PODCAST · arts
Becoming A Household Name
by Jody J. Sperling
I'm on a journey to become a household name just like the authors I love. This podcast is my story, documented in detail. Everything from the way I eat, the exercise routine I follow, and my approach to getting attention in any form, I'll share here—failures and successes alike. If you follow along, you're free to borrow anything you'd like for your own journey. jodyjsperling.substack.com
Episodes
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Making Stuff
Check out FourEyes. Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe
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Bullets From the Wild
Hi, friends. I’ve checked in rarely, and with this one, it’s as unproduced and raw as it’ll ever get. I hope the value is in the content. The concept of North and Destination seemed to be the main subject, and I think I was surprised by my conclusions on the value of the journey versus the...
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We Are All Caterpillars
Notes from the process. * Do it. * Don’t beat yourself up. * Say it when you mean it and you know it. Becoming A Household Name is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Becoming A Household Name…
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A Catholic Confession for An Agnostic
Chris has books. I have books. Buy them to support the podcast. Here’s the links: Chris. Jody. Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe
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Marketing and PR With Brittney Deland
Enjoy this interview with Brittney Deland. She works in advertising and Public Relations, and Chris interviewed her solo. Follow her on Instagram and let us know what in this conversation impacted you most. Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe
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Numbers Don't Sell
Be fairly warned. There’s some dude humor in this episode. So sorry. I’ll try to keep it more professional most of the time, except when I don’t. If you have Apple TV, Severance is great. Listen to it. Here’s a link to the show preview. Chris has books. Here they are. Jody has books. Here they…
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Tallon and Sperling Join Forces
In the near future we’ll have all kinds of cool links to guests and books and stuff. This week, it’s an intro to the updated dual-host format. We love you. Becoming A Household Name is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid...
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Anyone Can Be Great
Monet was nearly blind when he painted his most iconic works. Michael Jordan got cut from his high school basketball team. Joe Biden lost several presidential bids. Donald Trump filed bankruptcy. No one who has achieved greatness ever did so without massive work, constant failure, and weighty...
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Solomon's Principle
Today, I want to discuss a kind of apostrophe I've heard referred to as The Solomon Principle. If you're not familiar with apostrophe, it is a rhetorical device of addressing an imaginary audience. The Solomon Principle is a form of apostrophe that arises from seeking wisdom above all else, and...
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A Sneak Peak of My Forthcoming Memoir That Maybe Is Also Kind of A Reflection On Marketing
For those of you who enjoy written publications, this essay is housed on All Things Novel. Feel free to subscribe there and read most weeks something new and entertaining. I don’t touch on marketing much over there. It’s my art outlet. If you want to support the Audiobook Omnibus. Here’s the…
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Fail Fast - With Gary Arndt
My guest on today’s episode is Gary Arndt. He’s the host of a daily podcast Everything Everywhere. We talk about failing and how it moves you closer to success. Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe
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AMMO with Steve Pieper (Replay)
My guest on today’s episode is Steve Pieper. He’s the founder of AMMO. If you’ve always wanted to earn a living as a full-time author, Steve’s program is the best pathway I know of, and thousands of authors agree. Is AMMO Write For You? If you’re an author with a handful of books published (or...
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A Confession, A Commitment, A Course
This is a pivot within a pivot within a pivot. Same game, new strategy. Maybe I try too many things. Maybe I’m a cautionary tale. You decide. In the meantime, if you’d like a copy of The Luke In Time Mysteries Audio Omnibus, starting at just $1, grab one. With Love, Jody J. Sperling Get full…
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Learning to Connect Your Grief To the Readers' Hope
Happy New Year, my friends. I hope this podcast has been the gift you needed this year, and if you’re in a gift-giving mood and want to reciprocate, grab a copy of The Luke In Time Mysteries Audio Omnibus, starting at just $1. You’ll be happy you did. My guest on today’s episode is Angie Hanson....
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How Bitcoin Can Make You a Bestselling Author: Beat the Gatekeepers and Take Full Control!
Merry Christmas my friends. I hope this podcast has been the gift you needed this year, and if you’re in a gift-giving mood and want to reciprocate, grab a copy of The Luke In Time Mysteries Audio Omnibus, starting at just $1. You’ll be happy you did. Here’s a link to the AMMO program if you want...
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You Can Learn A Lot About Indie Publishing With A Dropshipping Business
In this episode, I talk with Neil Twa of Voltage about dropshipping, being a CEO of your own business and life, and the balance of family, self-care, and legacy. If Voltage sounds like a good fit for you, learn more here with Neil’s free book. Use the discount code HOUSEHOLD at checkout. And if…
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A Big Bad Breakdown of My Push to Reach the World
In this episode, I break down all the things digital marketing and conventions to sell books. It’s audacious, ludicrous, silly and sincere. Can I reach 8 billion readers? Find out now. If you got excited about the Luke In Time Mysteries Audiobook Omnibus, you can join the project here. Contribute...
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Convention Life, Writing Freestyle, and Big Dreams
In this episode, I’m talking to E.H. Drake, author of Blood Herring. I encourage you to read her work. She’s captain of a vivid imagination. If you got excited about the Luke In Time Mysteries Audiobook Omnibus, you can join the project here. Contribute what you want, and you’ll get three...
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Analytics At the Deepest Level - A Digital Wonderland
In this episode, I’m talking to Dr. Shane Simonsen, author of Taming of Apocalypse. I encourage you to read his work. He’s a stellar writer. If you got excited about the Luke In Time Mysteries Audiobook Omnibus, you can join the project here. Contribute what you want, and you’ll get three...
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Building True Fans-A Creative Pep Talk Special with Andy J. Pizza
In this episode, I’ve got something very special for you. Podcast Host Andy J. Pizza shared the first episode in his True Fan Series. It’s number 476, and you can find it here. I encourage you to listen to all of Creative Pep Talk. It’s stellar. If you got excited about the Luke In Time Mysteries...
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Everything but the Kitchen Sink
I have novels. You can get them here. Is AMMO Write For You? If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to...
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Publishing Confidential with Kathleen Schmidt
I have novels. You can get them here. Is AMMO Write For You? If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to...
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From Page to Platform: Growing an Audience for Novels with Social Media, In-Person Sales, and Attention-Driven Marketing
I have novels. You can get them here. Is AMMO Write For You? If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to...
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Setbacks On Instagram and How To Use Them To Grow Your Novel Sales
I have novels. You can get them here. Is AMMO Write For You? If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to...
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How Faith and Religion Impact Our Marketing Journey with Michelle Dowd - Author of Forager
I have novels. You can get them here. Michelle Dowd We look at faith and its impact on marketing. Spoiler: what you believe informs everything you do, and marketing is about translating what you believe into what other people do about you. Michelle Dowd is a journalism professor and contributor…
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How I’m Growing My Reader Base: Social Media Secrets Revealed
If you prefer video, I recorded this episode on YouTube Live. Want to see more video, let me know. Drop a comment here or there or anywhere and I’ll make stronger efforts to continue video. So far, I think my face is the limiting factor. People don’t enjoy looking at it. This is week three of…
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Fixing Your Social Media Strategy: Why It Fails and Proven Ways to Improve
Elizabeth Lyons is the author of WRITE THE DAMN BOOK ALREADY, and host of a podcast by the same name. She offers a course for new and emerging authors called PUBLISH THE DAMN BOOK ALREADY, and for all my listeners, she's offering a 25% discount when you use the code AUTHOR25. Check it out here:...
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Using Instagram To Become A Millionaire
No matter how good you are, if you can't figure out how to be everywhere all the time, you can't do amazing things. That's why I've gone all in on using Instagram to promote my novels. In this episode, I'm continuing to look at how I'm driving new follows, likes, shares, and comments on…
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From Zero to Thousands: Tracking My Instagram Progress
Let’s talk about Instagram. Attention is the currency we trade in. Like it, hate it, just don’t doubt it. If you get good at driving attention toward your work, branding will take care of itself and you’ll have a real chance to get your work in front of a raving audience of fans. Is AMMO Write…
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Going All In—Again and Again
Is AMMO Write For You? If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and bestseller status...
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There Is A Magic Bullet
Is AMMO Write For You? If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and bestseller status...
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Finding Readers At Comic and Culture Shows
Is AMMO Write For You? If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and bestseller status...
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Organic Reach Through Social Media
Becoming A Household Name is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. For those of you who want to support the podcast as a paid member but don’t listen to the show using Substack, click this link to subscribe....
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Success Leaves Clues With Ty Allan Jackson
Becoming A Household Name is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. For those of you who want to support the podcast as a paid member but don’t listen to the show using Substack, click this link to subscribe. Look…
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Perfecting Your Pitch
Becoming A Household Name is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. For those of you who want to support the podcast as a paid member but don’t listen to the show using Substack, click this link to subscribe. Pitch...
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Manifesting Your Goals Is Bullcrap If You Think It Is
Becoming A Household Name is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. For those of you who want to support the podcast as a paid member but don’t listen to the show using Substack, click this link to subscribe.…
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Success Is…
Becoming A Household Name is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Success is doing what you want to do on your terms. Some people define it slightly differently as doing what I want with who I want when I want.…
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You're Marketing All Wrong Because You Don't Know How
Becoming A Household Name is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. My guest on today’s episode is Thomas J. Bellezza of The Write Mindset. He’s had a storied career in music, writing, and podcasting. You can find…
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Using A Podcast to Establish Your Brand
My guest on today’s episode is Traci DeForge of Produce Your Podcast. She has a storied career in radio and podcasting. You can find her on Instagram and everywhere else. If you host a podcast and you’re looking for professional help to improve your work, Traci would love to talk with you. Jody’s...
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Money Is A Mindset - Own Your Future By Knowing Your Money
My guests on today’s episode are Darius and Carmen Britt of Wealth Nation. They are experts in learning and applying wise money models to our lives so cash is never the reason we fail to achieve our dreams. They’re on YouTube here, and have a website here. Jody’s Books I write mysteries, and...
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You're Scaring Readers Away!
My guest on today’s episode is David Joel Stevenson, author of The Surface’s End and other novels. His current stomping grounds of Nashville is a perfect fit for a guy who is pursuing music, writing and film all at the same time. Find his website here. This man taught me how to pitch my novel…
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Your Identity As A Hard Worker
Hard work is the lie that robs you of everything worth having, and yet, every person who has something worth having has it because of hard work. This is called a paradox. I can't offer the key to solve the paradox, but I assure you, you don't have to look hard to find it. What you will have to do...
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The Pop-up Bookshoppe
C.R. Rice runs The Pop-Up Bookshoppe for authors selling books at comic conventions. I first met her in Oklahoma City at Galaxy Con. Be part of the fun as an in-person seller or remotely. Learn more here: https://wondertwinsevents.com/pop-up-bookshoppe/ In this interview we covered a lot of...
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This Diet Will Make You A Better Writer with Kerry Mann
Kerry Mann is an authority in the Carnivore community. He transformed his life eating beef, beef, and more beef. If you aren't paying attention to his journey, you're missing out. In this interview we discuss how Kerry has embarked on a wild journey to help heal humanity though the proper human...
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Good Idea, Bad Execution, Try Again
I thought an ad focusing on bananas would go viral. It didn’t Here’s what I plan to do next. Becoming A Household Name has been my goal from the beginning. If you want to follow my journey and root for me, or if you find value in my ideas or books, you’re in the right place. Becoming A Household...
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Introducing "Becoming A Household Name"
In this episode, I introduce my new podcast. It’s not a rework of TRBM, not a throwback to The Reluctant Book Marketer, not a callback to cre8 collabor8. Becoming A Household Name has been my goal from the beginning. It must make me thicker than an old fashioned malt that I spent this long trying...
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The Author Who Decided To Get Professional About His Writing
William F. Gray is a swiftly rising author. When I met him just a little over a year ago, he had one self-published book with a handful of Amazon reviews. Now he’s got three novels on the shelf, a fourth on the way, and hundreds of reviews across his gripping trio of horrors. If you’re an author...
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Get Busy Learning, or Get Busy Quitting
Fresh on the heels of The Strawberry Festival in Cabot Arkansas, I attended Galaxy Con in Oklahoma City. It started out rough. Like, rough as in, I thought about quitting the whole writing marketing thing and getting a W2 rough. Why was it so bad, and how did it go from rough to revolutionary....
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Never Confuse Experience for Expertise
If you’ve ever uttered the words, “I’ve been doing this for twenty years,” that should be an immediate red flag for you. No matter who you are or what you’ve been doing, experience is not a replacement for expertise. I’ve seen runners run for years and never challenge themselves, and those…
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Go Where Your Readers Are
I’m practicing Live on YouTube, so this episode can be found in video format on my channel. In this quick episode, we’ll cover the importance of self-discipline and we’ll look at the kinds of opportunities most authors are ignoring that might make the difference between a thriving author career…
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ABOUT THIS SHOW
I'm on a journey to become a household name just like the authors I love. This podcast is my story, documented in detail. Everything from the way I eat, the exercise routine I follow, and my approach to getting attention in any form, I'll share here—failures and successes alike. If you follow along, you're free to borrow anything you'd like for your own journey.
jodyjsperling.substack.com
HOSTED BY
Jody J. Sperling
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Frequently Asked Questions
How many episodes does Becoming A Household Name have?
Becoming A Household Name currently has 279 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Becoming A Household Name about?
I'm on a journey to become a household name just like the authors I love. This podcast is my story, documented in detail. Everything from the way I eat, the exercise routine I follow, and my approach to getting attention in any form, I'll share here—failures and successes alike. If you follow...
How often does Becoming A Household Name release new episodes?
Becoming A Household Name publishes regularly with 279 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Becoming A Household Name?
You can listen to Becoming A Household Name on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Becoming A Household Name?
Becoming A Household Name is created and hosted by Jody J. Sperling.
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