PODCAST · business
Autopilot Your Business
by Andrew McCauley & Heather Porter
Autopilot Your Business
Episodes
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#74 – How To Monitor Your Brand Online
In this podcast episode, we delve into how to monitor your brand online. Of course, there are many different avenues through which people may be talking about you online, so we give you some tools to help you find who is saying what and where. We also talk about what you can do with that...
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#73 – Cloud Storage For Business
In this podcast we talk about all things to do with 'the cloud'. There still seems to be a lot of confusion out there as to what the cloud is and how to use it. Cloud storage for business is becoming a necessity in these times of content marketing and the increase in the number of media files out...
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#72 – List Segmentation: Why is it Important for Your Business?
In this podcast we delve into list segmentation: what is it and why is it important for your business? List segmentation gives you the opportunity to better manage your email list so that you can be more responsive toward the content that people really want to see. It allows you to be very…
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#71 – Mistakes On Websites: Don’t Let This Be Your Business!
Does your business make any of these mistakes on websites? We all want our websites to succeed, but do you spend more time working 'in' rather than 'on' your business? In this podcast we outline the top mistakes we see from business websites - including the mistake that we pick to be the biggest…
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#70 – Our Most Popular Podcasts!
We've reached 70 podcasts! In this episode we take a look back over our podcasting journey and talk about how we have evolved and lessons learnt along the way. We also look at what have been our most popular podcasts and our favorite to put together!
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#69 – Party Starters: How Can You Grow Your Online Business?
How do you grow your online business? We think you should look at it as you would if you were inviting someone into your home for a party. What would you offer them? How would you treat them? We are on a mission to get website owners to lift their game in terms of what they are using as giveaways...
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#68 – Cool Marketing Ideas From Big Brands!
What can you as a small business do with your marketing? In this episode, we look at cool marketing ideas from big brands that can be adapted and used by smaller businesses. There are a range of ideas that are working and you don't need to spend large amounts of money to put some in place!
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#67 – What is Working in Blogging?
What is working in blogging right now? The online world changes so fast that what worked not so long ago may no longer be best practice today. In this podcast we look at anything blogging - content, blog length, images and headlines...
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#66 – Overcoming Overwhelm Online
In business and in business online, the pace can be so hectic and the tasks so numerous that we all end up feeling overwhelmed at some point. In this podcast episode we look at methods for overcoming overwhelm and moving forward with your business!
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#65 – Social Metrics
In this podcast we take a look at social metrics. As a small business, how do you know what to measure when there are so many possible social media metrics available? Many that people commonly go by ('likes' etc), can be meaningless if taken in context with what your goals are for social media....
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#64 – Social Media SEO
In this podcast we explore Social Media SEO - how should you be optimizing your social profiles and your content to drive more traffic? We provide our 5 top tips for optimizing for Social Media SEO
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#63 – Paid Social Media
Every business would like to attract more traffic online, but the days of the 'free lunch' may be long behind us now with paid social media being more the norm. Now that changes have been made on several platforms, your posts are often not going to be seen unless you have paid to promote them. In...
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#62 – What Gets Measured Gets Done
Have you heard the saying 'what gets measured gets done'? This is very true in your business so in this podcast episode we take a look at the kinds of measures and analytics you should be monitoring if you would like to see business growth.
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#61 – Tools for Twitter
In this podcast we explore facets of Twitter - how are we using it now and what is working? We also share some tools for Twitter that can be of use to small business owners and talk about where and how to use them.
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#60 – Building a Community Through Your Story
Most brands are getting the message about developing content, but if you really want to stand out above the herd, you need to build a community that identifies with your brand. One of the best ways to do this is to share your story in a meaningful way that engages people and allows them to…
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#59 – The Perfect Client
Are you the client who is on the path to success or the one who is dragged down by details? In this podcast we address the perfect client versus the less successful client based upon our years in different businesses. As a business owner, this is also a good checklist for you to decide whether a...
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#58 Video Marketing
Video is only getting bigger, with the younger generations now watching more on YouTube than on TV. It makes sense that this trend will only grow so you should understand and embrace video marketing in your small business. In this podcast we take a look at some equipment and tools you can use, as...
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#57 – The Changing Face of Online Communications
Online communications are changing at a rapid pace! What do you need to know and what should small businesses be doing about it? In this podcast we explore recent trends and changes and discuss what they mean for businesses.
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#56 – The Benefits of Podcasting
Have you thought about getting into podcasting? This is our 56th episode so we decided to discuss the benefits of podcasting for those of you who are looking at starting your own. Podcasting is becoming increasingly popular - in the US it has already overtaken radio in terms of listeners. If you...
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#55 – Getting Traffic to Your Blog Post
Getting traffic to your blog doesn't end with hitting the 'publish' button. There are several actions you can take afterwards to help drive traffic and have your content shared further. This podcast is all about what to do after you have published your blog post so that you get more traffic!
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#54 – Email Marketing
Is email marketing still relevant? If you do it right and don't simply add to the noise of already bombarded inboxes then yes. In this podcast we look at how you should be doing your email marketing if you want more people to actually open your emails. What should you include and how do you…
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#53 -Landing Pages: Where Can You Put Them?
This podcast looks at the various aspects of landing pages. What are they? Where can you put them? How do you use them? We also give a couple of tools and examples that you can use for setting up landing pages.
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#52- Easy Ways to do Market Research
In this podcast we check out some tools and tips to help you do market research for your website. Don't spend a lot of time creating content or products until you have checked that their is a strong market for them.
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#51 – Online Marketing Predictions for 2014
In this podcast we take a look at some online marketing predictions for 2014. We cover trends in content, mobile, social media and cloud-based applications. What should your small business be doing with online marketing this year?
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#50 – Simplify Your Online Marketing
It's time to simplify your online marketing! If you know your business needs to be doing well online but are suffering from the overwhelm that comes from the constant flow of new things, you are not alone! This podcast is about getting back to basics and the three steps that you must have in…
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#49 – Facebook Promotions and Competitions
Has your small business tried Facebook Promotions and Competitions? We've been working on a lot of these lately and have learned a few new things. You don't need to spend large amounts of money to offer a cool prize! This podcast is all about how you can go about offering Facebook promotions and...
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#48 – Driving Website Traffic: An Interview with Neil G
In this podcast we interview special guest Neil G, a website owner who gets more than 6000 hits a day on his site. We talk to him about driving traffic, website hosting and what he does with content to attract the the traffic to his website.
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#47 – Publish Your Own Book
Have you always wanted to publish your own book? Often people believe it will be difficult or expensive, but it is actually a lot easier than you may think! In this podcast we use our own books as an example of how easy the process was from conception to publishing, and offer some tips for how…
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#46 – Online Marketing Best Practices
What's happening in the world of online marketing? The online world moves so fast that best practice ideas are constantly evolving. In this podcast we take a look at some online marketing practices that you should be looking into for social media and websites.
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#45 – How to Collect Web Content
We all want to have regular, good content going up on our websites but sometimes we can get a bit stale and find that challenging! This podcast looks at how to collect web content so that you can build a broad range of resources to draw fresh content ideas from.
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#44 Digital Publishing
Digital publishing is becoming a more relevant and popular means of producing and curating great content. Having your own digital magazine can help position you as an expert in your niche and connect you to a host of industry experts. There are many benefits to having your own digital magazine;...
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#43 Live In Sydney! Online Marketing Questions Answered…
This podcast is recorded at our live event in Sydney where our guests ask their pressing online marketing questions and we answer them. From use of Facebook without a website to creating a marketing funnel and where to start with a website, our guests are from different types of businesses at...
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#42 – Getting Online: What’s Holding You Back?
We come across many people with frustrations over getting online with their business. In this podcast we address some of the most common issues that are holding people back and provide some practical solutions.
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#41- Optimizing your Business- Interview with Melanie Benson Strick
We are fortunate to interview Melanie Benson Strick. Melanie , known as America’s Leading Small Business Optimizer, has a gift for guiding fast-paced, overwhelmed, driven entrepreneurs to thrive in their small business. With over 13 years mentoring thought leaders and creative entrepreneurs,...
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#40 – Online Marketing Essentials Part III: Key Pages, Messages & SEO
What are the key pages you should have on your website? These will be displayed on your main navigation bar. The home page is of course there, but did you know the 'About' page is one of the most highly-trafficked pages on most websites? Many people often seem to do this as an afterthought but...
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#39 – Online Marketing Essentials Part II: Elements of A Successful Website
This podcast is the second in a three part online marketing series looking at the essential elements of a successful website. What do you need to ensure that your website is regularly visited and ranks well?
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#38 Online Marketing Essentials: What You Need For A Successful Website
In this podcast we take a look at online marketing and the essential things you need for a successful website. We will take a look at setting up your website, platforms and useful plug-ins to give you key areas of functionality.
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#37 Online Marketing: Live Fireside Chat From Melbourne!
This podcast is recorded at our live AYB Fireside Chat event in Melbourne. We answer some of the questions our audience members have about online marketing and discuss specific problems they are having.
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#36 Live Leads From Live Events
If you participate in live events these can be a great place to generate live leads for your business. Unfortunately, in the world of small business marketing most people do not utilize the opportunities presented by live events well. In this podcast we take a look at how you can effectively...
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#35 Using Images For Your Website
Learn whats needed when Using Images For Your Website. Images are very important in helping your website traffic. In this podcast, we discuss the various ways you can use images, how to collect unique images for your site and the great tools and resources that you can use for you business.
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#34 – Pinterest for Marketing: An Interview with Laura Waage
This podcast explores Pinterest for marketing with Pinterest expert Laura Waage. Why should your business be on Pinterest and how should you use it? Get the most out of your business Pinterest account by following the great tips provided by Laura.
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#33 How to Automate Your Staffing
This podcast is all about how you can automate your staffing and outsource tasks to free up more of your time. It is the final installment from the Autopilot Your Business - Business Automation series. Learn where to go to get reliable staff and what types of jobs you can outsource.
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#32 Automate Your Business Finances
Learn how putting your financials on automation will save you time and money and get you more clients. We will show you how to Automate your financial requirements by using various tools that are out there for the small business owner. You will get access to the apps, software and tools you can…
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#31 How to Automate Customer Service
Learn how automating your customer service will save you time and money and get you more happy customers. We will show you how to Automate aspects of your customer care... before, during and after they become your customer. You will get access to the apps, software and tools you can use to get...
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#30 Tools For Time Management
Learn how time scheduling automation will save you time and money and get you more clients. We will show you how to Automate your Time scheduling, booking new clients, appointment setting, Lead Generation and project management. You will get access to the apps, software and tools you can use to…
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#29 Sales Automation
Learn how Sales automation will save you time and money and get you more clients and get you paid quicker. We will show you how to Automate your Product Sales, Sales of your services, fulfilment services, Delivery and Distribution, sales calls and enquiries. You will get access to the apps,...
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#28 Marketing Automation: What can you do?
Learn how marketing automation will save you time and money and get you more clients. We will show you how to Automate your Website Content and Blog posts, Newsletters, Email, Marketing, Lead Generation, Social Media & Phone Texting. You will get access to the apps, software and tools you can use...
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#27 Changes on LinkedIn
LinkedIn is the new search engine to find professionals and businesses. Learn how to use the new LinkedIn layout to your advantage, how to add multi-media to your profile to get the best results, how to use LinkedIn networks to connect with influencers, and how to stay in better contact with your...
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#26 How to Decrease Bounce Rate
Discover why it is very important to have an optimal Bounce rate for you website. Website analytics are very important in your online marketing arsenal and you need to have a good grip of what a website bounce rate is and what it means for your business. In this episode, we share the key factors...
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#25 Shopping Cart Abandonment Solutions
Discoverhow to decrese the factors in your shopping cart abondonment for you website. ecommerce analytics are very important in your online marketing arsenal and you need to have a good grip of why people bail out of your website's shopping cart what it means for your business. In this episode…
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ABOUT THIS SHOW
Autopilot Your Business
HOSTED BY
Andrew McCauley & Heather Porter
CATEGORIES
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Frequently Asked Questions
How many episodes does Autopilot Your Business have?
Autopilot Your Business currently has 100 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
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Autopilot Your Business
How often does Autopilot Your Business release new episodes?
Autopilot Your Business has 100 episodes. Check the episode list to see recent publication dates and frequency.
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You can listen to Autopilot Your Business on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Autopilot Your Business?
Autopilot Your Business is created and hosted by Andrew McCauley & Heather Porter.
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