PODCAST · business
Be Your Own Manager
by Bernhard Kerres
Be Your Own Manager is a career podcast for classical musicians from the former CEO and Artistic Director of the Vienna Concert House, Bernhard Kerres. Learn how to win your next engagement, how to build up a fan base, and how to market yourself. The podcast is an extension to the career handbook for classical musicians, Be Your Own Manager, which Bernhard co-authored with Bettina Mehne.More about the podcast, the book, and regular courses on www.beyourownmanager.com.Thanks for listening!
Episodes
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Hunters and Farmers
Hunters and Farmers is not a podcast on anthropology. Hunters and Farmers describe two different sales approaches. Most musicians try there best to be hunters and forget farming their existing contacts. Find more resources on the brand-new Revibrations App. You find the app on the Apple App and…
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On Practicing
More often than not, we focus on our mistakes when practicing and rehearsing. But nobody is interested in us performing without mistakes! Everyone wants to be touched by our music. We, therefore, need to change the way we practice. Find more resources on the brand-new Revibrations App. You find…
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Forget Social Media!
Social media is a waste of your time. It does not help you build meaningful connections unless you have over 10.000 followers. Focus on personal meetings, phone calls, well-researched and well-written e-mails instead. Find more resources on the brand-new Revibrations App. You find the app on the...
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Apple Music Classical is the Wrong Move
Apple just launched the long-awaited Apple Music Classical app. Since Apple acquired Primephonic in August 2021, we have waited for that. But is a new music app dedicated to classical music the right move? Bernhard Kerres argues that is the wrong move for many reasons - especially because it puts...
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From Student to Master
In the first episode of 2023, Bernhard Kerres talks about the path from student to master. He compares a musician's career with a second adolescence. To become your own artist, you need to redefine your relationship with your teachers and mentors. Find more resources on the brand-new Revibrations...
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Music is Political.
With the war in Ukraine, some musicians say they do not understand politics. They use that as an excuse for not standing up for their values. In many countries, music and the arts are protected in the constitution. Does that special protection not mean one should engage even more in the greater...
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01/22 Guitarist Heike Matthiesen on Female Composers
Have you ever wondered why there are just so few female guitarists? You will find even fewer female composers whose works are performed. Heike Matthiesen changes both. She is a leading female guitarist who played all over the world. She is also an advocate for female composers. In that role, she…
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20/21 Money! 💰💰💰
Negotiating fees is one of the toughest topics for any musician. Putting a number to us as person does not feel right. And then there is always someone who offers a concert for a lower fee. Bernhard Kerres introduces a different view point on fees and negotiating your contract. If you are...
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19/21 Smile! 😊
With more and more live concerts happening, Bernhard Kerres is astonished about how "office like" many musicians behave at concerts. He has a simple remedy: smile! If you are interested in the Be Your Own Manager Courses on career management and entrepreneurship for classical musicians, you find...
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18/21 The Album is Dead. Long Live Streaming!
One can wine about the decline in classical music audiences or look at the facts. Especially during the COVID19 pandemic, more and more people have turned to classical music. Streaming has long overtaken album sales. It is time for any musician to re-think their recording strategies and be…
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17/21 I am a Musician - Flutist Veronika Vitazkova
"I am a musician. I am free. I play what I want, when I want, with who I want." - Flutist Veronika Vitazkova in an interview with Bernhard Kerres. Veronika has over 50 different flutes and plays them all. She accepts the challenge to learn playing a new flute within weeks and to perform publicly...
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16/21 Sit Still!
We have been treating classical music performances stricter than any religious services. Isn't it time to to actually consider the audiences more? Why do people come to a concert? Can one only appreciate music by sitting completely still and silently? Bernhard Kerres ponders these questions in…
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15/21 If You Want to Go Far, Go Together
There is just so much we can achieve alone. Science has shown that peer groups are immensely powerful. We have not only implemented in the BYOM community but experienced Working-Out-Loud Groups as well as MasterMinds. In this episode Bernhard Kerres has tips on how to set up your own Successful...
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14/21 The Joy and the Anxiety of Performing Live Again
Luckily the world is opening up again. Live concerts are popping up again. A great joy for musicians and audiences. But with all the joy one can not neglect the anxiety of performing in front of a live audience after such a long break. Bernhard Kerres has five steps to overcome that anxiety. If…
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13/21 Get in the Head of Audience Members
Many presenters and musicians treat concerts and opera performances almost in a religious way. Only enlightened people are allowed to worship the high art of classical music. The end of the COVID19 pandemic allows us to rethink that. A great first step is observing audience members and listening…
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12/21 Clarinet to Go - Meet Bettina Aust
Bettina Aust is an outstanding young clarinetist from Germany. She won several prizes and has performed around the world. Bettina has just released her latest album Fin de Siècle with music from the beginning of the 20th century. Her brother, Robert Aust is the pianist on the recording. In the...
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11/21 The nexTus Festival is coming!
Meet three out of sixty artists behind the nexTus Festival. The singers Monika Kertesz, Sofia Livotov, and Benjamin Hewat-Craw are not only great musicians, members of the BYOM Community, but they are also part of the 10 people committee that organises the nexTus Festival in less than three…
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10/21 When Will the World Return to Normal?
In a recent Clubhouse discussion, Bernhard Kerres was asked, when the world would return to normal after the pandemic. The answer - probably never. In this podcast Bernhard analyses four trends around the pandemic and its impact on classical music. From that he derives tips for classical…
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09/21 Don't Be Shy to Be an Introvert
Surprisingly to audience members, many musicians are introverts. They communicate through their instruments. Bernhard has some concrete tips in how to deal as a musician with being an introvert off stage. Curious about the upcoming nexTus Festival of the BYOM community? - Check it out:...
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08/21 Another 80:20 Rule
Driving for excellence is key to your artistic profile. But if you apply that drive for excellence to all your activities, you will be slowed down and frustrated. Bernhard Kerres offers a little exercise on where to utilise your drive for excellence and where to avoid it. And he looks forward to...
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07/21 Breaking the Recording Chains
Recordings have been technically limited by time. There were only so many minutes you could press on an LP or a CD. But with streaming taking over, that changes completely. This allows musicians to be significantly more creative in sharing their recorded music. If you are interested in the Be…
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06/21 Does Form Follow Function?
With opera houses and concert houses closed in so many parts of the world due to the pandemic, on can question the almost cultist tradition of concert and opera performances. As beautiful as they might be to the illuminati, they might stop many people from enjoying classical music. The pandemic…
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05/21 Your Secret Pet Projects
Many musicians have amazing creative projects but keep them secret from the world. There are pianists writing pop songs. There are cellists finding their roots in folk music. Others are painting, cooking, writing etc. Bernhard Kerres argues that it is time to reveal and share your secret…
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04/21 Groundhogs, Ostriches, and Penguins
The COVID19 pandemic has been a massive challenge to classical music and performing arts. Musicians have, in our experience, reacted in three ways: like a groundhog hoping that things will get better when they wake up again, like ostriches, ignoring what is happening, and hoping that everything...
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03/21 Be Adventurous in the Digital World!
The various lockdowns and closures of cultural institutions is challenging. Many musicians have taken to the internet to share their music. But is it enough to replace the physical experience with a digital one? Bernhard Kerres argues, that musicians should use this unusual times to experiment…
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02/21 What Promoters Will Look At
We are often asked, how promoters find talent. Recommendations and the personal network is definitely still the best and most successful way to get in touch with promoters. Over the years, promoters have learned not only to look at competitions, but also at social media for talent they are...
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01/21 Happy New Year! 🍀
Welcome to the 2021! We all hope that it will be better than the last one. Bernhard Kerres has a few tips for you how to best start the New Year. If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here:...
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19/20 You are Qualified! 🏁
Musicians should neither worry about being part of the ocean of greatness, nor should they worry about competition. Horse compete. Musicians don't. But finding one's own Lovemark, the Why one makes music is key to differentiate oneself in that ocean of greatness. If you are interested in the Be...
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18/20 Am I Good Enough? (AGAIN...) 🛑
Self-doubt and perceived competition stop many musicians in their growth. They forget that they actually have already mastered greatness with all the hours and hard work they put in. Before even entering university, they are close to the 10,000 hours to greatness Malcolm Gladwell cites. Bernhard...
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17/20 How Much Do You Practice?
You can practice at least three hours a day or not more than three hours a day. The little difference in phrasing between "at least" and "not more" seems insignificant but changes the quality of our practicing immensely. Bernhard Kerres explain the impact a change like that can have on the…
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16/20 Thinking Beyond Concert Halls
Is the future of music making in opera houses and concert halls? Yes, but probably not only. Bernhard Kerres argues that especially with the crisis of COVID19 it is time to think of delivering music to people in other ways than just opera houses and concert halls. If you are interested in the Be...
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15/20 Music Matters
It is time to change the narrative. Rishi Sunak, the Chancellor of the Exchequer in the UK, suggested in an itv interview, that artists should retrain. An outcry by artists and media followed. But the question is not if society should support the arts and artists. The question is, argues Bernhard...
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14/20 Four Steps to Networking and Small Talk
Networking and small talk can kill people - especially introverts. Musicians have trained their whole live to express themselves through their instruments and their music. And suddenly they find themselves at a reception or at a dinner where they need to talk to people. Not easy. Bernhard Kerres...
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13/20 Am I Good Enough? 😳
For so many musicians, young as well established, the question, if they are good enough, is always in their mind. Bernhard Kerres argues, that this is the wrong question. After having worked so hard, you are good enough. The right question is, what makes you interesting. If you are interested in...
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12/20 House Concerts in the Middle of Nowhere
Meet Leona Rajakowitsch and Clemente Prudencio, two young musicians, who did not want to wait until the COVID19 crisis is over to share their music. They started a series of house concerts in a small town in the South of Austria. The Sunday evening concerts have quickly established themselves as…
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11/20 The Corona Scenarios 3
Following the last episode, Bernhard Kerres discusses potential scenarios of the COVID19 crisis and its impact on classical music. In this episode, he takes you to August 2021 - one year from now. He invites you to consider three scenarios: Australia, based on the current quarantine regulations…
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10/20 The Corona Scenarios 2
The COVID19 crisis will be part of our lives and careers for some time. We cannot predict the future and what will happen. But we can prepare for all possible outcomes. In this second episode on the Corona Scenarios, Bernhard Kerres invites you to think about the impact of the COVID19 crisis on...
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9/20 The Corona Scenarios
The COVID19 crisis will not go away. The only thing that is certain is uncertainty. Bernhard Kerres speaks about how to deal with this kind of uncertainty. And he invites listeners to the Corona Scenarios webinar on August 14, 2020 -> go.beyourownmanager.com. If you are interested in the Be Your...
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8/20 African Classical Music
Meet Rosalyn Aninyei, the courageous founder of the Vesta Orchestra in Lagos, Nigeria. While studying and living in Vienna, violinist Rosalyn Aninyei became so fascinated by the lively musical culture of the city, that she wanted to bring the spirit of it to Lagos. She founded the Vesta Orchestra...
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7/20 Music for Free
With the COVID 19 crisis many musicians turned to social media and the internet to spread their music. They brought joy to many people. Some people in the music world are now concerned if audiences will ever make the effort to go to a live concert again - and even pay for it. Bernhard Kerres,...
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6/20 Meet Bernhard Kerres
Many musicians asked Bernhard Kerres about his career path, leaving the stage, running tech companies, and returning to head one of the greatest concert halls in the world. So, he decided to share his musical career path in this podcast. He speaks about his introduction to classical music in his...
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5/20 Meet flutist Hélène Boulègue
In this episode, Bernhard Kerres, talks to Luxembourg based flutist Hélène Boulègue about COVID 19, her discovery of André Jolivet and more. Hélène Boulègue one the first price of the Kobe International Flute Competition in 2017. In the recent months she has released two CDs with the flute works…
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4/20 Krishna Thiagarajan on the COVID 19 Crisis
Krishna Thiagarajan, CEO and President of the Seattle Symphony Orchestra, talks with Bernhard Kerres on the impact the COVID 19 crisis has on classical music. He gives insides on how the Seattle Symphony stands united to secure its future. More importantly he is full of ideas what will change and...
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3/20 Corona
The COVID-19 crisis brought the world close to a complete standstill. Musicians are facing significant economic challenges. The world as we knew it will change. Bernhard Kerres talks about trends which will impact the post Corona world for musicians. You’ll find more about Bernhard Kerres on his...
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02/20 Time Travel
When thinking about ones career, one gets easily stuck between huge dreams and the harsh reality. Bernhard Kerres takes you on a time journey to develop a more concrete career strategy.
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01/20 HAPPY NEW YEAR
A happy New Year from Bernhard Kerres and some thoughts on resolutions and goals.
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32/19 No More Boring Concerts
Today's concert format comes from the late 19th century. It has something which is almost religious. And it is probably completely outdated. Bernhard Kerres talks about how musicians can think about new and different concert formats involving fans, colleagues, music lovers, and people who have...
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31/19 Get Stuff Done (Kind of...)
Following a question about apps for time and project management, Bernhard Kerres delves into more project management considerations. The right process comes before the tools. He himself uses Daylite from Marketcircle but that's only available on Apple platforms. Still, there are enough other…
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30/19 Walk on Water!
In preparation for his lecture at the University of Music and Dance Cologne in Wuppertal, Bernhard Kerres looks at Christo and Jeanne-Claudes' project "Floating Piers" and what it means for a career in music. More about the podcast and the book on www.beyourownmanager.com and www.hellostage.com....
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29/19 Start with Your Community!
So many musicians, singers, composers, entrepreneurs, and freelancers think that having lots of "friends" on social media makes a strong community for them. It does not. Bernhard Kerres explains that musicians should start building a following in their community, the town they come from, the town...
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ABOUT THIS SHOW
Be Your Own Manager is a career podcast for classical musicians from the former CEO and Artistic Director of the Vienna Concert House, Bernhard Kerres. Learn how to win your next engagement, how to build up a fan base, and how to market yourself. The podcast is an extension to the career handbook for classical musicians, Be Your Own Manager, which Bernhard co-authored with Bettina Mehne.More about the podcast, the book, and regular courses on www.beyourownmanager.com.Thanks for listening!
HOSTED BY
Bernhard Kerres
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Frequently Asked Questions
How many episodes does Be Your Own Manager have?
Be Your Own Manager currently has 120 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Be Your Own Manager about?
Be Your Own Manager is a career podcast for classical musicians from the former CEO and Artistic Director of the Vienna Concert House, Bernhard Kerres. Learn how to win your next engagement, how to build up a fan base, and how to market yourself. The podcast is an extension to the career handbook...
How often does Be Your Own Manager release new episodes?
Be Your Own Manager publishes regularly with 120 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Be Your Own Manager?
You can listen to Be Your Own Manager on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Be Your Own Manager?
Be Your Own Manager is created and hosted by Bernhard Kerres.
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