PODCAST · business
Badass Empires
by Rosie McCarthy
Ready to unlock those 'holy shit' levels of fulfilment, freedom, and financial success? Let's build your Badass Empire together - one brutally honest conversation at a time.I'm Rosie, your no-nonsense business mentor who has scaled multiple online businesses to 7 figures, and I'm joined by my team member & co-host Jenny. Together, we're serving up the strategies, mindset shifts, and reality checks you need to turn your existing knowledge into a purposeful, profitable online personal-brand based business that out-earns your corporate salary and actually feels like YOU. If you play it right, the more impact you make, the more income you get to make. That’s why our mission is to help values-driven goal getters like you to fund your dream lifestyle and work from anywhere in the world thanks to the meaningful work you do in genuinely helping other people.Every episode we're answering YOUR burning questions about building online education & service-based business (think content, course
Episodes
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The Badass 2026 Business Vision
My word for 2025 was "buffer." My reality? SURVIVAL. I spent six months averaging 20 hours a week. I was sick for four months straight. I moved house. Started a massive renovation. Went to France. Had 15 private clients on the go at any one time. And this business still did $750,000. But here's…
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Monetising Your Expertise
I'm not special. I haven't done anything interesting. This is what Stephanie told me when I asked about her business ideas. And I'm calling bullshit. Because here's the truth: Every single person on this planet has monetisable expertise. Every. Single. Person. The problem isn't that you don't…
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How “Authentic” Do You Really Need to Be?
I spent $15,000 USD on a 12-week coaching experience with one goal: to become more authentic in my content. No materials. No curriculum. No frameworks. Just one conversation per week. And here's what I learned: We're all chasing this concept of "authenticity," and none of us actually know what it...
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Private vs. Group Coaching vs. Courses
Everyone says you need to "scale" your business. But what does that actually mean? And more importantly, should you? Jenny and I are getting real with you today about the three main business models for coaches and service providers: private 1:1 coaching, group coaching programmes, and self-study...
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Content That Actually Converts (Not Just Gets Likes)
"What content should I be posting to sell?" It's the question we get asked more than any other. And with every platform changing constantly, the algorithm shifting, and AI making "educational content" obsolete, it's no wonder everyone's confused. But here's the truth: While tactics change, the...
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Saying No to $35K: When to Fire Clients & Raise Your Rates with Faith Chang
What does it really take to build a personal brand business from scratch? In this episode, I'm sitting down with Faith Chang from Leadership Moxie—a former Badass Empires client who went from juggling three jobs (belly dance instructor, leadership trainer, and expat career coach) to building a...
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Authentic vs. Oversharing: Where to Draw the Line
How much of your soul do you need to sell to build a personal brand? Plot twist: way less than you think. In this game-changing episode, Jenny and I break down exactly how I built three wildly successful personal brand businesses while keeping my actual personal life locked down tighter than Fort...
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What the F*ck Should You Charge? (The Honest Answer)
Let's talk about the elephant in the room: your prices are probably too low. In this brutally honest episode, Rosie's pulling back the curtain on her complete pricing evolution - from charging $150 for hours of work (and feeling grateful for it) to commanding $25K+ for her programs and having...
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The Engagement Emergency: Why Your Content Isn't Connecting
From vanilla to viral - how to make your audience actually care. Feeling like the algorithm has a personal vendetta against you? Same, badass. Same. This week, we are serving up some much-needed reality checks about social media success. Spoiler alert: it's not about the algorithm, and it's...
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The Badass Empires Comeback Story (And Why Everything's Changing)
Welcome back to the Badass Empires podcast! We're officially back with a brand new format and co-host Jenny joining the conversation. In this relaunch episode, Rosie opens up about why the podcast went on hiatus, the reality of building a business while life happens, and why this year has been…
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How to Protect Your Empire: Trademarks, Copyright & IP 101 with Nadine Bedwan
You’ve built something incredible. You’ve poured your soul into your content, your programs, your frameworks, your brand. But what happens when someone copies your work… or your entire business identity? In this episode, I sit down with Nadine Bedwan — trademark and copyright attorney and Badass...
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Frances Cook on Hitting Rock Bottom, Starting Over & Building a Media Empire that QUADRUPLED Her Income
Imagine spending years pouring your heart and soul into a passion project that became a household name, only to have it ripped away from you right before you’re due to go on maternity leave with your first baby. That’s what happened to Frances Cook–journalist, truth-teller, and newly minted...
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Stop Being A Fraud.
Ever feel like a total fraud? Same. This week’s episode is for anyone who’s felt the pull to shrink back, stay quiet, or second guess whether you’re really qualified to be doing this work. Let’s get something straight: Feeling like a fraud doesn’t mean you are one. In fact… it probably means the...
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A Love Letter to The Person About to Give Up
Feeling like it's not working? This one's for you. This week’s episode is a love letter - not the mushy kind, but the kind that reaches through your earbuds, gives you a hug, and reminds you that what you’re doing matters. If you’re in the thick of it right now - questioning whether you have what...
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Why You Can Copy My Content and Courses but Not My Level of Success
Let’s talk about copy cats (not the cute kind 🐱). Today, I’m unpacking a topic that’s both frustrating, and fascinating - why copying someone else’s content, courses, or strategy will never bring you the results you want. Trust me - I’ve seen it all. From a copied content piece here and there…
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The most LUCRATIVE industry & skillset to leverage right now
Want to escape the corporate grind? Craving flexibility and freedom? This episode is for you. I am going to talk you through one of the fastest growing, most LUCRATIVE industries to build a career in right now, and you need zero qualifications to get started. We are of course talking about…The...
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How to Charge $1500+ as a New Coach (Increasing Value Perception)
Think charging premium prices as a new coach is impossible? I’m here to tell you that it can be done! The secret to commanding higher rates isn't about your years of experience or what certificates you have plastered on your walls or hidden in the back of some cupboard - it's about mastering the...
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The PSYCHOLOGY Behind Scroll-Stopping Content (Get More Views!)
Want to know why some content creators seem to effortlessly attract thousands of views while others struggle to get noticed? Here's the thing: being amazing at what you do isn't enough if nobody can find you. In this episode, I'm breaking down the psychology behind what makes content truly...
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Becoming a Self-Made Millionaire in 5 Years: My Story
Want to peek behind the curtain of what it really takes to become a self-made millionaire? Not the highlight reel version - the actual, messy, real-life journey? In this totally transparent episode, I'm sharing exactly how I went from a $50k student loan to a million-dollar net worth in just 5...
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How Te Kahukura Went From Broke Uni Student to Successful Business Owner & Financial Literacy Coach (At the Age of 18!)
From a broke university student who knew nothing about money to becoming a successful mindset and business coach who’s helping thousands of people build businesses and lives that they love - you’re going to LOVE today’s podcast guest. In this episode, I’m talking to the incredible Te Kahukura...
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The Real Reason I’m Closing Down My Multi-Million Dollar Company, Badass Careers
Hold onto your hats - what kind of crazy person shuts down a multi-million dollar business that's basically running itself? Yep, that's exactly what I'm doing, and there's a method to this madness. In this episode, I'm sharing why I'm closing down my multi-million dollar coaching company, Badass...
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Become a Full-Time Creator in 6 Months (Even if You Have a 9-5)
Let's turn that brilliant brain of yours into a thriving online business in just 6 months - even while juggling that corporate 9-5 life. No fancy MBA required, just a proven roadmap and your determination to make it happen! In this episode, we break down the exact step-by-step process to…
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How to Use Your Business to Retire Early (Hacking Capitalism 101)
Ever noticed how we're all sold this one-size-fits-all path to success? You know the one - study hard, climb the corporate ladder, and maybe, just maybe, you'll get to enjoy life when you're 65. But what if there was another way? In this episode, you'll discover why traditional career paths might...
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How to Explode Your Social Media Growth in 2025 (Things Have CHANGED!)
Right, let's talk about the massive shifts happening in the content world in 2025. While everyone's banging on about AI revolutionising content creation, they're missing the real transformation unfolding right in front of us - one that's bringing authentic human connection back into the spotlight...
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Behind The Scenes: My $124,246 Lazy Launch
Let me take you behind the scenes of an incredible lazy launch that brought in $124K! A new mum heading to France decided to launch her group program in the simplest way possible - just a sales page, video walkthrough, and few strategic emails. In this episode, you'll discover how to build a...
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Create Your 2025 BIZ VISION With Me! (+ How to "Have It All")
Want to know the difference between entrepreneurs who dream big and those who actually make it happen? It's not about creating prettier vision boards or manifesting harder - it's about turning those dreamy "what-ifs" into actionable plans that light you up so much, you can't help but make them...
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The REAL Reason You’re Not Out-Earning Everyone You Know (Yet)
Ever catch yourself self-sabotaging right when things start going well in your business? Or feeling weirdly guilty about charging premium prices? The truth is that sometimes it's not the fear of failure holding us back - it's actually the fear of success! Today, we're exploring our complicated...
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How I Made Over 200K With Less Than 1000 Followers (And No Website)
200K in revenue, less than 1,000 followers and no website. Sounds a bit sketchy, right? But what if I told you that’s actually what happened to me and it’s completely possible for you too! While everyone's obsessing over follower counts, I've discovered something way more powerful - the art of...
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Coaches Making Millions vs. Coaches Who Stay Broke: 7 Key Differences
Ever wondered why some coaches are crushing it with million-dollar empires while others (equally talented and passionate) are stuck in the struggle? It's not about fancy degrees, secret strategies, or being "chosen" - it's about who you're willing to become! In this spicy episode, we're diving…
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Running a 7-fig Empire with ADHD + Other “Weaknesses”
Today's episode is a special one - I'm sharing how I built two multi-figure businesses while navigating ADHD, complete with the systems and strategies that *actually* worked for me (and why so many of us with ADHD are drawn to entrepreneurship in the first place!). Here's the honest truth: ADHD...
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How to NAME your business: Your name? A brand name? Something else?
Ever find yourself at 3 AM, scribbling business names on Post-its or feeling so stuck that you've resorted to random word generators for inspiration? Your business name should be more than just vibes - it needs to be clear, and memorable, and tell people what you do. It should make you feel...
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Avoiding BURNOUT in Early-stage Entrepreneurship (It Almost Ruined Me)
Ever feel like you're running on fumes while chasing your business empire dreams? Or maybe you're that superhero juggling a 9-5 and caring for a family while building your empire on the side (hello, 3am emails!). But what if I told you that there’s a better way? In this episode, we're diving into...
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How to Make Silly Money With the Skills You ALREADY Have
Ever wonder if you’ve got a million-dollar business idea hiding inside you? Spoiler alert: You do, and it doesn’t take a fancy degree to make it happen. In this episode, I’m breaking down how anyone (yes, YOU) can turn their everyday skills and life experiences into a wildly successful business....
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When to QUIT Your Job and Go ALL-IN On Your Business (From Someone Who Quit a 6-Figure Job With No Backup Plan)
Ever feel that pull to quit the 9-5 and go all in on your dreams, but not sure when it’s “the right time”? In this episode, I’m spilling the details of my own leap from a six-figure corporate role at L’Oréal to building Badass Careers from scratch with no backup plan. I’ll walk you through my…
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How to Charge High-ticket Prices Even If Competitors Are CHEAP In Comparison
When it comes to premium pricing, the question of *how* to justify charging more while competitors offer cheaper products can be daunting. Trust me, I get it! But premium pricing isn’t just about the numbers - it’s about positioning and the beauty of that is that YOU get to decide where you want…
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Turning a Love for Travel into Two Thriving Digital Empires w/ Jess from Love and London
So many of us get the travel bug at some point in our lives - but how many of us translate that into not one, but TWO thriving digital empires?! That’s exactly what today’s guest has done. Jessica Dante (Jess!) is the founder of Love and London, a digital media brand that helps London tourists to...
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90% of Businesses Fail, Yet I Have a 100% Success Rate. Here’s Why.
You’ve probably heard the stat that 90% of businesses fail, right? Well, not to brag (okay, maybe a little), but I’ve got a 100% success rate across my three businesses, and in this episode, I’m breaking down exactly why that is. From my YouTube channel to Badass Careers to Badass Empires, which…
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How I Make 15-30K Per MONTH Working 12 Hours Per Week
Today, I'm breaking down exactly how I make 15-30K per month while working just 12 hours a week. Yep, you heard that right. But before you roll your eyes thinking this is another “work three seconds a day and become a millionaire” spiel, let’s get real. This isn't some scammy internet fairy tale…
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How to Hit $10k Months ASAP (It Took Me 8 Months, But You Could Do It WAY Sooner…)
Are you ready to break through to those exclusive 10K months everyone’s talking about? Yeah, I know, it’s the number that makes every coach and creator swoon - but why is it always 10K? Whether your magic number is 8K, 12K, or even 18K, the point is, you're on the brink of building a sustainable...
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What Kinds Of Profit Margins Can I Expect As A Coach or Course Creator?
Today, we’re talking about MONEY! Forget the boring, outdated business advice – this is all about building your badass empire online, where profit margins are HIGH, startup costs are LOW, and the rules are yours to break. We delving into: 👑 How to maximise profit margins without selling your…
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How to Make BIG Money With a SMALL Audience
Did you know you can still make BIG money with a small audience online? It’s easy to look at other businesses' follower counts on socials with comparisonitis and think, “Geez, if I want to hit my monthly income goals, I’m going to need more followers like them!.” The thing is, these businesses…
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How to Write a Winning Welcome Email Sequence (Builds Trust & Lands You Clients!)
Relying solely on social media platforms like Instagram to reach your audience and market your business isn't a rock-solid strategy. Why? Because you don't control those platforms. If they shut down or something happens to your account, how would you stay connected with your audience? That's…
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Optimise Your IG Profile for More Followers [Listen & Implement TODAY]
Today, we’re getting tactical. I’m not talking about “tactical” in the sense of content creation, goal setting or high-level visionary and thought leadership strategies. But in how you can optimise your Instagram profile so more of your dream clients can find you, follow you and work with you and...
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Overcome the Fear Of Showing Up On Socials - How to Give Less F*cks About What People Think
If content creation doesn’t come naturally to you, if you keep getting stuck on the hampster wheel of procrastination, if perfectionism and overthinking are getting in your way of showing up, if you care too much about what other people think, or if you struggle to see yourself as someone who can...
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BTS - My 10+ Revenue Streams Broken Down (get inspired!)
Let me start by saying… I love money. I love talking about money, I love being transparent about money, and I love helping other badasses to make money while running a purpose-led business. For most people, talking about money feels so foreign to them because, for some reason or another, it has...
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“But Somebody Has Already Thought Of It!” - Let’s Talk Competition
Hating competition is completely normal and a very human thing. Feelings of jealousy, fear, imposture syndrome and helplessness come creeping in when we are putting ourselves in the position of comparison. But here is the thing, in business, competition is actually a really great thing. It gives...
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Coaching vs. Courses vs. Consulting: What's Best For You?
If you are in the beginning phase of building your online empire or maybe your business has evolved and you’re looking to do things differently, you’ll find yourself asking the question “What business model is the best fit for me right now?”. Do you become a coach, a consultant, or a course…
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Posting Every Day and Still No Sales? Let’s Fix It
Are you creating content that you think your ideal clients will love and provide them with a tonne of value AND you’re consistently posting every day on social media but the sales aren’t rollin’ in? You aren’t signing new clients, you don’t have new enquiries in your inbox, or people aren’t…
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4 Ways to Land Your First Beta Clients (the ultimate win-win scenario)
Are you building your online empire but have no idea where your first clients will come from?! In today’s podcast episode, I’m sharing with you 4 ways to land your first beta clients and get your business moving forward (aka, the ultimate win-win scenario), and how to know when it’s the right…
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What You THINK Creates Business Success vs. What ACTUALLY Does
Although I’ve only been a mum for a short time, I can already see how much my perspective on life, business and “success” has changed. If I were to have a conversation with past me, I think Rosie from even just 5 years ago would be straight-up shocked to see where I am today and what I've…
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ABOUT THIS SHOW
Ready to unlock those 'holy shit' levels of fulfilment, freedom, and financial success? Let's build your Badass Empire together - one brutally honest conversation at a time.I'm Rosie, your no-nonsense business mentor who has scaled multiple online businesses to 7 figures, and I'm joined by my team member & co-host Jenny. Together, we're serving up the strategies, mindset shifts, and reality checks you need to turn your existing knowledge into a purposeful, profitable online personal-brand based business that out-earns your corporate salary and actually feels like YOU. If you play it right, the more impact you make, the more income you get to make. That’s why our mission is to help values-driven goal getters like you to fund your dream lifestyle and work from anywhere in the world thanks to the meaningful work you do in genuinely helping other people.Every episode we're answering YOUR burning questions about building online education & service-based business (think content, course
HOSTED BY
Rosie McCarthy
CATEGORIES
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Frequently Asked Questions
How many episodes does Badass Empires have?
Badass Empires currently has 71 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Badass Empires about?
Ready to unlock those 'holy shit' levels of fulfilment, freedom, and financial success? Let's build your Badass Empire together - one brutally honest conversation at a time.I'm Rosie, your no-nonsense business mentor who has scaled multiple online businesses to 7 figures, and I'm joined by my team...
How often does Badass Empires release new episodes?
Badass Empires has 71 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Badass Empires?
You can listen to Badass Empires on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Badass Empires?
Badass Empires is created and hosted by Rosie McCarthy.
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