PODCAST · business
Authentic Influence
by Anfernee Chansamooth
Build your authentic brand and business online through No B.S. marketing. For the founders of B2B, professional services, and software companies. This is the show where we get real and talk about what's working to grow your influence, impact, and personal wealth. All whilst doing it ethically and in alignment with who you are as a human being.This show will feature a mix of solo episodes and guest interviews with actual practitioners who are honest, courageous, and generous with sharing what they've experienced.
Episodes
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089: Is Writing a Book the Right Move for Your Business? with Natasa Denman
Is Writing a Book the Right Move for Your Business? In this 30-minute chat with publishing expert Natasa Denman we explore how writing a book could elevate your business. What You’ll Learn: – Discover how a book boosts authority and credibility. – Learn to identify if your business is ready for a...
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088: Newbie's Guide to Newsletters: Live Coaching with Ngoc Le
In this episode, we dive into the world of newsletters. Entrepreneur Ngoc Le seeks guidance on starting her newsletter journey, exploring platforms beyond LinkedIn. Tune in as we provide actionable insights and strategies to kickstart your newsletter adventure. Subscribe to my Authentic Marketer...
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087: How to Generate B2B Leads on Linkedin
Are you struggling to generate B2B leads on LinkedIn? In this episode, I reveal the game-changing "5 C's" framework for effectively generating leads on LinkedIn. Grab your free bonus resources to level up your marketing at https://theauthenticmarketer.com/podcastgift/
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086: Lessons from becoming a Virtual Assistant ft. Janine Cabato
You've probably heard of virtual assistants, but what's it actually like to work as one? Working as a virtual assistant can be a great way to make money from home, but it's not for everyone. Find out if this type of work is right for you in this interview with our super VA Janine Cabato. Janine...
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085: How to create some fast-cash wins with your business with Jennie Wright & Alyson Lex
Do you want to learn how to create some fast-cash wins with your business? In this episode with Jennie Wright and Alyson Lex of System to Thrive, we discuss: 00:00 Introducing Jennie Wright & Alyson Lex 04:07 Jennie & Alyson’s key philosophy & approach to marketing & sales 08:01 What’s holding...
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084 - Content strategy for a healthcare consulting business ft. Elle Kersey (Live Coaching)
In this episode, we share a recording of a live Q&A session from our May B2B Podcast Party where Elle Kersey, founder of luxemaverick.com, asks "how do I create a content strategy for my healthcare consulting business?". Resources: 5 reasons why using a content strategy will make your marketing...
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083 - What's the value of blogging & why invest in outsourcing content creation?
What's the value of blogging and why would a business want to invest in having content created for their blog? This question was submitted by Stevie V Brown from TheChangeStarter.com during our recent B2B Podcast Party. Stevie asked this question from the perspective of a marketing consultant...
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082 - 3 Ways to Get More Leads as a Property Buyers Agent (Live Coaching Call)
You're a property buyers agent, and you want more leads. But where do you start? It can be tough to know where to focus your marketing efforts when there are so many options available. And it's easy to waste time on activities that don't actually produce results. In this podcast, we'll share…
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081 - Failure is the key to success
Sometimes we can feel like our business is failing. We may be working hard, but things just don't seem to be going our way. In this episode, I share my personal experience with failure and some thoughts on what to do if you're experiencing similar feelings. Resources: Dr. John Demartini's Value...
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080: Crafting a compelling landing page for your offer (B2B Podcast Party)
Want to learn how to craft a compelling landing page for your offer, or optimize an existing landing page? In this episode, we'll show you how. This episode was recorded live as part of our monthly B2B Podcast Party. Topics discussed: [00:00] B2B Podcast Party welcome [05:54] 5 Essential Elements...
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079: Increase sales with the 80/20 of online course funnels ft. John Ainsworth of Data Driven Marketing
Do you want to learn how to implement the 80/20 principle of online course funnels in all aspects of the business? Watch this interview with John Ainsworth of Data Driven Marketing, where we’ll discuss: – How to increase the number of email subscribers from existing traffic – The 80/20 of online...
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078: How to segment your email audience for more engagement and sales with ConvertKit
Want to get better engagement and sales from your email list? In this episode, Anfernee Chansamooth shares the benefits of email segmentation and how you can use ConvertKit to segment your audience. Get started for free with ConvertKit https://simplecreativemarketing.com/CK Topics discussed…
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077: Creating High-Converting Lead Magnets for B2B (Podcast Party)
Want tips to create a high-converting lead magnet to attract B2B customers? Tune in to this episode as we share why most lead magnets fail and how you can create one that doesn't. This community-powered episode was recorded live and features speed networking & Q&A session with live business…
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076: How to build and sell online courses ft. Tom Libelt of The Smart Brand Marketing Show
Do you want to learn how to build and sell online courses? Listen to this interview with Tom Libelt of The Smart Brand Marketing, where we’ll discuss: – Staying in business pivots, failures & mindset – Building remote teams – Creating marketing systems Topics discussed: 00:00 Meet Tom Libelt…
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075: How to sell a premium mastermind group (Live coaching with Ericka Bates of Talk Virtual)
Launching a new coaching product or service, and wondering how to generate more sales? Our guest business owner is Ericka Bates of Talk Virtual, and she runs a mastermind group for event producers. She helps busy event producers who want to host attention-grabbing virtual summits and make money...
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074: How to create content that brings traffic with Surfer SEO Content Editor
Do you want to learn how to create content that brings traffic with Surfer SEO Content Editor? Watch this episode where we’ll discuss: Using Keywords Everywhere to identify keyword search volume Using Surfer SEO Content Editor to write your article Customizing Surfer SEO Content Editor to produce...
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073: 5 Ways to Save Time Producing Content (Live B2B Podcast Party)
Want tips to cut down your content production and content marketing time? Tune in to this episode as we share five time-saving tips for your business. This community-powered episode was recorded live and features speed networking & Q&A session with live business owners who joined our B2B Podcast...
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072: Authentic Influence Live: Mic Takeover with Samantha Riley from Influence By Design podcast
In this special episode, Anf handed over the mic to his good friend and Influence By Design podcast host Samantha Riley. Sam asked Anf questions about business and life. Topics Discussed: 0:00 Sam Riley welcome 01:05 A look into Anf’s corporate career 05:30 Launching a side hustle in Toronto,...
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071: How to grow a SaaS startup from 0 to profitable on a shoestring budget ft. Vedran Rasic of LeadDelta
Do you want to learn how to grow a SaaS startup from 0 to profitable on a shoestring budget? Listen to this interview with Vedran Rasic of LeadDelta, where we’ll discuss this topic. Topics discussed: 00:00 Meet Vedran Rasic 05:55 What is Lead Delta? 07:48 How Ved’s previous startup Autoklose got...
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070: Marketing without Money ft. Therese Tarlinton, Author of SWAP! Marketing without Money
Do you want to learn how to grow your business without spending big on marketing? Listen to this interview with Therese Tarlinton, author of SWAP! Marketing without Money, where we discussed: Three different types of marketing partnerships you can use to grow your business. Five most important...
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069: How to use case studies to prove your brand's value. (B2B power hour guest interview with Nicholas Thickett)
Want a powerful way to prove your brand's value? On this episode, we share a recent interview that I did as a guest of #b2bpowerhour. Host Nicholas Thickett and I dive into the value of case studies for B2B sales. Topics covered: - Are case studies still relevant in our digital world? - Where can...
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068: How to grow your business using referrals ft. Raul Galera of ReferralCandy
Do you want to learn how to grow your business using referrals? Watch this interview with Raul Galera of ReferralCandy, where we’ll discuss: – How has referral marketing evolved over the past decade? – What’s the difference between word of mouth and referral marketing? – For upcoming brands: When...
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067: Surfer SEO Audit: Get More Traffic By Optimizing Your Existing Articles
Do you want to learn how to get more traffic by optimizing your existing articles? Watch this episode where we’ll: – Walk through a live example of how to optimize an existing article (or two) – Share tips that you can use for your own content – Demo the Surfer SEO audit tool Topics discussed:...
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066: Breaking down a million-dollar funnel for coaches and consultants ft. Taki Moore of Million Dollar Coach
Do you want to learn how to set up a million-dollar funnel for your coaching or consulting business? Watch this interview with Taki Moore of Million Dollar Coach where we discussed: – How to build a million dollar funnel – Taki’s content plan for attracting leads – How Taki uses case studies for...
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065: Online course design tips for authors, influencers, and subject matter experts ft. Matthew Mason of Superb Learning
How do you turn your expert knowledge into a successful selling course? Listen in now for online course design tips for authors, influencers, and subject matter experts. In this interview with Matthew Mason of Superb Learning, we discussed: What process does Matthew follow to extract the IP from…
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064: How to build a B2B sales pipeline using LinkedIn ft. Nicholas Thickett
Do you want to learn how to build a B2B sales pipeline using LinkedIn? Join our next live interview with Nicholas Thickett of KO Advantage Group, where we’ll discuss: – Why LinkedIn is Nicholas’ primary sales platform for 2022. – What account strategies are winning in our digital world? – How can...
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063: How to send cold emails to land partnerships and collaborations ft. Laura Lopuch of Laura Lopuch Global
Want to learn how to send cold emails to land partnerships and collaborations? Watch this interview with Laura Lopuch of Laura Lopuch Global, where we’ll discuss: – What’s the #1 question your cold email must answer for your reader to reply “yes”? – What is a cold email, what are the types of…
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062: How to build trust and credibility when selling online products ft. Adrian Neumeyer of Tacticalprojectmanager.com
Do you want to learn how to build trust and credibility when selling online products? Listen to this interview with Adrian Neumeyer of TacticalProjectManager.com, where we’ll discuss: – How to understand the mindset and pain points of your audience – How to create amazing content that gets people...
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061: How to grow your podcast audience & launch a book ft. Nick Loper of Side Hustle Nation
Do you want to learn how to How to grow your podcast audience & launch a book? Listen to this interview with Nick Loper of Side Hustle Nation, where we discuss: – Podcast growth: climbing the listener pyramid – SEO: creating content that ranks – Facebook as a discovery channel: Nick’s new…
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060: How to build a successful remote company ft. Liam Martin of Running Remote
Do you want to learn how to build a successful remote company? Listen to this interview with Liam Martin of Running Remote, where we’ll discuss: – How did Running Remote build a remote first company with team members in 43 different countries? – What are the top three things people can do to…
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059: Why word of mouth and referrals will never go out of style ft. Greg Gunther of Your Business Momentum
Do you want to learn why word of mouth and referrals will never go out of style? Listen to this interview with Greg Gunther of Your Business Momentum, where we’ll discuss: – Why the tagline for Your Business Momentum says Results, Not Recommendations – How to ask for a referral and how to do it...
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058: Money, mindset, and marketing with Stevie V Brown of The Change Starter
What’s the relationship between money, mindset, and marketing? Watch this interview with Stevie of The Change Starter, where we’ll discuss: – Ditching hourly rates / shifting to value – Differences in genders in money mindset – Packaging value – making sure clients know what they’re getting…
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057: Your value is not your time - how to charge more as a consultant ft. Deborah Zahn of Craft of Consulting
Do you want to learn how to charge more as a consultant? Watch this interview with Deborah Zahn of Craft of Consulting, where we’ll discuss: – Why did you start helping other consultants? – What is the most common mistake you see new consultants make when they first start? – How to bring in a...
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056: How to Make your Sales More Predictable with a CRM ft. Jeroen Corthout of Salesflare
Do you want to learn how to make your sales more predictable with a CRM? Watch this interview with Jeroen Corthout of Salesflare , where we’ll discuss: – How to compete with giants as a small business – Why you should organize your team around habits, not goals – How to do content marketing that...
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055: How to do keyword research using Ahrefs ft. Gert Mellak of SEO Leverage
Do you want to learn how to do keyword research to create content that will grow your website traffic? Watch this interview with Gert Mellak of SEO Leverage, where you’ll learn: – How to come up with content ideas for high-ranking articles on Google (that will bring you traffic) – Live demo of…
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054: Why Customer-centric marketing is no longer an option ft. Natalie Gullatt of Hubspot
Do you want to learn why customer-centric marketing is no longer an option? Listen to this interview with Natalie Gullatt of HubSpot, where we’ll discuss: – Customer marketing strategy with Hubspot’s leading customers – Developing case studies and distribution Topics discussed: 00:00 Introducing...
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053: Get Different: 3 Steps to Standing out in a Crowded Market ft. Justin Wise of The Different Company
Do you want to learn how to create marketing that works and stands out in a crowded market? Listen to this interview with Justin Wise, Digital of The Different Company, where he’ll share a simple, doable system based on three critical questions every entrepreneur and business owner must ask about...
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052: How to win high-value clients using Linkedin ft. Adam Franklin of Bluewire Media
Do you want to learn how to win high-value clients using Linkedin? Watch this interview with Adam Franklin of Bluewire Media, where we’ll discuss: – Adam’s 5-Step Nurturing System to convert contacts into clients. – Tips for outreach and connecting with ideal buyers – How to stay top of mind with...
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051: Leveraging scorecard marketing for generating leads and sales ft. Glen Carlson of Dent
Do you want to learn how to leverage scorecard marketing for generating leads and sales? In this interview with Glen Carlson of Dent, we discuss: 00:00 Introducing Glen Carlson 01:35 Why Glen and Daniel Priestley started Key Person of Influence 02:00 Why focus on building influence? 06:29…
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050: How to Free the Owner from their Business ft. David Jenyns of SYSTEMology
Do you want to learn how to free yourself from your business? Listen to this interview with David Jenyns of SYSTEMology, where we discuss: 00:00 David Jenyns’ experience with freeing himself from his business 05:07 Going from a service business to software business 08:44 The 4 stages of all...
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049: How to do audience research & cold outreach ft. Amanda Natividad of SparkToro
Do you want to learn how to do audience research & cold outreach? Listen to this interview with Amanda Natividad of SparkToro, where we discuss: – How to do cold outreach – What audience research is and how it’s different from market research – SparkToro’s approach to content – A case study with...
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048: Creating content clusters to grow your traffic ft. Daniel Danes-Hutt of Convert.com
Want to learn how how to use content clusters to grow your web traffic and some expert marketing tips? In this interview, Daniel Kingsley Daines-Hutt from Convert.com and Amp My Content: Indepth Content Promotion Training will teach us how to create content clusters to grow your traffic. Topics...
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047: Marketing that works: Grow your audience and revenue with Youtube feat. Eric Rhoten
So how exactly do you use Youtube to grow your audience and business revenue? In this episode, Eric Rhoten of makeawoodsign.com shares how he's been able to leverage Youtube to grow his audience and generate multiple six figures a year with his e-Commerce and online training business. Resources...
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046 - How do you market and sell your services as a Projector? (Human Design)
Have you ever wondered why it feels icky or awkward to promote and sell your services? Have you observed that the methods and tactics that marketers and sales trainers teach just don't seem to resonate with you, no matter how hard or often you try them? Chances are that you are a human design...
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045 - Is creating a brand strategy crucial to properly marketing your business?
Is creating a brand strategy crucial to properly marketing your business, and is it then necessary to have a brand photoshoot to align with your brand personality?” Today's question comes from Genene Wilson of finesseyourmoney.world. In today's episode, I share my thoughts on: Personal branding...
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044 - Conversion.AI Review – Save Time Writing Content with AI Copywriting Software
Are you a content writer, entrepreneur, copywriter, or marketer who is tired of spending hours writing blog posts, articles, and other types of copy? Do you think that it would be more efficient to have software do the work for you? If so then conversion.ai might be worth checking out! In this...
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043 - What makes great content that people are actually going to read and share?
What makes great content that people are actually going to read and share? As Tim Soulo of Ahrefs.com says in his Business of Blogging Course "The quality of your content predetermines the very success of your blog". In this episode, we explore the 3 key ingredients for creating great content and...
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042 - Marketing that works: Giving away valuable free content with James Michael
How much content should you be giving away for free? Should you be giving away the farm? In this episode, we take a look at one marketing strategy that has worked really well for business owner James Michael, CEO of Justified Talent. We discuss: How much content should you be giving away for free...
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041 - How do I sell my high ticket coaching program to my free community?
In this episode, women's leadership & transformational coach and facilitator Lina Mbirkou asks - what's the best way to offer my high-ticket program to my community? Should I offer some lower-priced workshops in between? To help answer this question, I invited successful book publishing coach...
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040 - Testimonials vs case studies - which is better for business?
Testimonials vs case studies - which is better for business? Find out in this episode. Read the article (and grab our free case study guide): https://www.simplecreativemarketing.com/blog/case-studies/ Join the community: https://www.simplecreativemarketing.com/community/ Subscribe to the...
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ABOUT THIS SHOW
Build your authentic brand and business online through No B.S. marketing. For the founders of B2B, professional services, and software companies. This is the show where we get real and talk about what's working to grow your influence, impact, and personal wealth. All whilst doing it ethically and in alignment with who you are as a human being.This show will feature a mix of solo episodes and guest interviews with actual practitioners who are honest, courageous, and generous with sharing what they've experienced.
HOSTED BY
Anfernee Chansamooth
CATEGORIES
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Frequently Asked Questions
How many episodes does Authentic Influence have?
Authentic Influence currently has 88 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Authentic Influence about?
Build your authentic brand and business online through No B.S. marketing. For the founders of B2B, professional services, and software companies. This is the show where we get real and talk about what's working to grow your influence, impact, and personal wealth. All whilst doing it ethically and...
How often does Authentic Influence release new episodes?
Authentic Influence has 88 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Authentic Influence?
You can listen to Authentic Influence on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Authentic Influence?
Authentic Influence is created and hosted by Anfernee Chansamooth.
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