PODCAST · business
B2B Marketing Asia
by Joe Escobedo
Get the latest and greatest B2B marketing strategies and tips from leaders across Asia.
Episodes
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83) TikTok Commerce: Future Trends + Strategies with General Manager, Global Business Solutions, SEA
Guest Matty Lin, General Manager, Global Business Solutions, SEA at TikTok Host 1 Christine Hou, Executive Consultant, Virtus Asia Host 2 Jan Harling, CEO, Virtus Asia Production Munguili Sangtam, Creative Director, Virtus Asia Produced by: Joe Escobedo, Escomedia Exploring TikTok's Growth and...
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82) Revolutionizing Education: Lessons From Hyper Island's Co-founder
B2B Marketing Asia Podcast Hosted by Joe Escobedo, CEO of Escomedia Guest: Jonathan Briggs, Hyper Island Cofounder Newsletter: https://joeescobedo.substack.com Chapters: 0:00 Reimagining Education 1:08 Problem-Centered Learning 2:23 Identifying Relevant Problems 3:06 Building Relationships 7:05...
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81) Performance Marketing Insights: AI, Targeting, & Tracking
Hosted by Joe Escobedo, CEO of Escomedia Guest: Saumya Goila, Regional Lead, Performance Marketing Asia Pacific @The Economist Newsletter: https://joeescobedo.substack.com Chapters: 0:00 - Introduction 0:34 - Practical Applications of AI and Chat GPT 2:16 - Example of Rapid Adaptation in…
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80) The Future of Marketing and the Human Touch
Joe Escobedo's interview with Brandwatch
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79) Reinventing the Marketing Playbook: Lessons From The Hospitality Industry
B2B Marketing Asia Podcast Hosted by Joe Escobedo, CEO of Escomedia Guest: Steen Puggaard, Chief Executive Officer at Pirata Group Newsletter: https://joeescobedo.substack.com
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78) From Comms Specialist to Rockstar & Standup Comedian: Vlad's Biggest Learnings
B2B Marketing Asia Podcast Hosted by Joe Escobedo Guest: Vladimir Guevarra, Communications Specialist Newsletter: https://joeescobedo.substack.com
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77) Mastering Demand Creation: Aligning Sales & Marketing
B2B Marketing Asia Podcast Host: Joe Escobedo, CEO of Escomedia Guest: Arun Cavale, CMO Newsletter: https://joeescobedo.substack.com
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76) How I Overcame Job Loss & Built a Thriving Company
B2B Marketing Asia Podcast Host: Joe Escobedo, CEO of Escomedia Guest: Jan Harling, CEO of Virtus Asia Consulting Newsletter: https://joeescobedo.substack.com
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75) 0 to 150,000 Subscribers - How To Build A Community In Singapore
B2B Marketing Asia Podcast Host: Joe Escobedo, CEO of Escomedia Guest: Chris Edwards, Co-Founder & CEO of Honeycombers and Launchpad Newsletter: https://joeescobedo.substack.com
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74) Customer Data Platforms (CDPs): What Are They and Why Do They Matter?
B2B Marketing Asia Podcast Co-hosted by Shiela Berman Newsletter: https://joeescobedo.substack.com
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73) Surprising Truth About Marketing in Volatile Markets | Head of Marketing at Schroder
B2B Marketing Asia Podcast (produced by Escomedia) Co-hosted by: Sheila Berman Guest: Jerry Low, Head of Marketing, Southeast Asia at Schroders Newsletter: https://joeescobedo.substack.com
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72) New AI Image Tool [400,000 Images Generated In 1 Month]
B2B Marketing Asia Podcast Hosted by: Joe Escobedo, CEO of Esco Media Co-host: Daria Kalista, Director at FridayMakers Guest: Alfred Lua, Co-founder at Pebblely Newsletter: https://joeescobedo.substack.com
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71) 2023 Customer Experience Strategies (IBM CMO, APAC)
B2B Marketing Asia Podcast (by Esco Media) Hosted by: Joe Escobedo, CEO of Esco Media Co-host: Shubhabrata (Shub's) Banerjee Guest: Chetan Krishnamurthy, CMO, IBM, APAC Newsletter: https://joeescobedo.substack.com
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70) Content Marketing for Law Firms (Baker McKenzie)
B2B Marketing Asia Podcast (by Esco Media) Hosted by: Joe Escobedo, CEO of Esco Media Guest: Denise Lee-Verghese, Content & Campaigns Manager, Global Marketing at Baker McKenzie Newsletter: https://joeescobedo.substack.com
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69) The Secret To Winning Negotiations - Microexpressions
B2B Marketing Asia Podcast (by Esco Media) Hosted by: Joe Escobedo, CEO of Esco Media Guest: Annie Sarnblad, Founder of Point House Advisors Newsletter: https://joeescobedo.substack.com
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68) The Next BIG Asian Brands
B2B Marketing Asia Podcast (by Esco Media) Hosted by: Joe Escobedo, CEO of Esco Media Guest: Jörg Dietzel, Managing Director at Jorg Dietzel Brand Consultants Book Newsletter
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67) How to Win the APAC Talent War in 2022 (Dean of IMD SE Asia and Oceania)
Guest: Misiek Piskorski, Dean of IMD South East Asia and Oceania at IMD Business School Host: Joe Escobedo, CEO of Esco Media Newsletter
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21) 5 Marketing Cliques In Southeast Asia (And What You Can Learn From Them)
Episode 21 of Joe Escobedo – Interview with David Fallarme, Head of Marketing (Asia) at HubSpot David Fallarme is the Head of Marketing, Asia at HubSpot. He has built and led marketing teams at various companies. He also has the versions of the "growth movie" a few times, acquisition for a…
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20) How LucaNet Boosted Conversions By 100%
Episode 20 of Joe Escobedo – Interview with Kenneth Tan (Regional Managing Director) and Nicole Wang (Regional Marketing Manager) at LucaNet ASEAN In the interview, Kenneth Tan & Nicole Wang share about how LucaNet boosted conversions by 100%. Listen to this podcast to know how they boosted the...
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19) Knight Frank Head of Marketing On Going From Traditional To Digital
Episode 19 of Joe Escobedo – Interview with Wendy (Hogan) McEwan, Head of Marketing & Digital, Asia Pacific at Knight Frank. Digital marketing refers to any online marketing efforts or assets. Email marketing, pay-per-click advertising, social media marketing and even blogging are all great...
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18) How KARL STORZ Does Healthcare Marketing
Episode 18 of Joe Escobedo – Interview with Guillaume Villard, Marketing and Commercial Innovations Director at Karl Storz Asia During his time as Marketing & Commercial Innovations Director (Asia), Guillaume Villard was responsible for: Market Intelligence, Market Data & Competition landscape,...
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17) How Confluent Is Scaling Its Customer Success Program
Episode 17 of Joe Escobedo – Interview with Damien Wong, VP (APAC) at Confluent. Confluent Cloud is the industry's only fully managed, cloud-native event streaming platform powered. Built and operated by the original creators of Kafka, Confluent Cloud provides a simple, scalable, resilient, and...
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16) 3 China Marketing Mega Trends For 2021
Episode 16 of Joe Escobedo – Interview with Olivia Plotnick, Founder of Wai Social Wai Social team has an in-depth understanding and appreciation for how integrated social media is in daily life, and is aware of how quickly it evolves. The team takes this knowledge, combined with their customer's...
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15) How Grab Uses Social Listening In Southeast Asia
Episode 15 of Joe Escobedo – Interview with Margery (Nabors) Lynn, Former-Head of Social Media Strategy at Grab. Social listening is the process of monitoring social media channels for mentions of your brand, competitors, product, and more. The collected data is then analyzed to find trends and...
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14) How Backbase Generated $1M In Active Pipeline With One Research Report
Episode 14 of Joe Escobedo – Davinia Khong, Senior Marketing Leaders (APAC) at Backbase. Davinia Khong is a B2B marketing leader, a keynote speaker, and is the senior marketing leader for the APAC region at Backbase. Davinia drives lead generation and branding efforts for Backbase. Here she...
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13) How B2B Tech Brands Are Doing ABM In APAC
Episode 13 of Joe Escobedo – Interview with Hui-E Seeto, Head of Marketing, Digital Media Solutions, Business & Enterprises at Adobe on How B2B Tech Brands are doing ABM and APAC ABM stands for Account Based Marketing. Typically what that means in a B2B world is either one to one favor, one to…
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12) Top Tech Copywriting Tips [Real-life Examples]
Episode 12 with Joe Escobedo – Top Tech Copywriting Tips (Real-life Examples) Copywriting is the act or occupation of writing the text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness,...
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11) How To WIN Your Next PITCH - An Interview with Ruo-Mei Chua
Episode 11 of Joe Escobedo - Interview with Ruo-Mei Chua, Chief Impact Officer at SUTW Impact Consulting. Ruo-Mei Chua is Chief Impact Officer at SUTW Impact Consulting. A global speaker, trainer, startup pitch coach, impact storyteller, career consultant, and quadrilingual host-moderator, she…
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10) Perx Technologies CEO On How LOYALTY Is Evolving In 2021
Episode 10 with Joe Escobedo - Interview with Anna Gong, CEO of Perx Technologies On How LOYALTY Is Evolving In 2021 Anna Gong is the CEO of Perx Technologies. In the last 20 years, Anna has gain experience in the enterprise software space solving mission-critical business problems. Before…
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9) Telecom Marketing Strategies with Arkadin (an NTT company) - Interview with Helen Lancaster
Episode 9 with Joe Escobedo - Interview with Helen Lancaster, Head of Demand Generation at Arkadin (part of NTT). In 2019, Helen Lancaster was the Head of Demand Generation from Arkadin in EMEA (the shorthand designation from Europe, the Middle East, and Africa). Now Helen is the Head of…
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8) How Science Can Help You Make Better Marketing Decisions
Episode 8 of Joe Escobedo's interview with Astha Kalbag about better marketing decisions using science. Astha is a digital-first marketer. She aspires to be a leader who doesn’t just do 'digital marketing' but someone who 'scales a business in a digital age'. She has always been obsessed with...
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7) How Electrolux Better Understands Its Customers - Interview with Chad Sotelo
Episode 7 with Joe Escobedo - Interview with Chad Sotelo, GM of Electrolux Philippines. Electrolux, a leading global appliance manufacturer, launches subscription-based access to Service Tips application powered by Mize, to Independent service providers. The increasing pace of change in the…
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6) How To Find Your Personal USP [In Under 5 Minutes]
Episode 6 with Joe Escobedo about how to find your personal USP in under 5 minutes. If you're tired of losing jobs to the competition this video will help you figure out what makes your business unique. The video also contains a small business unique selling proposition example so you'll know...
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5) Automation Anywhere: "Go Wide, Go Deep" Strategy For Enterprise Marketing & Sales - Interview with Ankesh Sagar
Episode 5 - Interview with Ankesh Sagar, Senior Director of APAC Marketing at Automation Anywhere. Enterprise marketing utilizes a combination of strategies focused on growth and expansion. These efforts aim to retain an existing customer base while also pursuing the goal of exponential growth.…
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4) Red Hat: Employer Branding Process For Asia Pacific (APAC) - Interview with Portia Kuo
Episode 4 with Joe Escobedo Interview with Portia Kuo, Employer Branding Lead at Red Hat APAC. Employer branding is a key component of every successful talent acquisition strategy. Employer brand is what your employees, current and potential future job candidates think about you as an employer.…
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3) How Meltwater Identifies Upsell & Cross-sell Opportunities
B2B Marketing Asia Podcast with Joe Escobedo E3: Interview Mimrah Mahmood with Partner at Meltwater Connect with me on LinkedIn: Joe Escobedo: https://www.linkedin.com/in/joe-escobedo/
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2) Creating A Content Strategy For 2021 [Interview with LinkedIn]
B2B Marketing Asia Podcast with Joe Escobedo E2: Interview with Daniel Hochuli, Head of Content Solutions at LinkedIn (APAC+China) Connect with us on LinkedIn: Joe Escobedo: https://www.linkedin.com/in/joe-escobedo/ Daniel Hochuli: https://www.linkedin.com/in/danhochuli/
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1) Regional Marketing Strategies From Ex-Lego, Scholastic Marketer
B2B Marketing Asia Podcast with Joe Escobedo E1: Interview with ex-Scholastic marketing director James Ching Connect with us on LinkedIn: Joe Escobedo: https://www.linkedin.com/in/joe-escobedo/ James Ching: https://www.linkedin.com/in/james-ching-陈志庆-82159b2/
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ABOUT THIS SHOW
Get the latest and greatest B2B marketing strategies and tips from leaders across Asia.
HOSTED BY
Joe Escobedo
CATEGORIES
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Frequently Asked Questions
How many episodes does B2B Marketing Asia have?
B2B Marketing Asia currently has 38 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is B2B Marketing Asia about?
Get the latest and greatest B2B marketing strategies and tips from leaders across Asia.
How often does B2B Marketing Asia release new episodes?
B2B Marketing Asia has 38 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to B2B Marketing Asia?
You can listen to B2B Marketing Asia on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts B2B Marketing Asia?
B2B Marketing Asia is created and hosted by Joe Escobedo.
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