Basketball To Business
by Myson Jones
What's up! Welcome to the Basketball To Business podcast. This podcast is basketball fanatics who happen to love the sport of business, too. I'm Myson Jones, your host. In these episodes, you'll get complete transparency into what it's like to operate a basketball training business and you'll learn from some of the best business minds in the game of basketball! Follow me on social to learn moreIG - @mysonjonesTwitter @themysonjonesFacebook @mysonjones
Episodes
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The Truth About Basketball Recruiting: What Every Athlete & Parent Needs to Hear
What's up basketball trainers, parents and athletes? Today we’re joined by Tucker Richardson — a former Division I guard at Colgate University who knows firsthand what it’s like to be overlooked in the recruiting process. From battling the challenges of being under-recruited to carving out a...
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Collin Castellaw's Journey from Shot Mechanics to PlayersTV
In this episode, I sit down with longtime friend and fellow basketball visionary Collin Castellaw — someone many know from Shot Mechanics, but whose journey has taken him far beyond shooting tutorials. We go deep into Collin’s evolution from coach and content creator to co-founder of PlayersTV, a...
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Halftime Break with Ian Hietala
If you're passionate about basketball, content creation, or building a brand from the ground up, this episode is a must-listen. Ian Hietala joins us to share his journey from aspiring trainer to one of the most promising voices in basketball edutainment—blending skill, strategy, and storytelling…
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Halftime Break with Coach Peter Danyliv, Shane Hennen and Micah Lancaster
What's up, basketball trainers? It's been a while. I hope everyone's enjoying the weekend. Let's go straight to business, shall we? In this episode, I'm back with three of the most respected voices in the basketball training world—Peter Danyliv, Shane Hennen and Micah Lancaster—to unpack the…
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Real talk — is your bag weak, or is your business just not built right?
You post daily. You train hard. You got talent. So why aren’t you booked out? This Sunday, we’re unpacking what’s really holding back basketball trainers. Spoiler: it might not be your skills — it might be your systems. Will be posting the link soon.
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Halftime Break with Coach Shane Hennen: Even Basketball Trainers Evolve
What's up basketball trainers? I hope everyone had a warm and relaxing holiday season! New year, new goals, new strategies, but same goals - growing our basketball training business as we grow into better versions of ourselves year after year. And so, let's start this year with an engaging...
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Halftime Break with Coach Justin Furtado
What's up, basketball trainers? It's been a while since our last half-time break episode here at Basketball to Business podcast. So, let's go straight to business, shall we? For today's episode, we'll be joined by Coach Justin Furtado. He is the founder of BTG (Beyond The Game), a basketball...
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Halftime Break with Justin Wakefield
What's up, basketball trainers? In our podcast episode today, I had a great conversation with Justin Wakefield, a basketball trainer and educator, where we explored a range of topics related to coaching and player development. We discussed the importance of having thick skin as an educator,...
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Halftime Break with Coach Peter Danyliv, Tyler Leclerc and Micah Lancaster [Part III]
What's up, basketball trainers? Hope everybody had an awesome Labor Day weekend! Appreciate you guys waiting for this final episode of our special podcast series with Coach Peter, Coach Tyler and Coach Micah. In today's episode, we continue to explore the myths and challenges of being a training...
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Halftime Break with Coach Peter Danyliv, Tyler Leclerc and Micah Lancaster [Part II]
What's up, basketball trainers? Part two of our special podcast series with Coach Peter, Coach Tyler and Coach Micah is here. In this episode, we explore the importance of building a personal brand and understanding the business side of training professional athletes, from setting boundaries with...
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Halftime Break with Coach Peter Danyliv, Tyler Leclerc and Micah Lancaster [Part I]
What's up, basketball trainers? It's been a while since our last episode. And so, we're back with a special podcast three-part series, where we'll dive deep into the business side of basketball training. This series will be split into three parts, with the first part airing today. For the second...
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Reflections and Insights After Turning 31: Taxes, Investments, and Maximizing Your Time
What's up, basketball enthusiasts? I turned 31 yesterday, and I'm feeling one year wiser! I had some quality time to recharge and reflect, so I thought I'd share a few "beyond the court" thoughts since it's been awhile: Taxes, and how crucial it is to understand tax obligations, especially the...
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Quick Break with Coach Myson: Is Making $ While You Sleep Cap?
What's up, basketball trainers? I wanted to share how a series of seven emails, written by a highly competent high school senior intern, generated a couple of thousand dollars for our upcoming league. Some takeaways from this short podcast: Email Campaigns Can Be Profitable The effectiveness of…
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Quick Break with Coach Myson: 7 Daily Questions to Supercharge Your Productivity
Hey everyone! I want to share some insights from books like "Essentialism," "Ultimate Sales Machine," and "The Four-Hour Work Week" that I've been exploring. Although I haven't implemented all of these strategies myself, I find the daily questions they suggest to be really valuable for improving...
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Quick Break with Coach Myson: Insights on Growth, Trends, and Innovation for Basketball Trainers
What's up, basketball trainers? This podcast is long overdue, but surely worth sharing. I’ve been reflecting on some insights from a few books I've listened to, and I want to share my thoughts: First, the quality of the questions we ask can significantly impact our growth. For example, asking…
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Quick Break with Coach Myson: Overcoming Challenges in the Basketball Training Industry
What's up, basketball trainers? Today, I’m just giving you an update to maintain consistency and connect with you all. We're currently down 30% in trainees and revenue year over year, which isn't great news. However, we're improving our skills, systems, and team communication, which I'm happy...
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Quick Break with Coach Myson: Ant Wisdom for Basketball Trainers
Hey everyone, thanks for tuning in to the podcast. If you're a basketball trainer, I hope you find some valuable insights here. SN: If you're watching online, don't mind the Disney shirt—I'm recording all at once, so yes, it's the same shirt from Monday. I'm really fascinated by Disney from a...
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Quick Break with Coach Myson: Mastering Time and Talent in Basketball Training
What's up, basketball trainers? In today's quick podcast, I want to share a challenge we're currently facing in our basketball training business, Hoops University. This season is usually peak time for us, with kids out of school, but we're not technically a higher learning institution despite our...
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Half-Time Break with Daniel Fowler: Applying Basketball Values to Business and Life
I was catching up with Daniel Fowler, reminiscing about our basketball days and how we've transitioned into new careers. We agreed that reliability and camaraderie are key in pickup games, values we learned at Furman University. Daniel also shared his journey from being a basketball player to a...
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Pickup Basketball & Training Business Parallels: Coaches vs. Trainers – Who's Easier to Replace?
What's up, basketball trainers?In today's episode, I discussed two intriguing topics: the similarities between pickup basketball and running a basketball training business, and a thought experiment about the replaceability of coaches versus trainers. Reflecting on my early morning pickup game,...
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Half-Time Break With Micah Lancaster
What's up, basketball trainers? For today's episode, I get the chance to have a conversation with Micah Lancaster, a well-known basketball skills trainer and the founder of "I'm Possible Training," an organization that provides innovative basketball training programs. He is renowned for his...
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Quick Break with Coach Myson: Boosting Sales By Balancing Focus Across Social Media Platforms
What's up, basketball trainers? I recently recorded one of my quickest podcasts ever, where I shared some thoughts on organic social media and how it intertwines with paid advertising. Lately, I've been reflecting on the importance of balancing day trading attention and leveraging platforms like...
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Quick Break with Coach Myson: Smart Strategies for Trainers to Work Less and Earn More This Summer
What's up, basketball trainers? Summertime is a busy period for us trainers, and unlike last summer, I'm aiming to work fewer hours while making more money. I believe it's crucial to give 100% to our trainees, even if we want to reduce our workload. Scarcity and urgency are still effective...
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Quick Break with Coach Myson: Defining Success in Basketball Training
What's up, basketball trainers? Hope y'all had a meaningful Memorial Day weekend! As I get ready to assist with this Nike camp, I wanted to share some thoughts from a recent Instagram conversation with a basketball trainer about what it takes to be successful in basketball training. The answer is...
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Quick Break with Coach Myson: Turning Facebook Ads Into a Money Machine for Long-Term Success
What's up, basketball trainers? In this podcast episode, I dive into the world of business numbers, focusing on the concept of lifetime value (LTV) and how it relates to advertising, especially through Facebook. My goal is to create a "money machine" that returns three to four dollars for every...
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What Basketball Trainers Can Learn From AAU Tourney Directors
What's up, basketball trainers? I've been reflecting on the recent AAU tournament pricing issues. I noticed a tournament only offering day passes at $32.12, which sparked my curiosity about pricing elasticity in our industry. As basketball trainers or business owners, we have the flexibility to...
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Quick Break With Coach Myson: Post Mini-Vacation Thoughts
What's up, basketball trainers? I just got back from a mini retirement, or what some might call a vacation, and it got me thinking about how I work to grow my training business. I've been trying to reframe my mind to understand that retirement doesn’t mean stopping work altogether, but rather...
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Half Time Break with Coach Peter Danyliv, Nick Aldiero and Tyler Leclerc [Part 2]
What's up, basketball trainers? As promised, here's the second part of our Half Time Break episode with Coach P, Coach Nick and Coach Tyler as we continue sharing our personal opinions about AAU and some real-life issues in the basketball training industry. SN: You may hear some redundancies from...
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Half Time Break with Coach Peter Danyliv, Nick Aldiero and Tyler Leclerc [Part 1]
What's up, basketball trainers? From our last episode, Coach Peter Danyliv filled us with his insights on some of the real-life issues in the word of basketball training industry. This time, still with Coach P and together with two other basketball coaches who also have big time followings in the...
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Half Time Break with Coach Peter Danyliv
Join me and Coach P as we talk about real issues existing in the world of basketball training industry, not to mention some interesting myths you might know of. 01:10 Use of Cones and/or Two Basketballs - Useful or Useless? 03:12 Use of D-Man (Defensive Mannequin) During Basketball Training 04:15...
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How To Replace Your 9-5 With Basketball Training
Sharing with you my personal experiences and gained knowledge about my journey from doing a 9-5 to being a full-time basketball trainer. Make sure you tag someone who's on this journey with you or you know who wants to get on this journey. 00:56 Two Thing to Make It Possible To Replace Your 9-5...
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It's A Game Of Demand
Basketball trainers! Are you familiar with Alex Hormozi's $100M Offers? If yes, maybe you can share your takeaways on this podcast. If not, this book might be something that you'd like to check out. 01:16 One takeaway from reading the book: The demand has to flow. And once demand flows, cash…
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Where Marketing and Economics Meet with Dr. James Barnes
What’s up, basketball trainers? I know it’s been a while since our last podcast. Quick question for you guys: Are you having problems or challenges in growing your basketball training business? Well, it’s Marketing Monday for Hoops Institute, and the founder of the renowned Bricks-To-Clicks®...
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Our Facebook Account Got Hacked!
Yes, our Facebook accounts (personal and business) got hacked thru the Ad platform. Two problems because of this: - Compared to IG, it's in Facebook where our customers can swipe their cards to pay for our services - We've got a fair amount of leads from Facebook and we're gearing towards ramping...
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Are You Running Your Biz Or Is It Running You?
I want to talk to you about a tool that is free+ and will help you manage your basketball training business better than you ever have before. Https://apps.apple.com/us/app/hoops-institute/id1642567806
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What’s Your #1 Goal This Year?
First episode of the new year! If there is one thing that you should consider doing this year, It is reading one book…
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Profit First: A Must-Read For Basketball Trainers Aiming For Financial Growth in 2023
A lot of trainers have been recommending this to me and I don’t often say a book is a must-read, but "Profit First" definitely has earned it. This book focuses not only on the heath of your business, but making sure you have your ratios intact. Also with Profit First, similar to the so-called...
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Halftime Interview With Coach Korey Harris [Part II]
What's up, basketball trainers? Coach Korey Harris is back to give us more insights about the "then and now" of the basketball training industry. Discover Coach Korey's basketball journey and let's all learn how his personal experiences led him to becoming one of the great trainers in this...
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How To Make A Good Conversation With Your Prospect Client
What's up, basketball trainers? You're about to listen to a quick role play with Coach Joshua Mercado. He's a basketball trainer who's about to roll out a new service to an athlete's parent. With role playing, it can help you figure out how to start and keep a good conversation with your prospect...
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Tips To Earn Revenue During The Winter Season
What's up, basketball trainers? In today's podcast, I will share with you some tips on how to earn revenue during the winter season. Let's talk about: - Camps - Clinics - Operating Capacity - Coaching - Private Training Sessions - Training Beginners - Ancillary Services - Client Acquisitions Make...
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Half-Time Break Session With Coach Korey Harris
For this week's Half-time Break Session, we're giving you Coach Korey Harris, Founder of Student of the Game Training Co., LLC and General Manager of Shoot 360. Coach Korey is a skill development coach who's aim is to offer elite skill training to basketball players and challenge them with the…
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Quick Break With Coach Myson: Two Underrated Tools To Help Basketball Trainers Manage Time Better
Another Quick Break session with Coach Myson. This time he talks about the two underrated tools to help basketball trainers manage their time better: 1. Calendar (Having a time budget is crucial) 2. Reminders (Having visibility towards all of those tasks and internal thoughts helps fill your...
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Quick Break With Coach Myson: Two Things To Help Improve You Sales Pitch and Grow Your Basketball Training Clientele
Another Quick Break session with Coach Myson this week as he shares his thoughts and experience on things that will help you improve your communication (sales) and grow your basketball training clientele. 1. Pay attention to signals in communication 2. Focus more on why customers buy over how to...
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Quick Break With Coach Myson: Communication Hacks That Will Improve Your Marketing Strategy!
What's up, basketball trainers? Been a long time since our last podcast. Today, Coach Myson will give you some communication hacks that can help you better market your basketball training business. Hope you'll find some gems here! Make sure you join me and a community of other verified basketball...
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7 Tips For Basketball Trainers Before Q3 Ends
Coach Myson spreading some thoughts again before going back to the gym. This time, he’s gonna give you tips about basketball training business before the Q3 ends. Adjust the capacity of your training sessions based on your goal size. Track at least one of these metrics: Active client list and...
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Are You Charging Too Much?
If you don’t have a consistent clientele at the price point you’re charging, you’re probably charging too much. Simple as, here is a case as to why you should consider lowering your prices. It can even be temporary, but it’s worth the test.
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CTTC Overtime Session With Ryan Fabela
For our last CTTC Overtime Session, Ryan Fabela talks about cashflow, expenses and taxes and how you should structure your basketball training business as a simple trainer and as a growing trainer. If done properly, this will really help you save as much money as you can as you put your time,...
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CTTC Overtime Session With Myson Jones
On to our next CTTC Overtime Session, Coach Myson Jones of Hoops Institute talks about stats, numbers, and business. According to him, two things that you need to start looking at in your basketball training business: - Number of active trainees (monthly basis) - Operating capacity Learn more…
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CTTC Overtime Session With Korey Harris
In this second CTTC Overtime Session, Korey Harris will share his processes and philosophies on player development, which are as follows: Gather available films of the player and collaborate with the player and with people involve in this player’s development Create evaluation videos of the…
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CTTC Overtime Session With Coach Phil Morrison
Hoops Institute, along with Phil Morrison, Korey Harris, and Ryan Fabela did an Extended workshop from the CTTC Conference, discussing business and answering any unasked questions. This will be a four-part overtime session, so make sure to watch out for the next three episodes after listening to...
About this show
What's up! Welcome to the Basketball To Business podcast. This podcast is basketball fanatics who happen to love the sport of business, too. I'm Myson Jones, your host. In these episodes, you'll get complete transparency into what it's like to operate a basketball training business and you'll learn from some of the best business minds in the game of basketball! Follow me on social to learn moreIG - @mysonjonesTwitter @themysonjonesFacebook @mysonjones
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Myson Jones
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