behavior in Advertising
Because of how our brains work—human instincts will play a central role in the success of your advertising. Science tells us humans make 95% of their buying decisions in the subconscious mind. The human brain sifts through thousands of messages each day. It uses shortcuts—to pick up on anything...
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Online Video: It's No Longer Just for Big Business
Consumer demand for online video is on the upswing. And recent trends benefit small businesses. It wasn't that long ago that many businesses considered marketing online with video content, something only big companies with large budgets could afford. But technology moves fast, and online video...
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Video Marketing: How and Where to Use It
Video use catapulted to new heights during the pandemic. As a result, businesses who found themselves on the back foot quickly discovered that having video content in their arsenal went from a nice-to-have to a need-to-have. Video marketing has become indispensable for many of those businesses…
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Get The Most Out Of Your Video Shoot
What can you expect in a business video shoot? No doubt, you've given a lot of thought to new ways to promote your business. Video is probably high on the list. Still, maybe the idea of a professional shoot is a little intimidating. In this episode of AudioPost, we'll talk about exactly what…
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How Advertising Video Content is Produced
Media professionals are pushing technology and stretching the capabilities of their tools to make videos more engaging and exciting. Having said that, the same tried-and-true steps for producing video content remain unchanged. In this episode, let's unpack the process media professionals use to...
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Digital Media: 5 Fundamentals for Using It
You have a split second to get your message in front of consumers and capture their attention. Digital media provides a powerful and efficient way to attract consumers, gain their trust, and ultimately win their business. So, what exactly is digital media? Digital media is simply digitized…
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Visual Content Dominates Marketing Trends
Today, it’s estimated that 84 percent of communications are visual. Visual content is a powerhouse that has a huge impact on the way we consume information. Whether we realize it or not, visual marketing influences all of us. Chances are your business already uses visual content to market your...
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ABOUT THIS SHOW
Media marketing know-how, in about 10 minutes, so even if you’re short on time—you can amp up your game. Welcome to AudioPost, the media marketing podcast that’ll help you promote and grow your business like a pro. Get bite-sized business marketing tips + insights when you want it. We’ll talk strategy, tech, and the media platforms that make it all go. Each episode includes links to BONUS content you can use to align your marketing with your boldest business goals. Put the power of media to work for your business. AudioPost is written and produced by Loyel Media.
HOSTED BY
Loyel Media
CATEGORIES
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