PODCAST · business
Be Authentic or GTFO!
by Eric Oberembt
Hey everybody, I'm Eric Oberembt. I want to thank you all for following and tuning into Be Authentic or GET THE F*CK OUT! If you know me, you know that I value keeping it real and leading with authenticity. That’s what this podcast is all about. 👊🏼 The only requirement to be a guest is that you are being authentic to who you are. If you're not, I'll shut it down and ask you to leave. "When you show up authentic, you create a space for others to do the same. Walk in your truth!"
Episodes
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From 3 Jobs to Millions | Tony Whatley
Tony Whatley didn’t start with investors, connections, or some perfectly mapped-out entrepreneurial journey. He was working three jobs, buried in debt, raising a kid, and building his first online business with $350 and a book on HTML. That side hustle eventually became a massive automotive...
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How to Hire a Virtual Assistant
Hiring a virtual assistant is supposed to give you your time back—not cost you thousands, expose your business, or create another job you have to manage. In this Unloaded episode, Eric Oberembt breaks down the mistakes he made hiring and managing a virtual assistant, from overbilling and lack of...
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How He Built a $27M Real Estate Portfolio in 32 Months
Terry Shanahan went from a near-death health scare to building a $27 million real estate portfolio in just 32 months—and he did it without outside investors, partners, or syndication. On this episode of Be Authentic or GTFO, Terry sits down with Eric Oberembt to break down the BRRRR real estate...
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How to Build Real Connections | William Renken
For the first time, Eric hands over the microphone on his own show as William Renken interviews him fresh off Exhale 3.0 in Grand Cayman. They dig into how Eric built an intentional, small-group experience around scuba diving, hard workouts, meditation, protected work time, and the kind of...
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How to Stop Living on Autopilot and Rewire Your Life | Christian Palikuca
Most people keep trying to build a different life while thinking, reacting, and operating like the same damn person. Christian Palikuca joins Eric to break down how stress, unconscious patterns, and emotional reactions keep people trapped—and how meditation, awareness, and personal ownership can...
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How to Build a 50-Year Career by Being Yourself
Todd Brandt has spent nearly 50 years behind the microphone, building one of the Midwest's most recognizable radio shows without chasing trends or pretending to be someone he's not. In this episode, Eric and Todd dive into authenticity, career longevity, leadership, handling criticism, building...
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How to Build a Life You Don't Need to Escape From | Tim Rexius
Tim Rexius didn't build success chasing money — he built it chasing freedom. After finding himself homeless at 19 and living out of his car, Tim made a decision that would shape the rest of his life: stop waiting for someone else to solve his problems and start betting on himself. In this…
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Building Trust Before You Ask for the Sale
In this episode, Eric and Michael get into the stuff most business owners know is broken but keep ignoring: missed calls, weak follow-up, messy systems, sales that feel too much like pitching and not enough like educating, and the leadership decisions that shape where a company actually goes.…
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You Can’t Rely on Hailstorms
Derik Kline built HailTrace by doing what nobody else was willing to do — manually tracking storms while everyone else trusted algorithms. In this episode, Eric and Derik dive into tornado chasing, hurricane survival stories, roofing sales, business consistency, and why companies fail when they...
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How to become authentic again | Elijah Muhm
Most people spend their lives hiding who they really are. Elijah Muhm did too. Before roofing gave him direction, he was spiraling — drugs, DUIs, bad decisions, no purpose, no future. In this episode, Elijah and Eric get brutally honest about addiction, fatherhood, toxic leadership, self-worth…
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How to Stop Being the Problem
Most business owners are looking everywhere except the mirror. Cody Kline breaks down why your team, your market, and your systems are not the real issue. You are. From a failed private equity deal to building Commercial Roofer and scaling Rainforest Partners, this conversation dives into...
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How to Turn Pain Into Purpose
Victoria Aron didn’t just get sober, she built a career walking straight into chaos and pulling people out of it. From addiction at 19 to becoming a high-level interventionist, she breaks down what it really takes to help someone at rock bottom, and why most people never make it out. This...
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How to Build a Brand People Can’t Ignore
What happens when the Best Damn Roofer returns to the show with no script, no agenda, and no filters? Josh Bigger is back — and this conversation goes everywhere. From building a massive following in the roofing industry using outrageous content... to turning that attention into real businesses,...
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How to Make Your Business Top-of-Mind for $1/Day
Aaron Parkinson (CEO of Seven Mile Media) sits down with Eric Oberembt in Grand Cayman to talk leadership, scaling, marketing that actually works, and the hard truth about clients, entitlement, and making money. This episode goes straight at the fake guru economy, why Aaron fired 80% of his…
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How to Keep Your Word with Eric Oberembt
Most people don’t fail because they lack talent, opportunity, or ambition, they fail because they don’t do what they say they’re going to do. In this solo Unloaded episode, Eric goes straight at the uncomfortable truth: if you didn’t follow through, it wasn’t important to you. Period. From...
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How to Stop Negotiating With Yourself and Just Show Up
You do not need a perfect plan. You need to stop bullsh*tting yourself. Trevor Baxter, owner of CrossFit Elkhorn, sits down with Eric to talk about what actually gets people healthy again. Not hype. Not hacks. Just the truth. Starting is the hardest part, and most people never start because they...
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Calm in the Chaos with Adam Patterson
This episode wasn’t recorded in a studio, it was recorded in the mountains of the Philippines after a sketchy journey, no sleep, and zero room for panic. Eric sits down with Adam Patterson from SMA Support Services during a live, in-person crossover with F&S Words to talk about stress. Not the...
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Sushi in the Middle of Nowhere with Tony Gentile
Tony Gentile went from a Houston Gulf Coast kid who loved cooking and fishing to the chef behind Blue Sushi and Flagship Restaurant Group’s 48‐restaurant machine. He and I break down how he engineered stupid‐level consistency across the country, why prime cost and supply chain are life or death,...
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Stop Holding Your Business Back
This episode is a gut-punch for every contractor who swears they’re “too busy” but still burns half their week on bullshit tasks that should’ve been offloaded years ago. Chris Diroll breaks down how he sold $4M in roofs without paid ads, why Facebook/Nextdoor groups are a goldmine, and how owners...
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When Failure Became the Fuel with Chuck Thokey
Chuck Thokey’s story doesn’t start in success — it starts in a freezer at $10 an hour, lying just to get the job. He went from “learning disabled” classes to aerospace engineering, lost everything after 9/11, and rebuilt his life one sale at a time. This episode isn’t about scripts or systems —...
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Life Pulled the Trigger with Travis Harvego
Travis Harvego has lived through more pain than most could imagine. Shot by his own father. Abandoned by his mom. Blindsided when his wife came out. But he didn’t fold. He built a multimillion-dollar company and found a way to forgive the people who broke him. This one isn’t about business. It’s...
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Drama, Truth, and Consequences: Inside the Mind of Dmitry Lipinskiy
He’s one of the most polarizing voices in the roofing industry — depending on who you ask, he’s either the watchdog this business desperately needs or a drama magnet who won’t shut up. But love him or hate him, Dmitry Lipinskiy has made damn sure nobody ignores him. From building and selling his...
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From Death to Laughter: Colleen Quinn and the Legacy of the Omaha Funny Bone
What happens when a woman who once counseled the dying decides to spend her life making people laugh? Colleen Quinn’s story is raw, wild, and unforgettable. From losing her fiancé just weeks before their wedding, to building the Omaha Funny Bone into one of the Midwest’s most iconic comedy clubs,...
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fallback image share icon Rich at Work, Broke at Home — Why It’s Time to Recalibrate with Daniel Ferguson
What happens when you hit every benchmark of success... but still feel like something’s missing? In this raw and powerful episode, Daniel Ferguson joins Eric to unpack what it means to stop living on autopilot and start showing up with intention. From fatherhood guilt and broken priorities to...
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Built to Lead: From Breakdown to Breakthrough
Jim Johnson built the kind of success most contractors chase... until it nearly broke him. From uncovering fraud in his own company to watching his identity crumble under the weight of growth without purpose, Jim opens up about the brutal lessons that forced him to rebuild — not just his…
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The Roofing Godfather
From slinging shingles to shaping industry standards, Greg Bloom has seen it all—and stayed loyal through it. In this raw and energized episode, Eric sits down with the man who helped shape one of the biggest names in distribution, and who still writes 5,000 birthday cards a year to stay human in…
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Burn the Ships: Leading When There’s No Way Back
From hustling out of survival to leading with purpose—David Rosenwasser’s story is raw, real, and a masterclass in growth through adversity. We get into what happens when the trades force you to grow the hell up. From early mistakes that almost cost him everything to learning how to lead teams…
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From Strip Clubs to Roofing Empire
From hustling valet shifts outside a strip club to building and selling a multi-location roofing powerhouse—Martin Pettigrew has lived it all. In this raw and unfiltered conversation, Eric sits down with the founder of Monarch Roofing to unpack the real behind the rise. Martin shares how golf got...
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Built Not Bought: Earning Respect and Leading with Backbone – Jim Ziminsk
When your name carries weight in the trades, it's not because someone handed you a title — it's because you earned it. Jim Ziminski brings that kind of legacy to the table. In this raw and honest episode, we unpack how to command respect without ever raising your voice, how to lead without the…
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Question Everything, Even Yourself
From corporate cancel culture to billion-dollar government waste, this episode rips the mask off the bullshit we’re all being force-fed—and Becca Switzer holds nothing back. We dive deep into what it really means to be uncancelable in a world where free speech is dying, government overreach is…
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From the NFL to Overcoming Life’s Hardest Hits – Buck Rasmussen’s Epic Journey
From the grind of the NFL to life’s most brutal curveballs, Buck Rasmussen has been through it all. A former New England Patriot, Buck opens up about his football career, devastating injuries, and the battle off the field that truly tested him—his wife’s cancer diagnosis while pregnant, his...
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From $100K to $300M: How Collin Schwartz Built an Empire & Avoided the Traps That Kill Businesses
Most people dream about making money work for them. Collin Schwartz actually did it—turning $100K in home equity into a $300 million real estate empire. But it wasn’t easy. It took grit, discipline, and a refusal to stay trapped in a system designed to keep you stuck. In this episode, we go deep...
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The Power of Belief & Quantum Healing
From submarine piloting on Paul Allen’s yacht to decoding the mysteries of energy medicine, Dr. Gary Montemayor has lived a wild, unconventional life. In this episode, we dive deep into quantum medicine, heart rate variability, cold plunges, belief systems, and the science behind authenticity—and...
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No Shortcuts, No Bullshit
This episode is all about building something real. Chris Zimmerman went from running a roofing company in Ohio to reshaping the way contractors approach claims, leadership, and company culture. Eric and Chris dive into what it actually takes to build a brand that lasts, why turning down the wrong...
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Burnout, Betrayal & A Sausage Explosion
From explosive sausage mishaps to a DNA test that changed everything, this episode with Adam Patterson is a wild ride of humor, hard truths, and practical wisdom. We dive into the unexpected ways our past shapes us, how to break the cycle of resentment, and why most people waste time on the wrong...
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Hustle, Growth & Hard Truths with Noah Williams
Noah Williams shares how he transformed from a door-knocking teenager with shattered baseball dreams into a powerhouse consultant reshaping the roofing industry. We dive into hard-earned lessons about quitting bad habits, building scalable business systems, and the power of mentorship. Noah also...
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The Power of Truth and Connection
Ever been in a room where the tension was so thick you could cut it with a knife? That’s how Eric and Nick Alfano’s first encounter went—alpha egos clashing on stage. Fast forward to today, and they’re diving deep into life’s biggest questions: connection, faith, burnout, and why chasing money...
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How to Build, Scale, and Sell Your Business Like a Pro
From Grand Cayman’s Exhale 2.0 retreat, Eric dives deep with M&A expert Brian Franco on scaling, planning exits, and building legacy-ready businesses. They tackle how to create a culture that sticks, why recurring revenue changes the game, and how prepping your business for sale—whether in a…
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A Filmmakers Journey
From Overcoming Loss to Mastering Storytelling: A Filmmaker’s Journey This episode dives deep into resilience, creativity, and connection. From growing up without a father to redefining his identity as a filmmaker, William Renken's story is packed with insight and raw emotion. Together with Eric,...
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Chaos, Mishaps, and the Unexpected Lessons
From scorpions to runaway boats and pitch-black nights on Lake Powell, this episode is packed with chaos, laughter, and those moments that make you rethink what really matters. We dive deep into what it means to embrace the unknown, face technical failures head-on, and come out stronger from the...
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Why Most People Fail to Accept Life's Hard Truths
Why Most People Fail to Accept Life's Hard Truths - Ty Backer In this unfiltered, raw conversation, Eric and Ty dig deep into the power of authenticity, overcoming resentment, and why the art of listening is a lost skill we desperately need to reclaim. They tackle the hard truths about ego,...
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Surviving the Impossible: Marine's Shocking Journey from Combat to Redemption
From life-threatening combat zones to overcoming personal demons, this Marine Raider's story of survival and redemption will leave you speechless. In this raw and emotional conversation, Marine Raider and retired Scout Sniper Matthew Dolly shares his powerful story of survival, resilience, and...
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How I Built a Business Empire from My Fitness Journey
From fitness to building multimillion-dollar businesses—learn the secret strategies that scaled success! Join us on Be Authentic or GTFO as host Eric O dives into a raw and unfiltered conversation with professional bodybuilder Kris Zizzo. From the struggles of fitness transformations and steroid...
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The Truth About Work-Life Balance: Can You Really Have It All?
Work-life balance is real—but it’s messy. Tiffany explains the raw truth and practical tips to align your personal and professional goals. Dive into an unfiltered conversation about fossils, family dynamics, and finding balance in life and work. Tiffany Wallrick shares her passion for fossil...
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From Relapse to Real Talk: How I Rebuilt My Life and Business
Hunter Adams reveals the truth behind his relapses and how sharing his story opened the door to real connections and new opportunities. In this episode of Be Authentic or GTFO, Eric O sits down with Hunter Adams to discuss his journey through recovery, overcoming relapses, and finding…
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Business Strategies That Will Change Your Life—Straight from the Experts
Authenticity isn’t just a buzzword—it's a way of life. Eric Oberembt and Joe Hoffman discuss their path to financial freedom, diving deep into the sacrifices, struggles, and triumphs of leadership. Join Eric and guest Joe Hoffman in this dynamic episode of Be Authentic or GTFO. From exploring the...
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Why Insurance Companies Fear Public Adjusters with Chris Aldrich
In this episode of the Be Authentic or GTFO Podcast, titled "Why Insurance Companies Fear Public Adjusters," host Eric Oberembt is joined by Chris Aldrich, a seasoned public adjuster, to discuss the powerful role public adjusters play in the insurance claims process. They dive deep into why...
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How to Master Business Finances for Growth and Success with Randy Brothers
In this episode of the Be Authentic or GTFO Podcast, titled "How to Master Business Finances for Growth and Success," host Eric Oberembt sits down with Randy Brothers, a seasoned entrepreneur and financial expert. Together, they dive into the critical strategies that every business owner needs to...
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How to Go from Employee to Entrepreneur with Brian Arnold
In this episode of the Be Authentic or GTFO Podcast, host Eric Oberembt sits down with Brian Arnold to discuss the transformative journey from being an employee to becoming a successful entrepreneur. Drawing from personal experiences and industry insights, Brian shares the challenges and triumphs...
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How to Build a Thriving Auto Repair Business with Woody Casey
In this episode of the Be Authentic or GTFO Podcast, titled "How to Build a Thriving Auto Repair Business," host Eric Oberembt is joined by industry expert Woody Casey to explore the key strategies for creating and growing a successful auto repair business. They dive deep into the essentials of...
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ABOUT THIS SHOW
Hey everybody, I'm Eric Oberembt. I want to thank you all for following and tuning into Be Authentic or GET THE F*CK OUT! If you know me, you know that I value keeping it real and leading with authenticity. That’s what this podcast is all about. 👊🏼 The only requirement to be a guest is that you are being authentic to who you are. If you're not, I'll shut it down and ask you to leave. "When you show up authentic, you create a space for others to do the same. Walk in your truth!"
HOSTED BY
Eric Oberembt
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