Because It's Personal

In this episode, Magda Kolesinski sits down with Alexander Everett, CEO of Naked Kitchens, one of the UK's most exciting bespoke furniture brands, to unpack what it truly takes to grow a premium business in one of the toughest retail climates in recent memory.While the UK kitchen and furniture sector contracted by as much as 15–20% in 2025, Naked Kitchens grew revenue by 20% — a result that demands explanation. Alex shares candidly how the business achieved it: from expanding their showroom network and planting roots in Chelsea, to building a culture of customer obsession that no algorithm can replicate.This conversation covers the full picture — the strategic, the personal, and the practical. Alex traces his own journey from working the factory floor during COVID to leading the business as CEO, offering rare insight into what it means to truly understand every corner of a vertically integrated operation. He speaks openly about the role of physical retail in an increasingly digital world, why Naked Kitchens will never run a sale, and how the brand is approaching AI — thoughtfully, and on its own terms.Whether you're a founder navigating a difficult market, a brand strategist curious about luxury retail, or simply someone fascinated by how heritage businesses grow without losing their soul, this episode is essential listening.Topics covered include: bespoke kitchen market trends, UK furniture industry consolidation, physical showrooms vs. digital retail, AI in interior design and manufacturing, family business succession, premium brand positioning, and building for long-term growth in a contracting sector.About Because It's PersonalThis podcast is brought to you by It's Personal Agency — the CRM agency built exclusively for premium furniture and homewares brands.We exist because standard e-commerce marketing tactics don't work for the furniture industry. Your customers don't buy in a hurry, and your marketing shouldn't treat them as if they do. Using our proprietary Trust Engineering Method, we help furniture brands replace pushy sales funnels with genuine guidance — building the systems that support your sales team, nurture long-cycle customers, and turn consideration into confident purchase decisions.If you're a furniture founder tired of agencies that apply one-size-fits-all solutions to a business that's anything but — we'd love to talk.🌐 itspersonal.agency 📸 Instagram: @its.personal.agency 💼 LinkedIn: It's Personal AgencyConnect with the founders: Magda Kolesinski — LinkedIn Olga de Villiers — LinkedIn📅 Think your CRM could be working harder for your brand? Book a free call with the team.