PODCAST · business
B2B IMPACT
by B2B IMPACT
Overcoming marketing challenges in something that every B2B leader has had to face in their career. BDB's Executive Director of Strategy and Innovation, Matt Smith and Executive Director of Operations, Oli Brewood, are on a mission to share their knowledge with other professionals and examine the trends that are shaping the future of the B2B landscape.
Episodes
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B2B IMPACT #15 - B2B thought leadership: A reappraisal
Thought leadership needs a rethink. What do B2B brands need to do to achieve real thought leadership with meaningful impact? Hear from our very own thought leader, Holly Mair (Head of Content at BDB) as she speaks with Matt and Oli about the importance of adopting a mindset of thought leadership....
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B2B IMPACT #14 - Taking creative visualisation to the next level
Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution.
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B2B IMPACT #13 - How to manage change in B2B
Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution. Change is never easy. It's…
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B2B IMPACT #12 - Future of AI in B2B
Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution. Can AI pave the way for B2B marketing?…
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B2B IMPACT #11 - B2B Marketing in a Recession
Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution. What does the looming recession mean…
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B2B IMPACT #10 - Does TikTok have a place in B2B marketing?
Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution. With 1 billion active monthly users...
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B2B IMPACT #09 - BDB IMPACT Day
We recently celebrated our first ever Impact Day. We ran our very own ‘hack’ day where the whole BDB team came together to develop our employee value proposition. Featuring more BDB branded merchandise than you can shake a stick at and employee feedback describing Impact Day as ‘one of the best...
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B2B IMPACT #08 - Getting forecasting right
Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution. Forecasting can play a major role in…
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B2B IMPACT #07 - Talent wars in the post-pandemic employment market
Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution. This week on the B2B IMPACT Matt and…
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Meet us in the Metaverse: A podcast like no other
YouTube link: https://www.youtube.com/watch?v=hAD9kfnzRvY Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and...
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B2B IMPACT #06 - B2B marketing trends 2022
Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution. This week on the B2B IMPACT Matt and…
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B2B IMPACT #05 - The product delusion, the golden age of B2B marketing and account based madness
Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution. This week on the B2B IMPACT Matt and…
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B2B IMPACT #04 - Cyber security, creative commitment issues & the relevance of podcasts
Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution. This week on the B2B IMPACT Matt and…
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B2B IMPACT #03 - Talking brand awareness and the changing event landscape in B2B
Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution. Matt and Oli are back to discuss brand...
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B2B IMPACT #02 - AI copywriting
Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution. This week on B2B IMPACT Matt and Oli...
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B2B IMPACT Episode #01 - Introduction to the Metaverse
Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution. Are you ready to make an impact?...
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S2E4: Digital Marketing from Awareness to Lead Generation Part 2
How can B2B businesses take their Information QualifiedLeads to the next level? In this week's B2B NAV, Oliver Brewood is joined by Digital Account Director, Dimo Stoychiev and Senior Account Manager, Rebecca Spence. From creating a cost-effective, engaging content journey to maximising…
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S2E3: Digital Marketing from Awareness to Lead Generation Part 1
How can you define and reach your target audiences using digital marketing? This week on B2B NAV, Oliver Brewood is joined by BDB’s Digital Marketing Director, James Gingell and Senior Digital Marketing Executive, Lydia Ward. The trio discuss the first steps you should take on your journey from...
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S2E2: CGI in B2B - Gimmick or Glory...you decide? Part 2
B2B is at a crossroads of digital transformation. Due to the pandemic, the need for companies to fully embrace a new digital methodology is more vital than ever. In part 2 of B2B NAV’s CGI episode, Matt and Oli are once again joined by Head of CGI, Paul Finch. The trio discuss how creating…
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S2E1: CGI in B2B - Gimmick or Glory...you decide? Part 1
If you’re curious about how to harness the magic of gaming and graphics for everyday business, you’ll want to check out the brand new of BDB’s podcast B2B NAV. Our goal is, as ever to help clients navigate the ever-evolving B2B landscape but this time we have had a make-over with new guests, new...
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B2B NAV #36 - Communication is key - Sales and marketing
Welcome to B2B NAV, the podcast that helps you navigate the ever-changing B2B landscape. In this week’s episode, BDB CEO Matt Smith and Head of Digital Oliver Brewood take us on a journey into the uncertain territory of marketing and sales alignment. The two teams have always sat at separate ends...
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B2B NAV #35 - It's all part of the plan - Strategy in B2B
Welcome to B2B NAV, the podcast that helps you navigate the ever-changing B2B landscape. In this week’s episode, BDB CEO Matt is joined by our very own Strategy and Planning Manager, Minke Egling. Who better to talk to Matt about the new edition of The Knowledge? This one’s all about strategy…
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B2B NAV #34 - Debunking marketing trends in 2021
New year, new B2BNAV! Welcome to the latest edition of the podcast that helps you navigate the ever-changing B2B landscape. We’re kicking off 2021 by dusting off the cobwebs and debunking some marketing trends. Join BDB’s Oliver Brewood and Matt Smith as they parse all the wise and not-so-wise…
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B2B NAV #33 - Key learnings from 2020 virtual events
Welcome to B2B NAV, the podcast that helps you navigate the ever-changing B2B landscape. On this episode, armed with first-hand experience and insights from the Virtual Visitor platform, @Matt Smith and @Oliver Brewood talk about their key learnings from 2020 virtual events. To watch the full...
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B2B Nav #32 - Planning with purpose
In this week's episode of B2B Nav Matt and Oli talk about the importance of planning with a purpose for the future of your business and how the spray and pray approach of market spending can lead to a waste of budget.
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B2B NAV #31 - Storytelling in B2B
In this week’s podcast Matt and Oli discuss the importance of story telling within B2B. The emotive response that advertising can evoke is a powerful tool across the marketing landscape. Knowing how to appeal to the right demographic in the right way helps bridge the gap between businesses and...
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B2B NAV #30 - Intro to Virtual Visitor
This week on B2B Nav Matt and Oli talk about the highly anticipated launch of Virtual Visitor, a brand engagement portal that can act as a scalable, flexible and versatile virtual events platform, established to create safe, sustainable and successful virtual events.
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B2B NAV #29 - Speed vs Direction
This week's podcast of #B2BNAV is coupled with a celebration of being on @Adweek’s top 100 fastest growing global agencies, as well as the top 100 fastest growing agencies over 20 years old. Matt and Oli talk about speed vs. direction and how without the right balance of the two, companies can…
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B2B NAV #28 - Future of websites
In this week's edition of #B2BNAV Matt and Oli discuss what the future of websites might be and how it could have a profound effect on the #B2B landscape. How could A.I. change the game and what does it mean for #businesses trying to find a foot-hold in this ever-changing online market place?...
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B2B Nav #27 - Pricing
Welcome to a new episode of #B2BNAV, your weekly podcast dive into the latest trends and brightest ideas at the cutting edge of #B2BMarketing. This week, BDB’s CEO Matt Smith, Head of Digital Oliver Brewood and Creative Director Jon Hallowell are asking – how do you put a price on value? With an...
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B2B NAV #26 - The death of the whitepaper
Welcome to the latest edition of #B2BNAV, the podcast that takes on the latest trends and brightest ideas from the world of #B2BMarketing. In this week’s episode, BDB’s CEO Matt Smith is joined by Creative Director Jon Hallowell and Head of Digital Oliver Brewood to discuss the humble…
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#25 - Videos place in the content and marketing mix (content marketing)
Welcome to a brand-new episode of #B2BNAV, our podcast discussing macro-trends, micro-movements and eye-opening ideas from the world of #B2BMarketing. This week, BDB’s CEO Matt Smith is joined by Head of Digital Oliver Brewood, Creative Director Jon Hallowell and Junior Creative Sam Wood to…
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#24 - How has the COVID-19 pandemic impacted talent acquisition in the B2B job market?
Welcome to the latest edition of #B2BNAV, the podcast bringing you the latest news, ideas and insights from the front-lines of #B2BMarketing. This week, BDB’s Matt Smith, Jon Hallowell and Oliver Brewood are talking all things #talent: finding it, nurturing it, and holding onto it. How has the...
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#23 The future of websites (click funnels and user experience)
It’s time for a brand-new edition of #B2BNAV, the podcast on what’s new, now and next in the world of #B2BMarketing. This week, we’re exploring the future of #websitedesign. Do websites still have the same importance they once did? How has design improved and changed through tech innovation? And...
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#22 - Using account based marketing effectively (ABM)
Welcome to the latest episode of #B2BNAV, the podcast with the latest and greatest ideas and insights from the front-lines of #B2BMarketing. In this episode, our hosts Matt Smith, Jon Hallowell and Oliver Brewood are talking #ABM, or #accountbasedmarketing. What is it, why should you do it, and…
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#21 - Corporate Social Responsibility
Welcome to a brand-new episode of #B2BNAV, the podcast exploring the latest news and big ideas from the world of #B2BMarketing. This week, our hosts Matt Smith, Oliver Brewood and Jon Hallowell all things #corporatesocialresponsibility. What does #csr mean in a post-COVID world? How do you do it…
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#20 - Everything You Need To Know About Chatbots (Interview with Bennett Boucher from Drift)
BDB CEO Matt Smith is joined by Head of Digital Oliver Brewood, Creative Director Jon Hallowell and Bennett Boucher from Drift for a deep discussion of all things conversational marketing! The B2BNAV podcast is your weekly insight into the news and trends that are shaping the future of B2B,...
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#19 - What is a startup mentality? (Amazon, Google, Facebook)
Welcome the latest episode of #B2BNAV podcast – your guide to the latest insights and big ideas from the frontlines of #B2BMarketing. This week, our hosts are discussing – what does it mean to have a #startup mentality, and how does that influence the way you do business? Does the definition…
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#18 - Mental Health In The Workplace
Welcome to the #B2BNAV podcast – your guide to the ever-evolving world of #B2BMarketing, through the eyes of those on the frontline. It’s #MentalHealthAwarenessWeek in the UK, which deserves a special episode of the podcast. This week, BDB CEO Matt Smith, Head of Digital Oliver Brewood and…
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#17 - A Guide To Rebranding In B2B (Marketing Tips)
The latest episode of #B2BNAV has arrived! Welcome to the podcast that helps you navigate the ever-changing #B2BMarketing landscape, which continues to evolve during lockdown. This week, BDB CEO Matt Smith, Head of Digital Oliver Brewood and Creative Director Jon Hallowell are joined by Sam Wood…
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#16 - A Guide To Exhibitions in B2B Marketing
Welcome to this week’s episode of #B2BNAV, the podcast that helps you navigate the ever-changing #B2BMarketing landscape, during times more turbulent than ever. This week’s special guest is James Duke, BDB’s new Senior Project Manager for Exhibitions. James joins us at an interesting time, when...
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#15 - International Marketing with Mike Golden from Brandigo (B2B in Asia)
Welcome to the latest episode of #B2BNAV, the podcast that helps you navigate the ever-changing #B2B landscape. This week, BDB’s Matt Smith is joined by special guest Mike Golden, CEO of Brandigo, a global B2B agency doing cutting-edge work in social and digital spaces from its Shanghai base.…
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#14 - How Will COVID-19 Change B2B Marketing Going Forward?
Welcome to the latest episode of #B2BNAV, the podcast that helps you navigate the ever-changing #B2B landscape during these unprecedented times. BDB’s Matt Smith, Oliver Brewood and Jon Hallowell are joining us thanks to the wonders of Zoom, to discuss the other side of COVID-19. What can we…
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#13 How To Optimise Working From Home (Remote Working)
Welcome to the latest episode of #B2BNAV, the podcast that helps you navigate the ever-changing #B2B landscape. It’s a very special #WFH episode of today’s podcast, which might just become the new normal for our hosts, BDB’s Matt Smith, Jon Hallowell and Oliver Brewood. As #lockdown hits the UK,...
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#12 How is COVID-19 Impacting B2B
Welcome to the latest episode of #B2BNAV, the podcast that helps you navigate the ever-changing #B2B landscape. This week, BDB’s Matt Smith, Oliver Brewood and Jon Hallowell are discussing the one thing on everyone’s mind: COVID-19. In a time of fear and uncertainty, there’s a lot still unknown...
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#11 Is Social Media Important In B2B?
Are you sure you’re using social media in the best way for your business? How important is it to provide an omni-channel experience for your clients, contacts and prospects? How do you know if it’s time to focus your efforts elsewhere? Find out which objectives you should have in mind, how to…
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#10 The Truth About Working With Creatives
Welcome to #B2BNAV, the podcast that helps you navigate the ever-changing #B2B landscape. In this week’s episode, join BDB’s Matt Smith, Jon Hallowell and Oliver Brewood to talk creativity, sorting good ideas from bad and what that means for your business, especially across diverse digital media...
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#9 How to optimise your marketing campaign budget - from expectations to results
Welcome to B2B NAV, the podcast that helps you navigate the ever-changing B2B landscape. On this episode, Matt and Oliver campaign budgets. How should you budget a campaign, and how do you quantify a successful campaign? Find out on this episode of B2B NAV. Where to find us -...
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#8 How To Create Coherent Brand Experience Across Multiple Business Units All With Their Own Agenda?
Overcoming marketing challenges in something that every B2B leader has had to face in their career. BDB CEO Matt Smith is on a mission to share his knowledge with other professionals and examine the trends that are shaping the future of the B2B landscape. Where to find us…
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ABOUT THIS SHOW
Overcoming marketing challenges in something that every B2B leader has had to face in their career. BDB's Executive Director of Strategy and Innovation, Matt Smith and Executive Director of Operations, Oli Brewood, are on a mission to share their knowledge with other professionals and examine the trends that are shaping the future of the B2B landscape.
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B2B IMPACT
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Frequently Asked Questions
How many episodes does B2B IMPACT have?
B2B IMPACT currently has 75 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is B2B IMPACT about?
Overcoming marketing challenges in something that every B2B leader has had to face in their career. BDB's Executive Director of Strategy and Innovation, Matt Smith and Executive Director of Operations, Oli Brewood, are on a mission to share their knowledge with other professionals and examine the...
How often does B2B IMPACT release new episodes?
B2B IMPACT has 75 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to B2B IMPACT?
You can listen to B2B IMPACT on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts B2B IMPACT?
B2B IMPACT is created and hosted by B2B IMPACT.
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