PODCAST · business
B2B Category Creators with Gil Allouche
by Metadata
In this new podcast, Gil Allouche, CEO of Metadata.io, interviews groups of founders and leaders who were instrumental in blazing the path to new software categories. We have conversations about the untold secrets and backroom deals, and learn straight from the entrepreneurs who have built their own categories successfully.This podcast is sponsored by Metadata.io, the first demand generation platform for B2B marketers who need to get closer to revenue.
Episodes
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Josh Lowman, Founder at Gold Front
In our final episode, Gil talks category creation with Josh Lowman, Founder of Gold Front. Josh has worked with leading startups such as Uber, Robinhood, and Newsela to build category-defining brands. You’ll walk away from this episode with an understanding of the process involved in creating a…
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Wayne McCulloch, Chief Customer Officer at WalkMe, and Howard Ting, CEO at Cyberhaven
In our 36th episode, Gil talks category creation with two B2B leaders from the digital adoption and data detection categories. Panelists for this episode include Wayne McCulloch, Chief Customer Officer of WalkMe and leader behind the digital adoption category, and Howard Ting, CEO of Cyberhaven…
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Anna Fisher, CMO at Spiff, and Garrett Mehrguth, CEO at Directive
In our 35th episode, Olivier talks category creation with two B2B leaders from the sales commission software and performance marketing categories. Panelists for this episode include Anna Fisher, CMO of Spiff and leader behind the sales commission software category, and Garrett Mehrguth, CEO of...
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Vinay Bhagat, CEO at TrustRadius, and Jeff Ernst, CEO at SlapFive
In our 34th episode, Gil talks category creation with two B2B leaders from the software review and customer marketing categories. Panelists for this episode include Vinay Bhagat, CEO of TrustRadius and leader behind the software review site category, and Jeff Ernst, CEO of SlapFive and leader...
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Edward Chiu, CEO at Catalyst Software, and Dominique Levin, CEO at Winning by Design
In our 33rd episode, Olivier talks category creation with two B2B leaders from the customer success platform and go-to-market consulting categories. Panelists for this episode include Edward Chiu, CEO of Catalyst Software and leader behind the customer success platform category, and Dominique...
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Garin Hess, CEO at Consensus, and Lars Grønnegaard, CEO at Dreamdata
In our 32nd episode, Jason Widup, VP of Marketing at Metadata, talks category creation with two B2B leaders from the digital presales and B2B revenue attribution categories. Panelists for this episode include Garin Hess, CEO and Founder of Consensus and leader behind the digital presales…
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Jack Mardack, Cofounder at Oyster, and Mariano Suarez-Battan, CEO at Mural
In our 31st episode, Olivier talks category creation with two B2B leaders from the global HR and visual collaboration software categories. Panelists for this episode include Jack Mardack, Cofounder of Oyster and leader behind the global HR software category, and Mariano Suarez-Batta, CEO of Mural...
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Kevin Maney, Author of Play Bigger and Partner at Category Design Advisors
In our 30th episode of category creators, Gil talks category creation with Kevin Maney, Author of Play Bigger and Partner at Category Design Advisors. This episode covers key concepts about category creation from one of the people who invented the term. You'll walk away with an understanding of…
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Jascha Kaykas-Wolff, President at Lytics, and Erich Ziegler, CMO at CircleCI
In our 29th episode, Olivier L'Abbé, President at Metadata, talks category creation with two B2B leaders from the customer data platform and continuous integration categories. Panelists for this episode include Jascha Kaykas-Wolff, President of Lytics and leader behind the customer data platform...
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Lars Nilsson, VP of Global Sales Development at Snowflake, and Mikita Mikado, CEO at Pandadoc
In our 28th episode, Gil talks category creation with two B2B leaders from the cloud data and document workflow categories. Panelists for this episode include Lars Nilsson, VP of Global Sales Development at Snowflake and leader behind the cloud data category, and Mikita Mikado, CEO of Pandadoc…
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David Spitz, CMO at Egnyte, and Armando Biondi, CEO at Breadcrumbs.io
In our 27th episode, Gil talks category creation with two B2B leaders from the cloud security and revenue acceleration categories. Panelists for this episode include David Spitz, CMO of Egnyte and leader behind the cloud content security category, and Armando Biondi, CEO and Co-founder of...
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Alex Poulos, VP of Marketing at Securiti, and Meagen Eisenberg, CMO at TripActions
In our 26th episode, Olivier L'Abbé, President at Metadata, talks category creation with two B2B leaders from the data security and travel expense management categories. Panelists for this episode include Alex Poulos, VP of Marketing at Securiti and leader behind the AI data security category…
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Rami Essaid, CEO at Finmark, and Melanie Fellay, CEO at Spekit
In our 25th episode, Olivier L'Abbé, President at Metadata, talks category creation with two B2B leaders from the financial modeling and digital adoption categories. Panelists for this episode include Rami Essaid, CEO of Finmark and leader behind the financial modeling and planning category, and...
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Mike Zani, CEO at The Predictive Index, and Allyson Havener, VP of Marketing at TrustRadius
In our 24th episode, Gil talks category creation with two B2B leaders from the talent optimization and software review categories. Panelists for this episode include Mike Zani, CEO of The Predictive Index and leader behind the talent optimization category, and Allyson Havener, VP of Marketing at...
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Rhonda Walker, CMO at ITRenew, and Doug Camplejohn, CEO at Airspeed
In our 23rd episode, Gil talks category creation with two B2B leaders from the IT lifecycle management and remote employee management categories. Panelists for this episode include Rhonda Walker, CMO of ITRenew and leader behind the IT lifecycle management category, and Doug Camplejohn, CEO of...
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Sydney Sloan, CMO at SalesLoft, and Latane Conant, CMO at 6Sense
In our 22nd episode, Olivier L'Abbé, President at Metadata, talks category creation with two B2B leaders from the sales and account engagement categories. Panelists for this episode include Sydney Sloan, CMO of SalesLoft and leader behind the sales engagement category, and Latane Conant, CMO of...
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Shari Johnston, Lauren Goldstein, and Cristina Saunders, Founding Members of Women in Revenue
In our 21st episode, Jason Widup, VP of Marketing at Metadata, talks category creation with the founding members of Women in Revenue, a community focused on the education and awareness of diversity and inclusion in the workplace. Panelists for this episode include Shari Johnston, Lauren…
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Macario Namie, CMO at ASAPP, and Bryan Goodwin, President at TorchPro
In our 20th episode, Gil talks category creation with two leaders from the customer experience performance and sports media categories. Panelists for this episode include Macario Namie, CMO of ASAPP and leader behind the customer experience performance category, and Bryan Goodwin, President of...
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Paul Sebastien, CMO at Offensive Security, and Dan Frohnen, CMO at Upkeep
In our 19th episode, Gil talks category creation with two B2B leaders from the cybersecurity training and asset operations management categories. Panelists for this episode include Paul Sebastien, CMO of Offensive Security and leader behind the cybersecurity training category, and Dan Frohnen…
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Kyle Lacy, CMO at Lessonly, and Max Altschuler, VP of Sales Engagement at Outreach
In our 18th episode, Olivier L'Abbé, President at Metadata, discusses category creation with two experienced leaders who played pivotal roles in developing the sales and training enablement categories. Panelists for this episode include Kyle Lacy, CMO of Lessonly and leader behind the training...
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Todd Olson, CEO at Pendo, and Andrew Waitman, CEO at Assent Compliance
In our 17th episode, Gil discusses category creation with two experienced B2B leaders from the product management and supply chain categories. Panelists for this episode include Todd Olson, CEO of Pendo and one of the influencers behind the product experience management category, and Andrew...
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Daniel Barber, CEO at DataGrail, and Andy Raskin, Strategic Narrative Consultant
In our 16th episode, Gil talks about category creation with two B2B leaders who have shaped the data privacy management and strategic narrative categories. Panelists for this episode include Daniel Barber, CEO & Co-founder at DataGrail and one of the influencers behind the integrated privacy...
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Melissa Wong, CEO at Retail Zipline, and Alex Collmer, CEO at VidMob
In our 15th episode, Gil talks about category creation with two experienced B2B operators in the retail operations management and creative intelligence categories. Panelists for this episode include Melissa Wong, CEO of Retail Zipline and one of the influencers in the retail operations management...
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Brendan Kamm, CEO at Thnks, and David Cherrie, CEO at Arcade
In our 14th episode, Gil talks about category creation with two founders in the personalized gift-giving and employee engagement categories. Panelists for this episode include Brendan Kamm, CEO of Thnks and one of the creators of the personalized gift-giving category, and David Cherrie, CEO of...
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Shawn Riegsecker, CEO at Centro, and Robb Henshaw, CMO at Cameyo
In our 13th episode, Gil talks about category creation with two B2B leaders who have influenced the media automation and virtual application delivery categories. Panelists for this episode include Shawn Riegsecker, CEO of Centro and one of the creators of the media automation category, and Robb...
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Sahil Mansuri, CEO at Bravado, and Kamal Ahluwalia, CEO at Eightfold
In our 12th episode, Gil talks about category creation with two leaders from the sales community and talent intelligence categories. Panelists for this episode include Sahil Mansuri, CEO of Bravado and one of the influencers behind the sales community category, and Kamal Ahluwalia, CEO of…
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Kyle York, CEO at York IE, and Tom Wentworth, CMO at Recorded Future
In our eleventh episode of category creators, Gil talks about category creation with two leaders who played a key role in the next-gen internet network performance management and cybersecurity intelligence categories. Panelists for this episode include Kyle York, CEO of York IE and pioneer of the...
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Kris Rudeegraap, CEO at Sendoso, and Amitabh Sinha, CEO at Workspot
In our tenth episode, Gil talks about category creation with two people that are making waves in the desktop cloud computing and business gift giving categories. Panelists for this episode include Kris Rudeegraap, CEO of Sendoso and one of the pioneers in creating the corporate gifting / direct...
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Dan O'Connell, CRO at Dialpad, and Keith Messick, SVP of Marketing at LaunchDarkly
In our ninth episode, Gil Allouche talks startup building and category creation with two experienced B2B operators who made huge impacts on the cloud communication and product/feature management categories. Panelists for this episode include Dan O'Connell, CRO of Dialpad and influencer of the...
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James McDermott, CEO at Lytics, and Mickey Alon, CTO at Gainsight PX
In our eighth episode, Gil Allouche talks category creation with two B2B pioneers who changed the game when it comes to the Customer Data Platform (CDP) category, and product-led growth approach.Panelists for this episode include James McDermott, CEO of Lytics and creator of the CDP category, and...
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Dee Anna McPherson, CMO at Invoca, and Joe Chernov, CMO at Pendo
In our seventh episode, Gil Allouche talks category creation with two B2B pioneers who changed the game when it comes to product management and conversation intelligence categories. Panelists for this episode include Dee Anna McPherson, CMO of Invoca and influencer of the Enterprise Social...
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Michel Feaster, CEO at Usermind, Nick Mehta, CEO at Gainsight, and Mike Volpe, CEO at Lola.com
In our sixth episode, Gil Allouche talks category creation with three B2B pioneers who changed the game when it comes to customer success, inbound marketing, and journey orchestration. Panelists for this episode include Michel Feaster, CEO of Usermind and instrumental in creating the Journey...
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Elissa Fink, former CMO at Tableau, and Udi Ledergor, CMO at Gong
In our fifth episode, Jason Widup, Metadata's VP of Marketing and today's guest host, talks category creation with one of the marketers responsible for seeing Tableau through the company's most dramatic period of growth, and another who led Gong to category dominance. Panelists for this episode...
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David Cancel, CEO at Drift, and Henry Schuck, Founder and CEO at ZoomInfo
In our fourth episode, Gil talks category creation with one of the marketers responsible for Drift's category domination, and another who led Zoominfo through a successful IPO. Panelists for this episode include David Cancel, CEO of Drift and instrumental in creating the Conversational Marketing...
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Guillaume Cabane, Growth Advisor, and Dave Gerhardt, CMO at Privy
In our third episode, Gil has another fascinating category creation discussion with two of the marketers responsible for Drift's category domination. Panelists for this episode include: Dave Gerhardt, CMO of Privy and Instrumental in creating the Conversational Marketing category Guillaume…
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Ilya Volodarsky, President at Segment and Nicolas Vandenberghe, CEO at Chili Piper
In our second episode, Gil has an enlightening discussion with two more successful CEOs who each were instrumental in creating massive software categories: Customer Data Platform (CDP) and Revenue Acceleration!Panelists for this episode include:Ilya...
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Godard Abel, CEO at G2, Manny Medina, CEO at Outreach.io and Mark Organ, Founding CEO at Eloqua
In this first episode, Gil has an intimate discussion with three successful CEOs who each were instrumental in creating massive software categories: Marketing Automation, CPQ / Cash-to-Quote, and Sales Engagement!You'll walk away from this episode...
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ABOUT THIS SHOW
In this new podcast, Gil Allouche, CEO of Metadata.io, interviews groups of founders and leaders who were instrumental in blazing the path to new software categories. We have conversations about the untold secrets and backroom deals, and learn straight from the entrepreneurs who have built their own categories successfully.This podcast is sponsored by Metadata.io, the first demand generation platform for B2B marketers who need to get closer to revenue.
HOSTED BY
Metadata
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Frequently Asked Questions
How many episodes does B2B Category Creators with Gil Allouche have?
B2B Category Creators with Gil Allouche currently has 37 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is B2B Category Creators with Gil Allouche about?
In this new podcast, Gil Allouche, CEO of Metadata.io, interviews groups of founders and leaders who were instrumental in blazing the path to new software categories. We have conversations about the untold secrets and backroom deals, and learn straight from the entrepreneurs who have built their...
How often does B2B Category Creators with Gil Allouche release new episodes?
B2B Category Creators with Gil Allouche has 37 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to B2B Category Creators with Gil Allouche?
You can listen to B2B Category Creators with Gil Allouche on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts B2B Category Creators with Gil Allouche?
B2B Category Creators with Gil Allouche is created and hosted by Metadata.
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