PODCAST · business
Shopify Growth Lab AU
by Rachel Abdy
Klaviyo email marketing and Meta ads for Australian Shopify store owners - from someone who runs a store too. I'm Rachel, a Klaviyo and Meta Ads specialist and an active Shopify store owner in South Australia. Everything here is something I've run in my own store or for the small Aussie brands I work with. No dropshipping, no "$10K in 24 hours".What you'll find here:• Klaviyo email flows that actually make money• Meta ads for a real small business — not a dropshipping store• Honest breakdowns of what's working in Australian ecommerce right now
Episodes
-
E179 - 16 Meta Ad Ideas to Grow Your Shopify Store
Meta ad creative doesn’t need to be complicated. In this video, I share 16 Meta ad ideas for Shopify stores using real examples from my own ecommerce business, so you can stop wondering what content to create and start testing more diverse ads.From testimonial carousels and product close-ups to...
-
E178 - I Spent LESS on Meta Ads… My Revenue Went UP 13%
In this video, I break down what actually happened, why spending more on ads doesn’t automatically mean making more money, and what Shopify store owners should be looking at before increasing their Meta Ads budget.If you’re running Facebook or Instagram ads for your Shopify store, this is a good...
-
E177 - 5 Things Most Online Store Owners Learn Too Late
If you could start your online store all over again, what would you do differently?After being asked for advice by a Year 11 student researching how to start an eCommerce business, I found myself thinking about the lessons that actually matter - not the latest platform, AI hack or piece of...
-
E176 - These Ten Emails Quietly Generate Thousands
$8,410. Ten emails. Zero Meta ad spend. About 30 minutes of your time each. That's what a well-balanced Klaviyo email strategy actually looks like in practice - and this episode I'm pulling back the curtain on the exact emails that drove those results from my own store over the past six months so...
-
E175 - After 18 Months With Ecommerce Clients, I Finally Saw The Pattern
Success vs Failure – after working with different Aussie businesses in the past 18 months these are 5 traits I have seen of those who are continuing to build and become successful online brands. Some of these are actionable things we can all start to implement; some are a mindset shift and more...
-
E174 - These 3 Changes Created My Biggest Month In 5 Years
Everyone in Australia has been talking about cost-of-living pressure and consumer spending being down - but my May 2026 numbers tell a very different story. This week I'm sharing a full breakdown of a strong month: $20,423 in Shopify sales up 89% on last year, a 5 ROAS on Meta Ads, and Klaviyo...
-
E173 - While You Were Waiting to Post, 2000 Brands Already Did: Creating Content Check-In [PART II]
This episode is the nudge you need - or maybe the shove. Content creation is the thing most small Aussie ecommerce and Shopify store owners know they should be doing every week but keep bumping down the to-do list until a week turns into a month. This week I'm sharing two real conversations that...
-
E172 - While You Were Waiting to Post, 2000 Brands Already Did: Creating Content Check-In
This episode is the nudge you need - or maybe the shove. Content creation is the thing most small Aussie ecommerce and Shopify store owners know they should be doing every week but keep bumping down the to-do list until a week turns into a month. This week I'm sharing two real conversations that...
-
E171 - Paul Waddy eCom Grow Online Course: My Personal Review
This week I'm sharing an honest personal review of a program I've joined for eCommerce store owners. So far this group has genuinely shifted how I think about running my store, and the specific teachings that have stuck with me and changed what I actually do week to week. The biggest mindset…
more -
E170 - Added Value To My Meta & Klaviyo Service: For Shopify Clients
Running Meta Ads or Klaviyo email marketing for your Shopify store is not a set-and-forget thing - and this episode is aboutthe gap that nobody really talks about. Questions come up mid-week. A campaign does something unexpected. A promotion is around the corner and you're not sure how to set up...
-
E169 - Stop Tweaking, Start Selling: Product Pages 101
If you're a small Australian Shopify store owner who has been putting off launching or running ads because your website doesn't feel "ready" - this episode is going to change how you think about that. This week on Aussie Online Growing on Shopify we're busting the "conversion ready" myth that…
more -
E168 - A Business Founder Story: Lyn from Gympie Patchwork
This week I'm joined by Lyn, the founder behind Gympie Patchwork - a beautiful Queensland-based fabric store selling quilting fabrics, threads, haberdashery and sewing supplies both online and through a bricks and mortar store in Gympie. Lyn shares her journey of buying and taking on the business...
-
E167 - Is This You? The Shopify Store Owners I Work With
If you've ever wondered whether working together is the right fit for your business, this episode is worth a listen. Thisweek I'm talking about who works with me and why - because not every business owner needs the kind of help I offer, and honestly that's a good thing. The clients I work with...
-
E166 - Shopify AI Sidekick and What I’m Using it For
In this episode of Aussie Online Growing on Shopify, we're diving into Shopify Sidekick - Shopify's built-in AI assistant that lives right inside your Shopify admin. If you're an Australian Shopify store owner looking to work smarter, Sidekick lets you ask real questions about your store instead…
more -
E165 - A Coffee Chat about Confidence, Content and Growing a Local Business
In this episode, I share a real-life business conversation with a local health and wellness business owner who is already busy and established, but looking to grow further. We unpack a stage of business many owners reach - where things are working, but visibility and marketing start to feel more...
-
E164 - A Real Business Conversation about Content (and what I told her)
In this episode, I share a real-life business conversation about content marketing, visibility, and what to post online after a coffee chat with a founder building the ecommerce side of her foundation. Her question is one I hear constantly from business owners: “What should I actually post?” We...
-
E163 - Klaviyo A/B Testing - Why Email Experiments are Important and What I Learned
I dive into why structured A/B testing inside Klaviyo is one of the most powerful ways to improve your email marketing in2026 - and why assumptions are often more dangerous than low open rates. I share a recent experiment I ran testing email length and structure, what the results revealed, and…
more -
E162 - Meta Success, My Tips! Some Common Beginner Traps When Advertising on Meta
I unpack some of the most common beginner traps I see when business owners start advertising on Meta -and the clichés that aren’t actually problems (even though they feel like they are). From obsessing over daily fluctuations to panicking over frequency or thinking one “bad” day means failure, I...
-
About the Podcast and Your Host Rachel
🌟 Small Aussie Brands Grow Online 📈Does your business have a strong online presence?With my marketing expertise - and real, lived experience - I help eCommerce brands grow sustainably using Meta Ads and email marketing. In 2025, my own business revenue grew by 100%, with email marketing revenue...
-
E161 - A Content Creator: You Can Work With Him For Your eCommerce Biz Too
In this episode, I break down why content volume has become one of the biggest growth drivers for online stores in 2026 and why so many businesses hit a ceiling simply because they don’t have enough creative assets for Meta to work with. I share a practical solution for brands who don’t have time...
-
E160 - Let's Be The Driver of our Steam Train This Year! Grow your Shopify Store
In this episode, I dust off one of my all-time favourite business analogies - being the driver of your steam train (and yes, also the captain of your ship) - to talk about what actually moves your business forward in 2026. If you want a fun, confidence-boosting reset that reminds you you’re in...
-
E159 - One Email = $550 in Revenue (Here’s Why It Worked)
In this episode, I break down how one simple email sent during a quick Australia Day flash sale generated $550 in revenue - and why the result had far less to do with the discount itself than most business owners think. I walk through the real breakdown behind the sale, including how just three...
-
E158 - Planning Your 2026 Shopify Year: Promos and our Energy / Capacity
This episode is about creating a plan that supports both your business and your life - without pressure, panic, or constant promotion. I share a more sustainable way to think about planning for 2026, focusing on intention over intensity, seasonal rhythms instead of endless discounts, and promo...
-
E157 - I’m Sharing My Meta Dashboard: Why Advantage+ Shopping Is Working So Well in 2026
In this episode, I open up my Meta Ads dashboard and breakdown why Advantage+ Shopping campaigns are working so well right now, even when the daily results don’t always look pretty. Using real data from multiple client accounts, I explain how cold traffic prospecting inside ASC actually works…
more -
E156 - Planning Your 2026 Shopify Success: Why Structure Beats Hustle
Planning your Shopify growth for 2026 and already feeling overwhelmed? In this episode, I unpack why most Shopify plans fail by February - and why the answer isn’t doing more, but building better structure. You’ll learn a simple five-step framework to clear business clutter, set one actionable...
-
[BONUS EPISODE] Meta is the place to be in January 2026 for profitable customers - 100%!
Get on it today! You'll find your new customers profitably in 2026 on Meta! Join me for this scrappy, chatty, car episode I just had to share these amazing results - Cost Per Purchase ranging from $6 to $34 - for real! Book your FREE Discovery Call in my calendar:...
-
E155 - Klaviyo Deliverability Score Repair. Tips for Email Revenue Success in 2026 [A Case Study]
In this case study episode, I break down how a real Klaviyo account repaired its email deliverability score from Fair to Excellent, and what this means for your 2026 email marketing planning. You’ll learn the exact segmentation, send-frequency, and content strategy changes that improved inbox...
-
E154 - Day 1 Launch! Highest revenue in 4 years! 350% increase on 2024.
Great results - the highest revenue in four years and a jaw-dropping 350% jump on 2024. In this episode, I break down exactly what moved the needle: doubling down on Top-of-Funnel prospecting in October (hello, 50% new customers on Day 1), warming up my audience early with Klaviyo + Meta…
more -
E153 - My Facebook Ads Stopped Working. Troubleshoot Why Meta isn't performing.
Meta ads often stop working because the creative runs out of steam - not enough volume, not enough variety, or too few ads inside ASC for the algorithm to work with. In this episode, I break down how creative fatigue shows up (higher frequency, lower reach, rising costs), why warm audiences burn...
-
E152 – Meta AI Generated Images for your Facebook Ads – improved!
🎧 Join me while I build an Ad LIVE – a screenshare episode for the first time. Meta’s updates the past few months are so improved. Their generated AI content like images and video for your Facebook Instagram ads is worth a look if you haven’t checked them out in a few months. Keep in mind though...
-
E151 - Podcast Guest: Dan from One Drop Cartel and His Founder Story
🎧 Today is a momentous episode – my first ever interview with a podcast guest! This is Dan from One Drop Cartel and he has been a client of mine for 1 whole year now where I support his Australian brand with Meta Ads and Klaviyo Email Marketing. Join me in this special episode for the story…
more -
E150 - Getting More Traffic to your Shopify Website: Promotions for 2026
🎧 How are your getting traffic to your website? If you struggle with growing your Shopify ecommerce store sessions and in turn – customer orders / revenue – this episode may help you take back the wheel and be the driver of traffic to your website. Run a different promotion (or two) each month…
more -
E149 - eCommerce Equation Online Course: My Personal Review
🎧 Have you heard of the online course eCommerce Equation? This is my honest review of the popular online program. I joined 4 months ago and want to share what I love about the course and what I don’t love about it. If you have considered joining, or maybe you are a past member, this episode is…
more -
E148 - Black Friday Part III - My Top Three Planning Tips (Meta and Klaviyo)
🎧 If your eCommerce store is your side hustle – this episode is for you! My Top 3 tips in planning for your Black Friday sale between now and the end of November. Make time for these three things and you’re SALE will be more successful than chasing all the things you think you “should” do, and…
more -
E147 - Black Friday Planning 2025 Part II - Small Biz Blind Spots
🎧The part 2 from last week - what of these small business owner blind spots do you relate to? If you feel you are losing time and November is looming fast, this episode is about some of the common blind spots us business owners can have in planning for BFCM. Maybe some of these blind spots are…
more -
E146 - Black Friday Planning 2025 Part I - Small Biz Blind Spots
🎧 Have you got your Black Friday 2025 strategy planned? If not, you’re not alone. If you feel you are losing time and November is looming fast, this episode is about some of the common blind spots us business owners can have in planning for BFCM. Maybe some of these blind spots are you – they…
more -
E145 - My Meta Ads Strategy spend $15 per day or $150 per day
This episode is a bit of a follow-up to a previous episode – here I share my real strategy for how to succeed with Meta Ads to grow your Shopify eCommerce store in Australia based on a daily Facebook Ads budget of $15 or $150+ Hit play and let’s dive in. 🎧 Book your Free Discovery Call HERE…
more -
E144 - Help! My Facebook Ads aren’t working!
If you’ve ever felt like you’re just handing over money to Meta without seeing results, you’re not alone. Before you rage-quit Ads Manager, let’s walk through the biggest culprits behind underperforming ads and what you can tweak to get things moving again. Hit play and let’s dive in. 🎧 Book…
more -
E143 - Are You Under $5K or Over $5K Shopify Store? FAQ from Clients on Discovery Calls – Answered!
On every discovery call I have with Aussie eCommerce businesses, the same questions pop up lately. Running a Shopify store in Australia and trying to work out your next step? Whether you’re chasing your first $5K months or already past that milestone, the priorities are very different - and…
more -
E142 - Increase Your Social Media Performance Easily! Reach, Meta Insights and RePosting
If you’re running a small Aussie Shopify store and feel like your Meta Ads and organic content are stuck in neutral, this episode is for you. We’re diving into the untapped goldmine sitting right inside your account: Facebook and Instagram Insights. Instead of guessing what content works, your...
-
E141 - I Doubled my Revenue! And my ROAS on Meta Ads was 2.5 for July 2025!
In July 2025 I doubled my revenue! And my Meta Ad Spend ROAS was 2.5 across the month. This episode is a bit braggy… not my usual… but I hope it inspires you that growing in eCommerce is more possible today than ever before when you follow the creative path (yes that means running ads with lots…
more -
E140 – What I have Learned in Spending 250K on Facebook Ads
Not click bait... I have spend over a quarter of a million dollars in Meta Ad spend between my two eCommerce brands and my clients accounts - this is what I have learned in that time about Meta and how to spend your own marketing dollars wisely on the platform to get you more sales and more...
-
E139 - How to spend $15 p/day or $150 p/day on your Meta Ads to grow your Shopify Store [E138 Part II]
🎧 I walk you through Meta ad strategies for $15/day vs $150/day. Whether you run your ads solo or through an agency, this episode will help you stay ahead of the curve in 2025 and leverage Meta to win for your small Shopify business. Hit play and let’s dive in. 🎧 Book your Free Discovery Call...
-
E138 – Meta Giant Shift 2025 and Why Ads Matter More Than Ever: Andromeda and the Algorithm
🚨 Meta Ads Are Changing – Are You Ready? In this episode, we break down Meta’s biggest shift in years: the rollout of the new Andromeda AI ranking engine, major updates to Advantage+ campaigns, and what it all means for your eCommerce store. 🎧 Plus – a sneak peek at next week’s episode where…
more -
E137 – Don’t Quit! You need the Zero to get the 100! Your pep-talk if you're struggling with Shopify
Feeling stuck, tired, or on the verge of throwing in the towel? This one’s for you. This episode is a reminder that the magic doesn’t happen at the starting line, or even at step 10. It’s in the messy, uncomfortable middle. I’m sharing a personal story from my Meta Ads journey, how I nearly quit,...
-
E136 [E135-B]: Feed the Meta Machine - Turn one Image into 10! Success with Facebook Ads in 2025
Meta isn’t a slow-burning campfire anymore—it’s a furnace. And if you want your ads to work, you’ve gotta keep tossing in creative fuel. But here’s the good news: fresh doesn’t have to mean from scratch. In today’s episode, I’m showing you how to take just one image and one short video and…
more -
E135 – Feed the Meta Machine - Turn one Video into 10! Success with Facebook Ads in 2025
Meta isn’t a slow-burning campfire anymore - it’s a furnace. And if you want your ads to work, you’ve gotta keep tossing in creative fuel. But here’s the good news: fresh doesn’t have to mean from scratch. In today’s episode, I’m showing you how to take just one image and one short video and...
-
E134 - Marketing That Meets You Where You’re At: New Ads + Email Offers
In this episode, I’m sharing an update to how I now work with clients — especially if you’re a small online business looking for support with marketing that actually moves the needle.I’ve refined my services into two clear focus areas: Facebook Ads Management and Klaviyo Email Marketing. I’ve…
more -
E133 - Why Frequency is a Super Important Meta Ads Metrics for your Facebook Ads. Why you should care about it too!
If you’ve ever looked at your Meta Ads and wondered, “Why is this tanking all of a sudden?” - this episode is for you. This week, I'm diving deep into one of the most underrated and misunderstood metrics in Meta Ads: Frequency. It’s not just about how many people see your ad, but how often they…
more -
E132 - What are Good and Bad Social Media Metrics? Let's Talk About It...
"Is My Social Media Even Working?" Real Talk on Organic Reach & Engagement. In this episode, I break down what “good” actually looks like when it comes to organic reach and engagement on Facebook and Instagram. If you’ve ever wondered whether your posts are performing or just disappearing into…
more
We're indexing this podcast's transcripts for the first time — this can take a minute or two. We'll show results as soon as they're ready.
No matches for "" in this podcast's transcripts.
No topics indexed yet for this podcast.
Loading reviews...
ABOUT THIS SHOW
Klaviyo email marketing and Meta ads for Australian Shopify store owners - from someone who runs a store too. I'm Rachel, a Klaviyo and Meta Ads specialist and an active Shopify store owner in South Australia. Everything here is something I've run in my own store or for the small Aussie brands I work with. No dropshipping, no "$10K in 24 hours".What you'll find here:• Klaviyo email flows that actually make money• Meta ads for a real small business — not a dropshipping store• Honest breakdowns of what's working in Australian ecommerce right now
HOSTED BY
Rachel Abdy
Loading similar podcasts...
Frequently Asked Questions
How many episodes does Shopify Growth Lab AU have?
Shopify Growth Lab AU currently has 185 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Shopify Growth Lab AU about?
Klaviyo email marketing and Meta ads for Australian Shopify store owners - from someone who runs a store too. I'm Rachel, a Klaviyo and Meta Ads specialist and an active Shopify store owner in South Australia. Everything here is something I've run in my own store or for the small Aussie brands I...
How often does Shopify Growth Lab AU release new episodes?
Shopify Growth Lab AU publishes regularly with 185 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Shopify Growth Lab AU?
You can listen to Shopify Growth Lab AU on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Shopify Growth Lab AU?
Shopify Growth Lab AU is created and hosted by Rachel Abdy.
URL copied to clipboard!